Have you ever wondered if your website is any good? Better yet, have you ever wondered if Google thinks that your website is any good? If no one visits your website, you won’t get any social shares or traffic. Even worse, you won’t increase your Google ranking and get your website on that elusive first page with the amazing click-rates.
Follow the tips below, and you will increase the likelihood of your website ranking higher and generating more traffic. Here is a 7-point checklist that will help you get started:
Make sure that your website has an SSL certificate
Starting at the end of January 2017, Google Chrome will now alert users that a site is not secure if there is no SSL certificate and the site collects credit card or password information. They intend to expand this rule to all websites. Be proactive and protect your online presence with an SSL certificate. Additionally, Google looks favorably upon websites that have certificates currently.
Put your phone number in large font in the header of your website.
According to Google Mobile Movement, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. You want it to be as easy as possible for that prospect or client to get in touch with you. The easier it is, the more likely they are to send that email, pick up the phone or visit your business. 60% of local businesses don’t have their phone number on their website (according to BIA Kelsey). Make sure that you aren’t one of them!
Include compelling H1 or H2 headlines on your homepage
When it comes to writing headlines, it’s important that you include at least one keyword and format them properly using H1, H2, & H3 tags to tell Google what your page is about. This should result in Google sending proper traffic to your site.
Make sure that your content is keyword rich and describes exactly what your business does
By having at least 500 words of benefit-driven, keyword-rich content to tell Google what your website is all about, you will have a lot better chance of attracting the right visitors. Remember, content is king so make sure that you have copy that is unique to YOU!
Include your top 3 practice areas with benefit-driven, keyword-rich copy
Try to minimize the legal jargon and speak to the average individual. Let your site visitors know that you understand their problem and that you are the person to fix their problem. A simple trick is to minimize the times that you say “we” and instead use “you” or “your”. Try it!
Professional branding is a must
Your website is your online face to the world and you only have 8 seconds to make a lasting impression. Make sure that you have a professional logo, strong brand messaging and great looking aesthetics. Try to build your personal brand into your business. People trust individuals and like to put a face to a company.
Be impossible to resist
Create a lead magnet (ebook, guide, checklist, etc.) to offer to your website visitors. Make sure that it will be of great value to them, so that they want to provide their email address to download it. When you email it to them, surprise them with a special offer available only to those who download it. Keep the lead magnet short and easy to read. Avoid industry jargon.
To recap, 7 quick wins that you can implement for your homepage are:
1. Make sure that your website has an SSL certificate
2. Put your phone number in large font in the header of your website
3. Include compelling H1 or H2 headlines on your homepage
4. Make sure that your content is keyword rich and describes exactly what your business does
5. Include your top 3 practice areas with benefit-driven, keyword-rich copy
6. Professional branding is a must
7. Be impossible to resist
If you found these 7 tips helpful, download the entire 47-point guide from Integrity First Technology Solutions.