How To Get More Clients Using Facebook

If there’s one social media platform that all small businesses owners should be on, it’s Facebook. With over 2.6 billion monthly users, this social network has come to dominate the online space. According to a study done by Pew Research Center, 74% of Facebook users visit the site every day, which is more than any other social network. Finding success with Facebook marketing isn’t hard, but it does take some time and know-how to truly engage your customers and drive more leads and sales. 

Running your own business can be very stressful on it’s own, but finding ways to get new clients and keep them coming in can be one of the greatest challenges. In this post, we will be sharing a few strategies that will help you get more clients through Facebook.

1. Create a Facebook account for your small business

It’s free to create a Facebook page for your business. Start by selecting the type of business you own, then you’ll be prompted to fill out some information such as your business’s name and description. You can then add a cover image and profile photo, and a call to action! Once you’re finished, be sure to hit “publish to make it public. After you publish your page, you’ll then have access to Facebook’s business features, including messaging and analytics.

2. What should I post on my small business Facebook page?

Now that you have your page set up, what should you post about? Don’t be afraid to diversify your strategy by sharing both written and visual content including:

  • Tips and advice
  • Blog posts you have created
  • Blog posts from other relevant websites
  • Posts from other facebook pages
  • Create surveys and ask questions to engage in conversation
  • Share interesting photos or videos that your audience would benefit from
  • Show people more about what you do behind the scenes or things you and your team get involved in such as community events and office celebrations

3. When should I post on my Facebook page?

Just like the content that you choose, timing your posts also depends on your audience. You can post as many times a day as you want, but make sure to be consistent with posting at least one thing every day. The best way to figure out what the best time to post for your business is to test different times with similar content. Consistency with testing is going to accurately measure results so be sure to use the same or very similar content when it comes to testing so that your results are not skewed. If you want more information on specific times to post that may work for you, check out our best time to post on social media blog. Here, we go into more detail on experimenting with your social channels to find the perfect time to engage with your audience and how to get started on the right foot!

4. What if I don’t have much time to post on Facebook?

Does posting on Facebook one to three times a day sound overwhelming? Sure it does, especially if Facebook is not the only social platform you are active on! This is where a social media management tool comes in handy to take care of posting for you. With a tool like Hootsuite or Sprout Social to name a few, you can schedule all of your posts in advance, saving you time to spend on other areas of your business. Check out our previous post where we go into detail about the top 3 social media management tools to help manage all of your pages and profiles in one place!

5. Use Facebook Ads!!

Facebook offers paid placement ads on their website and mobile apps where your content, special offers, website and posts can get in front of customers with a few clicks. What’s even better is your ads will be targeted to a very specific demographic. Now you may be wondering how much it costs to run facebook ads. The answer to this question depends on your budget and your goals but you can allocate as little or as much as you want per day. Before putting your entire marketing budget behind Facebook ads, test with a small budget and scale up from there as you test what works best for your business.

6. Actively participate in Facebook groups

Join facebook groups where you feel that your ideal client might be present. For example, if you are a graphic designer, you might want to join groups that include bloggers or small business owners as these are people who could benefit from your services. Now, you don’t want to come off as spammy or self promoting right off the bat, so what you can do is just be outrageously helpful when people ask questions in the group. Group members will take note of your expertise and hopefully check out your profile that should be linked to your business’s Facebook page. This technique does require some time and effort, but is one of the best ways to get leads from Facebook.

These strategies will help you to increase your engagement on facebook and generate leads that will hopefully turn into loyal customers!

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Top 3 Social Media Management Tools

A strong social media presence can do wonders for your business, but keeping up with posting on multiple social platforms can become a chore. Social media management tools help you to manage all of your profiles and pages in one place, so you can spend more time on other aspects of your business. These tools are designed to save you time and help you build an audience.

In this post we compare the top 3 social media management tools, Buffer, Sprout Social, and Hootsuite, noting where each one excels and which one might be the right fit for you.

What makes a great social media management tool?

The 3 social media scheduling tools that we selected cater to a broad range of social networks, particularly the 4 most popular: Facebook, Instagram, Twitter, and LinkedIn. 

One of the main reasons people turn to social media management tools is for queuing and scheduling posts. This makes it extremely easy and convenient when coordinating autonomous campaigns that run according to a schedule of your choice. 

Given the ability to schedule and post across multiple of your chosen social networks at once is a BIG time saver – especially when you wear many hats within a business. You can even customize each post to suit the platform you are targeting.. Like tagging locations for Facebook and adding relevant hashtags on Instagram.

Top 3 social media scheduling tools

Buffer

Buffer is the best social media management tool for straightforward social media scheduling. It is one of the longest-running social media tools aimed primarily at scheduling posts. One major bonus is just how simple and straightforward it is to use, while also giving you flexibility. Buffer also gives you the ability to measure your performance, create reports, and get insights to grow reach, engagement, and sales.

This service supports Facebook, Instagram, Twitter, and LinkedIn, and pro users can also schedule Pinterest updates.

Buffer can be collaborative – but only if you are willing to pay for a more expensive plan that eliminates the need to pass around login credentials and allows you to approve new posts before they’re added to the queue.

Buffer’s free version includes one user, 3 social media accounts and 10 posts per profile. The Pro plan is ideal for those who are just getting started. This plan is $15/month and includes one user, up to 8 social accounts and 100 scheduled posts. An option for growing brands would be the Premium package where you can add up to 8 social accounts, schedule 2,000 posts and have 2 users. Now, Buffer has an ideal option for larger teams coming in at $99/month that includes up to 25 linked social accounts, 2,000 scheduled posts and 6 users.  

Sprout Social

Sprout Social is probably first and foremost known as a one-stop shop for managing and scheduling all of your social media accounts through one simple-to-use platform. 

Sprout Social handles team interaction very well. You can see when other team members are viewing or replying to messages in real-time. You can also turn items into tasks and assign them to other team members. Several team members can collaborate on drafts before they hit the queue, and you can distribute permissions or request approval before posts are published so that everything remains to your liking.

Although Sprout Social is the best social media management tool for team-based social media management, you have to pay the monthly fee per user.

Sprout Social offers a free 30-day trial. If you like it, prices then start from $99 per user per month for up to 5 different social profiles, with additional plans offering more profiles, scope and features.

Hootsuite

Hootsuite is the best social media management tool for all-in-one scheduling, monitoring and analytics. This app is compatible with over 35 social networks including the top 4 – Facebook, Instagram, Twitter, and LinkedIn. 

With any of Hootsuite’s plans, you have the option to schedule posts from multiple profiles across multiple social media sites. This allows you to ensure any marketing campaigns are properly timed and targeted when and where you need them to be. 

One of Hootsuite’s strongest areas is analytics. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, Powerpoint, PDF and CSV files for use within your organization. 

Hootsuite is built to work for teams, not just individuals. You can assign access to various team members to avoid handing out passwords, with custom permission levels on a per-user basis. Your team members can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. You can even assign specific tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.

There are 3 different plans available that include unlimited scheduling, where the difference lies in the amount of users and number of social profiles that can be connected. Professional, Team, and Business plans allow 1,3, or 5-10 users as well as up to 10, 20, or 35 social media profiles to be managed accordingly.

Which social media tool is best for you?

Hoostuite takes the cake at being the all-in-one tool that has the biggest list of compatible networks. It offers more power-user tools that go just beyond scheduling your own posts. The business plans are moderately priced, so if you’re working for a large organization with many separate teams, it’s likely worth it. For no-frills social media management, Buffer offers a clean user experience that focuses on sharing your own posts and easily manages a small team. With it’s cheaper priced business plans, it is ideal for a business that is just getting started and doesn’t have a ton of resources to devote to social media. Sprout Social has the best collaborative features of the three but comes at a premium price point.

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