Important Stats About Google Business Profile For 2022

We wanted to end 2022 (and start 2023) with a ton of stats about Google Business Profile that you should keep in mind while planning your marketing for 2023.

We divided the stats into 3 Categories:

–       Fun with Numbers

–       Did You Know

–       Little Known Facts

So, without further ado… 

Fun with Numbers

  1. The number of searches containing the keywords “near me” have increased more than 200% over the last two years.
  2. 28% of searches that include the keywords “near me” result in a purchase.
  1. More than half of the interactions between customers and businesses in Google Business Profile result in a store visit.
  2. 76% of people who search for local businesses on Google Business Profile visit the business within one day to make a purchase.
  3. 88% of people who search for local businesses on Google Business Profile visit a business within one week to make a purchase.
  4. 60% of consumers contact businesses directly through Google Business Profile, using the “click to call” feature.
  1. In 2020, there was a 61% increase in calls from Google Business Profiles.
  2. 72% of local users visit a business within five miles after finding them on Google Business Profiles.
  3. There are almost 4,000 Google Business Profile categories to choose from.
  4. 84% of searches in Google Business Profile are ‘discovery searches,’ which means consumers were not looking for a specific business.
  5. Google, along with the many other platforms the tech giant owns, account for about 92% of the search engine market share in the United States.

Did You Know…

  1. 97% of consumers learn about local businesses online.
  2. 64% of consumers have used Google Business Profile to find contact information for a small business.
  3. On average, businesses listed in Google Business Profile receive 33 clicks per month.
  4. 16% of Google Business Profile listings receive more than 100 calls per month.
  5. Local businesses receive 94% of their Google Business Profile visits on weekdays.
  6. Over 5% of Google Business Profile views result in a conversion, and that number is increasing every day.

18.  Google Business Profile is completely free!

Little Known Facts

19.  Listings in Google Business Profile that include photos are twice as likely to appear as reputable to users.

  1. Using images in Google Business Profile has increased revenue for businesses by 17%.
  2. Local businesses have, on average, 11 pictures per Google Business Profile listing.
  3. Google Business Profile syncs with Google Maps to display the location of a business.
  4. Businesses can create a Google Business Profile listing even if they do not have a physical address.
  5. Complete Google Business Profile listings are seven times more likely to get clicks than those that are incomplete.
  1. With the increased usage of cell phones and smartphones, it is not surprising that Google Business Profile has more searches on mobile than desktop.
  2. 90% of searchers read reviews before making a purchase.
  3. 20% of consumers expect a response in a timely manner after leaving a review.
  4. The average Google Business Profile listing has 39 reviews.
  5. When higher-end products have reviews, the conversion rate increases by 380%. 
  6. When lower-end products have reviews, the conversion rate increases by 190%.

Need Help?

IFTS specializes in helping companies get found on Google.  For a free consultation on how we can optimize your profile, call us at 412.715.6266.

How to Optimize Your Google Business Profile Listing

Is your Google Business Profile optimized to the fullest extent?

If not, you could be missing out on amazing clients!

You can build a Google Business Profile listing, but it might not be as potent and dynamic as it could be. That’s because it takes more than just putting up a sign with your company’s name, address, and phone number for people to know who you are.

To be shown in the “Google Map Pack”, which is the set of 3 results that Google shows with the local map, you have to be what Google considers one of the best results for the searcher.

There probably are more than three other companies in your field operating in the immediate area. So, you’ll need to know what to include and how to fully optimize your listing if you want it to appear in the top three slots. The result will be the highest possible placement in relevant searches.

Use the advice below as a guide.

Don’t Forget the Details

Listing information, such as the company’s name, address, and phone number, should be consistent and include all necessary information. Use the full street name, not the abbreviation “Main St.” if your website states that your company is located on Main Street. If you want the same high search engine rankings across the board, it’s important that your name, address, and phone number (NAP) are consistent throughout all directories, including Google.

Don’t lose sight of the big picture when you’re making progress on the little things. The category “Italian Food” will boost the visibility of a restaurant more than the generic “Restaurant” would.  Be specific to attract the right people.

After you’ve mastered the fundamentals, you may shift your attention to the finer points of your profile. Upload your company’s logo, a profile background and a short slogan or tagline. You may increase your internet visibility, your audience, and the likelihood that they’ll become paying customers by maintaining this kind of consistency.

Don’t forget to include a description of your company; doing so will reassure potential clients that you are who they think you are. Don’t forget to use relevant keywords when creating that description; Google will appreciate it and you might even move up in the rankings as a result.  Make sure to use location words, such as the name of your city, as well.

Make Sure Your Website is Worth Visiting

There is more to your Google Business Profile than just the listing itself. Your website is also a part of this.

Listings get a boost when you have a website that is engaging and informative for visitors. Having an interesting website that provides value to readers and has helpful and useful information helps your listing, too. Google prioritizes readability and usefulness above all other ranking elements.

However, Google’s internal algorithm and rankings are also important considerations. To help Google find your site, it is crucial that you make extensive use of keywords and metadata.  Be sure to follow their SEO rules.

You should also work to increase the number of inbound links to your site; Google sees each link as a vote in favor of your site, and a higher number of links improves your position in the search engine results.

Make Sure You’re Mobile and Know How to Use it

Mobile internet search is quickly becoming the norm, and this development cannot be reversed. Today, mobile device usage far outstrips that of desktops, laptops, and tablets combined. Google’s algorithm takes this into account, giving preference in search results to sites that are optimized for mobile use. This highlights the significance of not only making your website mobile-friendly, but also understanding the differences between the search habits of desktop and mobile consumers.

In-the-moment mobile users are more likely to look up practical information like a store’s opening hours and physical location. Desktop and laptop users, on the other hand, are more likely to be looking for detailed product or service information.

Include Images and Videos

Nowadays, people who spend time on the internet prefer to look at video and photos rather than read walls of text. Not only does this visual component apply to your Google Business Profile, but it also has to do with the listing itself.

Your listing will stand out more and attract more attention if you include videos and photos.

At least three videos and six photos should be uploaded to your listing; they don’t need to be professional quality, but they should be of high enough resolution and not too grainy to be easily discerned. This second variety will not only put off potential customers, but will also make your company appear incompetent.

Make sure to add new images on a regular basis.

Use Google Business Profile Posts

Google began including posts in Google Business Profile listings last year, and every business owner should take use of them. Posts to a Google My Business profile are distinct from blog entries. These are miniature advertising that appear directly in your Google Business Profile listing, taking the place of lengthy descriptions. Moreover, they are an excellent method of maximizing the promotional value of these postings.

You can provide information about a corporate event, a sale, a new blog post, freshly arrived products, or seasonal greetings.

This type of article can be used for more than just “talking at” your target audience. There is room for graphics, calls to action, and even external links.

Use the Booking Button Feature

Adding a “book now” button is yet another innovation from Google. This is especially helpful for any business that relies on scheduled client visits, like house painting businesses. Customers can make appointments online with the booking button function, increasing business.

Messaging Feature

Customers can now send you messages right from your Google Business Profile, another new addition. Customers can send you messages whenever they like by clicking the “Chat” icon on your Google Profile.

If someone leaves you a message, you’ll be notified immediately so you may reply. If you choose, you can even set up a pre-recorded message that will be sent to anyone who messages your company.

Questions and Answers

Another Google addition lets clients ask you questions directly from the listing.  Using this function benefits both you and your clientele because of the increased communication it enables.

Remember that if one consumer has a query, there is a strong probability that another customer has the same query.

Be sure to answer these questions quickly and with detail.

Want Some Help?

IFTS specializes in helping companies get found on Google.  For a free consultation on how we can optimize your profile, call us at 412.715.6266.

Is your website ready for the next Google SSL update and how will it impact your business?

Does your website start with “http://” or “https://”?

If it is the former rather than the latter, your website visitors (and your business) may have a large surprise starting October 1, 2017!

According to Google, “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.”

More simply put, if your site does not have an SSL certificate on October 1, 2017, Google Chrome will mark it as “NOT SECURE” if there are any text fields.

What does an SSL do for me?

SSL (Secure Sockets Layer) Certificates encrypt the connection between the web browser and the server where the website resides. This makes it much harder for someone to intercept the traffic and steal the information, which in turn leads to a safer browsing experience for the average web user.

This is the second step in Google’s plan to force users to employ an SSL certificate. Step one was implemented in January of this year. It marked sites as “NOT SECURE” if they did not have an SSL certificate and accepted personal data, like credit cards or PayPal. This step, implemented October 1, will mark any site with text fields as “NOT SECURE” without an SSL. The final step, planned to roll out soon, is to mark any site as “NOT SECURE” that does not have an SSL certificate.

Because it is so much more secure, Google would prefer to have all websites protected by an SSL certificate. They have reinforced this notion in their ranking algorithm as well, with SSL protected websites ranking more highly.

What does this mean for you?

Your business and your website traffic are at risk with no SSL certificate!

What should I do to avoid this situation?

Talk to your webmaster or the person that handles your website hosting about adding an SSL.

Don’t have an SSL or not sure where to start?

Contact Integrity First Technology Solutions, Inc. (412.559.7177 or si@iftsdesign.com) and let them take care of it for you.

Don’t miss this opportunity to upgrade your website. Protect your clients and your website’s reputation!