How to Market Your Service Business on Facebook

Are you advertising your painting business online?

For a service-based business, it can be very hard to find the right place to advertise online. If you want to market your business online, Facebook may be the best place to do it, even if you have to pay for it.

Local businesses that use Facebook to promote their business have a lot to gain from being able to target people who are actually interested in their services and live near them.

With Facebook advertising, you can reach a very specific audience in their personal digital space, where they talk to each other every day.

Using Facebook Messenger ads is a great way to reach people where they are online. People are increasingly using messaging apps like Facebook Messenger and WhatsApp to talk to people they know and businesses they do business with.

Facebook Ads Remind People of Your Services

If you sell services, it’s important for your customers that you have a good web presence, active social media and a good reputation online. When hiring a service provider, people want to feel safe and sure. 

It makes sense that these prospects take more time to decide what to buy and don’t always go with the first business that comes up in the paid ads on search engine results pages.

People often take the time to look at their top choices for services, check out their websites/social media and reviews, compare prices, and ask their friends and family for suggestions. Since many service purchases don’t happen right away, it’s easy for customers to forget about them. 

But local service providers can remind people about their services and turn more interested leads into customers by using Facebook marketing.

Messenger Ads Can Help Service Businesses Reach More People

Over 1.3 billion people around the world use Facebook Messenger. And each month, businesses and users send and receive more than 20 billion messages.

Those are some pretty big numbers, but you’re a small business in your town, so what do they have to do with you? 

So, here are some numbers that show why you might want to think about Facebook Messenger ads:

  • 67% of people indicated that they have made a purchase after seeing a social media ad (The Manifest’s 2019 Consumer Social Media Survey)
  • 31% of consumers say they are using social media channels to browse for new items to purchase. (Aimia)
  • Facebook accounts for 50% of total social referrals and 64% of total social revenue. (Business Insider)
  • 84% of millennials say user-generated content from strangers has at least some influence on what they buy. (Gartner)

Your business can find the perfect audience to market to by digging into your Facebook Audience Insights to learn more about the demographics and preferences of everyone on Facebook. More importantly, you can get detailed information about the people who have connected with your Facebook page to make highly targeted Messenger Ad campaigns that are hard to ignore.

Put Your Business in Facebook Messenger Inboxes

Running ads that show up in people’s Messenger inboxes is the easiest way to get the word out about your business on Facebook Messenger. Just like Facebook ads, Messenger ads automatically put ads where they are most likely to get results for the least amount of money. You can even use the same ads for Messenger that you already made for marketing campaigns on Facebook and Instagram.

When people see your ads in the Chats tab of the Messenger app, they can tap on them to go to the destination you chose when you made the ad. So, you could send them to a Messenger chat with your business, or you could send them to a website or app.

There are even sponsored Messenger ads that can be sent directly to people’s Messenger inboxes, but ONLY if they have talked to your business on Messenger before.

People are reading less and skimming more, so focus on making calls to action that people “can’t pass up” and give prospects a reason to click. Your next customer might be waiting on Facebook for you to post something.  Try using eye-catching colors or images to get people to see your message.

If you don’t know how to set up or manage a Facebook ads account, contact us right away about our Facebook Ads Management plans.

Are You Using Social Media Right In Your Business?

It’s not a secret that how people look for goods and services is always changing…and adapting to new technologies or features. It’s important to make sure that your business is responding to this constant change and growth in the right way.  This will help you get more clients!

Your social media presence can be crucial when it comes to your business’ ability to succeed.

How many accounts does your business have on social media right now?

More importantly, how many of them do you use with frequency?

You might already know that social media is a good way to build your online reputation. But once you’ve set up an account, you can’t just sit back and wait for customers to sign up.  It’s not the Field of Dreams, if you build it, they don’t necessarily come. 

In order to get them to come to you, you actually need to put in the time and effort to be proactive.  

By being proactive, replying to your customers, and consistently demonstrating that you’re there, you’re present, and you’re ready to listen and communicate, you may increase customer contact with your accounts. 

Respond To Your Customers Quickly

You can get people to interact with your accounts by being active, responding to your customers, and showing them over and over that you’re there, and you’re ready to listen and talk.

You can showcase your services and case studies to start to build trust.  Educate your clients on what you do as well as common questions that they may have.

When you have built this kind of relationship with customers through social media, they will be more likely to trust you. Over time, you can use this trust to your advantage by asking your customers who interact with you on social media to write reviews and testimonials.

If you want this to work, you need to know how to use social media correctly and how to talk to your customers.

The whole point of social media is to connect with other people. Customers want businesses to respond to them, listen to them, and care about what they have to say.

Customers don’t go to social media to see another sales page; they want to be heard. You may be passing up chances to truly engage with your customers if you’ve ONLY been utilizing your accounts to promote new goods and services.

The 80/20 Rule

If you’ve only been using your accounts to promote new products and services, you might be missing out on chances to get to know your customers better. We recommend using the 80/20 rule when it comes to your posts.  Educate/Entertain with your posts 80% of the time and sell 20% of the time.  This way, people will want to look at your posts.

By being more social on your accounts, you can get to know both your current and potential customers better. It gives you the chance to give your brand a unique voice that speaks to the wants and needs of your target audience. Before social media, this was one way that big companies stood out from their smaller rivals.

If you talk to your customers on social media in a relevant and helpful way, they will want to support you in the long run, both by continuing to buy from you and by leaving you good reviews. It’s very important to keep in touch with your customers, so make sure you check your accounts often and answer any questions or comments. Because of this, many of your customers will want to tell other people how great your business is. This can help your reputation a lot.

In other words, be sure to use social media to connect with people!

If you have been ignoring your visitors and just using social media as a sales page or platform, you should rethink your strategy. Start talking to more people, and your reputation will improve on its own.

If you don’t know how to set up or manage a social media account, contact us right away about our social media plans.