Advertising on Facebook: 9 Reasons To Start Investing In Facebook Ads For Your Business Today

Why should you advertise on Facebook?

Is advertising on Facebook actually effective, or is it simply a fad?  

Many people will talk about negative experiences they have had with Facebook Ads, but many times, they aren’t implementing ad strategies correctly. 

Pay-per-click advertising may be quite beneficial if you’re serious about marketing your company and attracting new clients. If you don’t invest in Facebook Ads for your business, you may be losing out on the numerous benefits your brand may get from social media marketing today. This is because there are 2.89 billion people on Facebook.  Trust us, your ideal clients are on there.

It’s important to be on Facebook if you want to promote your business and grow your brand.

Failing to take full advantage of Facebook advertising may prove to be a costly oversight.

Here are nine compelling reasons why every company should start a Facebook Ad Campaign right away:

1 – Your target market is already on Facebook

Millions of individuals use Facebook on a daily basis with many checking their news feeds several times a day. In fact, the average person spends 33 minutes per day on Facebook.  

If a significant portion of your target market is active on Facebook regularly, you have a great opportunity to expand your client base by advertising on Facebook.

2 – Facebook has very specific targeting capabilities

Paying for advertising that may or may not be viewed by your target demographic is a time-honored method of marketing your brand. Facebook has never been like that, which is good for you!

Social media networks like this allow business owners to target a very specific audience. You can target by location, age, likes, dislikes, home value, places you’ve been and much more!

As a result, Facebook Ads are an effective marketing tool that you should use to further your company’s success.

3 – Facebook Ads tend to cost less

Do you have any idea how much it costs to advertise on Facebook? You can advertise for as little as $1 a day and have your ad seen by as many as 1,000 people!

If you used to spend a lot of money on radio or billboard advertisements, you may now reach your target market for a lot less money.

4 – Facebook Ads Are Quick And Easy To Create

Often, advertising on social media yields quick results. To begin contacting thousands of individuals, just create a campaign that targets your ideal client and choose a spend amount.

Facebook Ads are an excellent choice if you want to reach more customers and grow your sales quickly.

5 – Ads on Facebook Can Increase Your Website Traffic (and Brand Awareness)

Facebook advertising easily boosts the visibility of your business and number of visitors to your website.  It is a great way to raise awareness about your company or product. 

People are more inclined to buy from you if they know you have a good reputation.  Be sure to showcase your reviews or testimonials using posts or ads. Here are 10 proven ways to get more positive online reviews for your business.

6 – It’s Easy To Judge The Efficacy Of Your Ads

Facebook advertising campaigns can easily be measured and compared.  This is great news because you can figure out which approach is working best.

There’s no speculating once you’ve placed a Facebook ad. You’ll be able to see how many people have seen your ad, clicked on it, and converted as a result. Using the platform, you’ll have access to a wealth of information that will help you gauge the success of your campaigns and make the next one even better.

7 – Facebook Ads Can Help You Quickly and Cheaply Test New Markets

Facebook is a great way to begin testing a new market! Offering your customers something new can sometimes result in a costly mistake. An affordable approach to discover if your fresh concept is a hit is to run a Facebook advertising campaign. At your own speed and on a budget, you may explore a new market.

8 – You Can Tweak And Perfect Your Campaigns In Real Time

Is the return on your advertising effort underwhelming? 

That’s okay…make a change! You can adjust your Facebook advertisements in real time.

If you’re not satisfied with the campaign’s performance, you may immediately make changes to your ads. Other media types, like radio or TV, don’t allow for this kind of customization.

9 – Your Competition Is Already Running Ads On Facebook

There is one last benefit to consider before investing in a Facebook Ad campaign today; your competitors are already purchasing advertising on the social media platform.

Take action and don’t allow your competitors to steal your thunder!

Need Help?

Do you need help implementing your first Facebook Ads campaign or setting up a Facebook Business account?  

Call IFTS to get started at 412.715.6266 or email us at si@iftsdesign.com

Your Small Business Should Use Social Media To Market Your Services: 11 Reasons Why

Have you ever heard that your business doesn’t exist if it isn’t on Facebook?

This is because your clients may already be “friends” with your rivals if they utilize social media to follow other companies.

When it comes to reaching new clients and prospects, social media marketing is an extremely effective method! If you aren’t on social media, no one will know about your company. How could they?

In another post, we share 5 social media marketing secrets that nobody has told you about…

With sites like Facebook, Twitter, Instagram, and Pinterest, companies can communicate directly with their customers. If you aren’t doing this, you’re losing out on key opportunities.

Social media attracting customers

Local companies should always have social media campaigns as part of their marketing plans. Making and distributing content on social media sites will assist you in achieving your marketing and branding objectives quickly.

Using paid social media advertising in conjunction with regularly posting updates, videos, and other material to engage your audience will help you reach more prospective customers, build loyal brand supporters, and increase sales.

To connect, engage, and develop your business, here are 11 reasons why you should work on your social media presence:

1. Speed

Using social media to market your business is a quick and easy way to get your message out there. You can start promoting your business in minutes after creating your profile.

2. Price

Because of the low cost of social media campaigns, you have more control over your advertising budget and may expand your social media presence at a rate that is right for you.

3. Effectiveness

To contact your target customers and construct a successful marketing campaign, you need to use multiple social media channels.

4. Brand Awareness

Social media is used by millions of individuals every day all over the world. Consider social media marketing as a surefire technique to raise exposure of your brand.

5. Relationship Development

General marketing methods do not “talk” to the client in any meaningful way. You can, however, develop genuine relationships with your potential clients by connecting with them on social media.

6. Trust Building

Customers are more likely to believe in your brand when you use social media to build trust with them. Successful social media campaigns should help you become a leader in your market.

7. Website Traffic

Making your social media updates engaging will raise your click through rate and drive more attention to your website, increasing sales.

8. More Leads

To produce more leads, you’ll need social media marketing. With social media marketing, it’s easy to run free social media campaigns or pay for advertising.

9. Content Promotion

You should make use of the social media channels to spread the word about your work. If you’re doing content marketing well, you should use social media to get the word out about your products and services.

10. Involved Followers

Increase the link you have with your fans by getting them engaged in your initiatives. Your followers will become more engaged if you just ask them what they want.

11. Spy on Your Competition

Spying on your competition is a cinch with social media. Don’t let your guard down whether it comes to your friends or foes. With social media, it’s simple to monitor your competition on multiple platforms.

Need help getting started with social media?  Call IFTS today for a free strategy session at 412.715.6266 or send an email to si@iftsdesign.com

Grow Your Painting Business By A Factor of 10 With These 5 Steps – Part 5 of 5: Increase Your Pricing

Grow Your Painting Business By A Factor of 10 With These 5 Steps – Part 5 of 5

Are you afraid to raise your pricing for painting jobs?

Most painters are…but you shouldn’t be because competing on price is an intrinsically bad idea.  Your only two options are to be the highest or lowest.  No one will care if you are the second or third lowest pricing in town.

When you are the lowest price, there is an implied low-quality factor as well.  Typically, services that are the cheapest are never the best.  You don’t want that stigma associated with your painting company!

However, if you are the most in-demand painter in town, people will pay your prices, no matter what they are.

So how do you become the most in-demand painter in town?  You become the most known, liked and trusted.  You can accomplish this with the videos, content and Facebook ads that we discussed in Step 1.  Here is a link to that article in case you missed it.

By providing content and value through your videos and articles to people in your area, they already know, like and trust you.  They know that you are an expert at what you do and they have seen proof.  

Therefore, when it comes time to hire a painter, they will automatically think of you.  In fact, there is a good chance that they won’t shop around at all.  They will need to hire you because you are the one that they trust.

When this happens, they will pay whatever you ask for…and because you are providing value and excellent service, you can definitely charge at least 50% more than you are charging now.  You will get just as many clients and make more money.

Let’s Return To Our Example Company With A Premium Offering For Our Painting Business

Remember, ABC Painting started with $40,000 monthly gross revenue.  Then, we implemented a follow-up system, which will increase the leads by about 60%.  This took the gross monthly revenue to $64,000 with a close rate of 20%.

Next, we doubled our leads from 80 to 160 per month using the tactics in Step 2 of this series.  This resulted in 32 new clients and a monthly gross income of $128,000.  

Then, we doubled the close rate from 20% to 40%, which gave us 64 clients per month with a monthly gross income of $256,000.

In step 4, we added a premium offering at $12,000 that 10% of our clients chose, resulting in 90% of our new monthly clients (58) with the regular offering at $4000 and 6 of them at $12,000.  This gives us a total revenue for the month of $304,000.

Finally, in this step, we are going to increase the regular pricing by 50%.  The 90% of our monthly clients (58) will now be at $6000 and 10% of our monthly clients (6) will be at $12000.  This gives us an end result of $420,000 for the monthly gross income.  

We have just 10X’d your monthly revenue in 5 easy steps!

BONUS Tip For Increasing Your Recurring Revenue

Would you like to start each year knowing that you have at least $500,000 on the books?

You should be able to count on at least 10% of your customers from the year before having a job for you in the current year or referring you to someone that has a similar job.  

To make sure that they think of you, you want to stay at the “top of mind” for them.  There are a few ways to stay in front of your current customers.

First of all, send out a monthly newsletter via email.  It doesn’t have to be fancy, and it shouldn’t be all about your company.  Just like your videos and content, send out some monthly helpful advice that would apply to your ideal client.  

For instance, if you were a painter located in Virginia, sending out an email with tips on weatherproofing your deck would be perfect for September or October.

IFTS offers a service that does this automatically for painters for under $300 per month, so it pays for itself if you get just one repeat client.

Another way to stay in front of current clients is to turn them into a Facebook audience.  You just upload your list of clients to the Facebook audience wizard.  Then, you can be sure to periodically place helpful videos and content in front of them via Facebook.

Side Note – This audience is also great to use to create a lookalike to send videos and new content to via Facebook Ads.

A final way to get in front of current customers to send them something via snail mail.  Most companies will send Christmas cards or something similar, but this doesn’t really make you stand out in the crowd.  We recommend choosing a holiday that most other companies don’t really acknowledge, like St. Patrick’s Day.  Send them a “We’re Lucky To Have You As A Customer Card” and watch how many people find a way to hire you again!

By staying “top of mind”, you should see at least a 10% repeat from the year before.

If you followed the 5 step process that we discussed, you’d have a monthly revenue of at least $420,000…which is over $5 MILLION DOLLARS annually.  So, if you have at least 10% of the people from last year hire you this year, you will start off knowing you have over $500,000 already on the books.

Grow Your Painting Business By A Factor of 10 With These 5 Steps – Part 4 of 5: Create a Premium Service Offering

Have you ever heard of the 80/20 rule or the Pareto principle?

It states that “80 Percent of Your Results Come from 20 Percent of Your Efforts, and 20 Percent of Your Results Come from The Other 80 Percent.” 

The rule applies to your customers as well.  80% of your revenue typically comes from 20% of your clients.  Now, let’s apply the 80/20 rule again to the top 20% of your clients.  64% of your revenue comes from 4% of your clients.

What does this tell us?

There is always a small percentage of people at the top that are willing to pay a premium price.  

However, are you offering that chance to them?

There are ALWAYS at least 5-10% of your clients that would be willing to pay a premium price to get a premium service.  

A premium service is going to be better, faster or easier than the services that you currently offer…and it’s going to cost 2-3 times as much.

To create your premium service offer, you need to ask yourself 3 questions:

  1. What can you do to offer a better painting service than other companies?
  2. What can you do to be faster than other companies?
  3. How can you make your process easier than other companies?

Let’s look at a few examples for each question…

What can you do to offer a better painting service than other companies?

To offer a better painting service, you need to increase the quality of the experience.  You could use a more expensive paint that lasts longer and doesn’t require as many coats.  You could give a guarantee to the homeowner that you run criminal background checks on all of your employees.  Because a lot of people are now working from home full time, you could offer a whisper guarantee – they won’t even know that you’re there while you’re working.

To create a better experience for the customer, you will need to go the extra mile.

What can you do to be faster than other painting companies?

To offer a faster service, take the time that it normally takes you to complete a job and decrease it by 30% or more if possible.  Offer kitchen cabinets done in a week (obviously kitchen size matters, so there can be a disclaimer).  Offer rooms done in a day with quality work.

When you provide a quicker service, it really makes you stand out from the crowd.

How can you make the painting process easier than other companies?

There are a ton of premium options here that you can offer, starting with the sales process.  As soon as someone contacts you, you could FaceTime them and do the estimate immediately.  This also puts you ahead of your competition as the first quote.

You could offer a free stay at a hotel or a small vacation (built into the price of course) while you work on their house.  They don’t have to deal with the mess/upheaval…and you don’t have to deal with them as a little bonus. There are many companies that do this.  You can get great deals on pricing from travel businesses.

If they are pet people, you could hire pet sitters to take the animals away for the days that you work.  This way, there are no accidents and the pets don’t have to deal with an unfamiliar situation in their home.

Think of the problems that are created by you painting their house and provide solutions to create your premium offering.

How To Present The Premium Painting Offerings

Make the premium offerings part of your proposal.  People like to have choices, but not too many.  According to a study done in 2000, people are more likely to make a purchase when presented with less choices.  So, offer 2-3 options max when it comes to the premium offerings.

This also allows the people choosing your regular pricing to feel like they received a “deal”.

Let’s Return To Our Example Company With A Premium Offering For Our Painting Business

Remember, ABC Painting started with $40,000 monthly gross revenue.  Then, we implemented a follow-up system, which will increase the leads by about 60%.  This took the gross monthly revenue to $64,000 with a close rate of 20%.

Next, we doubled our leads from 80 to 160 per month using the tactics in Step 2 of this series.  This resulted in 32 new clients and a monthly gross income of $128,000.  

Then, we doubled the close rate from 20% to 40%, which gave us 64 clients per month with a monthly gross income of $256,000.

Now, if we add a premium offering at $12,000 that 10% of our clients choose – we’ll have 160 leads per month with a 40% close rate.  That gives us 64 clients.  90% of them, 58 clients, choose the regular offering at $4000 and 10% of them, 6 clients, choose the premium offering at $12,000.  This gives us a total revenue for the month of $304,000.

This is an increase of 6.6X

Stay tuned for the finale next week (Step 5) where we will talk about being the irresistible option, which allows you to charge what you want!

Grow Your Painting Business By A Factor of 10 With These 5 Steps – Part 3 of 5: Work On Increasing The Closing Rate For Your Painting Business

Have you ever heard someone say – “People love to buy, but they hate to be sold to?”

I beg to differ.  That statement is unequivocally false. People love to buy AND they love to be sold to. 

The key, however, is that they need to have a quality sales experience.  They will love to be sold to!

What Constitutes A Great Sales Experience

As an example, think about buying a car. 

When you go to buy a new BMW or Mercedes Benz, the salespeople offer you unlimited Starbucks and snacks in their plush offices.  You get to hang out in a decked-out designer lounge while they prepare the cars that you want to test drive.  Typically, you’ll get to take a nice long test drive to check out all of the niceties of the car.  Then, after you purchase the car, you get cool little extras in the mail for the next few months.  Sometimes, they even invite you to special track events where you get to drive souped-up cars.

Now, let’s contrast that to purchasing a new Honda.  First, you enter a bare-bones sales floor where you take a number.  Once it’s your turn, you get to take a 10-minute test drive where the salesman glosses over the features.  When you return to the dealership, you get ushered into a drab cubicle and have the contract put in front of you.

Both cars will get you from A to B, but which sales experience would you rather have?  I think that most people would agree that they would rather have the BMW/Mercedes experience.

Selling Is A Process

The easiest way to get a client is for them to know, like and trust you.  You can start this process even before someone contacts you for a quote.

As mentioned in Step 1 of this series, create a set of videos that answer common questions that you hear all of the time from clients.  You can also make videos that address common objections that you hear from people that don’t hire you.

Then, run these videos on Facebook to your target audience.  They’ll get to know, like and trust you before they even contact you for a quote.

Why?

Because you have provided value to them and shown your expertise in the area without sounding salesy.  These videos are the first step of your sales pitch (and don’t take much time from you at all).  You want people to see you over and over again.  This way, you become cemented in their mind as the go-to business in the area for painting.

BONUS TIP: Testimonial videos are a great way to establish trust with potential clients and showcase the work that you did without having to toot your own horn!

Now, when someone contacts you for a quote after seeing your videos, you’ve already gotten the hard part out of the way.  They know, like and trust you from your videos…and people buy from people that they like.  It becomes a much easier sale for you to close on.

“Selling” Is A Dirty Word

“Sales” or “Selling” seems to have gotten a bad rap lately.  You think of sleazy used car salesmen or worse.  It just has a very negative connotation.

However, you must remember that you are HELPING PEOPLE when you sell them a quality paint job. 

Maybe you are helping them paint their kitchen cabinets and get a higher asking price when they sell their house.  Maybe you are painting the exterior of their home and helping them get it weather-proofed for winter.  Maybe you are helping a family have an amazing holiday in their newly painted living room.

Whatever the case, you are helping people achieve positive goals.  They are better off than they were before!  Keep this in mind the next time you go to close a deal.  You should find yourself in a completely different mindset, which will help your close rate.

Increase Your Closing Percentage

Create a quality sales experience that starts even before someone contacts your company.  By using the tips above, you should see your closing rate more than double. 

Let’s Return To Our Example Company With Double The Close Rate For Our Painting Business [h2]

Remember, ABC Painting started with $40,000 monthly gross revenue.  Then, we implemented a follow-up system, which will increase the leads by about 60%.  This took the gross monthly revenue to $64,000 with a close rate of 20%.

Next, we doubled our leads from 80 to 160 per month using the tactics in Step 2 of this series.  This resulted in 32 new clients and a monthly gross income of $128,000. 

Now, if we can double the close rate from 20% to 40%, we will have 64 clients per month with a monthly gross income of $256,000!  This is more than 6X the starting monthly revenue and we have 2 more steps to go!

Stay tuned for next week (Step 4) where we will talk about adding a special upsell that will score you some high-ticket clients right away!

Grow Your Painting Business By A Factor of 10 With These 5 Steps – Part 1 of 5

How to grow your painting business

Are you looking to grow your painting company but aren’t sure where to start?

It’s difficult to know what steps to take or where to invest your time and money.  However, we have created a proven roadmap for you to follow that will help you 10X your painting business.

Step 1 – Implement A Follow-Up System So Your Potential Clients See You Over and Over

Did you know that at any given time, only 3% of your market is ready to buy from you? 

This means that 97% of the people that see your advertising are going to need a little more time.  In fact, your average customer is exposed to about 10,000 marketing messages every day.

What are the chances that your marketing message is going to be the one that stands out among the 10,000 that your client is seeing (especially if they had never heard of you before)?

Typically, your potential clients need to see and hear from you multiple times in order to make an informed buying decision.  This is why you must FOLLOW UP.  In fact, a 2011 study from Google found that a buyer needs 7 hours of interaction across 11 touch points in 4 locations.

Let’s break that down quickly.  You (or your marketing) needs to interact (or be in front of) your potential client 11 times.  These interactions can be snail mail, videos, ads, phone calls, emails or anything that gets you in front of them.

Then, these 11 interactions need to be across 4 locations.  This means that you can’t just always call or email.  You need to expand the number of places that people see you.  You need to be “everywhere” your clients may be.  So, adding to phone or email, text, Facebook Ads, YouTube, the Google Display Network, LinkedIn etc.  To accomplish this task correctly, think about where your clients commonly are.

Finally, these touches need to result in about 7 hours of interaction.  In other words, you want a prospect to spend about 7 hours thinking about you.  This is when it helps to have video.  For a house painting business, customer testimonials are great ads to use.  It allows other people to “toot your horn”, so you don’t have to.

Another great interaction piece is a downloadable pdf that contains information about your company, examples of your past work, testimonials and more.  You can make this available on your website or social media.

How To Implement A Great Customer Follow-Up System – Set Up A 3×3 Contact Matrix

First things first – automation is your friend.  Don’t shy away from technology because it seems complicated.  In the long run, it will be worth it.

So, what is the first thing to set up?

Start using a CRM (Customer Relationship Management) system, like GoHighLevel, CorkCRM or Keap.  It will more than pay for itself in the long run.

In your CRM, you will want to set up what we call a 3×3 contact matrix.  You want a potential client that requested a quote to receive a call, text and email from you.  If they don’t respond, do it again 3 days later.  If they don’t respond, do it 5 days later.  This automatically gives you 9 interactions on 3 different channels.

A common fear that we hear from painters is “What if they get annoyed or tell us it’s too much?”

They won’t.  Remember, they originally contacted you.  The more information that you give them that allows them to make a good decision when choosing a house painter will be appreciated.

Another common question that we get is “What should I say in these emails, texts and calls?”

  • CALLS: The calls can just be follow ups to the original contact for quote, which most painting businesses are used to doing.  
  • TEXTS: The texts should be quick messages asking them for a reply, so you get them engaged.  This is also a great time to offer an exclusive discount that they can only get by replying.  Keep these short, sweet and to the point.
  • EMAILS: The emails are where you can shine and really highlight your company.  Send them more information about what it’s like working with your company.  Have a testimonial video?  This is a perfect opportunity to share it with them. Do you offer something completely unique in your area, like a guarantee or a special technique?  Share it here.

People buy with emotions and justify it with logic.  Use these 9 points of contact to get them emotionally invested.  Then, provide the facts so they can justify their decision.

How To Implement A Great Customer Follow-Up System – Play The Follow Game

Have you ever looked at a toaster on Amazon and suddenly, that toaster is everywhere?  You need to apply the same principles to your painting business.

The way to accomplish this is through the use of the Facebook pixel and the Google cookie.

Install these on your website (don’t forget to mention them in your terms and conditions) and they will start tracking your website visitors.  You can now show people ads on Facebook that have been on certain pages of your website.  You can use the Google cookie in a similar way.

Another way to interact with people multiple times based on their past browsing behavior is making use of Video Ads.  Create a set of 3 videos where you answer questions that people commonly have when hiring house painters.  Use the questions that you get from potential clients all the time.  These videos do not have to be formal or cost a ton of money.  A video shot on site with an iPhone will work for this.

Use these 3 videos to advertise to a broad audience.  You want to use them to weed out people.  Then, advertise your services in a follow up specifically to people that have watched at least 25% of one of your videos.  

Why 25% of a video?  

Because no one is going to watch a video on commonly asked questions about house painting unless they are in the market for house painting.  This is a great way to narrow down your audience.

You can apply this tactic on YouTube and Facebook.  

How To Implement A Great Customer Follow-Up System – Advertise on Multiple Platforms

To be “everywhere”, you need to advertise on multiple platforms.  

Google Ads are a great resource that lets you advertise on Google, YouTube, Gmail and the Google Display Network (GDN).  The GDN allows your ads to show up on websites that Google leases space on.  You can decide what type of website “lease” you want to rent from Google.  So, as a painting business, Home Improvement sites or Home Decorating sites may be good places to start.

Facebook Ads are another great place to target specific audiences with all types of advertising.  Videos perform better than static ads, so start filming!

Depending upon the type of work you do, LinkedIn advertising could help you reach certain professionals.

How To Implement A Great Customer Follow-Up System – Let’s Look At An Example

To really illustrate how powerful just this one step is, let’s look at an example painting business, ABC Painting.

Let’s say that ABC Painting gets 50 leads per month, their close rate is 20% and the average painting project in their area is $4000.  This means that they will get 10 clients and the company will gross $40,000 per month.

If you implement the follow up systems discussed above, you will increase your leads by about 60%.

To use the numbers above, this means that instead of 50 leads, ABC Painting will now have 80 leads per month.  They will close on 20% of them, which is 16 clients and the company will now gross $64,000.

How To Implement A Great Customer Follow-Up System

See, the CRM really will pay for itself…

Stay tuned for next week when we discuss how to double your leads!

Create Content For Your Painting Company That Your Clients Care About

Do you find it challenging to come up with new content to post online for your painting business? You may even think that it’s not worth it, because who would see it? In a survey conducted by Facebook, 81% of people said that they use Instagram to learn about products and business services. We’re here to tell you that your content definitely won’t go unnoticed.

Today, you would be surprised at how many people seeking painting services turn to social media to check out different painting companies.  58% of consumers visit a brand’s social media pages before visiting their website. Sure, people can take others’ recommendations on a painting company. But if you can show these potential clients your work first hand, you’ll be able to win them over without hesitation!

Your target audience wants to see original content that is valuable and actionable. Whether the content that you are putting out is in the form of a blog, video, or infographic, it has to be digestible for your audience.

In this article, we are going to cover the top 3 types of content that your clients REALLY care about. We also suggest some content ideas that will grab your audience’s attention!

Video Content

Video content allows you to capture the attention of your viewers within seconds. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Post your video to YouTube, then break it up into shorter video clips to be used on your social channels. This way, you can get many pieces of content from one single video!

Here are a few video content ideas for your painting business:

“Oddly satisfying” videos

Oddly enough, people love to watch other people paint! This content can be seen as “oddly satisfying” to users. If your audience is like most of us, it’s very easy to fall down a rabbit hole watching these satisfying videos!

Testimonials

People that are looking to hire you love to hear directly from others that have had work done by your business. What better way to showcase your work and a five-star testimonial all in one?

Day In The Life Video

Everyone loves to see a little behind the scenes, am I right? This is a great way to show customers what they can expect when they hire you for a project! 

Blog Content

Blog articles are a fantastic way to provide long-form content to those searching for information.

FUN FACT: Any blog topic can be turned into a video! These videos can then be turned into informational social media posts. NOW we’re talking about getting the most out of your content!

Here are a few ideas for blogging that your audience will definitely want to read:

Paint recommendations

As we all know, there are many different kinds of paint out there. For some people, choosing the correct paint for their project can be a daunting decision to make. Between chelpbrand, finish AND color, a little assistance and good word from a pro can go a long way! 

Frequently asked questions

Everyone is going to have questions. There are tools available such as SEMrush that can provide you with FAQ’s surrounding any given topic. This tool will also tell you how many times those questions are searched per month. Use this information to your advantage and write about the topics that you know people are searching for.

Why you should hire a professional

Many people don’t realize what they are getting themselves into when it comes to tackling projects around the house.  How many times have you had to complete a project that has already been started? Give your reasoning as to why it is more time and cost effective to hire a professional from the start!

Social Content

Social content can be displayed many ways, especially depending upon the platform you are using. Whether you are posting to your Facebook feed or Instagram stories, keeping your audience engaged and interested is your number one goal.

Here are a few ideas that you can use to create content for your social channels:

Before and after

These photos are always a hit! Who doesn’t love to see a great transformation? You have the opportunity to lay out the quality of your work right in front of a potential client’s eyes.

Helpful information + tips and tricks

Providing helpful tips and tricks shows that you aren’t just about making a sale. You can provide information about handyman services done by painters and tips on how to know when your home needs a fresh coat of paint. You can also give tips on different painting techniques. Who knows, you just may end up with a sale after all!

Images of your team

A great way to humanize your business is by showing pictures of your crew hard at work. People love to have an idea of who will be working on their project and this way, they are able to put a name to a face. Plus, if they see quality work before their eyes, they’ll be sold!

If you aren’t sure where to begin with posting content on social media, don’t panic! Give IFTS a call at 412-715-6266 and we can discuss a social strategy that will work for you.

What Social Media Platforms Should My Painting Business be Active on?

social media platforms for painting businesses

Is finding customers online proving to be quite the struggle? If it is, then social media would be the remedy to that. 

Traditionally, painting businesses have predominantly relied on word of mouth to gain new customers. While this is still a very valid – and constructive form of marketing, modern-day digital advertising is gaining more and more ground thanks to technology. The Internet particularly gives companies an array of opportunities to reach wider audiences and control their reputation. One such tool is social media.

And to be fair, it’s one of the best tools for businesses.

Social media platforms are not just places where business pages and profiles are housed. They are hubs for people to communicate, share their opinions, make recommendations, and express their likes or dislikes — now doesn’t that sound a lot like word-of-mouth marketing? 

So how do you select the right social media platform for your business? 

It all comes down to each platform’s rules and restrictions, content specifications, marketing options and available audiences. It also boils down to your personal preference, and how you prefer to showcase your services, promote your business, and interact with customers.

 

In this article, we are going to list the top 5 social media platforms and reveal the specifications of each platform.

The Top 5 Social Media Platforms for Painting Businesses

YouTube

YouTube is the second largest search platform globally after Google. It appeals to an audience of 18 to 65 years and has more than 2 billion active users. 

This platform is video-based and has other sections that allow you to share photos, go live with an audience when premiering videos, and build a community. Want to show off your painting skills? Or maybe share a DIY tutorial on how to paint like a pro? If you want to go the video route, YouTube is your best option.

YouTube’s algorithm, however, like all other platforms, periodically changes to keep up with consumer needs. Hence, when making content for YouTube, keep it informative and in line with the platform’s rules. Keep the videos short, interesting, and high quality.

Facebook

Facebook is one of the platforms that have continually changed its settings to accommodate business needs. It has more than 2 billion active users globally, most of whom are between 18 and 65 years old. 

Creating a Facebook Business Page is a top choice for all types of businesses. You can utilize it to create a wide range of content aimed at attracting, nurturing, and retaining clients. Facebook allows you to post text, images, videos, contests, events, and build an e-commerce page on the platform where you can sell products/services or book appointments.

With Facebook, you can also automate a good number of marketing activities and take advantage of targeted advertising and paid ads.

Instagram

Instagram is relatively newer than Facebook and has more than 1 billion active users globally. It attracts a younger crowd than Facebook, and has quickly grown into the easiest platform to advertise services to a younger target audience. But who ever said that young people aren’t homeowners or ever in need of painting services? Many people like to spend time on Instagram looking for new ways to spice up their home, especially DIYers.

This site supports photos and short videos; using the right hashtags when posting these may draw in more followers than you expect! The platform also offers various tools that allow you to run surveys and polls, create longer videos, and share something interesting from within the platform. You can also integrate Instagram with other platforms, such as Facebook and Twitter. 

To win on Instagram, you need to have good quality images and videos and be consistent in your posting schedule. Make the content interesting, and use paid ads whenever you need to reach a bigger audience. You can also make use of IG influencer marketing as it has done wonders for numerous businesses.

Twitter

With more than 330 million active users, Twitter is a platform that appeals to businesses and experts of all sorts. It particularly attracts an audience aged 18 to 49 years and is more formal than Facebook and Instagram. 

If you are looking for a formal way to communicate with your audience, Twitter is a good option. Text content on Twitter is limited to 280 characters. As such, if you have a longer message, you can create a thread or use other platforms to pass the message across. 

If you want to grow your market using Twitter, be sure to optimize your business profile and use such tools as hashtags, retweets, mentions, and replies.

LinkedIn

When it comes to professionalism, LinkedIn takes the cake. It is the one social media platform where formality is the order of the day. However, you won’t see business pages with a lot of action on LinkedIn; rather it’s the business owners and their employees who are more actively and constantly in pursuit of connections. B2B networking is a big thing on LinkedIn. 

The audience you will find on this platform aged between 25 and 64 years – and most of them have a higher education and several degrees to flaunt. But that should not deter you, especially if you are looking to make connections with other companies — and you never know what that may bring your business down the line…

It is not necessary for your business to be present on every single one of these platforms to become noticed on social media. Some sites are increasingly gaining popularity within a short period of time, that it’s only natural that others slip through the cracks. 

To make your decision easier, think about your marketing. All the social media platforms we mentioned come with inbuilt statistics that show the return on investment (ROI) for organic and paid marketing efforts, and some of them come with inbuilt ad campaign management tools you should learn to be savvy at — but if it all sounds like too much to stay on top of, you can turn to us at IFTS for advice.

Your success on any platform depends on the audience you want to reach, the type of content you post, and your understanding of the platform’s algorithms. Remember that these algorithms change periodically, so you need to always be at the top of your game.

Download our free guide, The Painter Marketing Broad Brush Effect. This guide will walk you through 7 simple steps to bring in more painting customers than you can handle in 2021 and beyond!

The Painter Marketing Broad Brush Effect

Get a FREE download of our 7 simple steps that will bring in more painting customers than you can handle in 2021 and beyond.

Ready to roll?

The Painter Marketing Broad Brush Effect

Position your business to get in front of the right customers with 7 easy steps

 

If you would like more information on the best social platforms for your business specifically, Give IFTS a call at 412.715.6266 for a free consultation.

How To Build a Website for Your Painting Business + 5 Alternatives

A professional website is an essential element for every business’s brand strategy. Apart from being an authoritative platform on which the company communicates its brand, it also helps considerably with engagement and conveying your services.

Having a website makes it very easy for people to find you and discover what you do. It also makes you stand out as a professional in your field.

Then, there’s marketing. Through website analytics, a business owner can quickly tell the demographics of those who show interest. On-page and off-page SEO also goes a long way in building online visibility and search engine ranking.

But how do you actually build a website? And what are other options if you can’t afford one?

Before we get started.. We have 7 simple steps that will help you get your business in front of the right customers, downloadable as a free guide.

The Painter Marketing Broad Brush Effect

Get a FREE download of our 7 simple steps that will bring in more painting customers than you can handle in 2021 and beyond.

Ready to roll?

How Do I Build A Website For My Painting Business?

There are various ways to go about building your painting business website. And frankly, anyone can create a website these days with a good Internet connection. Here are your options:

Template-based website builders

These require no design or development skills at all and are exceptionally popular when it comes to building a website on a low budget. Some of the best website builders out there include:

Do keep in mind that you will still need to pay for things like a domain name, business email, hosting, and customized themes. There’s also photography to take into account, or the purchase of stock images. You will additionally need to put in some time and effort to learn the platform of your choice. WordPress, in particular, is the trickiest but also the best when it comes to ranking on the search engines.

Seek out a freelance web designer/developer

It is not a secret that you can hire freelancers online these days for a fraction of the price you would pay your local creative agency. This again applies to those on a small budget who are also short on time and other resources.

Some of the most popular freelance outsourcing sites include:

While this is an affordable option, finding the right freelancer will take some time and effort. To streamline the process, make sure you create an ad with specific details about what you want, so that the freelancer can bid on it knowing all the specs of the job. 

Don’t hire someone simply because they’re cheap; check out their profile and portfolio first and have a look at what projects they are currently working on (you would want to avoid anyone already working on 27 other projects!).

Before you decide to hire, hop on a video call with your candidates to verify that they are not scammers or fake profiles — unfortunately, this does tend to happen when there is no supervision or control over who creates a profile.

Hire an agency

Agencies will be your best option when it comes to creating a professional-looking, fully functional website. 

They won’t limit your options with template designs and quick fixes, and they usually consist of specialists, in which case you may be able to get a full package of web design, marketing, and branding services by a team of real experts who know what they’re doing.

But do be aware, these professional services come at a higher cost due to the quality they offer, and a website alone could cost you anywhere from $500 to $10,000!

As a small business that requires an uncomplicated website with only a few pages, consider putting aside $1000-$3000. If you’re serious about your painting business, you will not hesitate at making such an important investment.

At IFTS we work with our clients to make customized solutions for your website development and marketing needs.

Don’t hesitate to reach out to us if you are considering creating a professional website for your painting business.

5 Alternatives to Building a Painting Business Website

Are you hoping to avoid the whole website-building hassle altogether? If you are, you can still build your online brand and presence. It’s only the platform that will be different.

A website is not the only tool that a business can utilize to create an online presence. There are various alternatives you can look at which are much less pricey, too.  Below are some of the most commonly sought after alternatives for painting businesses:

1. Google My Business

A Google My Business page is an all-in-one listing management tool. This tool displays your business information and your business’s location will also appear on Google Maps

You can also take advantage of other tools, like Reviews and Insights. You can even create a DIY site if you like and promote events and special offers. It will boost your visibility on the search engine results page when a relevant query is placed. 

A GMB page is responsive, mobile-friendly, and can be optimized for SEO.

Need help creating or optimizing your Google My Business profile? Check out our Introduction to Google My Business for tips on how to set up your profile correctly and accurately.

2. Online Local Business Directories

Yes, you can pay for a listing on your local online business directories such as Yellow Pages and Foursquare.

These online directories allow you to optimize your listing for SEO and showcase as much information about the business as you can. You can also just list the basics – name and contact information of the business and services and working hours, and you’re good to go.

3. Review Sites Listings

Review sites such as HomeAdvisor, Yelp, and Angi are well-optimized for search results. Hence, a listing on these sites will allow you to take advantage of their undeniably impressive business-boosting functions.

The best part of registering your business with review sites is that clients tend to trust any review they read on them! And if you’re low on reviews, you can always invite your current customers to these platforms and have them give their two cents.

Want to know how to win over customers with your online reputation? Here, we discuss proactive tactics for online reputation management to get more clients.

4. Facebook Business Page

Facebook has over two billion active users. It is one of the few platforms that are continuously improving their B2B offerings and helping new businesses promote themselves. 

With a Facebook business page, you can create an ecommerce store, accept payments, book appointments, share content through posts, create promotions, announce events, set up ad campaigns, and do pretty much anything you need to attract and retain customers. 

You can also use Facebook for SEO purposes or targeted advertising. The possibilities are endless!

5. Online Marketplaces

Online marketplaces perform well on the search engines, and a listing on them can significantly boost your presence and sales.

They are also a great starting point for small niche businesses, as you can position your business in front of your target audience without the need to resort to advertising.

For home services business, your go-to marketplaces should be Handy, ProReferral, and Serviz.

Regardless of the options you choose, you must maintain a professional online presence at all times. 

Be sure to craft an online marketing strategy and implement, review, and improve your online marketing efforts constantly.

Click the button below to download our free guide, The Painter Marketing Broad Brush Effect. This guide will walk you through 7 simple steps to bring in more painting customers than you can handle in 2021 and beyond.

The Painter Marketing Broad Brush Effect

Position your business to get in front of the right customers with 7 easy steps

If you need help creating a website for your painting business, or figuring out a marketing strategy that drives results, feel free to ask us any questions! Give IFTS a call at 412.715.6266 for a free consultation.

How To Market Your Painting Business – 8 Benefits of Local Marketing for Painters

In today’s world, technology is a small business’s best friend. It has made it exceptionally easier to reach out to target customers, set different variables when marketing, and ensure that those customers stay up to date about what you are offering. 

As a painting business, it is essential that all of your customers, especially those in the same local area as your business, know about you and are able to find you should they need your services. This is called local marketing.

With local marketing, a painting business can advertise specifically to the targeted location where the business operates. 

Businesses of all sizes, including large firms and corporations, utilize local marketing to grow their sales and customer base. Even the little guys are killing it, and so can you! But how exactly can you benefit from it?

In this article we are going to cover 8 benefits of local marketing for painting businesses and why you should start implementing these strategies today.

Before we get started.. We have 7 simple steps that will help you get your business in front of the right customers, downloadable as a free guide.

The Painter Marketing Broad Brush Effect

Get a FREE download of our 7 simple steps that will bring in more painting customers than you can handle in 2021 and beyond.

Ready to roll?

Benefits of Local Marketing for Painting Businesses

Painting businesses that implement local marketing strategies can attest to the growth that comes with it. Here are some of the benefits that you cannot afford to miss out on:

1. Highly Targeted

Your painting business may be located in New Jersey, but how do you get the locals to even notice you, let alone schedule an estimate? Thankfully, local marketing allows you to specify the demographics and location of your potential customers. 

It also allows you to target customers based on their interests, and even filter through the timewasters. Local marketing is the best way to get in front of those local customers who are really hungry for your services and are willing to make a purchase. And all this can be done while you’re on a low budget.

2. Low Cost

Forget what you thought you knew about marketing and advertising 20 years ago. Local marketing these days is known for its low-cost strategies, thanks to the web. Traditional forms of advertising can still be a bit costly, reserved mostly for larger companies with an in-house advertising department who can afford the expenses; but you’re not Home Depot, are you?

When it comes to local online marketing, marketing strategies are significantly low-cost and customizable, even for the smallest of businesses. 

3. Local Search

With local marketing, you are positioned right in front of your future customer — a local who is either actively searching for your painting services or has a significant interest in them.

You will appear in the search engines based on local queries (“professional painter near me”, “New Jersey painting company”), and rank the highest if you go about it strategically and have the know-how of ranking factors and things like SEO.

Local search is on a constant rise, with the words “local” and “near me” being searched 350 times more than they were 10 years ago. You’d be crazy not to take advantage of this!

4. Lasting Business Relations

Customer loyalty is one of the cornerstones of a successful painting business. In the world of digital, we like to replace the term with “community”. 

Building local online communities is not only easy, cost-free and accessible, but it also results in lasting business relations. You don’t need to be Coca-Cola or Apple or have your own in-house PR department to build good, long-lasting customer relations. All you need to do is choose a platform and start building a community around your business. You can do this by sharing information, photos and other content related to your painting services, and by keeping in touch with your customers through direct messages and comments.

Besides the free consumer information, your business can advertise bonuses, discounts, or new products. This way, you can retain customers even after a sale, and nurture repeat client relationships that will last.

5. Branding and Brand Control

Branding might sound a bit too technical for most people but with local marketing, small businesses can dominate and establish themselves as industry experts if they can position and brand themselves effectively. You can always contact us at IFTS if you want to learn more about branding rather than figure out and do the legwork all by yourself.

As an industry expert who is well-branded, you will draw in more customers without having to do much work — your branding does the work for you. Customers will know your brand when they see it, and learn to trust and identify it. 

You can then reap the benefits of your branding efforts by easily keeping track of clients’ opinions of your services and rectifying dissatisfactions before they get out of control. Armed with clients’ preferences and consistency, you can retain your relevance in the market and, in turn, convert more locals into paying clients. It’s all about branding, baby.

6. Scaling Your Business

Have you ever watched a YouTube video on DIY painting by an average Joe who owns a small local painting business on the other side of the country, yet has a slew of worldwide followers? That’s what scaling your business may look like in the digital world.

Because you are on a globally-accessible tool called the Internet, your small local business may grow beyond its regional status into possibly national and international levels. 

As the business scales, the established local communities will help you maintain your relevance locally as you garner attention from others beyond your local area. While this may not result in actual service sales, boosting your following will, more often than not, boost your digital visibility, ranking, positive reviews, Likes, and referrals — regardless of where your web-based supporters are located.

7. Accessible Booking

Another benefit of local marketing is making use of online booking tools. If you have a local Google My Business or Facebook page, for example, you can add your phone number, email, or even make use of the scheduling button to make booking accessible to your potential customers as soon as they visit the page.  

80% of home services queries lead to a phone call after search, but that’s if you make it easy for them to call you.

8. Keeping Track of Marketing Efforts

Online local marketing is one of the easiest ways to keep track of the performance of your ads and marketing efforts. 

As a business, you can access low-cost and sometimes free statistics. You can get and analyze information such as website hits, engagement on posts, and even sales for free from the available inbuilt platform statistics. If you feel fancy, you can pay for marketing automation tools that also keep detailed business statistics.

Any kind of painting business stands to grow tremendously from implementing a well-thought-out local marketing strategy. 

Don’t forget, we have a FREE guide that you can download for instant access to 7 simple steps that will bring in more painting customers than you can handle in 2021 and beyond.

The Painter Marketing Broad Brush Effect

Position your business to get in front of the right customers with 7 easy steps

If you’d like us to do some or all of the work for you, contact IFTS for a free consultation and let’s talk about your business specifically.