Are You Using Social Media Right In Your Business?

It’s not a secret that how people look for goods and services is always changing…and adapting to new technologies or features. It’s important to make sure that your business is responding to this constant change and growth in the right way.  This will help you get more clients!

Your social media presence can be crucial when it comes to your business’ ability to succeed.

How many accounts does your business have on social media right now?

More importantly, how many of them do you use with frequency?

You might already know that social media is a good way to build your online reputation. But once you’ve set up an account, you can’t just sit back and wait for customers to sign up.  It’s not the Field of Dreams, if you build it, they don’t necessarily come. 

In order to get them to come to you, you actually need to put in the time and effort to be proactive.  

By being proactive, replying to your customers, and consistently demonstrating that you’re there, you’re present, and you’re ready to listen and communicate, you may increase customer contact with your accounts. 

Respond To Your Customers Quickly

You can get people to interact with your accounts by being active, responding to your customers, and showing them over and over that you’re there, and you’re ready to listen and talk.

You can showcase your services and case studies to start to build trust.  Educate your clients on what you do as well as common questions that they may have.

When you have built this kind of relationship with customers through social media, they will be more likely to trust you. Over time, you can use this trust to your advantage by asking your customers who interact with you on social media to write reviews and testimonials.

If you want this to work, you need to know how to use social media correctly and how to talk to your customers.

The whole point of social media is to connect with other people. Customers want businesses to respond to them, listen to them, and care about what they have to say.

Customers don’t go to social media to see another sales page; they want to be heard. You may be passing up chances to truly engage with your customers if you’ve ONLY been utilizing your accounts to promote new goods and services.

The 80/20 Rule

If you’ve only been using your accounts to promote new products and services, you might be missing out on chances to get to know your customers better. We recommend using the 80/20 rule when it comes to your posts.  Educate/Entertain with your posts 80% of the time and sell 20% of the time.  This way, people will want to look at your posts.

By being more social on your accounts, you can get to know both your current and potential customers better. It gives you the chance to give your brand a unique voice that speaks to the wants and needs of your target audience. Before social media, this was one way that big companies stood out from their smaller rivals.

If you talk to your customers on social media in a relevant and helpful way, they will want to support you in the long run, both by continuing to buy from you and by leaving you good reviews. It’s very important to keep in touch with your customers, so make sure you check your accounts often and answer any questions or comments. Because of this, many of your customers will want to tell other people how great your business is. This can help your reputation a lot.

In other words, be sure to use social media to connect with people!

If you have been ignoring your visitors and just using social media as a sales page or platform, you should rethink your strategy. Start talking to more people, and your reputation will improve on its own.

If you don’t know how to set up or manage a social media account, contact us right away about our social media plans.

Creating Content in 2023: What Will Help You Reach Your Business Goals?

In 2023, creating content that is valuable and engaging to your audience will be key in achieving your business goals. Content creation should focus on building relationships with customers, providing accurate information about products or services, and providing a platform for customers to engage with your brand.

Let’s look at some common business goals and different types of content you can create to help you reach them.

1. Increase Brand Awareness:

Are you looking to boost your brand’s visibility? Crafting content that positions you as the expert in your field is an excellent way of achieving this goal.

Content marketing involves developing and sharing meaningful, valuable content with your target audience. Use your expertise and experience to create content that showcases your knowledge and provides your audience with insightful information about the industry such as:

  • Blog posts – create informative, helpful, and keyword-rich blog content that educates your readers and helps them solve their problems.
  • Infographics – create eye-catching infographic content that can be used to explain complex topics or to present data in an easily digestible format.
  • Videos – create engaging video content that can be used to showcase your products and services or to provide helpful tutorials and how-tos.
  • Social media posts – create shareable content that people will enjoy and engage with on social media.

This type of content should be creative, entertaining and informative. The key is to create content that resonates with your audience and provides them with valuable information. Additionally, you should also ensure that your content is optimized for search engines so it can be easily discovered.

Creating content that is easy for users to consume will help increase awareness about your business and drive more traffic to your website.

2. Generate Leads:

Creating content that will generate leads is an important part of any successful marketing strategy. If you want to generate more leads, you need to create content that encourages customers to take action.

A few strategies you may want to consider include:

  • Optimizing your content (seo)
  • Targeting specific keywords and topics
  • Leveraging social media to share your content with a wider audience
  • Writing content that is interesting and informative to your target audience

You may also want to consider creating content with a call-to-action to generate leads, such as offering a free download or providing a contact form for those interested in learning more about your product or service. With the right content strategy, you can create content that will help you generate leads and grow your business.

3. Build Customer Loyalty:

Creating content that will build customer loyalty can be a great way to increase customer retention and boost long-term customer engagement.

Here are some ideas on how to create content that will build customer loyalty:

  1. Focus on providing quality content. Quality content can include helpful advice, tips, articles, videos, and more that are tailored to customer needs.
  2. Show appreciation for customers. Create content that highlights customer achievements and thank customers for their support.
  3. Offer exclusive content. Give customers early access to new products, discounts, and other special offers.
  4. Ask customers for feedback. Encourage customer feedback by asking customers for their opinions, ideas, and suggestions.
  5. Share customer stories. Highlight customer success stories in your content.

You should also consider creating customer loyalty programs that reward customers for their loyalty. Rewarding loyal customers with discounts, exclusive offers, or other promotional items can help increase customer engagement and satisfaction.

By following these tips, you can create content that will build customer loyalty and help strengthen relationships with your customers.

Remember This When Creating Your Content

Creating content that meets your business goals in 2023 will require a well thought-out content strategy.

It is important to ensure that your content is tailored to the needs of your target audience and is optimized for search engine rankings. Use creativity when creating your content to make it truly stand out. This will increase its visibility and attract more viewers. For maximum impact and engagement from your audience, it is essential to be consistent with your content – this will not only help you gain their trust but also keep them coming back for more. With careful and thoughtful content creation, your business can reach its goals and find success.

Prepare To Meet Your 2023 Goals

By focusing on creating content that is valuable and engaging for your customers, you can build relationships with them and increase brand awareness, generate leads, and build customer loyalty.

By following these tips and staying up-to-date with the latest trends in content marketing, you can ensure that your content creation efforts are successful in 2023.

If you need help creating a content strategy for your brand, contact us today at 412-715-6266.