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How to Whitelist an Email Address in Google: A Simple Guide

It is important to whitelist an email address so that important emails don’t end up in the spam or junk folder.

Gmail, Google’s email service, makes it quick and simple to put an email address on a whitelist. By adding an email address to the whitelist, you can ensure that all emails from that address will be delivered to your inbox.

Be aware, whitelisting an email address in Gmail does not guarantee that all emails from that address will be delivered to your inbox. Gmail’s spam filter is constantly evolving and may still mark some emails as spam. However, whitelisting an email address can significantly increase the chances of receiving those important emails.

Understanding Whitelisting

Whitelisting is a way of allowing emails from certain senders to get through spam filters and reach your mailbox directly. This is useful if you want to make sure that emails from individuals you know and trust always reach you, even if they contain potentially spam-like information.

When you whitelist an email address, you are telling your email provider that you trust that sender and want to receive their emails. This is really important for businesses that rely on email for communication with clients or customers, as important emails can sometimes be miss marked as spam and never reach their intended recipient.

Just remember, whitelisting doesn’t stop spam. Even if you have whitelisted some senders, hackers and scammers can still send emails through. It can, however, be a good approach to prevent unintentional rejection of those important client emails.

You can whitelist an email address in Google by adding the sender’s email address to your Contacts list or by creating a filter that allows their emails to bypass the spam filter. By doing so, you can relax knowing that emails from that source always arrive in your mailbox, even if they include potentially spam-like content.

Accessing Your Google Account Settings

To whitelist an email address in Google, you need to access your Google account settings. Here’s how:

  1. Open your web browser and go to Google.
  2. Click on the “Sign in” button located at the top-right corner of the page.
  3. Enter your Google account email address and password, then click on the “Sign in” button.

Once you are signed in, click on the “Google apps” button located at the top-right corner of the page.

From the drop-down menu, click on the “Gmail” icon.

You are now in your Gmail account inbox and ready to start whitelisting emails.

Creating a New Contact

The fastest way to whitelist an email address in Gmail is by simply adding the sender to your contact list. 

To do this, go to your inbox and hover over an email from the person whose email address you wish to add to your whitelist. When a person + icon appears in the top-right corner of the new tab, click and select “Add [sender] to Contacts.” This will add the sender’s email address to your contacts list and allow you to receive emails from them.

Navigating to the Filters and Blocked Addresses Tab

The other way to prevent emails from being sent to spam is to go to the Filters and Blocked Addresses tab in your Gmail settings following these quick steps:

  1. In your Gmail inbox, click on the gear icon located at the top-right corner of the page.
  2. From the drop-down menu, click on “Settings” and select “See All Settings”.
  3. Click on the “Filters and Blocked Addresses” tab, which is located near the top of the page.

You will now see your Gmail account settings page, where you can whitelist an email address through filters.

Overall, navigating to the Filters and Blocked Addresses tab in Google is a straightforward process that can help users better manage their email. Now, you are ready to create a new filter.

Creating a New Filter

Instead of just creating a new contact, you can create a new filter for keeping essential emails. By following these simple steps, users can ensure that important messages are never missed or marked as spam.

Entering the Desired Email Address

Now that you are in the “Filters and Blocked Addresses” tab, click on the “Create a new filter” tab.

In the “From” field, enter the email address that you want to whitelist. If you want to whitelist multiple email addresses, separate them with a comma, and continue to add to your list.

Selecting the Right Criteria

Once you have entered the desired email address, you can select the guidelines for the filter. You can choose to apply the filter to all incoming emails, or you can specify certain criteria such as keywords, subject lines, or attachment types.

For example, if you only want to whitelist emails from a certain sender with a specific subject line, you can enter those standards in the appropriate fields. You can also choose what action to take with the emails that meet the filter criteria, such as marking them as important or archiving them.

By creating a new filter with the desired email address and specifications, you can ensure that any important emails will not be sent to spam.

Choosing the Never Send to Spam Option

Now that you’ve created a new filter with the email address and criteria, you can also simply check the box “Never send it to Spam” without needing to select any other parameters.

Saving the Filter

After selecting the “Never send it to Spam ” option, or other criteria, click on the “Create filter” button to save the filter. This will ensure that all future emails from the whitelisted email address are delivered to the inbox.

We hope you have a better understanding of how whitelisting an email address in Google is an easy process that can help increase the likelihood that important emails from important clients are not missed. 

Again, we want to point out that whitelisting an email address does not guarantee that all emails from that address will be delivered to the inbox, but it is a great step to take.

Need more help?

Let us handle the important marketing details so you can focus on running a successful painting company! Email si@iftsdesign.com to find out more!

Unlocking Success for House Painters – The Economics of Client Acquisition

Have your PPC ad costs gone up over the past year?

We have seen the rising costs of Google ads prompting many painting companies to reduce their advertising spending. However, this shift can be detrimental, potentially allowing competitors to
dominate the market.

Why?

Because whoever is willing and able to spend the most money to acquire a client will ultimately come out on top.

This concept, emphasized by marketing strategist Dan Kennedy, highlights the importance of structuring the economics of your business to support a robust client acquisition strategy.

In this article, we will explore the key numbers that drive your business’s profitability, delve into the concept of cost to acquire a client (CTA) versus average client value (ACV), and discuss how house painters can increase their ACV to gain a competitive advantage in client acquisition.

Understanding the Numbers – CTA vs ACV

Two crucial figures play a significant role in your business’s success: the cost to acquire a client (CTA) and the average client value (ACV). The wider the gap between these two values, the higher your profit margin. 

In this economy, it’s essential to shift your focus away from reducing CTA. Instead you should concentrate on increasing the amount of money you make from each client.

For example, let’s say the average exterior house painting job in your area is valued at $5,000. A decent return on marketing ad spend is 5:1.

In this scenario, if your ACV to CTA ratio is 5 to 1 or better, you can afford to spend $1,000 on acquiring a client. 

However, what if you could elevate your average client value to $10,000?

This improved ratio would allow you to spend $2,000 to acquire a client.

The Power of Economics – Beat Your Competition Every Time

By strategically structuring your company’s economics, you can afford to spend more money to acquire clients and outshine your competitors. 

Let’s again consider the scenario where your average revenue per client is $10,000, while your competitor’s average revenue is $5,000. With an increased ACV, you can allocate $2,000 towards client acquisition, whereas your competitor can only invest $1,000. 

This substantial investment disparity positions you to win clients consistently, as you have the financial capability to outspend your competitors.

Continuously Evaluating Your House Painting Business Model

To maintain a winning edge, it’s crucial to continuously evaluate and enhance your business model. 

Ask yourself, “What else can we do to increase the average value we make from a client, enabling us to spend more on client acquisition?” 

This question will drive innovation and identify additional opportunities to upsell or cross-sell to existing clients, increasing their lifetime value.

Converting Traffic and Building Loyalty

In the realm of online marketing, there are three types of traffic: 

  • traffic you control, 
  • traffic you don’t control, 
  • and traffic you own. 

The ultimate goal is to convert the traffic you control and the traffic you don’t control into traffic you own. 

Traffic you own refers to having access to essential user data, such as email addresses and phone numbers, which allows for direct communication and relationship-building. Once you have traffic you own, you gain greater control over converting prospects into clients. 

Explore opportunities to expand your services or offer maintenance plans, such as treating a deck annually after building and painting it. Additionally, leverage your existing client base to upsell complementary services or offer discounts on additional projects, creating a cycle of repeat business.

Some examples of this might be:

If you did the exterior painting for someone, maybe you could give them a deal on the interior, or, maybe you could sell them a power washing package to help the paint last longer.

If you did a complete kitchen makeover, you could then sell them interior painting of all of the rooms around the kitchen to make the whole level look new.

Offer a design package on top of painting to help your clients get a “Designer look”.

Start Raising your ACV Today

By understanding and optimizing the economics of client acquisition, house painters can position themselves for success in an increasingly competitive market. By focusing on increasing average client value, rather than solely reducing costs, painters can afford to invest more in client acquisition, outspending competitors and securing a larger market share. 

Continually evaluating and enhancing the business model, along with converting traffic into loyal customers, further solidifies long-term success. Embrace these strategies, unlock your business’s potential, and watch your painting business thrive.

Need help implementing any of the ideas discussed in the article?  Let IFTS help!

Call 412.715.6266 or send an email to si@iftsdesign.com to get started.

Revitalizing Your Online Presence: Generating Phone Calls and Conversions

Is your online presence working for you? 

In today’s digital landscape, a compelling online presence is the cornerstone of any successful business. It serves as a digital storefront, #1 salesperson, your biggest fan and more, enticing prospects to engage with your brand.

So – what entails a successful online presence?

There are 3 main parts:

  • Branding 
  • Google Maps Optimization
  • Conversion Rate Optimization (CRO)

In this article, we will explore these 3 key elements that can transform your presence online into a powerful client-conversion machine. 

Let’s get started!

Part 1 – Business Branding

Just as a compass guides travelers, a strong brand identity directs potential clients towards your business. It’s crucial to communicate the unique value proposition your brand offers. 

However, rather than focusing solely on yourself, shift the spotlight to the benefits your clients will gain by choosing your services. On your website, create a captivating headline that resonates with their needs and aspirations.  It should have nothing to do with you yet.  People are always looking at the “What’s In It For Me” outcomes.  So, let them know all of the great things that can happen when they work with you.

Then, use the subheadings to highlight features that reinforce these benefits.  This is where you can talk about your knowledge, qualifications, past case studies and more. By following this strategy, you create an emotional connection, compelling visitors to take the next step on their journey towards conversion.

Part 2 –Optimizations To Rank Higher on Google Maps

There are 3 main factors that determine how your business ranks on Google Maps:

  • Location (how close you are to the searcher)

Location emphasizes your proximity to potential clients, ensuring they can easily find and access your business.

  • Relevancy (how relevant your business is to their search)

Relevancy demands that your Google profile and website are optimized to align with their search queries, demonstrating its value and relevance.

  • Prominence (how prominent is your website)

Prominence focuses on elevating your website’s visibility and credibility.

Ensuring that Google “likes” your site by adhering to search engine optimization (SEO) best practices will ultimately increase your organic traffic and conversions.

Since you can’t really change your location, focus on credibility and relevance.

Increase Credibility and Relevance

One great way to increase credibility and relevance is via social proof, like reviews or testimonials.  This is always beneficial to you because if a prospect sees someone similar to them getting a good result with your company, they can picture themselves in that position as well.

The best part? You don’t have to toot your own horn at all.

Video testimonials are the best way to get social proof and can be easily done via Zoom. They are an invaluable asset that humanizes your brand, instilling trust and credibility. They can be posted in a myriad of places, such as:

  • YouTube
  • Your website
  • Google Business Profile
  • Rumble
  • Social Media
  • LinkedIn

…and more!

So, how can you obtain impactful video testimonials that convey the story of how you have positively impacted your clients’ lives?

Meet with happy clients on Zoom and ask them these simple questions:

  • What was the problem that you hired us to solve?
  • Why did you choose our company over everyone else?
  • What was the work that we did for you?
  • Were you happy with the results?
  • Would you recommend us to friends and family?
  • Anything additional you would like to add?

This question structure will create a great testimonial every time because it follows a story narrative. People love to hear stories in a particular order, so this should help your interviewee tell a compelling story.

Once the interview is complete, edit the video to enhance the quality and remove any portions that don’t make sense to include. This video can then be shared everywhere!

Additionally, don’t overlook the power of written testimonials.

Gather positive reviews from platforms like Google and incorporate them into your website, either as widgets, text or screenshots, to further strengthen your social proof.

Part 3 – Conversion Rate Optimization

Google can send you all the traffic in the world, but none of that matters if they don’t convert into clients.

So, how can you increase the conversion rate on your website?

There are many ways to increase conversion rate, but we are going to discuss 3 here.

1 – Make it as easy as possible to get in touch with you on every page

This includes having your phone number at the top of your website, making sure that the number is clickable, having a chat box for people that don’t want to call, and having a contact form for people that don’t want to chat. Make it impossible for someone to find a reason not to get in touch.

2 – Showcase trustworthy elements on your site

Be sure to have an SSL attached to your site so people know that their information is secure. You can further denote this with a padlock graphic on your forms. 

3 - Have a quick loading website

Be sure that your website loads in 3 seconds or less. This will ensure that a prospect cannot get upset by the load time and leave your page frustrated.

Time To Get Started

Your website holds the key to unlocking your business’s potential, acting as a bridge between you and your ideal clients. Make sure that you have built that bridge as strong as possible by following the outline discussed above.

Need help implementing any of the optimizations discussed in the article? Let IFTS help!

Call 412.715.6266 or send an email to si@iftsdesign.com to get started.