If you’re a lawyer and you’re not using YouTube to bring in leads, you’re missing out on clients who are literally searching for answers to legal questions every single day. In this post, we’ll show you how to get those leads coming to you—just by posting one video a week.
Why YouTube Works for Law Firms
YouTube is the second largest search engine after Google. And because Google owns YouTube, your video can show up in both search engines.
Think about it: people are typing questions like:
- “Can I sue for defamation?”
- “What does a DUI lawyer do?”
You can answer these questions in a short 3–5 minute video, build trust, and convince potential clients to reach out to you.
Step-by-Step: How to Turn a Weekly Video Into Leads
1. Answer a Specific Legal Question
Don’t talk generally about your firm—be specific. Ask: What is one question my ideal client is searching for?
Examples:
- “Can I get a DUI on a bike?”
- “How long does probate take in Pennsylvania?”
These niche questions attract people actively looking for legal help.
2. Use a Searchable, Plain-Language Title
Avoid legal jargon. Think like your client, not like a lawyer.
Instead of: “Understanding Defamation in Social Media Contexts”
Use: “Can I Be Sued for a Facebook Post?”
3. Create an Eye-Catching Thumbnail
Your thumbnail is the first impression. Make it count. Use a photo of yourself looking confident or concerned (depending on the topic), and add 4–6 bold, readable words.
4. Write a Smart YouTube Description
Include:
- A link to your website or calendar
- A link to your free guide or checklist
- A short summary of the video
- Your firm’s contact info
5. Include a Strong Call-to-Action (CTA)
Always end your video with a CTA:
- “Click the link to schedule a consultation.”
- “Download our free DUI defense checklist.”
- “Subscribe for more legal tips every week.”
Multiply Your Reach With Repurposing
Once your video is live, don’t just post and forget it. Here’s how to maximize its value:
Turn it into a Blog Post
Use a tool like Otter.ai to transcribe the video. Add a quick intro and conclusion, and embed the video at the top.
Chop it Into a Short Video
Clip the best 30–60 seconds for YouTube Shorts, Instagram Reels, and Facebook Reels.
Add It to Your Google Business Profile
Post the video under the “Updates” section. Google loves active, weekly content.
Run It as a Retargeting Ad
Use it in YouTube Ads or Meta Ads to reach people who visited your website or watched previous videos.
Embed in Landing Pages + Emails
Add the video to your lead magnet landing page and your welcome email sequence.
Share on Social Media
Use Canva AI to turn video excerpts into LinkedIn and Facebook posts.
Finally...
This isn’t about becoming a YouTuber. It’s about using video to:
- Build trust
- Answer real client questions
- Generate leads consistently
With just one video a week, you can fill your marketing calendar and bring in leads and referrals—on autopilot.
Want to Make This Even Easier?
Download the YouTube Video Checklist for Law Firms. It walks you through exactly what to include—before and after you publish.
And if you’d like us to do the whole thing for you—including SEO, repurposing, and ads—book a free consultation with our team!