Category: GoHighLevel

13 Marketing Hacks for Law Firms in 2025

We’re a few months into 2025 and it may feel like all your New Year’s goals have been forgotten or put on the back burner… BUT It’s never too late though to try something new and start building fresh client engagement! 

Of course, every year it seems there’s a new social media trend or hack to be trying. 

It’s overwhelming, but …Lawyers, don’t let this stop you! 

I’ve gathered 10 of the most effective, cutting-edge marketing strategies for your firm in 2025! 

And the best part? You don’t need a tech expert or a massive budget to make them work.

Hack #1 - Build Credibility With Client Testimonials and Online Reviews

For law firms, trust is everything. 

Potential clients want proof that you can handle their legal issues effectively. Sometimes it’s hard to feel out a company when all they have are questionable reviews from 10 years ago lining their website. New clients want to see faces and REAL profiles to feel a connection. 

The best way to establish this credibility is through client testimonials and fresh online reviews.

Client Testimonials

Client testimonials are KEY to showing authenticity and credibility. A GREAT way of sharing these is by making videos to post on your social media or embedding them in your website. 

Okay… Client testimonials VIDEOS? 

These may seem difficult to tackle and many customers are not keen on showing their faces on camera. How else can you go about making these videos? 

It’s SO simple. Using Canva, I was able to create 3 different types of FACELESS testimonial videos for you to try! No need for professional footage or flawless backdrops. Clients can send in voice recording or iPhone video–You do the rest! Watch our tutorial here. 

Online Reviews

Have you ever looked at someone else’s online presence and all you saw were old reviews? It doesn’t leave you feeling very good about the company. 

That’s why making sure you ask for reviews from trusted customers is so important. Clients want to see that you’re still improving and growing in the moment.

Worried about how to ask for those reviews? Watch our YouTube video all about it.

The two most important platforms for reviews are:

  • Google Business Profile (Boosts search rankings and attracts organic traffic)
  • Avvo (Trusted legal directory where potential clients actively search for attorneys)

Google reviews help your SEO, and once you hit 100 reviews, your star rating will appear in Google Ads, increasing click-through rates.

Where should you showcase reviews?

  • Your website
  • Social media (LinkedIn, Facebook, Instagram)
  • Google Business Profile
  • Email campaigns

If you need help streamlining the process, set up an automated review request system.

Hack #2 - Use Google Business Profile for Maximum Visibility

One of the first things a client does is a general Google search for law firms in their area. A handful will pop up but which one do they click on and TRUST first? 

The firm that shoots up to the top of the search page with a Google Maps result. 

Appearing in Google Maps results is essential for local law firms. Factors influencing your ranking include:

  • Proximity to searchers
  • Review quality and quantity
  • Profile completeness
  • Local citations (mentions from other local websites)

To optimize your Google Business Profile, ensure that:

  • Your name, address, and phone number exactly match your website and legal directories.
  • Your business categories and services are filled out completely.
  • You regularly post updates, case results (anonymized), and blog links.
  • You upload high-quality photos of your office and team.

For a ranking boost, build local backlinks, such as:

  • A feature on your local bar association’s website
  • Mentions in local newspapers or legal blogs
  • Sponsorships of local events or scholarships

Doing these extra steps to ensure you pop up FIRST will set you ahead of the competition.

Hack #3 - Use Google’s Q&A Feature to Boost SEO

A little-known SEO trick: Google allows you to ask and answer your own questions on your Google Business Profile. Yep. That’s right–Don’t wait for questions to come to boost your searchability but instead get on top of it right now.

List the top 10 questions your firm gets and answer them in 3-5 sentences, using your target keywords and location (e.g., “How much does a divorce lawyer in Chicago cost?”). This creates a keyword-rich FAQ section directly on Google, improving your visibility.

It’s easy, fast, and can be done today. 

Hack #4 - Get Creative With Social Posting

Ok so the truth is… Most people aren’t searching for a lawyer until they urgently need one. How can you stay top-of-mind? By creating short, informative video ads answering common legal questions—while ensuring compliance with legal advertising ethics.

Examples:

  • “What should I do after a car accident?” (Personal Injury)
  • “How do I prepare for a custody battle?” (Family Law)
  • “What are my rights if I’m arrested?” (Criminal Defense)

Another option would be to build your relatability. Some companies focus too much on posting content solely based on the product they are hoping to sell. The thing is: Your clients are not constantly seeking what you’re selling… Instead you need to become a friendly face. 

Creating funny, entertaining, and relevant content means your current and future clients can watch your EVERYDAY (plus they’ll remember you when it matters most). 

Examples: 

  • Interview different attorneys in the office with an interesting question of the day 
  • Office tour 
  • Day In The Life 
  • Games/Challenges/Dance videos

People love to laugh and they love to see a more relatable side to a profession that is mostly serious. Trying out new content trends and videos could be a great way to freshen up your content and make a name for yourself on social media.

Post these videos on:

  • Your website
  • YouTube
  • LinkedIn
  • Facebook & Instagram Ads (budget: $5/day)

When the need for a lawyer arises, your firm will be the trusted expert they remember.

Hack #5 - Make Your Ads Stand Out

The legal industry is competitive, so your ads need to grab attention immediately. With attention spans growing shorter everyday–the average person doom scrolling online needs something out of the box to capture it. 

Here’s how:

  1. Use contrasting colors: If running ads on Facebook (blue interface), add red or yellow banners to your video.
  2. Call out your audience: Start with “Are you facing a DUI charge in Miami?” instead of a generic intro. 
  3. Use pattern interrupts: Show something visually striking—a courtroom setting, a lawyer holding a law book, or a dramatic text overlay.

Hack #6 - Don’t Give Up On Potential Clients

The majority of legal prospects won’t convert on their first visit to your site. Use retargeting ads to stay in front of them until they’re ready.

Two ways to retarget on Meta (Facebook & Instagram):

  1. Meta Pixel: Tracks website visitors and shows them ads later (best for desktop users).
  2. Video View Retargeting: Targets people who have watched at least 25%-50% of your legal tip videos.

Example Strategy:

  1. Run 3-5 FAQ video ads to local audiences.
  2. Retarget those who watch at least 25% with an ad featuring a free consultation offer.

Hack #7 - Upgrade Your Business Card

Forget cheap paper business cards. Use high-quality plastic cards (like credit cards) with your photo on them.

Why?

    • People remember faces, not just names.
    • They feel bad throwing away a premium card, so they keep it.
  • Clients like to know you invest in yourself–So you’ll invest in them.

Consider having two versions:

  1. Luxury plastic cards for potential clients.
  2. Standard paper cards for networking events.

Hack #8 - Update Your Voicemail

Never let potential clients hear a generic voicemail message. Instead, include this phrase at the end:

“I will call you back within 15 minutes.”

Even if you can’t always respond that fast, this urgency dramatically increases the chances that they leave a message instead of calling a competitor. 

Hack #9 - Use Psychological Triggers to Win Clients

People hire lawyers that make them feel good! Use these psychological marketing tricks to build confidence quickly:

  • Give a compliment at the start of every consultation (e.g., “That’s a great question—most people don’t think to ask that!”).
  • Use social proof: Mention similar cases you’ve won.
  • Create urgency: Highlight filing deadlines or statute of limitations deadlines to prompt action.

Hack #10 — Add an AI Chatbot to Your Website

I obviously can’t touch on trending marketing hacks for 2025 without talking about AI! AI is booming in today’s marketing world — and whether you love it or are still a bit skeptical, one thing is certain: if your law firm’s website isn’t using AI, you’re missing out.

Your website should be working for you 24/7, answering questions, engaging visitors, and helping convert them into clients. By adding an AI-powered chatbot, you can:

  • Answer FAQs in real time
  • Collect leads
  • Book consultations while you sleep
  • Keep visitors on your site longer (which also helps SEO!)

Seriously — what are you doing without it?!

Two Simple Tools to Start With:

LawDroid
LawDroid is designed specifically for law firms. It can handle legal-specific FAQs, client intake, and scheduling.

ChatBot.com
This platform works for any industry and is extremely user-friendly for beginners.

✨ Pro Tip: Add a welcome prompt like: “Hi there! Have a legal question? I can help or connect you with an attorney!” to instantly encourage interaction.

Hack #11 - Lead Magnets + Automated Email Follow-ups

Now look, I know email marketing is a thing of the past and you may feel you’ve already mastered it — But don’t underestimate its power — even in 2025, it remains one of the most effective ways to nurture relationships and turn cold leads into paying clients.

Try these two steps to ensure your email marketing is still effective in 2025: 

Step #1:

Start by creating a lead magnet — a valuable, free resource that solves a specific problem for your potential clients. Examples include:

  • The Ultimate Guide to Personal Injury Claims
  • 5 Things You Should Never Say After a Car Accident
  • Free Contract Checklist for Small Business Owners

Once you’ve created this lead magnet, offer it on your website in exchange for an email address. Use a clean, simple sign-up form (tools like Mailchimp, HubSpot, or ConvertKit make this easy).

Step #2

Set up an automated email sequence to follow up with that lead over the next few weeks or months. The key is to stay top-of-mind without being spammy. Your email sequence can look something like this:

  • Email 1 (Immediately after download): Thank them for downloading and introduce your firm.
  • Email 2 (2–3 days later): Share a helpful blog post or quick video related to their legal needs.
  • Email 3 (1 week later): Highlight a client success story or testimonial.
  • Email 4 (2 weeks later): Offer to answer any questions and invite them to book a free consultation.
  • Email 5 (1 month later): Share another resource or legal update.

The best part? Once it’s set up, this system works for you 24/7 — continually nurturing leads while you focus on your clients.

Pro Tip:
Make sure your emails feel personal and human — use their first name, keep the tone conversational, and include a real photo of you or your team in the signature.

Hack #12 - Use AI to Generate Content Ideas

To stay at the top of your game, you’ll need to admit you might not always be up to speed on the latest social trends or design aesthetics — and that’s okay! AI can help you stay current, consistent, and ahead of the curve. 

Use AI tools like ChatGPT or Jasper to:

  • Generate blog post ideas
  • Write social captions
  • Brainstorm video scripts
  • Get keyword suggestions for SEO

Quick heads-up! — AI is a fantastic tool for sparking ideas and jumpstarting content creation, but don’t lean on it so much that you lose authenticity. Visitors can spot an overload of AI-generated visuals or text from a mile away. Use AI in moderation, and always pair it with your unique voice and human touch. Stay intentional and thoughtful as you gather ideas and imagery!

Hack #13 - Take Action Today

Don’t let your looming new years goals go to waste… Marketing success isn’t about knowing—it’s about doing. Choose one strategy from this list and implement it within the next 24 hours. One step at a time, one more strategy everyday, and you can still reach your marketing goals for the year.

Need help? We specialize in law firm marketing, from SEO to PPC to social media strategy to content creation. Contact us today for a free consultation!

Get the Top 3 Social Media Post Templates for Law Firms to Grow Your Following and Get New Clients

Engage with prospects and save time with your FREE Canva template kit. This kit features the top 3 social media posts for law firms and directions on how to brand them for your own firm in 5 minutes or less.

Enter your email below and get the templates sent directly to your inbox along with an instructional video on how to make personalized edits.

6 Software Tools That IFTS is Grateful for in 2024

As a marketing team, we rely on innovative tools to streamline our workflows, enhance creativity, and drive results. This year, we’re reflecting on the software solutions that have been instrumental in our success. From simplifying design to managing finances and client interactions, these tools have become essential to our operations. 

In this blog, we’ll share six software tools that we are particularly thankful for in 2024, highlighting how they’ve made our work more efficient, impactful, and enjoyable.

 

Canva: A Game-Changer for Design and Video Editing

Canva has become an essential tool in our daily operations, revolutionizing how we create and share visuals. Its intuitive platform makes professional-grade design accessible to everyone, offering drag-and-drop simplicity for everything from social media graphics to blog headers and presentations. But Canva isn’t just about static images—it’s also a powerhouse for video editing, and that’s one of the key reasons we’re so grateful for it.

Canva’s video editing tools allow us to create dynamic video content without the steep learning curve of more complex software. Whether we’re crafting engaging reels, animated ads, or promotional videos, Canva provides pre-made templates, smooth transitions, and easy-to-use text overlays to help us create polished videos quickly. The ability to add music, trim clips, and adjust visuals all within the same platform saves us time and ensures our videos are always on-brand.

Another reason we’re thankful for Canva is its collaborative features. Team members can work together in real-time, giving feedback or making edits seamlessly. Plus, Canva’s cloud-based storage keeps all our designs and videos in one place, so we can easily access and update them as needed.

Canva empowers us to bring our creative ideas to life—whether through stunning visuals or engaging video content—while saving time and effort. It’s a tool we truly couldn’t do without.

 

Post Planner: Simplifying Social Media Strategy

Managing multiple social media accounts across various platforms can be overwhelming, but Post Planner simplifies the chaos. This tool is like having a personal assistant for social media strategy, helping us stay organized, consistent, and effective.

One of the reasons we’re thankful for Post Planner is its ability to schedule content with ease using its innovative bucket system. This feature allows us to organize content into categories, or “buckets,” such as promotions, tips, or testimonials. By creating these predefined categories, we can ensure our social media calendar is balanced and diverse, delivering a well-rounded mix of content to engage our audience.

What makes the bucket system truly powerful is how it streamlines scheduling. Once our buckets are set up, we simply assign posts to the appropriate categories, and Post Planner takes care of the rest. This eliminates the guesswork from scheduling, making it easy to maintain a consistent presence across all platforms without feeling overwhelmed.

We’re also grateful for the time-saving automation that Post Planner provides. Instead of manually scheduling each post, we can load up our buckets with content in advance and trust that it will go out on time, according to the schedule we’ve set. This frees us up to focus on crafting high-quality content and engaging with our audience, rather than getting bogged down in the logistics.

Post Planner’s bucket system has transformed how we manage social media, making it one of the tools we’re most thankful for in our day-to-day operations.

 

GoHighLevel: The All-in-One Powerhouse for Agency Owners

As an agency owner, managing the wide array of tools needed to run a successful business can be overwhelming—not to mention expensive. This is where GoHighLevel (GHL) has been a complete game-changer. It consolidates multiple software tools into one powerful platform, saving agencies like ours thousands of dollars each year. Instead of juggling subscriptions for tools like Mailchimp, ClickFunnels, Calendly, and even review management platforms, GHL handles it all seamlessly. It simplifies our workflows and allows us to focus on delivering results for our clients, rather than managing disparate systems.

What truly sets GHL apart is that it’s not just a tool we use internally—it’s a platform we can offer directly to our clients. With GoHighLevel, we provide clients access to features like automated CRM workflows, email marketing, and appointment scheduling, all under one roof. This creates added value for them and allows us to generate additional revenue streams. It’s a win-win scenario that enhances client satisfaction and strengthens our business model.

One of my favorite features of GHL is its robust review management functionality. The ability to collect, manage, and showcase reviews is essential for any business. GoHighLevel takes this a step further with its AI-powered autoresponders, which handle review replies efficiently and professionally. The platform also includes widgets for seamlessly displaying reviews on websites, as well as automation options for posting positive reviews to social media. These tools not only make managing reviews easy but also help boost credibility and attract more leads for both us and our clients. GHL is truly a one-stop shop that continues to impress me with its versatility and value.

Adobe Premiere Pro: The Ultimate Video Editing Tool

When Canva’s simplicity isn’t enough to meet our creative demands, Adobe Premiere Pro is there to fill the gap. As much as I love Canva for quick, polished content creation, it lacks the depth and precision required for professional video editing. Premiere Pro stands out as the gold standard, offering unmatched flexibility and advanced features that allow us to elevate our video content to the next level.

One standout feature of Premiere Pro is its green screen removal capabilities. This tool makes creating dynamic, professional-looking videos possible, even when filming in less-than-ideal settings. Whether it’s replacing a bland backdrop with something engaging or achieving a polished cinematic look, Premiere Pro ensures we can bring our creative vision to life with ease.

Beyond visuals, Premiere Pro excels in audio editing. The ability to remove background noise, adjust audio levels, and fine-tune soundtracks ensures our videos not only look great but also sound professional. Another feature I find invaluable is the lighting adjustments. With Premiere Pro, we can correct and enhance lighting in post-production, fixing issues that would otherwise require a reshoot. These advanced editing options give us creative control over every aspect of our projects, enabling us to deliver content that stands out.

While Canva remains an essential tool in our arsenal, Adobe Premiere Pro fills a critical gap for those moments when we need to go beyond the basics. It’s an investment that has more than paid off, helping us produce high-quality, impactful videos that engage and impress our audience.

 

WHMCS: The Ultimate Billing Solution for Web Design and Hosting Agencies

As a business owner in the web design and hosting space, managing billing and client support can account for a sizable part of my work week. That’s where WHMCS comes in. This robust billing software is specifically designed with web design and hosting agencies in mind, making it an indispensable tool in my workflow. One of the things I love most about WHMCS is the sheer number of integrations available, many of which are completely free and officially supported. Whether it’s connecting with popular payment gateways (think PayPal and Stripe), hosting providers, or domain registrars, WHMCS makes the entire process seamless. This means I can streamline my billing process, automate recurring payments, and manage client interactions all within one platform.

Another feature that stands out to me is the inclusion of a fully integrated support ticketing system. As someone who values customer service, I appreciate how this system allows me to manage client inquiries efficiently. Clients can submit tickets, and I can track and resolve issues in an organized way, all while ensuring no communication falls through the cracks. It’s a complete package that simplifies both the business side and the client interaction side of running a hosting or web design agency.

When it comes to customer support, WHMCS also delivers. I’ve experienced incredibly quick and helpful responses from their support team, which has been a lifesaver on more than one occasion. Whether I’m troubleshooting an issue or need clarification on a feature, WHMCS support is there to assist swiftly and thoroughly regardless of the difference in time zones. Knowing that I have such reliable assistance when needed gives me confidence in using the software long-term. In an industry where time is money, having a billing solution like WHMCS means less time spent on administrative tasks and more time dedicated to growing my business.

 

Rightworks Transaction Pro: The Perfect Partner for QuickBooks Desktop Pro

When it comes to managing my finances, I’ve always been a loyal user of Intuit QuickBooks Desktop Pro. But like many others, I’ve found myself working with an older, unsupported version of the software. This could have meant a real headache, especially with the constant need for compatibility with newer systems, applications and bank feeds. That’s where Rightworks Transaction Pro comes in and completely changes the game. This easy-to-use software allows me to seamlessly import all my financial data—whether it’s invoices, payments, credit card charges, payroll or bill payments—directly into my QuickBooks Desktop Pro instance with minimal effort. It’s a relief to know I don’t need to upgrade to a newer QuickBooks edition just to get the functionality I need, especially as many believe Intuit may be phasing out their desktop product in the coming years.

What really sets Rightworks Transaction Pro apart is how effortlessly it works. The user interface is intuitive, which means I can import transactions (as a CSV, an Excel file, etc) without having to spend hours learning complicated systems or dealing with technical issues. It’s a simple plug-and-play solution that makes a huge difference in my day-to-day operations. Since implementing Rightworks Transaction Pro, I’ve been able to keep my books up-to-date throughout the year, instead of scrambling to get everything in order right before tax season. This has taken a huge load off my shoulders, as it ensures I stay on top of my finances all year long.

One of the greatest benefits of Rightworks Transaction Pro is the consistency and reliability it brings to my accounting workflow. There’s no need to manually input transactions or waste time reconciling errors, and that peace of mind is invaluable. It allows me to focus on running my business, knowing that my financial records are being handled accurately and efficiently. Whether it’s small business or personal use, Rightworks Transaction Pro has proven itself to be a trustworthy tool that keeps me organized, saves me time, and makes my QuickBooks Desktop Pro work even harder for me.

Looking Towards 2025

As we look back on 2024, it’s clear that the right tools can make all the difference. Each of these six software solutions—whether for design, video editing, billing, or social media management—has empowered us to achieve more with less effort. They’ve helped us stay creative, organized, and connected, both internally and with our clients. As we head into another year, we remain grateful for these game-changing tools and excited about the possibilities they’ll unlock in the future. 

Let us know if you need help setting up any of these tools.

Here’s to continued growth, innovation, and gratitude in 2025!

 

How to Connect Google Calendar to GoHighLevel: A Step-by-Step Guide for Seamless Scheduling in 2024

If you’re using GoHighLevel for your business, connecting your Google Calendar is a must for ensuring your schedule is always up to date. In this guide, we will walk you through the process of integrating your Google Calendar with GoHighLevel so that you can manage your appointments effortlessly and prevent any scheduling conflicts.

Step 1: Accessing Calendar Settings

First, log into your GoHighLevel account. On the left-hand menu, click on Calendars, then select Calendar Settings from the upper menu. Here, you will see your current calendar setup.

You might notice open slots in your calendar, which will soon be synced and updated automatically once you connect your Google Calendar.

Step 2: Adding a New Calendar

In the upper menu, click on Connections. Under the Calendars section, click on Add New. Now, choose Google Calendar as the service you want to connect.

Step 3: Signing in with Google

You’ll be prompted to sign in with your Google account. Select the account that you want to sync with GoHighLevel and click Continue.
GoHighLevel uses a system called “Lead Connector” to sync with Google. When asked, click on Allow to complete the connection.

Step 4: Checking Calendar Connections

Although there isn’t an immediate confirmation, go back to Calendar Settings and click on Connections again. You should now see your Google Calendar listed as available.

Step 5: Adding a Conflict Calendar

It’s crucial to set your connected Google Calendar as a Conflict Calendar to avoid double bookings. Select your Google Calendar from the list, name it (for example, “Google Calendar” or your company name), and click Save.

Step 6: Syncing Your Appointments

You’ll see a “processing” status as the sync happens. If this seems to take a while, try refreshing the page to speed up the process. Once it’s done, you’ll see that GoHighLevel is now synced with your calendar. You can test this by checking your available slots—appointments should now reflect correctly in your calendar.

All Set and Ready to Schedule

Syncing your Google Calendar with GoHighLevel is a quick process that helps you stay on top of your appointments and prevents scheduling conflicts. Follow these steps, and you’ll have a fully integrated system for managing your schedule in no time!