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Category: website traffic

How to Add a Second Website to Your Google Analytics Property: A Step-by-Step Guide

Adding a second website to an existing Google Analytics property is a common task for many digital marketers and website owners. Whether you’re managing multiple sites for a client or expanding your online presence, the good news is that you can easily track multiple websites under the same Google Analytics account.

In this comprehensive guide, we’ll walk you through the step-by-step process of adding a second website to your Google Analytics property, ensuring all your data is accurately tracked and easily accessible.

Why You Might Need to Add a Second Website to Google Analytics

Before diving into the how-to, it’s important to understand why adding a second website to your Google Analytics property might be beneficial. By consolidating your websites under a single Google Analytics account, you can:

  • Streamline Data Management: Monitor multiple sites without switching between accounts.
  • Comprehensive Reporting: Compare performance metrics across different websites from a single dashboard.
  • Centralized Data: Simplify the process of analyzing traffic sources, user behavior, and conversion rates across all your sites.

Getting Started: Preparing to Add a Second Website

Let’s assume you already have a Google Analytics property set up for your main website. Now, with the launch of a second website, you’ll want to ensure both sites are tracked under the same account. This makes it easier to manage and compare data across multiple properties.

Step 1: Creating a New Google Analytics Property

The first step in adding a second website is to create a new property within your existing Google Analytics account. Follow these instructions:

1. Access the Admin Section:

Log in to your Google Analytics account and navigate to the Admin section, located at the bottom-left of the screen.

2. Create a New Property:

Under the “Property” column, click on the “Create Property” button.

3. Enter Website Details:

Provide the necessary information for your new website, including the website name, timezone, industry category, and business size. This information helps Google Analytics tailor reports and insights specific to your industry.

4. Choose Business Objectives:

For this example, we chose to receive reports that examine user behavior on how they use the website.

5. Data Sharing Settings:

Choose the appropriate data sharing settings. These settings determine how your data is shared with Google and other services.

6. Set Up the Data Stream and Finalize the Setup:

Obtain the URL of your client’s homepage from Go HighLevel. Navigate to Sites > Websites, and copy the homepage URL.

Remove the “https://” prefix and paste the URL into the provided field. Name the property using your client’s name plus the word “website.”

Click “Create” to complete the setup process for the new property.

Step 2: Installing the Google Analytics Tracking Code on the Second Website

With your new property created, the next step is to install the Google Analytics tracking code on your second website. This code is essential for tracking visitor data and activity on your site.

1. Locate the Tracking Code:

In your new property, navigate to the “Tracking Info” section and copy the tracking code snippet provided by Google Analytics.

2. Insert the Code into Your Website:

Access the backend settings of your second website. Paste the tracking code into the header section of your site, just before the closing </head> tag. 

In this case, we are accessing the website using GoHighLevel.

  • Go to Go HighLevel: Navigate to your client’s website settings in Go HighLevel.
  • Paste Tracking Code: In the main website settings, paste the tracking code into the “Head Tracking Code” section.
  • Save Changes: Click “Save” to apply the changes.

Step 3: Verifying the Installation of the Tracking Code

To ensure that your Google Analytics tracking code is working correctly on the second website, it’s crucial to verify the installation.

1. Test the Tracking Installation:

Return to the Google Analytics interface and click on “Test Track Installation” within the “Tracking Info” section.

2. Confirm Successful Tag Detection:

If the tag is detected correctly, you’ll receive a confirmation message indicating that Google Analytics is successfully tracking data from your second website.

Initially, you may see a message indicating that data collection is inactive. This is normal and should resolve within 48 hours. After this period, Google Analytics will start tracking visitor activity, including metrics such as bounce rate and session duration.

What’s Next? Managing Multiple Websites in Google Analytics

Now that you’ve successfully added a second website to your Google Analytics property, you can enjoy the benefits of centralized data management. Here are a few tips for managing multiple websites:

  • Utilize Filters: Set up filters to segment data by website, allowing you to analyze each site individually.
  • Custom Dashboards: Create custom dashboards for each website to focus on specific metrics relevant to each site’s goals.
  • Set Up Goals: Define goals for each website to track conversions and other key actions.

Adding a second website to your Google Analytics property is a straightforward process that can greatly enhance your ability to manage and analyze multiple sites. By following the steps outlined in this guide, you can ensure that all your websites are accurately tracked, providing you with the insights needed to optimize performance.

If you found this guide helpful, be sure to check out our other resources on Google Analytics and digital marketing strategies. Have any questions or need further assistance? Leave a comment below or contact us directly—we’re here to help!

Setting Up Google Analytics in WordPress

Are you ready to jump into the world of data-driven insights for your WordPress website?

Google Analytics is an essential tool that helps you understand your audience and optimize your site. Today, we’ll walk you through the process of setting up Google Analytics on your WordPress site using the Monster Insights plugin. Let’s get started!

Step 1: Sign In to Google Analytics​

Head over to Google Analytics and sign in with your Google account.

Step 2: Create a New Account

In the admin settings, click on “Create” and then select “Account.” Here, you will create a new account for your client or project.

Fill in the account name. You can name it after your website or client. Decide whether to share data with Google by checking or unchecking the options. For this example, we will opt out of data sharing but you can adjust these settings later.

Step 3: Set Up Property Details

Next, you will need to provide details for the new property.

  1. Property Name: Enter your client’s name again for the property name.
  2. Time Zone: Select the appropriate time zone (e.g., Eastern Standard Time for New York).
  3. Currency: Choose the relevant currency (e.g., US Dollar).

Click “Next” to proceed.

Step 4: Business Details

Provide information about the business.

  1. Business Category: Select the category that best describes your client’s business.
  2. Business Size: Specify the size of the business.

Business Objectives: Choose the primary objectives for using Google Analytics. For this example, we will select “Examine the user behavior.”

Click “Create” to finalize the setup.

Step 5: Accept Terms of Service

Review and accept the Google Analytics Terms of Service to proceed.

Step 6: Choose a Platform

To start collecting data, select the platform you will be using. For this guide, we will focus on setting up a property for the web.

For the platform, choose “Web.”

Open your WordPress site in a new tab, copy the homepage URL, and paste it into the setup form in Google Analytics. Make sure to remove the “http://” or “https://”.

Name your data stream “client name” and then “website.”

Click on Create Stream and continue.

If you click on show more options, you can select install with a CMS or website builder and then click next.

Install Monster Insights Plugin

To easily connect Google Analytics to your WordPress site, we’ll use the Monster Insights plugin. 

In your WordPress dashboard, go to Plugins > Add New. 

Search for “Monster Insights” and install the plugin.

Once installed, click on Activate.

After activation, click on Launch Setup Wizard to start the setup process.

Connect Monster Insights to Google Analytics

Choose Website Category: Select the category that best describes your website (e.g., Business).

Connect to Google: Click on Connect Monster Insights and sign in with your Google account.

Allow Access: Allow Monster Insights to access your Google Analytics data.

Select Property: Choose the Google Analytics property you created earlier.

Complete Connection: Click on Complete Connection and save and continue.

Finalize Setup

Monster Insights will guide you through the final setup steps.

Disable Unwanted Plugins: If you do not want Monster Insights to install recommended plugins, uncheck those options.

Complete Setup: Click on Complete Setup Without Upgrading.

Verify Google Analytics Connection

Finally, let’s make sure everything is connected properly!

Test Installation: Go back to Google Analytics, click on Admin, and navigate to Data Streams under your property. Select your data stream and click Test Installation.

Verify Tag: If the tag is correctly installed, Google Analytics will confirm that it has detected the tag.

And that’s it! Your WordPress site is now connected to Google Analytics, and you can start collecting valuable data to optimize your website. Happy analyzing!

Need more help? Email Stacey Ivol at si@iftsdesign.com or call IFTS, Inc. at 412.715.6266 and I’ll be happy to assist you with any questions!

How To Set Up Google Analytics With GHL

In this guide, we’ll walk you through the steps to create a new Google Analytics property and integrate it with Go HighLevel. Follow these steps to ensure accurate tracking and data collection for your website.

Step 1: Sign In to Google Analytics

Begin by signing into your Google Analytics account. Once logged in, navigate to your admin settings.

Step 2: Create a New Account

In the admin settings, click on “Create” and then select “Account.” Here, you will create a new account for your client or project.

Account Name: Enter your client’s name or the name of the project.

Data Sharing Settings: Choose whether to share data. For this example, we will opt out of data sharing but you can adjust these settings later.

Step 3: Set Up Property Details

Next, you will need to provide details for the new property.

  1. Property Name: Enter your client’s name again for the property name.
  2. Time Zone: Select the appropriate time zone (e.g., Eastern Standard Time for New York).
  3. Currency: Choose the relevant currency (e.g., US Dollar).

Click “Next” to proceed.

Step 4: Business Details

Provide information about the business.

  1. Business Category: Select the category that best describes your client’s business.
  2. Business Size: Specify the size of the business.

Business Objectives: Choose the primary objectives for using Google Analytics. For this example, we will select “Examine the user behavior.”

Click “Create” to finalize the setup.

Step 5: Accept Terms of Service

Review and accept the Google Analytics Terms of Service to proceed.

Step 6: Choose a Platform

To start collecting data, select the platform you will be using. For this guide, we will focus on setting up a property for the web.

  1. Platform: Choose “Web.”
  2. Website URL: Obtain the URL of your client’s homepage from Go HighLevel. Navigate to Sites > Websites, and copy the homepage URL.

Remove the “https://” prefix and paste the URL into the provided field. Name the property using your client’s name plus the word “website.”

Enhanced Measurements: Leave this option enabled.

Click “Create and Continue” to proceed.

Step 7: Install Tracking Code Manually

You have two options for installing the tracking code: manually or via Google Tag Manager. For this guide, we will install it manually.

Copy Tracking Code: Click “Copy” to copy the tracking code to your clipboard.

  1. Go to Go HighLevel: Navigate to your client’s website settings in Go HighLevel.
  2. Paste Tracking Code: In the main website settings, paste the tracking code into the “Head Tracking Code” section.
  3. Save Changes: Click “Save” to apply the changes.

Step 8: Verify Installation

To ensure the tracking code is correctly installed, follow these steps:

  1. Refresh Website: Go to your client’s website and refresh the page.
  2. Test Installation: Return to Google Analytics and click on “Test Installation.” Google Analytics should confirm that the tracking code was detected on the website.

Step 9: Wait for Data Collection

Initially, you may see a message indicating that data collection is inactive. This is normal and should resolve within 48 hours. After this period, Google Analytics will start tracking visitor activity, including metrics such as bounce rate and session duration.

Bonus: Adding Users to Your Google Analytics Property

As a bonus, here’s how to add team members to the newly created Google Analytics property so they can access the data and make changes.

  1. Open the Property: Go to the newly created property in Google Analytics.
  2. Admin Settings: Click on your admin settings.
  3. Account Access Management: Within the admin settings, click on “Account Access Management.”
  4. Add Users: Click on the plus sign (+) and then select “Add Users.”
  5. Enter User Details: Enter the email address of the team member you want to add. Make sure they get the notification by email.
  6. Assign Roles: Choose the role for the new user. For example, you can assign the “Admin” role if the person needs full access.
  7. Data Restrictions: If necessary, set data restrictions for the user.
  8. Click Add: Finally, click “Add.”

The new user will receive an email notification and can then accept the invitation to access the Google Analytics property.

Setting up a Google Analytics property and integrating it with Go HighLevel is straightforward. By following these steps, you can ensure that your client’s website is properly tracked, providing valuable insights into user behavior and site performance.