Ways To Send Traffic To Your Website – Paid and Organic

The internet has become a powerful tool for businesses of all sizes to reach their target audience, and driving traffic to a website is a key factor in online success. In this article, we will discuss the various ways to send traffic to your website, both paid and organic options. Whether you are just starting out or have been in the business for a while, there are a variety of strategies to choose from that can help you achieve your goals. 

Let’s take a look at the different methods available and how you can best utilize them for your website.

Organic Traffic

Organic traffic is a great way to improve your website’s visibility and increase website traffic. It refers to the number of visitors who find your website through unpaid search engine results such as search engine optimization (SEO) and other organic search activities.

Organic traffic has the potential to bring in high-quality and targeted visitors to your website, leading to higher conversion rates and better user engagement. It is the most cost-effective way to drive more traffic to your website and can be used to increase brand awareness and visibility.

Let’s talk about a few of the tactics you can use to drive organic traffic:

Search Engine Optimization (SEO)

This is one of the most important digital marketing strategies and should be a key part of your overall strategy. Search engine optimization (SEO) practices help improve the ranking of your website in organic search results. It involves optimizing website content, keywords, and other factors so that search engines can properly identify your page when someone searches for relevant terms.

SEO includes optimizing titles, descriptions, and keywords; creating backlinks from other websites; improving page load speed; and making sure the content is relevant and of a high quality. By taking the time to create SEO-friendly content and building relationships with other websites, you can gain organic traffic to your website without having to pay for it. However, this process takes time and effort, so if you need more immediate results, there are paid methods to send traffic to your website that we will discuss later in this article.

Social Media

You can use social media as a platform to promote your business and drive organic traffic. This includes sharing content, engaging with followers, and running ads on platforms such as Facebook and Instagram. By engaging with your target audience and providing them with valuable content, you can create relationships that will lead to more organic traffic.

Content Marketing

By creating and sharing valuable content, you can attract visitors to your site and encourage them to explore your products and services.

Content marketing can include creating:

  • Blog posts
  • Videos
  • Infographics
  • eBooks

Each type of content should be tailored to the interests of your target audience, as this will help to create an engaging experience that encourages visitors to return.

Content creation should focus on building relationships with customers, providing accurate information about products or services, and providing a platform for customers to engage with your brand. If you’re struggling to create content for your business, check out this article where we discuss some common business goals and what content you should create to help reach them in 2023!

By producing captivating content that speaks directly to your target market, you can become a thought leader and drive more visitors to your website.

Paid Traffic

Paid traffic is an effective way to increase website visitors by paying for advertisements on search engines, social media, websites, and other online platforms. It can help you reach a larger audience and increase your brand awareness quickly.

Paid traffic also gives you more control over your campaigns, allowing you to target a specific demographic, customize your messages, and measure success with analytics. The biggest advantage of using paid methods is that they guarantee immediate results, though you should be aware that there are costs associated with them.

There are many effective ways to send paid traffic to your website, such as:

Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a powerful form of digital marketing that allows businesses to display ads to their target audience and only pay when someone clicks on them. PPC advertising involves bidding on certain keywords related to your website, and then paying for every click on your ad. This allows you to target a specific audience and tailor messaging more accurately.

It can also be a cost-effective way to generate leads and sales. With PPC advertising, you can set a budget and get results quickly. You have control over who sees your ads and when, giving you the ability to optimize campaigns in real-time and maximize your return on investment.

Display ads

Display ads are a type of online advertisement that appear on websites and other digital platforms. They are typically rectangular, colorful, and often include text, images, logos, and even videos. Display ads are a great way to promote products and services, as they can be targeted to a specific audience and be seen by thousands or even millions of people.

They can also be used to drive traffic to a website, increase brand awareness, and generate leads. Display ads are a powerful tool for businesses, and when used correctly, can be an effective way to reach an audience and grow a business.

Social media advertising

Social media advertising involves placing ads on popular platforms such as Facebook and Instagram. Ads on these platforms can be tailored to a specific target audience, making them much more effective than traditional methods of advertising.

Social media advertisements are an efficient way to reach out to potential clients and direct them to your website or online store. They provide an opportunity to present an effective message to a large and targeted audience. By utilizing compelling visuals and engaging content, businesses can create an effective ad that stands out from the competition.

Additionally, social media ads offer the potential to track performance and measure ROI, helping to ensure that campaigns are successful and cost-effective. With the right strategy and creativity, social media ads can be an invaluable tool for businesses of all sizes.

Choosing The Right Method For Your Business

Each of these paid traffic sources has its own advantages and disadvantages, so it’s important to do your research and decide which one will be most effective for your website and budget.

With the right strategy and budget, paid traffic has the potential to be a powerful marketing tool for any business.

No matter which method(s) you choose, the most important thing is that you create valuable content and promote it in a way that resonates with your target audience. This will ensure that your website receives quality traffic—whether paid or organic.

Need Help?

If you need help managing your business’s paid or organic traffic campaigns, our team of professionals are here to help. We have extensive experience helping businesses optimize their campaigns and grow their online presence. Contact us today for a free consultation at 412-715-6266.

Creating Content in 2023: What Will Help You Reach Your Business Goals?

In 2023, creating content that is valuable and engaging to your audience will be key in achieving your business goals. Content creation should focus on building relationships with customers, providing accurate information about products or services, and providing a platform for customers to engage with your brand.

Let’s look at some common business goals and different types of content you can create to help you reach them.

1. Increase Brand Awareness:

Are you looking to boost your brand’s visibility? Crafting content that positions you as the expert in your field is an excellent way of achieving this goal.

Content marketing involves developing and sharing meaningful, valuable content with your target audience. Use your expertise and experience to create content that showcases your knowledge and provides your audience with insightful information about the industry such as:

  • Blog posts – create informative, helpful, and keyword-rich blog content that educates your readers and helps them solve their problems.
  • Infographics – create eye-catching infographic content that can be used to explain complex topics or to present data in an easily digestible format.
  • Videos – create engaging video content that can be used to showcase your products and services or to provide helpful tutorials and how-tos.
  • Social media posts – create shareable content that people will enjoy and engage with on social media.

This type of content should be creative, entertaining and informative. The key is to create content that resonates with your audience and provides them with valuable information. Additionally, you should also ensure that your content is optimized for search engines so it can be easily discovered.

Creating content that is easy for users to consume will help increase awareness about your business and drive more traffic to your website.

2. Generate Leads:

Creating content that will generate leads is an important part of any successful marketing strategy. If you want to generate more leads, you need to create content that encourages customers to take action.

A few strategies you may want to consider include:

  • Optimizing your content (seo)
  • Targeting specific keywords and topics
  • Leveraging social media to share your content with a wider audience
  • Writing content that is interesting and informative to your target audience

You may also want to consider creating content with a call-to-action to generate leads, such as offering a free download or providing a contact form for those interested in learning more about your product or service. With the right content strategy, you can create content that will help you generate leads and grow your business.

3. Build Customer Loyalty:

Creating content that will build customer loyalty can be a great way to increase customer retention and boost long-term customer engagement.

Here are some ideas on how to create content that will build customer loyalty:

  1. Focus on providing quality content. Quality content can include helpful advice, tips, articles, videos, and more that are tailored to customer needs.
  2. Show appreciation for customers. Create content that highlights customer achievements and thank customers for their support.
  3. Offer exclusive content. Give customers early access to new products, discounts, and other special offers.
  4. Ask customers for feedback. Encourage customer feedback by asking customers for their opinions, ideas, and suggestions.
  5. Share customer stories. Highlight customer success stories in your content.

You should also consider creating customer loyalty programs that reward customers for their loyalty. Rewarding loyal customers with discounts, exclusive offers, or other promotional items can help increase customer engagement and satisfaction.

By following these tips, you can create content that will build customer loyalty and help strengthen relationships with your customers.

Remember This When Creating Your Content

Creating content that meets your business goals in 2023 will require a well thought-out content strategy.

It is important to ensure that your content is tailored to the needs of your target audience and is optimized for search engine rankings. Use creativity when creating your content to make it truly stand out. This will increase its visibility and attract more viewers. For maximum impact and engagement from your audience, it is essential to be consistent with your content – this will not only help you gain their trust but also keep them coming back for more. With careful and thoughtful content creation, your business can reach its goals and find success.

Prepare To Meet Your 2023 Goals

By focusing on creating content that is valuable and engaging for your customers, you can build relationships with them and increase brand awareness, generate leads, and build customer loyalty.

By following these tips and staying up-to-date with the latest trends in content marketing, you can ensure that your content creation efforts are successful in 2023.

If you need help creating a content strategy for your brand, contact us today at 412-715-6266.

How To Film A Video On Your Smartphone And Turn it Into Two Weeks of Social Media Content

If you’re running a small business, chances are you don’t have a big budget for marketing. 

That’s why it’s important to be creative and get the most out of the resources you do have! If you’ve been following social media and internet trends in recent years, you’ve probably noticed that video is taking over and can be very effective for your small business.

One way to produce some really good content for your social media is by filming informational videos that can be turned into two weeks worth of social media content!

In this article, we are going to help you save time (and money) when it comes to producing social media content for your business. You’ll learn how to film and edit your video, and use it to create two weeks worth of eye-catching social media content!

Filming Your Video

Filming a video for social media sounds like a daunting task, but it doesn’t have to be! If you have a smartphone, you have everything you need to film a great video. We have a full article that goes into the details on how to create and optimize a video for YouTube.

Here are a few quick tips to help you get started with filming:

  1. Use natural light whenever possible. This will help your video look more professional.  It will also help you look your best!
  2. Invest in a tripod to keep your camera steady. This will also help with the professional look of your video.  Here’s an example of a great starter tripod.
  3. Plan out what you’re going to say before you start filming. This will help you stay on track and avoid rambling.  If you are worried about not sticking to your script, try a teleprompter app.

Editing your video

Editing your video doesn’t take as long as you might think.

Canva is an awesome all-in-one tool that you can use to edit your videos AND create your social posts that we will talk about in the next step. Follow these quick tips when editing your video:

  1. Start by trimming any dead space at the beginning or end of your video.
  2. Then, upload the file to canva and add in any titles or text that you want to include. We recommend adding a title slide and ending slide that includes a call to action.
  3. Finally, add some background music to your video. This will make it more engaging and entertaining to watch.

Envato Elements is a great resource to download background music for your videos.

Posting Your Video

Once you have edited your video, it’s time to post it on social media!

The first place that you should post your video is YouTube. If you don’t have a YouTube channel, follow these 3 easy steps to set up a YouTube channel!

Another great place to post your full video is on your businesses Facebook page. This is a great way to get more views and engagement on your video.  You can check out our Facebook page for inspiration and ideas.

You can also create shorter clips of your video to post on Instagram and Twitter. These social platforms are all about quick, snackable content that is easy to consume. So, make sure that your video clips are short, informative and to the point.

Turning Your Video Into Two Weeks of Content

To get the most out of the video that you created, you’ll want to turn it into multiple pieces of content for social media.

This is where Canva comes in handy again! You can use Canva to easily create images and graphics with information from your video that can be used for social media posts.

We created a list of the Top The Top 18 Social Media Post Ideas to engage your online audience and save you time.

Creating content from your video will help you get more views and engagement on your video, and also help you reach a larger audience across many platforms, while saving you time.

Here are a few ideas on how to turn your one video into two weeks worth of content:

Day 1: Publish the video on YouTube and share it on your social media channels.

Day 2: Create a blog post about the video and promote it on social media. To make things even easier, use Otter.ai to transcribe your video and post the text as a blog.

Day 3: Create an Instagram story about the video and share it on your other social channels.

Day 4: Take a fun fact or quote and turn it into text with a picture that goes with it.

Day 5: Share some behind the scenes photos or videos on Instagram from when you were filming the video.

Day 6: Share a clip from the video on Instagram and link to the full video in your bio.

Day 7: Share a reminder to check out your blog post

Days 8-9: Create a social media challenge related to the video and encourage people to participate.

Day 10: Create a list post or promote free consultations, subscriptions, newsletters, or other lead magnets.

Day 11: Share interesting facts or comparisons as an infographic.

Day 12: Share another clip from your full video.

Day 13: Combine text and a visual image using a useful fact or statistic from your video.

Day 14: Share a reminder to watch your video on YouTube and link to the full video.

Schedule Your Posts Ahead of Time

Put your social media on autopilot by scheduling your content ahead of time! This will save you hours each week and help ensure that your content is getting in front of your audience on a regular basis.

We recommend using a tool like SocialPilot to queue up your content and post it for you automatically.

What Are You Waiting For?

Filming an informational video about your small business is a great way to create content that you can use for social media. Now that you know how to film a video on your smartphone, edit it, and turn it into two weeks of content, it’s time to get started! These tips will help you save time and money while still getting great results.

So, what are you waiting for?

Get filming!

If this process still sounds too time consuming for you, contact the social media experts at IFTS and we will get the job done for you! Call us today at 412-715-6266.