Creating Content in 2023: What Will Help You Reach Your Business Goals?

In 2023, creating content that is valuable and engaging to your audience will be key in achieving your business goals. Content creation should focus on building relationships with customers, providing accurate information about products or services, and providing a platform for customers to engage with your brand.

Let’s look at some common business goals and different types of content you can create to help you reach them.

1. Increase Brand Awareness:

Are you looking to boost your brand’s visibility? Crafting content that positions you as the expert in your field is an excellent way of achieving this goal.

Content marketing involves developing and sharing meaningful, valuable content with your target audience. Use your expertise and experience to create content that showcases your knowledge and provides your audience with insightful information about the industry such as:

  • Blog posts – create informative, helpful, and keyword-rich blog content that educates your readers and helps them solve their problems.
  • Infographics – create eye-catching infographic content that can be used to explain complex topics or to present data in an easily digestible format.
  • Videos – create engaging video content that can be used to showcase your products and services or to provide helpful tutorials and how-tos.
  • Social media posts – create shareable content that people will enjoy and engage with on social media.

This type of content should be creative, entertaining and informative. The key is to create content that resonates with your audience and provides them with valuable information. Additionally, you should also ensure that your content is optimized for search engines so it can be easily discovered.

Creating content that is easy for users to consume will help increase awareness about your business and drive more traffic to your website.

2. Generate Leads:

Creating content that will generate leads is an important part of any successful marketing strategy. If you want to generate more leads, you need to create content that encourages customers to take action.

A few strategies you may want to consider include:

  • Optimizing your content (seo)
  • Targeting specific keywords and topics
  • Leveraging social media to share your content with a wider audience
  • Writing content that is interesting and informative to your target audience

You may also want to consider creating content with a call-to-action to generate leads, such as offering a free download or providing a contact form for those interested in learning more about your product or service. With the right content strategy, you can create content that will help you generate leads and grow your business.

3. Build Customer Loyalty:

Creating content that will build customer loyalty can be a great way to increase customer retention and boost long-term customer engagement.

Here are some ideas on how to create content that will build customer loyalty:

  1. Focus on providing quality content. Quality content can include helpful advice, tips, articles, videos, and more that are tailored to customer needs.
  2. Show appreciation for customers. Create content that highlights customer achievements and thank customers for their support.
  3. Offer exclusive content. Give customers early access to new products, discounts, and other special offers.
  4. Ask customers for feedback. Encourage customer feedback by asking customers for their opinions, ideas, and suggestions.
  5. Share customer stories. Highlight customer success stories in your content.

You should also consider creating customer loyalty programs that reward customers for their loyalty. Rewarding loyal customers with discounts, exclusive offers, or other promotional items can help increase customer engagement and satisfaction.

By following these tips, you can create content that will build customer loyalty and help strengthen relationships with your customers.

Remember This When Creating Your Content

Creating content that meets your business goals in 2023 will require a well thought-out content strategy.

It is important to ensure that your content is tailored to the needs of your target audience and is optimized for search engine rankings. Use creativity when creating your content to make it truly stand out. This will increase its visibility and attract more viewers. For maximum impact and engagement from your audience, it is essential to be consistent with your content – this will not only help you gain their trust but also keep them coming back for more. With careful and thoughtful content creation, your business can reach its goals and find success.

Prepare To Meet Your 2023 Goals

By focusing on creating content that is valuable and engaging for your customers, you can build relationships with them and increase brand awareness, generate leads, and build customer loyalty.

By following these tips and staying up-to-date with the latest trends in content marketing, you can ensure that your content creation efforts are successful in 2023.

If you need help creating a content strategy for your brand, contact us today at 412-715-6266.

How To Film A Video On Your Smartphone And Turn it Into Two Weeks of Social Media Content

If you’re running a small business, chances are you don’t have a big budget for marketing. 

That’s why it’s important to be creative and get the most out of the resources you do have! If you’ve been following social media and internet trends in recent years, you’ve probably noticed that video is taking over and can be very effective for your small business.

One way to produce some really good content for your social media is by filming informational videos that can be turned into two weeks worth of social media content!

In this article, we are going to help you save time (and money) when it comes to producing social media content for your business. You’ll learn how to film and edit your video, and use it to create two weeks worth of eye-catching social media content!

Filming Your Video

Filming a video for social media sounds like a daunting task, but it doesn’t have to be! If you have a smartphone, you have everything you need to film a great video. We have a full article that goes into the details on how to create and optimize a video for YouTube.

Here are a few quick tips to help you get started with filming:

  1. Use natural light whenever possible. This will help your video look more professional.  It will also help you look your best!
  2. Invest in a tripod to keep your camera steady. This will also help with the professional look of your video.  Here’s an example of a great starter tripod.
  3. Plan out what you’re going to say before you start filming. This will help you stay on track and avoid rambling.  If you are worried about not sticking to your script, try a teleprompter app.

Editing your video

Editing your video doesn’t take as long as you might think.

Canva is an awesome all-in-one tool that you can use to edit your videos AND create your social posts that we will talk about in the next step. Follow these quick tips when editing your video:

  1. Start by trimming any dead space at the beginning or end of your video.
  2. Then, upload the file to canva and add in any titles or text that you want to include. We recommend adding a title slide and ending slide that includes a call to action.
  3. Finally, add some background music to your video. This will make it more engaging and entertaining to watch.

Envato Elements is a great resource to download background music for your videos.

Posting Your Video

Once you have edited your video, it’s time to post it on social media!

The first place that you should post your video is YouTube. If you don’t have a YouTube channel, follow these 3 easy steps to set up a YouTube channel!

Another great place to post your full video is on your businesses Facebook page. This is a great way to get more views and engagement on your video.  You can check out our Facebook page for inspiration and ideas.

You can also create shorter clips of your video to post on Instagram and Twitter. These social platforms are all about quick, snackable content that is easy to consume. So, make sure that your video clips are short, informative and to the point.

Turning Your Video Into Two Weeks of Content

To get the most out of the video that you created, you’ll want to turn it into multiple pieces of content for social media.

This is where Canva comes in handy again! You can use Canva to easily create images and graphics with information from your video that can be used for social media posts.

We created a list of the Top The Top 18 Social Media Post Ideas to engage your online audience and save you time.

Creating content from your video will help you get more views and engagement on your video, and also help you reach a larger audience across many platforms, while saving you time.

Here are a few ideas on how to turn your one video into two weeks worth of content:

Day 1: Publish the video on YouTube and share it on your social media channels.

Day 2: Create a blog post about the video and promote it on social media. To make things even easier, use Otter.ai to transcribe your video and post the text as a blog.

Day 3: Create an Instagram story about the video and share it on your other social channels.

Day 4: Take a fun fact or quote and turn it into text with a picture that goes with it.

Day 5: Share some behind the scenes photos or videos on Instagram from when you were filming the video.

Day 6: Share a clip from the video on Instagram and link to the full video in your bio.

Day 7: Share a reminder to check out your blog post

Days 8-9: Create a social media challenge related to the video and encourage people to participate.

Day 10: Create a list post or promote free consultations, subscriptions, newsletters, or other lead magnets.

Day 11: Share interesting facts or comparisons as an infographic.

Day 12: Share another clip from your full video.

Day 13: Combine text and a visual image using a useful fact or statistic from your video.

Day 14: Share a reminder to watch your video on YouTube and link to the full video.

Schedule Your Posts Ahead of Time

Put your social media on autopilot by scheduling your content ahead of time! This will save you hours each week and help ensure that your content is getting in front of your audience on a regular basis.

We recommend using a tool like SocialPilot to queue up your content and post it for you automatically.

What Are You Waiting For?

Filming an informational video about your small business is a great way to create content that you can use for social media. Now that you know how to film a video on your smartphone, edit it, and turn it into two weeks of content, it’s time to get started! These tips will help you save time and money while still getting great results.

So, what are you waiting for?

Get filming!

If this process still sounds too time consuming for you, contact the social media experts at IFTS and we will get the job done for you! Call us today at 412-715-6266.

The Effectiveness of Video Marketing For Your Small Business

If you have been paying attention to social media and online trends over the past few years, you will have noticed that video is taking over. Video is one of the most effective ways to reach your audience, and it is only going to become more popular in the coming years.

In fact, most Facebook Ads that are videos out perform their image-only counterparts at a scale of at least 10 to 1.

As a small business owner, you may be thinking that video marketing is out of your budget or too time-consuming. However, there are many ways to incorporate video into your marketing strategy without breaking the bank or taking up too much of your time.

In this article, we will discuss why video marketing is so effective for small businesses and how you can take small steps to begin incorporating video into your marketing strategy.

Why should you as a small business owner invest your time in video marketing?

Video is an incredibly powerful tool for reaching your target audience. Video content is more engaging and easier to consume than text-based content, making it more likely that your target audience will actually watch and remember your videos.

But how do you know your customers really care about video?

In an effort to better understand how, why, and where customers did their research before choosing to support small businesses, Digital Marketer recently conducted a survey.

When presented with the opportunity to watch videos introducing a business and/or showcasing its goods and services, 51 percent of customers stated they would be more likely to patronize that small business. Only 16 percent of those surveyed had the opposite opinion.

This insight proves just how important it is for small businesses to have a presence on platforms like YouTube, Instagram and Facebook, where videos are easy to find and consume.

Not only are potential customers more likely to watch videos about your business, but they’re also more likely than ever before to take action after watching them. In fact, four times as many consumers would rather watch a video about a product than read about it.

Whether you’re looking to increase brand awareness, drive website traffic, or generate leads and sales, investing your time in video marketing is a smart move for small businesses.

Is video marketing really that effective?

Yes! Video marketing is an incredibly effective way to reach your target audience as a small business. Here are a few reasons why:

  1. Video is an engaging medium that can capture attention better than text or static images.

Did you know that humans process visuals 60,000 times faster than text? Video is a more engaging medium that can capture attention and hold it for longer than text or static images.

Not only that, but our brains are able to simultaneously process images, whereas our minds process words sequentially. 

Why is this important? Information is easier to retain if it is easier to process.

  1. Video allows you to tell a story and connect with your audience on a deeper level.

Video is the perfect medium for telling a story. A well-crafted story can evoke emotion and connect with your audience on a deeper level, which is essential for building trust and credibility.  Clients are more likely to buy if they know, like and trust you.

  1. Video is shareable, which means it has the potential to reach a wider audience than other marketing channels.

Get your best clients to do the work for you!

If you create compelling, informative, and entertaining videos, your audience will be more likely to share them with their friends and followers. This means your videos have the potential to reach a much wider audience than if you were relying on other marketing channels.

What Videos Can Your Small Business Make to Attract New Customers?

Now that you know why video marketing is so effective, you may be wondering what types of videos you should create to attract new customers.

Here are a few ideas:

  1. Introductory Video

An introductory video is the perfect way to give potential customers a taste of what your business is all about. This type of video can be used to introduce your business, explain what you do, and talk about your unique selling points.

  1. Product Video

A product video is a great way to showcase your products or services in action. This type of video can be used to demonstrate how your products or services work, highlight their features and benefits, and show off any customer testimonials you may have.

  1. How-To Video

A how-to video is a great way to provide value to your audience and show them that you are an expert in your field. This type of video can be used to teach your audience how to do something related to your business, like how to use your products or services.

  1. Customer Testimonial Video

A customer testimonial video is a great way to build trust with your target audience. This type of video features a satisfied customer talking about their experience with your business. Customer testimonial videos are an excellent way to show off your happy customers and highlight the positive impact your business has had on their lives.

  1. Video Blog

A video blog is a great way to keep your audience up-to-date on what’s going on with your business. This type of video can be used to talk about new products or services, share company news, or give insights into your industry.  Most audiences really enjoy those behind the scene peeks because it’s like you are sharing a secret.

How can small businesses get started with video marketing?

Now that we’ve established why video marketing is so important for small businesses, let’s talk about how you can get started. If you are ready to start incorporating video into your marketing strategy, there are a few small steps you can take to get started on the right foot.

If you’re feeling overwhelmed by the thought of creating videos, don’t worry. You don’t need to have a Hollywood budget or hire a professional production team to create effective videos. In fact, some of the most successful videos are shot on smartphones and edited with basic video editing software.

To get started, focus on creating short, informative videos that highlight your products or services. You can also create “how-to” videos, customer testimonials, and behind-the-scenes footage to give your audience a look at what goes into running your business.

Once you have a few videos under your belt, start promoting them on social media, on your website, and through email marketing campaigns. You can also create a YouTube channel to house all of your videos in one place.

What Are You Waiting For?

Video marketing is a powerful tool that every small business should be utilizing. By taking small steps to incorporating video into your marketing strategy, you can reach a wider audience and connect with your customers on a deeper level.

If you need help getting started, contact IFTS today at 412-715-6266. We can help you create high-quality videos that will reach your target audience and achieve your business goals.