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Why Do I Need an Email Address With My Domain Name?

Have you ever noticed an email address on a business card or website like “greatlakes16@verizon.net” that just screams “unprofessional”?

Chances are that the answer is yes.

While the email address is not offensive, it does not convey a sense of professionalism (or branding), either.  All businesses today should have email addresses using their website domain name (e.g. jane.doe@mybusinessdomain.tld).  It is a relatively inexpensive bit of marketing you can do to lend your company’s online presence more credence.

What about individuals that are used to checking just their personal email account, and worry that creating a new email address using their domain name will disrupt their workday flow?

Most email services (Gmail, Outlook, Hotmail, Yahoo!, etc) provide email forwarding to overcome this obstacle.  One can easily forward all email from their professional email address to another email address (e.g. their personal email address).  This prevents the need for checking a separate email address.

So how do you get a professional-looking email address?  It is a very simple process, and only requires two steps:

  1. You must have a domain name registered:  For example, if you have a website at mybusiness.tld, you most likely already have your domain name registered.  If you do not have a domain name, typical TLD’s (Top Level Domains such as .com, .net and .biz) can be registered though IFTS for $19.99 per year.
  2. You must subscribe to an email service: There are several email service providers that offer a number of useful features for business users, including extensive address book tools and spam protection.  Expect to pay at least $5 per user per month for an email service.  IFTS can facilitate setting up an email service to utilize your domain name.

Alternatively, most hosting providers offer a limited email solution free with a hosting plan that will make use of your domain name.  These email services tend to not be as full-featured as the paid email options from Google, Microsoft and Yahoo!, and are less reliable due to being dependent on your hosting provider’s server availability.  In other words, when their server goes down, so does your email!

Which email service is right for you?  IFTS exclusively recommends using G Suite by Google Cloud email service (https://gsuite.google.com).  This is Google’s business email offering, and offers a very robust webmail experience, as well as included cloud storage and integration with their business productivity web applications.

IFTS can easily route your email to G Suite.  The cost is $5 per user per month, and you can have multiple aliases associated with each user.

References:

http://www.productivity501.com/setup-your-email-to-look-professional/262/

https://iwantmyname.com/blog/the-guide-to-getting-your-own-custom-email-address

https://clickwp.com/blog/professional-email-address/

https://problogger.com/how-to-set-up-an-email-account-that-uses-your-domain-name/

Google wants YOUR website to be mobile friendly right NOW…Is it?

Is your website mobile friendly?

According to Google’s Webmaster Blog, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

What does this mean for your business?  

If you want to rank highly on Google’s search results, your website has to be considered mobile friendly.

 

What does mobile friendly even mean?

When you open a business’s website on your phone and you have to pinch the screen to zoom in so that you can read it, that is indicative of a non-mobile friendly site.  The website does not distinguish how it shows up based upon the device on which it is being viewed.  If you make it more difficult for someone on your website to access information, they are much more likely to leave.

 

Why did Google do this?

According to Marketing Land, 60% of consumers time is spent browsing the internet on their mobile devices.  Additionally, 75% of people will search on their phone for a business that they want to connect with  (Google Partners).

Google wants to make browsing the internet as easy and as safe as possible for the average web user.  Therefore, they are going to return websites in the search results that they believe exhibit these traits.  If you are not one of these websites, your ranking position is likely to drop.

Even worse, if your competition IS one of those mobile friendly websites, their position is likely to rise.

 

What do I need to know about Google’s mobile friendly algorithm?

Important updates to be aware of are (Search Engine Land):

  • The new mobile friendly algorithm was rolled out in January 2017
  • It is an on or off algorithm, which means that you are 100% mobile friendly or you are not
  • It will be on a page-by-page basis

 

How do I know if my site is mobile friendly?

Google has released a tool where you can check your site for mobile friendliness: https://search.google.com/test/mobile-friendly

 

If you have employed one of the following techniques, your website will be considered mobile friendly:

  1. Adaptive Design: Your website changes the content served based on the viewing device.
  2. Responsive Design: Your website has a fluid layout that changes based on the viewing device.
  3. Mobile-Only site: You have a separate mobile site that shows only on mobile devices.  This is no longer recommended because Google indexes your mobile site only.

 

What should I do if my website is not mobile friendly?  I want to be returned highly in the search results!

If you do not have a mobile friendly website, there are four options to explore.

  1. Additions to Existing Website:  You can make responsive additions to your existing website that will allow the site to account for the viewing device.
  2. Website Redesign:  You can redesign your website as a responsive website, which will ensure that it shows properly on all devices.  Additionally, you can add in other changes for other Google updates, such as the new SSL requirement.
  3. Create a Separate Mobile Site:  You can keep your site as is and have a mobile site that is served only to mobile users.  Again, this is not recommended because Google now indexes your mobile site only.
  4. Do Nothing: If you do not want to rank highly on Google’s search algorithm, then you can leave your site as is.

 

Need help implementing options one, two or three?  Contact IFTS, Inc. for more details.

 

Why You Should Care About Net Neutrality

The Net Neutrality principle was originally coined and defined by Columbia Law school professor, Tim Wu in 2003.  The principle is based on the concept that the Internet should be ‘open’, permitting data to flow freely without special consideration of the endpoints, namely the sender and receiver, and without consideration of the endpoints’ platforms, applications or equipment.

Without Net Neutrality, Internet Service Providers (ISPs) can filter content or throttle speed from ‘not-in-network’ content providers and competitors.  For businesses, abusers steer consumers away from their content or compel them to pay-to-play.  For consumers, abusers limit access and induce providers, such as Netflix to, increase pass-along costs.

In recent years, the Net Neutrality principle has been linked to Net Neutrality rules as the Executive branch in Washington attempted to ensure a level playing field for all.  The linkage and subsequent rules have become highly politicized and present yet another potent source of disagreement in Washington.  The new Chairman of the Federal Communications Commission (FCC), Ajit Pai, has signaled he intends to reverse and/or not enforce protection rules enacted during the Obama presidency.  The FCC is overreaching its authority regardless of which party controls the Executive branch.

Consumers, small businesses, and large businesses alike should take notice.  Net Neutrality as a guiding principle is congruent with the principles of an open and equality-based democracy.   Note also however; as opponents of Net Neutrality rules counter, a heavy-laden set of regulations stifles business innovation, investment, and economic growth.

Neither the pure approach of Net Neutrality regulations favored by the Democrats nor the pure dismantlement of regulations approach favored by the Republicans are tenable in the modern age.  The core problem stems from the fact that in the absence of a bipartisan atmosphere, the FCC and other forces are attempting to force the needle left and right to cope with an outdated Telecommunications Act of 1996.  Lean too far left and we end up with stifling regulation which impede business investment and US economic growth. Lean too far right and we end up with a deeply concerning loss of consumer privacy where your data is owned, not by you, but by the public and private sector.  Additionally, move too far right and hasten the growth of monolithic too-big-to-fail business entities which crowd out smaller business competition.

My basic tenets include:

  • The Net Neutrality principle is central to a free and open democracy in the modern age
  • The American people deserve considerable more control over their personal data; and restrictions for how data may be used by the public and private sectors
  • Businesses, big and small, deserve an environment which promotes investment, growth, and fair-play
  • Our federal government must work collaboratively to help our society nimbly adapt to an ever-changing digital world in the 21st century
  • A bipartisan, light-touch, non-onerous set of commonsense rules need to be included within an overhaul of the outdated Telecommunications Act of 1996

What can you do? Contact your elected officials in Washington to encourage them to work together to craft and enact moderate, forward-thinking telecommunications legislation which, in turn, will help our country remain strong and committed to our core democratic principles.

Guest Post Written by Hunter H. Hopkins, IT Consultant, and Owner of Triple H Solutions.  Interested in hearing more? Join our newsletter at www.triplehsolutions.com/newsletter