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13 Marketing Hacks for Law Firms in 2025

We’re a few months into 2025 and it may feel like all your New Year’s goals have been forgotten or put on the back burner… BUT It’s never too late though to try something new and start building fresh client engagement!

Of course, every year it seems there’s a new social media trend or hack to be trying.

It’s overwhelming, but …Lawyers, don’t let this stop you!

I’ve gathered 10 of the most effective, cutting-edge marketing strategies for your firm in 2025!

And the best part? You don’t need a tech expert or a massive budget to make them work.

Hack #1 - Build Credibility With Client Testimonials and Online Reviews

For law firms, trust is everything.

Potential clients want proof that you can handle their legal issues effectively. Sometimes it’s hard to feel out a company when all they have are questionable reviews from 10 years ago lining their website. New clients want to see faces and REAL profiles to feel a connection.

The best way to establish this credibility is through client testimonials and fresh online reviews.

Client Testimonials

Client testimonials are KEY to showing authenticity and credibility. A GREAT way of sharing these is by making videos to post on your social media or embedding them in your website.

Okay… Client testimonials VIDEOS?

These may seem difficult to tackle and many customers are not keen on showing their faces on camera. How else can you go about making these videos?

It’s SO simple. Using Canva, I was able to create 3 different types of FACELESS testimonial videos for you to try! No need for professional footage or flawless backdrops. Clients can send in voice recording or iPhone video–You do the rest!

Want to learn exactly how to make these faceless testimonial videos in under 10 minutes? Click HERE and have the directions sent right to your inbox!

Online Reviews

Have you ever looked at someone else’s online presence and all you saw were old reviews? It doesn’t leave you feeling very good about the company.

That’s why making sure you ask for reviews from trusted customers is so important. Clients want to see that you’re still improving and growing in the moment.

Worried about how to ask for those reviews? Watch our YouTube video all about it.

The two most important platforms for reviews are:

Google Business Profile (Boosts search rankings and attracts organic traffic)
Avvo (Trusted legal directory where potential clients actively search for attorneys)

Google reviews help your SEO, and once you hit 100 reviews, your star rating will appear in Google Ads, increasing click-through rates.

Where should you showcase reviews?

Your website
Social media (LinkedIn, Facebook, Instagram)
Google Business Profile
Email campaigns

If you need help streamlining the process, set up an automated review request system.

Hack #2 - Use Google Business Profile for Maximum Visibility

One of the first things a client does is a general Google search for law firms in their area. A handful will pop up but which one do they click on and TRUST first?

The firm that shoots up to the top of the search page with a Google Maps result.

Appearing in Google Maps results is essential for local law firms. Factors influencing your ranking include:

Proximity to searchers
Review quality and quantity
Profile completeness
Local citations (mentions from other local websites)

To optimize your Google Business Profile, ensure that:

Your name, address, and phone number exactly match your website and legal directories.
Your business categories and services are filled out completely.
You regularly post updates, case results (anonymized), and blog links.
You upload high-quality photos of your office and team.

For a ranking boost, build local backlinks, such as:

A feature on your local bar association’s website
Mentions in local newspapers or legal blogs
Sponsorships of local events or scholarships

Doing these extra steps to ensure you pop up FIRST will set you ahead of the competition.

Hack #3 - Use Google’s Q&A Feature to Boost SEO

A little-known SEO trick: Google allows you to ask and answer your own questions on your Google Business Profile. Yep. That’s right–Don’t wait for questions to come to boost your searchability but instead get on top of it right now.

List the top 10 questions your firm gets and answer them in 3-5 sentences, using your target keywords and location (e.g., “How much does a divorce lawyer in Chicago cost?”). This creates a keyword-rich FAQ section directly on Google, improving your visibility.

It’s easy, fast, and can be done today.

Hack #4 - Get Creative With Social Posting

Ok so the truth is… Most people aren’t searching for a lawyer until they urgently need one. How can you stay top-of-mind? By creating short, informative video ads answering common legal questions—while ensuring compliance with legal advertising ethics.

Examples:

“What should I do after a car accident?” (Personal Injury)
“How do I prepare for a custody battle?” (Family Law)
“What are my rights if I’m arrested?” (Criminal Defense)

Another option would be to build your relatability. Some companies focus too much on posting content solely based on the product they are hoping to sell. The thing is: Your clients are not constantly seeking what you’re selling… Instead you need to become a friendly face.

Creating funny, entertaining, and relevant content means your current and future clients can watch your EVERYDAY (plus they’ll remember you when it matters most).

Examples:

Interview different attorneys in the office with an interesting question of the day
Office tour
Day In The Life
Games/Challenges/Dance videos

People love to laugh and they love to see a more relatable side to a profession that is mostly serious. Trying out new content trends and videos could be a great way to freshen up your content and make a name for yourself on social media.

Post these videos on:

Your website
YouTube
LinkedIn
Facebook & Instagram Ads (budget: $5/day)

When the need for a lawyer arises, your firm will be the trusted expert they remember.

Hack #5 - Make Your Ads Stand Out

The legal industry is competitive, so your ads need to grab attention immediately. With attention spans growing shorter everyday–the average person doom scrolling online needs something out of the box to capture it.

Here’s how:

Use contrasting colors: If running ads on Facebook (blue interface), add red or yellow banners to your video.
Call out your audience: Start with “Are you facing a DUI charge in Miami?” instead of a generic intro.
Use pattern interrupts: Show something visually striking—a courtroom setting, a lawyer holding a law book, or a dramatic text overlay.

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Hack #6 - Don’t Give Up On Potential Clients

The majority of legal prospects won’t convert on their first visit to your site. Use retargeting ads to stay in front of them until they’re ready.

Two ways to retarget on Meta (Facebook & Instagram):

Meta Pixel: Tracks website visitors and shows them ads later (best for desktop users).
Video View Retargeting: Targets people who have watched at least 25%-50% of your legal tip videos.

Example Strategy:

Run 3-5 FAQ video ads to local audiences.
Retarget those who watch at least 25% with an ad featuring a free consultation offer.

Hack #7 - Upgrade Your Business Card

Forget cheap paper business cards. Use high-quality plastic cards (like credit cards) with your photo on them.

Why?

- People remember faces, not just names.
- They feel bad throwing away a premium card, so they keep it.

Clients like to know you invest in yourself–So you’ll invest in them.

Consider having two versions:

Luxury plastic cards for potential clients.
Standard paper cards for networking events.

Hack #8 - Update Your Voicemail

Never let potential clients hear a generic voicemail message. Instead, include this phrase at the end:

“I will call you back within 15 minutes.”

Even if you can’t always respond that fast, this urgency dramatically increases the chances that they leave a message instead of calling a competitor.

Hack #9 - Use Psychological Triggers to Win Clients

People hire lawyers that make them feel good! Use these psychological marketing tricks to build confidence quickly:

Give a compliment at the start of every consultation (e.g., “That’s a great question—most people don’t think to ask that!”).
Use social proof: Mention similar cases you’ve won.
Create urgency: Highlight filing deadlines or statute of limitations deadlines to prompt action.

Hack #10 — Add an AI Chatbot to Your Website

I obviously can’t touch on trending marketing hacks for 2025 without talking about AI! AI is booming in today’s marketing world — and whether you love it or are still a bit skeptical, one thing is certain: if your law firm’s website isn’t using AI, you’re missing out.

Your website should be working for you 24/7, answering questions, engaging visitors, and helping convert them into clients. By adding an AI-powered chatbot, you can:

Answer FAQs in real time
Collect leads
Book consultations while you sleep
Keep visitors on your site longer (which also helps SEO!)

Seriously — what are you doing without it?!

Two Simple Tools to Start With:

LawDroid
LawDroid is designed specifically for law firms. It can handle legal-specific FAQs, client intake, and scheduling.

ChatBot.com
This platform works for any industry and is extremely user-friendly for beginners.

✨ Pro Tip: Add a welcome prompt like: “Hi there! Have a legal question? I can help or connect you with an attorney!” to instantly encourage interaction.

Hack #11 - Lead Magnets + Automated Email Follow-ups

Now look, I know email marketing is a thing of the past and you may feel you’ve already mastered it — But don’t underestimate its power — even in 2025, it remains one of the most effective ways to nurture relationships and turn cold leads into paying clients.

Try these two steps to ensure your email marketing is still effective in 2025:

Step #1:

Start by creating a lead magnet — a valuable, free resource that solves a specific problem for your potential clients. Examples include:

The Ultimate Guide to Personal Injury Claims
5 Things You Should Never Say After a Car Accident
Free Contract Checklist for Small Business Owners

Once you’ve created this lead magnet, offer it on your website in exchange for an email address. Use a clean, simple sign-up form (tools like Mailchimp, HubSpot, or ConvertKit make this easy).

Step #2

Set up an automated email sequence to follow up with that lead over the next few weeks or months. The key is to stay top-of-mind without being spammy. Your email sequence can look something like this:

Email 1 (Immediately after download): Thank them for downloading and introduce your firm.
Email 2 (2–3 days later): Share a helpful blog post or quick video related to their legal needs.
Email 3 (1 week later): Highlight a client success story or testimonial.
Email 4 (2 weeks later): Offer to answer any questions and invite them to book a free consultation.
Email 5 (1 month later): Share another resource or legal update.

The best part? Once it’s set up, this system works for you 24/7 — continually nurturing leads while you focus on your clients.

Pro Tip:
Make sure your emails feel personal and human — use their first name, keep the tone conversational, and include a real photo of you or your team in the signature.

Hack #12 - Use AI to Generate Content Ideas

To stay at the top of your game, you’ll need to admit you might not always be up to speed on the latest social trends or design aesthetics — and that’s okay! AI can help you stay current, consistent, and ahead of the curve.

Use AI tools like ChatGPT or Jasper to:

Generate blog post ideas
Write social captions
Brainstorm video scripts
Get keyword suggestions for SEO

Quick heads-up! — AI is a fantastic tool for sparking ideas and jumpstarting content creation, but don’t lean on it so much that you lose authenticity. Visitors can spot an overload of AI-generated visuals or text from a mile away. Use AI in moderation, and always pair it with your unique voice and human touch. Stay intentional and thoughtful as you gather ideas and imagery!

Hack #13 - Take Action Today

Don’t let your looming new years goals go to waste… Marketing success isn’t about knowing—it’s about doing. Choose one strategy from this list and implement it within the next 24 hours. One step at a time, one more strategy everyday, and you can still reach your marketing goals for the year.

Need help? We specialize in law firm marketing, from SEO to PPC to social media strategy to content creation. Contact us today for a free consultation!

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The Ultimate 13-Point Email Marketing Checklist for Law Firms in 2025

Are you using email marketing to help grow your firm?

If not, you are missing out on a LOT more business.

Email marketing is one of the most powerful tools that law firms have. It allows them to engage current clients, establish authority with both clients and prospects and it helps generate leads.

With ever-increasing competition and digital trends changing almost constantly, attorneys need a strategic and planned approach to maximize the effectiveness of their emails.

Enter this 13-point checklist!

We are going to show you key strategies that your firm should implement to build an email marketing system that works for YOU – converting prospects into clients and building your relationship with existing clients with ease.

✅ 1. Send Consistent and Valuable Emails

Consistency is THE KEY when it comes to email marketing.

You should be sending at least one high-quality email per week…and maybe more.

Why?

It helps your firm maintain visibility with current clients and builds up trust with prospects on your email list.

So, What Should Law Firms Email About?

Legal insights on popular cases in the news and industry updates
Case studies and success stories, staying within your attorney-client privilege guidelines
Answers to frequently asked legal questions
Updates about your firm’s services, awards, and recognitions
Common legal mistakes and how to avoid them
Additional services that you offer current clients
Videos that you have created (Wanna know how to create these videos? Check out our article on video content creation for law firms!)

When you provide this valuable, expert content, your firm will remain top-of-mind when the need for legal services arises.

✅ 2. Automate Follow-Ups for Leads and Clients

When you receive a lead from your website or ads, how fast do you get back to the person?

People like to see a reply right away and this doesn’t always happen.

In fact, many potential queries that attorneys receive never are followed up with because they get lost in the day-to-day shuffle. Email automations help keep these prospects engaged.

Key Automated Email Sequences For Law Firms:

Consultation Follow-Ups: If someone books a call but doesn’t show up, send a friendly reminder.
Website Submission Sequences: When someone submits via your website, immediately send them an email to let them know that you will be in touch shortly, then send them information about your firm over the next few days.
Lead Nurturing Sequences: If a potential client downloads a legal guide but doesn’t reach out, send a series of emails explaining how your firm can help.
Case Progress Updates: Keep existing clients informed with automated updates on their legal matters.

Automation ensures that no potential client falls through the cracks. You can even add yourself and your team into the email sequence. Using GoHighLevel? Here’s a step by step guide to creating an email sequence.

✅ 3. Make Sure Your Emails Reach the Primary Inbox

If you are landing in spam or in the promotions tab, it will substantially reduce your firm’s open rate. To have your email show up in the primary tab, you need to improve your email deliverability.

How A Law Firm Can Improve Email Deliverability:

Authenticate emails with DKIM, SPF, and DMARC records within your DNS records. Typically, your email sending program will give you the records to add (Here’s how to add those DNS records)
Do not use spam trigger words like “free consultation” or “guaranteed win” within your email subject or text
Get the recipients to reply and engage, which signals to email providers that people want to receive emails from you
Use a recognizable sender name (e.g., “John Doe, Esq.”) instead of a generic firm name

Better deliverability means higher open rates, more engagement, increased conversions, and more clients!

✅ 4. Plan Your Firm’s Email Content in Advance

When you have an email plan, you are able to send consistently with a sequence of topics that make sense. You’ll never find yourself scrambling to send a last-minute email with low quality.

How to Generate Endless Email Ideas:

Use your website FAQs to expand on your original answer
Talk about any legal updates in the news and explain how they might impact clients
Highlight your firm’s success stories and talk about any time you are in the news
Discuss additional legal services that you offer that clients and prospects may not be aware of

By creating a plan with a proactive approach, your law firm will always have compelling emails ready to send.

Want to ensure your law firm’s emails are engaging, effective, and converting prospects into clients? Download your FREE 7-Point Email Success Checklist to craft high-performing emails that drive results.

✅ 5. Use High-Performing Email Formats

Not all emails are created equal.

Stick to formats that have already been proven to engage your legal clients. You want your open rates to be as high as possible so you stay in that Primary Email tab.

Five Effective Email Types for Law Firms:

Educational Emails – “5 Estate Planning Mistakes to Avoid”
Story-Based Emails – Client success stories or lessons from past cases
Engagement Emails – Polls, surveys, or Q&A invites
Authority Emails – Feature firm awards, media appearances, or testimonials
Conversion Emails – Promote consultations, webinars, or legal services

Mix up these email types to keep your clients and prospects interested and engaged.

✅ 6. Master the 7-Point Checklist for Email Success

Don’t just write emails to write emails. You want to be sure that they are successful at accomplishing your goals.

These successful emails should include:

Problem – Identify a common legal issue (e.g., “Are you prepared for tax season?”)
Promise – What the reader will gain (e.g., “5 legal tips to save money”)
Timeframe – Why it’s urgent (e.g., “These tax laws change next month!”)
Specificity – Use concrete examples
Simplicity – Avoid legal jargon, keep messages clear
Credibility – Highlight expertise, past results, and testimonials
Relatability – Speak in a way your audience understands

Following this structure improves engagement and response rates, which ultimately will get you more clients and grow your business.

✅ 7. Write Subject Lines That Get Opened

You only get one chance to make a first impression.

This applies to emails as well. Your subject line determines whether your email gets read or moved to the trash. Make sure that you have high-impact subject lines that pique curiosity.

High-Impact Subject Line Examples For Law Firms:

“Do You Actually Need a Lawyer for This?”
“3 Common Contract Mistakes That Could Cost You Thousands”
“How a Simple Will Saved This Family Years of Legal Trouble”
“Don’t Sign That Contract Until You Read This”
“How To Protect Your Business From A Lawsuit – Fast!”

As you can see, curiosity-driven subject lines increase open rates significantly. Open a loop in the reader’s mind that they can only close by reading the emails.

✅ 8. Repurpose and Refresh Old Content

Stop reinventing the wheel!

Look at your emails from years past. Which ones performed the best?

Take those and update them for the current year. Then, you can re-send them to get similar high-performing rates.

How to Repurpose Emails For Law Firms:

Change the subject line or update it with the year
Update statistics or case examples
Add a different or new call to action
Add an image, gif or meme

By tracking the emails that perform well, you can maximize your firm’s best content and save time.

Get the Top 3 Social Media Post Templates for Law Firms to Grow Your Following and Get New Clients

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✅ 9. Leverage SMS Alongside Email

Is your firm sending out text messages to clients?

Many law firms ignore SMS marketing, but it’s a highly effective tool for follow-ups and appointment reminders.

Best Uses for SMS in Legal Marketing:

Consultation reminders
Court date reminders
Urgent legal updates
Webinar invitations

Did you know that SMS has a 98% open rate?

By sending texts, you can all but ensure that clients will see your most important messages. By improving your communication methods, you are also at a lesser risk of legal malpractice claims.

✅ 10. Build a 30-Day Email Plan

It’s really easy to create a 30-day email plan using an Excel spreadsheet or even a Word doc. This helps to ensure consistency, keeps your audience engaged, and prevents last-minute scrambling for content. Start by mapping out a mix of educational, promotional, and engagement-focused emails to maintain variety and value.

Example Weekly Email Schedule For Attorneys:

Monday: Legal tip or case study
Wednesday: Story-based email about a past client success
Friday: Call to action (consultation, webinar, etc.)

When you plan everything in advance, you can align your schedule with seasonal trends, firm events and more. Also, having a set schedule helps you track email performance over time, so you can adjust based on engagement and response rates.

✅ 11. Track Email Results and Optimize Results for Growth

As Peter Drucker says, what gets measured, gets managed.

This applies to email results as well. Measuring performance is crucial to improving email effectiveness.

Key Metrics to Track:

Open rates
Click-through rates
Response rates
Conversion rates

To refine your strategy every month, you’ll want to try A/B testing subject lines, CTAs, and email formats.

✅ 12. Grow Your Email List with Smart Strategies

To grow your firm, you’ll want to continue adding to your email list over time. The more people that receive your emails, the more chances that you have to get clients and referrals.

Best List-Building Strategies for Law Firms:

Offer free legal guides or pdf checklists on your website in exchange for a prospect’s email
Host webinars or Q&A sessions monthly
Try to be a featured guest on legal podcasts
Run lead-generation ads on Facebook and LinkedIn offering free consultations or downloads.
Cross-promote with financial advisors, real estate agents, and business consultants.
Use exit-intent pop-ups to capture visitors before they leave.
Collect emails at industry conferences, bar association events, or local business meetups.

A growing email list means more potential clients engaging with your firm.

✅ 13. Make Unsubscribes Work for You

A big question that we get from attorneys is “What if we are bugging people with these emails?”

Most people will just unsubscribe from your list, which is what you want.

Losing subscribers isn’t always a bad thing.

How Your Law Firm Can Benefit from Email List Unsubscribes:

Direct them to follow your firm on LinkedIn or YouTube instead
Offer a “less frequent emails” option
Include a final offer before they leave (e.g., “Need legal help? Schedule a free call before unsubscribing!”)

Believe it or not – strategic handling of unsubscribes can still lead to new clients!

So, What Now? How Can My Law Firm Start Sending Effective Emails?

Email marketing is one of the most cost-effective ways for law firms to attract and retain clients. By implementing these strategies—consistent emails, automation, high-performing content, and deliverability best practices—your firm can build stronger client relationships and grow in 2025.

Content Marketing in 2025: Essential Strategies for Law Firms to Attract and Retain Clients

Content marketing strategies are evolving rapidly! It seems like we hear about a new AI tool or social media trick every week.

Is your law firm doing everything you can to stay ahead of the curve to remain competitive?

In 2025, the strategies that are successful will embrace dynamic, client-focused personalization. With the rise of AI-generated content and the sheer volume of information online, standing out requires more work than ever before – clarity, authenticity, and a willingness to adapt.

Let’s discuss the best content marketing strategies that are working for law firms right now.

Step 1 - Be Clear About What You Want Your Prospect To Do Next

A huge shift that we are seeing with law firms is the importance of your call to action (CTA). Typically, attorneys will put our informative and educational blogs and videos with the hope that people will contact them.

This no longer will work…unless you add a specific CTA.

Every piece of content your law firm creates should guide prospects towards a specific next step. These steps can include:

Scheduling a consultation
Downloading a helpful guide (pdf) on a specific topic
Requesting a phone call
Registering for a webinar on the topic of their choice

For example, if your firm writes a blog about bankruptcy, a strong CTA may ask readers to download a free “The 5-Step Bankruptcy Plan” pdf or schedule a free 15-minute consultation with the attorney.

When you guide a prospective client through a structured journey on your website (and YouTube channel), you are much more likely to convert readers into clients. This journey is called a “sales funnel” and is now essential to growing your business.

Step 2 – You Need A “Face” For Your Business

The internet has made it so easy to make law firms a “digital-first” world. However, human interaction can be a great difference-maker!

Use your firm’s blog, social media and YouTube channel to educate and build trust. Then, offer a real human interaction to close the deal. Potential clients often like to connect with attorneys face to face before making a legal decision.

A popular way to do this would be to host a live Q&A session weekly using webinar software, like Zoom. This will allow people to interact with the attorneys directly.

As an example, a law firm that specializes in divorce may host a live webinar on “Understanding Custody Agreements” where participants can submit questions in real time.

These sessions allow you to accomplish multiple goals at one time:

Showcase your expertise
Build actual connections with potential clients that foster trust
Get a list of questions that people have about a particular topic, which makes your marketing easy (create videos and blogs that answer each of the questions)

By combining high-quality content with opportunities for face-to-face interaction, your law firm can create a more engaging and client-focused experience.

Step 3 - Create A Shared Place To Keep Content Ideas

Ideas for content for your blog and videos often come from real-life interactions and observations. This not only applies to you, but your paralegals and staff as well.

So, where should you keep all of these ideas?

A shared folder or document usually does the trick!

Create a shared repository where everyone in the office can jot down ideas, stories or inspiration when they happen. A spreadsheet normally works very well for this purpose. It’s even better if this spreadsheet is located in the cloud and can be accessed via mobile device. Another program that can be used easily for this is OneNote or EverNote.

For instance, if an attorney has a unique experience in court or encounters a common client question, they can record it immediately. These notes can later be transformed into blogs, social media posts, or even video scripts.

By having this system in place, no ideas will go unforgotten! It also makes sure that your firm always has a steady stream of new relevant topics that should resonate with their audience.

Step 4 - Personal Branding Is A Must

In 2025, a strong personal brand is more valuable than ever. Clients often choose law firms based on trust, and having a recognizable, authoritative brand helps establish that trust.

Attorneys should focus on building their individual reputations through podcast interviews, media features, and speaking engagements. Winning awards or being quoted in reputable publications not only boosts credibility but also improves SEO for your website.

For example, if a law firm’s managing partner is frequently interviewed on local news about criminal defense cases, it signals expertise to both search engines and prospective clients.

Encourage your team to actively participate on platforms like LinkedIn by sharing insights, engaging with industry news, and showcasing successes.

Step 5 - Keep On Testing

You are never “done” with your content marketing. Because the internet and social media are so dynamic, what it takes to be successful changes all of the time. The most successful law firms experiment with different formats, posting times, and messaging to determine what resonates best with their audience.

For example, test whether short-form videos about legal tips perform better than long-form articles. Experiment with posting blogs on weekdays versus weekends or using different tones in your email campaigns.

Tools like Google Analytics and social media insights available with the social media platforms can help track what’s working and where to pivot. Look at views, clicks, impressions and more to see what’s the best strategy for you.

The key is to remain agile and open to change. Regularly review your content metrics and refine your strategy accordingly.

Step 6 - Refresh Content Regularly

Stale content can kill your website’s engagement (and your SEO).

In 2025, law firms must consistently refresh their content to maintain audience interest. New content also satisfies Google’s SEO algorithms.

However, we don’t have to reinvent the wheel – you just need to repurpose and update the content that you already have created!

For example, any firm that deals in tax law has it easy. If they wrote a blog called “Tax Brackets for 2022”, they can update it with the new numbers for 2025. Not only that, they can point out the differences and offer insights as to why things may have changed this way. Once the update is done, it then gives a reason to share it again with your audience.

An example of something you could repurpose would be if your firm had a video and you turned that into a blog by using the transcript.

Regularly updating your content not only improves its relevance but also signals to search engines that your website is active.

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Step 7 – Be Spontaneous!

Being authentic is a powerful tool in your marketing toolbelt…and it’s easy for prospects to see.

Some of the most engaging content comes from spontaneous moments, like an attorney’s reaction to a recent legal development or a quick tip shared after being in court. Encourage your team to create on-the-spot content using their cell phones.

For instance, a real estate lawyer might record a short video explaining the implications of a new zoning law while walking through a recently rezoned neighborhood. This type of unpolished, real-time content often resonates more with audiences because it feels genuine and relatable.

Content marketing in 2025 requires law firms to be intentional, innovative, and client centered. By focusing on clear calls to action, human interaction, personal branding, and agility, your law firm can not only attract more clients but also establish long-term trust and authority.

Remember, the online landscape is constantly evolving and it’s hard to hit a moving target.

Regularly review your strategies, adapt to new trends, and always prioritize the needs of your clients. With these approaches, your firm can position itself as a leader in the competitive legal market.

In the spirit of this article, here is our CTA – If you need help creating a 2025 content marketing strategy, please complete the form below. IFTS specializes in helping law firms get more clients using videos, blogs, social media and more!