Category: Infographics

13 Marketing Hacks for Law Firms in 2025

We’re a few months into 2025 and it may feel like all your New Year’s goals have been forgotten or put on the back burner… BUT It’s never too late though to try something new and start building fresh client engagement! 

Of course, every year it seems there’s a new social media trend or hack to be trying. 

It’s overwhelming, but …Lawyers, don’t let this stop you! 

I’ve gathered 10 of the most effective, cutting-edge marketing strategies for your firm in 2025! 

And the best part? You don’t need a tech expert or a massive budget to make them work.

Hack #1 - Build Credibility With Client Testimonials and Online Reviews

For law firms, trust is everything. 

Potential clients want proof that you can handle their legal issues effectively. Sometimes it’s hard to feel out a company when all they have are questionable reviews from 10 years ago lining their website. New clients want to see faces and REAL profiles to feel a connection. 

The best way to establish this credibility is through client testimonials and fresh online reviews.

Client Testimonials

Client testimonials are KEY to showing authenticity and credibility. A GREAT way of sharing these is by making videos to post on your social media or embedding them in your website. 

Okay… Client testimonials VIDEOS? 

These may seem difficult to tackle and many customers are not keen on showing their faces on camera. How else can you go about making these videos? 

It’s SO simple. Using Canva, I was able to create 3 different types of FACELESS testimonial videos for you to try! No need for professional footage or flawless backdrops. Clients can send in voice recording or iPhone video–You do the rest!

Want to learn exactly how to make these faceless testimonial videos in under 10 minutes? Click HERE and have the directions sent right to your inbox!

Online Reviews

Have you ever looked at someone else’s online presence and all you saw were old reviews? It doesn’t leave you feeling very good about the company. 

That’s why making sure you ask for reviews from trusted customers is so important. Clients want to see that you’re still improving and growing in the moment.

Worried about how to ask for those reviews? Watch our YouTube video all about it.

The two most important platforms for reviews are:

  • Google Business Profile (Boosts search rankings and attracts organic traffic)
  • Avvo (Trusted legal directory where potential clients actively search for attorneys)

Google reviews help your SEO, and once you hit 100 reviews, your star rating will appear in Google Ads, increasing click-through rates.

Where should you showcase reviews?

  • Your website
  • Social media (LinkedIn, Facebook, Instagram)
  • Google Business Profile
  • Email campaigns

If you need help streamlining the process, set up an automated review request system.

Hack #2 - Use Google Business Profile for Maximum Visibility

One of the first things a client does is a general Google search for law firms in their area. A handful will pop up but which one do they click on and TRUST first? 

The firm that shoots up to the top of the search page with a Google Maps result. 

Appearing in Google Maps results is essential for local law firms. Factors influencing your ranking include:

  • Proximity to searchers
  • Review quality and quantity
  • Profile completeness
  • Local citations (mentions from other local websites)

To optimize your Google Business Profile, ensure that:

  • Your name, address, and phone number exactly match your website and legal directories.
  • Your business categories and services are filled out completely.
  • You regularly post updates, case results (anonymized), and blog links.
  • You upload high-quality photos of your office and team.

For a ranking boost, build local backlinks, such as:

  • A feature on your local bar association’s website
  • Mentions in local newspapers or legal blogs
  • Sponsorships of local events or scholarships

Doing these extra steps to ensure you pop up FIRST will set you ahead of the competition.

Hack #3 - Use Google’s Q&A Feature to Boost SEO

A little-known SEO trick: Google allows you to ask and answer your own questions on your Google Business Profile. Yep. That’s right–Don’t wait for questions to come to boost your searchability but instead get on top of it right now.

List the top 10 questions your firm gets and answer them in 3-5 sentences, using your target keywords and location (e.g., “How much does a divorce lawyer in Chicago cost?”). This creates a keyword-rich FAQ section directly on Google, improving your visibility.

It’s easy, fast, and can be done today. 

Hack #4 - Get Creative With Social Posting

Ok so the truth is… Most people aren’t searching for a lawyer until they urgently need one. How can you stay top-of-mind? By creating short, informative video ads answering common legal questions—while ensuring compliance with legal advertising ethics.

Examples:

  • “What should I do after a car accident?” (Personal Injury)
  • “How do I prepare for a custody battle?” (Family Law)
  • “What are my rights if I’m arrested?” (Criminal Defense)

Another option would be to build your relatability. Some companies focus too much on posting content solely based on the product they are hoping to sell. The thing is: Your clients are not constantly seeking what you’re selling… Instead you need to become a friendly face. 

Creating funny, entertaining, and relevant content means your current and future clients can watch your EVERYDAY (plus they’ll remember you when it matters most). 

Examples: 

  • Interview different attorneys in the office with an interesting question of the day 
  • Office tour 
  • Day In The Life 
  • Games/Challenges/Dance videos

People love to laugh and they love to see a more relatable side to a profession that is mostly serious. Trying out new content trends and videos could be a great way to freshen up your content and make a name for yourself on social media.

Post these videos on:

  • Your website
  • YouTube
  • LinkedIn
  • Facebook & Instagram Ads (budget: $5/day)

When the need for a lawyer arises, your firm will be the trusted expert they remember.

Hack #5 - Make Your Ads Stand Out

The legal industry is competitive, so your ads need to grab attention immediately. With attention spans growing shorter everyday–the average person doom scrolling online needs something out of the box to capture it.

Here’s how:

  1. Use contrasting colors: If running ads on Facebook (blue interface), add red or yellow banners to your video.
  2. Call out your audience: Start with “Are you facing a DUI charge in Miami?” instead of a generic intro. 
  3. Use pattern interrupts: Show something visually striking—a courtroom setting, a lawyer holding a law book, or a dramatic text overlay.

Here’s a Quick bonus for everyone reading this far!-If you don’t have time for social media and want it done right, we offer a $99 deal that covers a month’s worth of social media. Click HERE for more!

Hack #6 - Don’t Give Up On Potential Clients

The majority of legal prospects won’t convert on their first visit to your site. Use retargeting ads to stay in front of them until they’re ready.

Two ways to retarget on Meta (Facebook & Instagram):

  1. Meta Pixel: Tracks website visitors and shows them ads later (best for desktop users).
  2. Video View Retargeting: Targets people who have watched at least 25%-50% of your legal tip videos.

Example Strategy:

  1. Run 3-5 FAQ video ads to local audiences.
  2. Retarget those who watch at least 25% with an ad featuring a free consultation offer.

Hack #7 - Upgrade Your Business Card

Forget cheap paper business cards. Use high-quality plastic cards (like credit cards) with your photo on them.

Why?

    • People remember faces, not just names.
    • They feel bad throwing away a premium card, so they keep it.
  • Clients like to know you invest in yourself–So you’ll invest in them.

Consider having two versions:

  1. Luxury plastic cards for potential clients.
  2. Standard paper cards for networking events.

Hack #8 - Update Your Voicemail

Never let potential clients hear a generic voicemail message. Instead, include this phrase at the end:

“I will call you back within 15 minutes.”

Even if you can’t always respond that fast, this urgency dramatically increases the chances that they leave a message instead of calling a competitor. 

Hack #9 - Use Psychological Triggers to Win Clients

People hire lawyers that make them feel good! Use these psychological marketing tricks to build confidence quickly:

  • Give a compliment at the start of every consultation (e.g., “That’s a great question—most people don’t think to ask that!”).
  • Use social proof: Mention similar cases you’ve won.
  • Create urgency: Highlight filing deadlines or statute of limitations deadlines to prompt action.

Hack #10 — Add an AI Chatbot to Your Website

I obviously can’t touch on trending marketing hacks for 2025 without talking about AI! AI is booming in today’s marketing world — and whether you love it or are still a bit skeptical, one thing is certain: if your law firm’s website isn’t using AI, you’re missing out.

Your website should be working for you 24/7, answering questions, engaging visitors, and helping convert them into clients. By adding an AI-powered chatbot, you can:

  • Answer FAQs in real time
  • Collect leads
  • Book consultations while you sleep
  • Keep visitors on your site longer (which also helps SEO!)

Seriously — what are you doing without it?!

Two Simple Tools to Start With:

LawDroid
LawDroid is designed specifically for law firms. It can handle legal-specific FAQs, client intake, and scheduling.

ChatBot.com
This platform works for any industry and is extremely user-friendly for beginners.

✨ Pro Tip: Add a welcome prompt like: “Hi there! Have a legal question? I can help or connect you with an attorney!” to instantly encourage interaction.

Hack #11 - Lead Magnets + Automated Email Follow-ups

Now look, I know email marketing is a thing of the past and you may feel you’ve already mastered it — But don’t underestimate its power — even in 2025, it remains one of the most effective ways to nurture relationships and turn cold leads into paying clients.

Try these two steps to ensure your email marketing is still effective in 2025: 

Step #1:

Start by creating a lead magnet — a valuable, free resource that solves a specific problem for your potential clients. Examples include:

  • The Ultimate Guide to Personal Injury Claims
  • 5 Things You Should Never Say After a Car Accident
  • Free Contract Checklist for Small Business Owners

Once you’ve created this lead magnet, offer it on your website in exchange for an email address. Use a clean, simple sign-up form (tools like Mailchimp, HubSpot, or ConvertKit make this easy).

Step #2

Set up an automated email sequence to follow up with that lead over the next few weeks or months. The key is to stay top-of-mind without being spammy. Your email sequence can look something like this:

  • Email 1 (Immediately after download): Thank them for downloading and introduce your firm.
  • Email 2 (2–3 days later): Share a helpful blog post or quick video related to their legal needs.
  • Email 3 (1 week later): Highlight a client success story or testimonial.
  • Email 4 (2 weeks later): Offer to answer any questions and invite them to book a free consultation.
  • Email 5 (1 month later): Share another resource or legal update.

The best part? Once it’s set up, this system works for you 24/7 — continually nurturing leads while you focus on your clients.

Pro Tip:
Make sure your emails feel personal and human — use their first name, keep the tone conversational, and include a real photo of you or your team in the signature.

Hack #12 - Use AI to Generate Content Ideas

To stay at the top of your game, you’ll need to admit you might not always be up to speed on the latest social trends or design aesthetics — and that’s okay! AI can help you stay current, consistent, and ahead of the curve. 

Use AI tools like ChatGPT or Jasper to:

  • Generate blog post ideas
  • Write social captions
  • Brainstorm video scripts
  • Get keyword suggestions for SEO

Quick heads-up! — AI is a fantastic tool for sparking ideas and jumpstarting content creation, but don’t lean on it so much that you lose authenticity. Visitors can spot an overload of AI-generated visuals or text from a mile away. Use AI in moderation, and always pair it with your unique voice and human touch. Stay intentional and thoughtful as you gather ideas and imagery!

Hack #13 - Take Action Today

Don’t let your looming new years goals go to waste… Marketing success isn’t about knowing—it’s about doing. Choose one strategy from this list and implement it within the next 24 hours. One step at a time, one more strategy everyday, and you can still reach your marketing goals for the year.

Need help? We specialize in law firm marketing, from SEO to PPC to social media strategy to content creation. Contact us today for a free consultation!

Get the Top 3 Social Media Post Templates for Law Firms to Grow Your Following and Get New Clients

Engage with prospects and save time with your FREE Canva template kit. This kit features the top 3 social media posts for law firms and directions on how to brand them for your own firm in 5 minutes or less.

Enter your email below and get the templates sent directly to your inbox along with an instructional video on how to make personalized edits.

Social Media Marketing for Law Firms | Top 18 Social Post Ideas (Part 2)

As we delve into Part 2 of our exploration of the top social media posts for law firms, we continue to uncover engaging content strategies that can elevate your online presence. In today’s competitive legal landscape, effective social media use is essential for connecting with potential clients, showcasing your expertise, and fostering community engagement.

The first part of this series covered nine essential post types that help build trust and authority.

Now, let’s explore the remaining nine post types that can further enrich your content strategy. These posts will not only enhance your visibility but also encourage interaction and engagement with your audience, ultimately guiding them to consider your firm when they need legal assistance.

Part 2: Posts 10-18

10. Quick Legal Definitions

Why It Works: Educating your audience through bite-sized, digestible explanations positions your firm as a trusted resource, helping potential clients feel more comfortable and informed when navigating legal matters. This not only showcases your expertise but also helps demystify the legal process, making your services feel more accessible. Clients are more likely to reach out when they feel they understand the basics of their legal situation.

Example Post: “What is a Deposition? 🤔 In simple terms, a deposition is a formal interview where lawyers ask questions to gather evidence before a trial. It’s your chance to share your side of the story, under oath, before stepping into the courtroom. Understanding this process can help ease nerves and prepare you for what’s next! 

11. Legal Myths Debunked

Why it works:
There’s a lot of misinformation about the law. By debunking common myths, you educate your audience and show that you’re a reliable source for accurate legal advice.

Example post:
“Myth: You don’t need a lawyer for small claims court. Fact: While it’s not required, a lawyer can still help strengthen your case.”

12. Video Explainers

Why it works:
Video content is one of the most engaging formats on social media. Short explainer videos covering common legal processes or frequently asked questions can capture attention and build rapport with potential clients.

Example post:
“Watch this short video where we explain the process of filing a personal injury claim.”

13. Success Metrics

Why it works:
Sharing your firm’s success in terms of case outcomes, settlements, or accolades can position you as a top performer in your field. Numbers and metrics are impressive and serve as social proof.

Example post:
“Over 1,000 successful cases closed and $10 million in settlements for our clients last year!”

14. Client Resources

Why it works:
Providing free resources such as guides, checklists, or templates related to your practice areas offers value to your followers. It shows that you care about helping people, even if they aren’t clients yet.

Example post:
“Download our free checklist on how to prepare for a custody hearing.”

15. Practice Area Information

Why it works:
Providing detailed information about your law firm’s practice areas helps potential clients understand the specific legal services you offer. This type of post clarifies what your firm specializes in and educates your audience on complex legal topics, showing that you’re equipped to handle their case.

Example post:
“Did you know we specialize in both commercial and residential real estate law? Whether you’re buying a home or dealing with a business lease dispute, our team is here to help you navigate the legal process.”

16. Polls and Surveys

Why it works:
Polls and surveys encourage interaction and are a quick way to get people talking. They help you gauge what’s on your audience’s mind and can provide valuable insights.

Example post:
“What’s the legal issue you worry about the most? A) Divorce B) Personal Injury C) Estate Planning D) Business Law”

17. Law Firm Announcements

Why it works:
Whether you’re announcing a new attorney joining the team, a new office location, or a new service, these posts keep your audience informed and excited about what’s happening at your firm.

Example post:
“We’re excited to welcome [Attorney Name] to our family law team. With 20 years of experience, she’s a fantastic addition to our firm.”

18. Quotes and Motivational Posts

Why it works:
Inspiring quotes, especially those related to justice or perseverance, can resonate with your followers and encourage sharing. They’re a simple way to build positive connections with your audience.

Example post:
“Injustice anywhere is a threat to justice everywhere.” – Martin Luther King Jr.

Incorporating these additional post types into your law firm’s social media strategy can greatly enhance your online presence, engage your audience, and establish your firm as a credible source of legal information. From sharing practice area information to using engaging formats like polls and video explainers, these strategies help humanize your brand and foster a sense of community.

By diversifying your content, you not only provide value to your audience but also create opportunities for engagement that can lead to client inquiries and relationships. Embrace these social media post ideas, and watch your law firm thrive in the digital space!

Social Media Marketing for Law Firms | Top 18 Social Post Ideas (Part 1)

In today’s digital age, a strong online presence is essential for law firms. Social media platforms offer an excellent opportunity to build relationships with potential clients, demonstrate expertise, and humanize your practice. Gone are the days when law firms could rely solely on word of mouth or traditional advertising to bring in new clients. Now, social media serves as a powerful tool to increase visibility, engage with the community, and provide valuable legal information.

Why Social Media Matters for Law Firms

A strong presence on social media isn’t just for restaurants or retail businesses—law firms stand to benefit greatly from being active on these platforms. Social media offers a unique opportunity for law firms to:

  • Build Brand Awareness: Regular posting increases visibility and keeps your firm top-of-mind for potential clients.
  • Showcase Expertise: Sharing legal tips, case studies, and news updates demonstrates your firm’s knowledge and experience in a particular area of law.
  • Humanize Your Brand: Behind-the-scenes content, attorney profiles, and community involvement posts help potential clients feel more connected to your firm on a personal level.
  • Boost Engagement: Posts like polls, live Q&A sessions, and infographics create opportunities for followers to engage with your content, which can lead to more inquiries.
  • Drive Traffic: Sharing blog posts and practice area information can direct followers to your website, where they can learn more about your services or even contact you for help.

So, what kind of content should law firms be posting? Below are 1-9 of the top 18 types of social media posts that will help provide useful information to your audience and boost engagement.

Part 1: Posts 1-9

1. Legal Tips

Why it works:
Sharing legal tips provides your followers with valuable and practical information they can use in their everyday lives. It positions your firm as a helpful resource and can address common legal questions that potential clients may have. These bite-sized insights help build trust and keep your audience engaged.

Example post:
“Did you know? In many states, personal injury claims must be filed within two years of the incident. Contact us today to learn more!”

2. Client Testimonials

Why it works:
Testimonials are social proof. Positive feedback from satisfied clients builds credibility and trust, especially in the legal industry where reputation matters. Testimonials can reassure potential clients that they are in good hands.

Example post:
“’The attorneys at [Firm Name] helped me navigate my complicated divorce case with confidence and compassion.’ – Satisfied Client”

3. Attorney Profiles

Why it works:
Your attorneys are the heart of your firm. By showcasing individual profiles, you humanize your team and help potential clients get to know the people who may be handling their case. Include their credentials, experience, and even a few fun personal facts.

Example post:
“Meet Jane Doe, our lead family law attorney with over 15 years of experience. Fun fact: When she’s not in the courtroom, you can find her hiking in the Rockies!”

4. Case Studies

Why it works:
Case studies highlight real-world success stories and allow potential clients to see how you’ve handled situations similar to theirs. These posts build trust by showing tangible outcomes.

Example post:
“We helped a client recover $500,000 in damages after a workplace injury. Here’s how we did it…”

5. Legal News and Updates

Why it works:
Posting legal news and updates positions your firm as a thought leader who stays on top of the latest developments. This keeps your audience informed on important changes that may affect them directly.

Example post:
“Breaking: New legislation has passed that changes how personal injury cases are handled in our state. Here’s what you need to know…”

6. Office Behind-the-Scenes

Why it works:
Behind-the-scenes posts show your firm’s culture and human side. These posts help build a connection with your audience by giving them a glimpse into the daily life of your practice.

Example post:
“Here’s a snapshot of our team celebrating [Team Member’s] birthday at the office!”

7. Community Involvement

Why it works:
Your involvement in local causes and charitable events shows your firm’s commitment to giving back. Community engagement helps to build a positive image for your firm and fosters goodwill.

Example post:
“We’re proud to support [Local Charity] at this year’s fundraiser. Join us in making a difference!”

8. Blog Post Highlights

Why it works:
If your firm is already creating blog content, sharing these posts on social media helps drive traffic to your website and keeps your followers informed on relevant legal topics.

Example post:
“Check out our latest blog on estate planning basics and learn how to protect your assets for future generations.”

9. FAQs

Why it works:
Addressing frequently asked questions helps clarify common legal issues and processes for your audience. It’s a great way to educate potential clients while addressing concerns that many people might have before contacting an attorney. This can also reduce the number of basic inquiries your firm receives, freeing up time for more complex consultations.

Example post:
“FAQ: How long does the divorce process take? The timeline can vary, but in most cases, it takes about 6-12 months, depending on the complexity of the case and whether it’s contested or uncontested.”

Incorporating these nine types of social media posts into your strategy will help your law firm stay connected to your audience, establish trust, and ultimately, grow your client base. By diversifying your content with these post types, you’ll foster deeper connections with your audience, showcase your legal expertise, and encourage potential clients to engage with your law firm.

Check out part 2 where we review posts 10-18!