Creating Content in 2023: What Will Help You Reach Your Business Goals?

In 2023, creating content that is valuable and engaging to your audience will be key in achieving your business goals. Content creation should focus on building relationships with customers, providing accurate information about products or services, and providing a platform for customers to engage with your brand.

Let’s look at some common business goals and different types of content you can create to help you reach them.

1. Increase Brand Awareness:

Are you looking to boost your brand’s visibility? Crafting content that positions you as the expert in your field is an excellent way of achieving this goal.

Content marketing involves developing and sharing meaningful, valuable content with your target audience. Use your expertise and experience to create content that showcases your knowledge and provides your audience with insightful information about the industry such as:

  • Blog posts – create informative, helpful, and keyword-rich blog content that educates your readers and helps them solve their problems.
  • Infographics – create eye-catching infographic content that can be used to explain complex topics or to present data in an easily digestible format.
  • Videos – create engaging video content that can be used to showcase your products and services or to provide helpful tutorials and how-tos.
  • Social media posts – create shareable content that people will enjoy and engage with on social media.

This type of content should be creative, entertaining and informative. The key is to create content that resonates with your audience and provides them with valuable information. Additionally, you should also ensure that your content is optimized for search engines so it can be easily discovered.

Creating content that is easy for users to consume will help increase awareness about your business and drive more traffic to your website.

2. Generate Leads:

Creating content that will generate leads is an important part of any successful marketing strategy. If you want to generate more leads, you need to create content that encourages customers to take action.

A few strategies you may want to consider include:

  • Optimizing your content (seo)
  • Targeting specific keywords and topics
  • Leveraging social media to share your content with a wider audience
  • Writing content that is interesting and informative to your target audience

You may also want to consider creating content with a call-to-action to generate leads, such as offering a free download or providing a contact form for those interested in learning more about your product or service. With the right content strategy, you can create content that will help you generate leads and grow your business.

3. Build Customer Loyalty:

Creating content that will build customer loyalty can be a great way to increase customer retention and boost long-term customer engagement.

Here are some ideas on how to create content that will build customer loyalty:

  1. Focus on providing quality content. Quality content can include helpful advice, tips, articles, videos, and more that are tailored to customer needs.
  2. Show appreciation for customers. Create content that highlights customer achievements and thank customers for their support.
  3. Offer exclusive content. Give customers early access to new products, discounts, and other special offers.
  4. Ask customers for feedback. Encourage customer feedback by asking customers for their opinions, ideas, and suggestions.
  5. Share customer stories. Highlight customer success stories in your content.

You should also consider creating customer loyalty programs that reward customers for their loyalty. Rewarding loyal customers with discounts, exclusive offers, or other promotional items can help increase customer engagement and satisfaction.

By following these tips, you can create content that will build customer loyalty and help strengthen relationships with your customers.

Remember This When Creating Your Content

Creating content that meets your business goals in 2023 will require a well thought-out content strategy.

It is important to ensure that your content is tailored to the needs of your target audience and is optimized for search engine rankings. Use creativity when creating your content to make it truly stand out. This will increase its visibility and attract more viewers. For maximum impact and engagement from your audience, it is essential to be consistent with your content – this will not only help you gain their trust but also keep them coming back for more. With careful and thoughtful content creation, your business can reach its goals and find success.

Prepare To Meet Your 2023 Goals

By focusing on creating content that is valuable and engaging for your customers, you can build relationships with them and increase brand awareness, generate leads, and build customer loyalty.

By following these tips and staying up-to-date with the latest trends in content marketing, you can ensure that your content creation efforts are successful in 2023.

If you need help creating a content strategy for your brand, contact us today at 412-715-6266.

Social Media Hacks: 10 Ways to Make Posting Quicker and Easier for Small Businesses Using Canva PART 1

Are you a small business owner who doesn’t have the time or energy to create and design for social media posts? 

Do you need ways to make posting quicker and easier?

You’re not alone! With ever-increasing expectations in both reach and quality of content, it can be hard to keep up.

That’s why we’ve gathered some of our favorite social media hacks that will help make creating attractive, professional social media posts quicker and simpler for small businesses like yours.

If you’re a small business looking for easy ways to create social media posts without spending a ton of time or money, then Canva is your go-to tool.

As the leader in DIY design and visual content creation, Canva makes it easier than ever for brands to whip up stunning visuals that engage their customers—all with just one click.

 In this article, we’ll go over quick and simple hacks #1–4, the basics of getting started and staying organized in Canva, so you can get busy creating beautiful, eye-catching posts! Read on so you can start benefiting from these shortcuts right away!

Canva basics: the basics of using Canva to create posts for your small business

Canva is a user-friendly graphic design tool that can be used to create professional-looking visuals for your small business. With Canva, you can create custom visuals for your website, social media posts, and marketing materials.

A great thing about Canva is that it’s free to use. You can create basic designs without having to pay a cent. If you are running a small business, however, the “pro” plan that Canva offers is worth it in my humble opinion if you need to create lots of social media posts quickly.

Getting Started With Canva

To get started with Canva, head to the website and create an account. Once you’re logged in, you’ll be taken to the main dashboard. This is where you’ll find all of the tools and features that Canva has to offer.

Have a Social Media Plan for Your Posts

Hack #1: Plan Your Posts

Have a plan for your social media posts before you get started. As we outlined in one of our previous blog posts, creating themes for each day of the week is a great way to get your creative juices flowing.

Take a peek at your competitors’ social media accounts or an account in an industry similar to yours.

Is there a certain type of post that seems to get a lot of engagement from their audience?

Try to come up with your own version.

For example, if you own a painting company, you can do a series of DIY fail posts for a fun look at why your industry is sometimes so desperately needed. Just be sure to credit any photo sources or quotes that aren’t yours.

Once you have your themes in place, create a content calendar. Start by jotting down at least two weeks’ worth of content ideas and post dates. You can even begin drafting in Canva’s Pro Plan scheduling feature (which we will be covering in this article) before you even start designing the actual post!

This will help you keep track of what posts you have coming up and plan ahead to make sure all of your posts are on time and delivered when they need to be. Not only that, but it’s also helpful for making sure your posts are well-thought out and not rushed.

Have Your Brand’s Style, Fonts, Colors, and Logo at Your Fingertips

Hack #2: Create a Brand Kit Using Canva’s Pro Feature

Creating a brand kit using Canva Pro is one quicker and easier way to ensure that all of your branding elements are consistent and look professional in your social media posts. By creating a brand kit, you can control the size, font, and color of your branding elements, which will help create a unified look for your business.

You will need access to all of your text fonts, high resolution, transparent background logo files (preferably SVG, aka Scalable Vector Graphics, which do not lose quality or resolution when resized), and the CYMK #s that represent your company’s brand colors to upload to Canva.

When you are ready to start designing, your brand’s kit is easily accessed from the side menu bar under “styles.”

Canva offers a variety of pre-made templates that you can use as a starting point for your social media post designs.

You can also create your own brand templates from scratch by starting with a blank canvas and using your brand kit as your guide, or simply change the background colors and logos on any of the pre-made templates by clicking the small color box in the top left corner of the design screen. Your company’s colors will automatically show up in the color selection menu on the left side of the screen.

When designing the graphics for your brand, it’s important to keep in mind the overall tone and message of your business. For example, if you want to project an image of professionalism and sophistication, you’ll want to use sleek fonts and rich, neutral colors. If you want to create a more playful or whimsical brand identity, then you might want to use fun fonts and brighter, bolder colors.

You can also easily use your own fonts instead of the ones that come with Canva’s templates by clicking the text button in the sidebar menu.

Make sure that all of your branding elements are the same size and shape. For example, if you have a series of posts with a border, make sure it’s the same size in each post. Your logo icon and company name should also be consistently placed throughout your designs.

After you’ve chosen a template or designed your own, it’s time to start filling in the details of your social media posts. Canva offers a range of tools and features for adding 2D and 3D images and illustrations, animations, graphs, borders, photos, shapes, and lines, as well as textures and filters, to give your social media a totally custom look.

Canva’s Filter Feature

Hack #3: Use the Filter Tab to Find Your Ideal Graphic Quickly

Canva’s filter feature is great for finding the perfect graphic or image quickly without having to scroll through endless clip art options.

The filter tab icon shows up in the top right corner of the search bar when you are in the elements section of the design screen. The filter allows you to search by keyword, color scheme, size, and whether you need a free or pro element.

So if you need a vector illustration of an office chair that’s green with white stripes, no problem! Just type in those keywords and let Canva do the rest. 

Canva also offers a library of royalty-free stock images and photos that you can use in your designs. You can search the library using keywords, or you can scroll through the available images to find what works best for your post. Plus, if there’s something specific that you need, you can upload your own pre-made graphics and photos. 

Once you’ve created a few templates for your brand, it’s important to save them so that you can use them again and again throughout the year. Canva allows you to save both individual designs as well as entire folders of templates, which brings us to hack #4.

Save Your Designs for Faster Creation

Hack #4: Save Your Designs to a Folder

When you save your newly designed social media posts, you can easily and quickly copy the layout, elements, and style you worked so hard on into your future social media designs.

The easiest way to do this in Canva is by creating folders. You can create folders to save different types of images, such as logos, product shots, or blog graphics. You can also create a folder for each client or project you’re working on.

This will help you stay organized and save you valuable time by making it easy to find the images you need when you’re working on your designs.

When creating folders in Canva, be sure to name them clearly so you can easily find them later. You may also want to create sub-folders within your main folders if you have a lot of images. This can help keep you even more organized. 

When you are ready to create a new social media post, select a folder and then click the “add new” design button on the top right portion of the screen. Once you are directed to the editing screen, you can scroll down the toolbar on your left to the tab labeled “Projects” and select one of your saved folders or designs.

Your previously saved project can then be added as a new page. Then, you can easily change the background color, images, and text to your liking while keeping some elements, like the border and logo placement, the same.

There you have it. Follow our first 4 simple hacks so you are organized and ready to start designing social media posts in Canva.

Next time, we’ll go over 6 more hacks that will explain the most efficient ways to use Canva’s design tools so you can get busy creating!

And if you need any more help, contact our social media experts at IFTS, and we will get the job done for you! Give us a call today at 412-715-6266, and we’ll get you started on creating visuals that will take your business to the next level.

Important Stats About Google Business Profile For 2022

We wanted to end 2022 (and start 2023) with a ton of stats about Google Business Profile that you should keep in mind while planning your marketing for 2023.

We divided the stats into 3 Categories:

–       Fun with Numbers

–       Did You Know

–       Little Known Facts

So, without further ado… 

Fun with Numbers

  1. The number of searches containing the keywords “near me” have increased more than 200% over the last two years.
  2. 28% of searches that include the keywords “near me” result in a purchase.
  1. More than half of the interactions between customers and businesses in Google Business Profile result in a store visit.
  2. 76% of people who search for local businesses on Google Business Profile visit the business within one day to make a purchase.
  3. 88% of people who search for local businesses on Google Business Profile visit a business within one week to make a purchase.
  4. 60% of consumers contact businesses directly through Google Business Profile, using the “click to call” feature.
  1. In 2020, there was a 61% increase in calls from Google Business Profiles.
  2. 72% of local users visit a business within five miles after finding them on Google Business Profiles.
  3. There are almost 4,000 Google Business Profile categories to choose from.
  4. 84% of searches in Google Business Profile are ‘discovery searches,’ which means consumers were not looking for a specific business.
  5. Google, along with the many other platforms the tech giant owns, account for about 92% of the search engine market share in the United States.

Did You Know…

  1. 97% of consumers learn about local businesses online.
  2. 64% of consumers have used Google Business Profile to find contact information for a small business.
  3. On average, businesses listed in Google Business Profile receive 33 clicks per month.
  4. 16% of Google Business Profile listings receive more than 100 calls per month.
  5. Local businesses receive 94% of their Google Business Profile visits on weekdays.
  6. Over 5% of Google Business Profile views result in a conversion, and that number is increasing every day.

18.  Google Business Profile is completely free!

Little Known Facts

19.  Listings in Google Business Profile that include photos are twice as likely to appear as reputable to users.

  1. Using images in Google Business Profile has increased revenue for businesses by 17%.
  2. Local businesses have, on average, 11 pictures per Google Business Profile listing.
  3. Google Business Profile syncs with Google Maps to display the location of a business.
  4. Businesses can create a Google Business Profile listing even if they do not have a physical address.
  5. Complete Google Business Profile listings are seven times more likely to get clicks than those that are incomplete.
  1. With the increased usage of cell phones and smartphones, it is not surprising that Google Business Profile has more searches on mobile than desktop.
  2. 90% of searchers read reviews before making a purchase.
  3. 20% of consumers expect a response in a timely manner after leaving a review.
  4. The average Google Business Profile listing has 39 reviews.
  5. When higher-end products have reviews, the conversion rate increases by 380%. 
  6. When lower-end products have reviews, the conversion rate increases by 190%.

Need Help?

IFTS specializes in helping companies get found on Google.  For a free consultation on how we can optimize your profile, call us at 412.715.6266.