fbpx

Why Online Reviews Matter More Than Ever for Law Firms And How To Ask For Them

The Importance of Online Reviews in Today's Legal Market

Picture this:

We have a potential client sitting at their kitchen table, laptop open, searching for a lawyer to handle their case. They type in “[Your City] law firm” and several names pop up. 

Maybe your firm is one of them…will they click on your entry? 

Before they pick up the phone, they do what most people do in today’s digital world—they check the reviews…how do your reviews stand up to your competitors?

Now, let’s imagine they find no reviews for your firm, or worse, a couple of lukewarm comments from years ago. 

What do you think happens next? 

They hit the back button and move on to the next firm—the one with glowing reviews that all have taken place within the last 3 months. 

In a matter of seconds, you’ve lost a potential $4,000+ client, not because of your skills or experience, but because your online presence didn’t inspire confidence…your Google Business Profile is the first impression that you make on potential clients, so it better be good.

For law firms, especially those with two or more attorneys trying to manage marketing in-house or with a less-than-stellar agency, this scenario is all too common. You’re putting in the effort—the website is up, you’re dabbling in social media, maybe even running some ads—but the results aren’t what you expected. 

One crucial piece of the puzzle you might be overlooking? 

The power of online reviews.

In this article, we’ll explore: 

  • why reviews matter more than ever, 

  • how they can build trust,

  • simple effective ways to ask for them without feeling awkward

By the end, you’ll have a roadmap to not only attract more clients but also establish a solid, online reputation that speaks for itself.

Think of online reviews as the modern-day equivalent of word-of-mouth referrals—but on steroids. Back in the day, if someone needed a lawyer, they’d ask friends or family for recommendations. Today, they turn to Google, Yelp, and even platforms like Avvo. 

In fact, studies show that over 50% of people trust online reviews as much as personal recommendations. That’s a huge statistic, especially in a field where trust is everything.

So, why are reviews so powerful?

1.Trust and Credibility:

Imagine walking into a courtroom with no prior case history—the judge and jury don’t know your track record. That’s how potential clients feel when they see a law firm with little to no online presence.

Reviews act as your digital reputation, offering social proof that you’re capable, reliable, and trustworthy. A firm with multiple positive reviews feels like a safer bet, even if the potential client has never met you.

2. SEO Benefits:

 Here’s where it gets even more interesting. Google loves new, positive reviews. The more reviews your firm has—especially on your Google Business Profile — the higher chance you have of ranking in local search results and showing on the Google map pack. 

Think of it like this: reviews are like votes of confidence in the eyes of search engines like Google and Bing. The more ‘votes’ you get, the more visibility you have. This means that even if your website isn’t the flashiest or your social media isn’t going viral, reviews can still help you get more prospects to your website or calling your office.

According to BrightLocal’s 2023 Local Consumer Review Survey, 85% of consumers believe that reviews older than 3 months are no longer relevant. This highlights the importance of continuously gathering fresh reviews to maintain credibility and improve SEO rankings.

3. Decision-Making Impact:

Put yourself in your potential client’s shoes.  How do you think that they are currently feeling?

They’re likely overwhelmed, stressed, and unsure of who to trust with their legal issues. When they see a law firm with a bunch of five-star reviews detailing successful cases and positive experiences – it’s like a sigh of relief. They’re more confident in contacting you, knowing others have had good outcomes with your firm.

The takeaway? 

Reviews aren’t just a “nice-to-have”—they’re a game-changer in today’s competitive legal landscape.

Why Do Law Firms Struggle to Get Reviews?

You might be thinking, “This all sounds great, but getting reviews isn’t exactly easy.” 

And you’re right. 

A  ton of law firms face real challenges when it comes to collecting client reviews—but those challenges can be overcome with the right strategies.

Ethical Concerns & Solutions:

The legal field is bound by strict confidentiality and ethical guidelines, which can make asking for reviews feel like navigating a minefield. You might worry about violating client privacy or appearing unprofessional. 

But here’s the truth: there are ethical ways to request feedback without crossing any lines. For example, you can ask clients to focus on their overall experience—how they felt about your communication, professionalism, and service—without discussing case specifics. 

According to the American Bar Association (ABA), attorneys can ethically request reviews as long as they avoid discussing confidential case details and ensure that any solicited reviews are truthful and not misleading.

The ABA emphasizes that lawyers should not offer incentives in exchange for reviews and must comply with advertising rules set forth by their respective state bar associations. You can read more about this in the ABA’s Law Practice Magazine here.

Timing and Comfort:

Knowing when to ask for a review is half the battle for most attorneys. If you ask too soon, it may seem inappropriate.  If you wait too long, you risk the client forgetting the details of their positive experience. 

So what is the sweet spot? 

Right after a successful case resolution or a positive milestone. 

Picture it like this: your client just won their case, they’re feeling relieved and grateful—that’s the perfect moment to kindly ask for a review.  You did something nice for them, so they will want to do something nice for you.

Tech Challenges:

Let’s face it—not all law firms are tech-savvy, and that’s okay. But relying solely on word-of-mouth or expecting clients to leave reviews without prompting won’t cut it in today’s digital age. 

Automating the review request process can take the pressure off your team and make it easier for clients to leave feedback. Simple tools that send follow-up emails or text messages can dramatically increase your review count with minimal effort. 


The bottom line here? 

The hurdles to getting reviews are real, but they’re not insurmountable. With a thoughtful approach, your firm can start building the kind of online reputation that attracts high-value clients and sets you apart from the competition.  If your competitors can do it, so can you.

How to Effectively Ask For Reviews (Without Being Awkard)

Now that we have covered why reviews matter and how they can be a bit tricky to receive, let’s talk about the “how.” 

Asking for reviews doesn’t have to feel like cross-examining a hostile witness—in fact, with the right approach, it can be a natural part of your client relationship.

1. Personalized Requests

Think about the moments when your client feels most satisfied—perhaps after winning a case, finalizing a settlement, or receiving excellent legal advice. These are the times when clients are most likely to leave positive feedback. 

A simple, heartfelt request can go a long way. For example:

2. Automated Systems

Technology can and should be your best friend here. Use automated tools to send out review requests via email or SMS shortly after a case is resolved. This keeps the process consistent and hassle-free. Tools like Clio Grow, Zapier or GoHighLevel integrate seamlessly with your existing systems, allowing you to request reviews without adding to your workload.

You could also use a QR code on your invoice that leads them right to your Google Business Profile review section.

3. Incentivizing Without Violating Ethics

While offering gifts or discounts in exchange for reviews is a big no-no in the legal world, you can still encourage feedback by emphasizing the impact it has. People like to help people.

Let clients know that their reviews help others find the legal support they need. This creates a sense of community and purpose without crossing any ethical boundaries.

4. Think Outside the Box for Your Firm

Check out our article on 10 Proven Ways to Get More Positive Online Reviews for Your Business 

The best part? 

This process can be completely hands-off for your busy legal team, freeing them up to focus on what they do best—practicing law. 

Where to Focus On Getting Reviews For Your Law Firm: Platforms That Matter

 Not all review platforms are the same.  While it may be tempting to just ask for reviews everywhere, focusing your efforts on the right platforms will help your business grow quickly.

1. Google Business Profile (Formerly Known as Google My Business)

This is the main review platform that you want to receive reviews on. When potential clients search for legal services in your area, Google is usually their first stop. 

Reviews on Google not only influence your credibility but also directly impact your local search rankings. By consistently gathering positive reviews on Google, you can dramatically increase your firm’s visibility in your area.

2. Avvo and Yelp

While Google reigns supreme, platforms like Avvo are crucial for attorneys, as they cater specifically to legal professionals. Avvo allows clients to rate and review lawyers, and many potential clients turn here for more detailed insights. 

Yelp, on the other hand, can help broaden your reach and increase your website’s SEO by being a third-party review platform source.

3. Managing and Responding to Reviews

You can’t just get the reviews—how you reply to them matters just as much. Responding to both positive and negative feedback shows that you value client input and are committed to continuous improvement. 

For positive reviews, a simple “Thank you for your kind words” goes a long way. For negative reviews, address concerns professionally and offer to resolve the issue offline.  For a whole walkthrough on responding to reviews, check out this article.

The takeaway? 

Quality and platform focus matter more than sheer quantity. Concentrate on the platforms that your potential clients trust the most, and you’ll see the results.

Turn Your Reviews into Marketing Gold Today

Getting reviews is just the beginning. 

To truly maximize their impact, use them in multiple places to expand on their broader marketing strategy.

1. Showcasing Testimonials on Your Website

Your website is often the first point of contact for potential clients. Adding a dedicated testimonial page or integrating glowing reviews throughout your site can build immediate trust. 

This is where video testimonials really shine.  Highlight client experiences that showcase your firm’s strengths and professionalism.

2. Leveraging Reviews in Social Media and Ad

You shouldn’t just let 5-star reviews sit idle on your Google or Avvo profiles. Repurpose them into eye-catching social media posts, or use them as powerful testimonials in your paid advertising campaigns! A compelling client quote in a Facebook ad can significantly boost engagement and click-through rates. To see how this could work and to download templates to implement this, look at #2 in this article.

3. SEO Boost from Review Content

Fresh, regularly updated review content does wonders for your local SEO. By highlighting new testimonials and client feedback on your website and other platforms, you signal to search engines that your firm is active, relevant, and trusted by clients.

You should also embed reviews from at least one third-party site, like Yelp, to help your SEO with ranking higher.

The takeaway? 

Reviews aren’t just for attracting clients—they’re a versatile tool that can enhance every aspect of your marketing strategy.

Have We Convinced You That Your Law Firm Needs More Reviews?

Online reviews aren’t just a modern convenience—they are a fundamental component of a successful legal marketing strategy. By leveraging the power of reviews, law firms can build trust, improve visibility, and attract high-value clients in an increasingly competitive market.

Remember, reviews do more than just enhance your online reputation. They can: 

  • influence client decisions, 

  • boost your local SEO, 

  • and differentiate your firm from the competition. 

Whether you’re a seasoned attorney or part of a growing legal team, prioritizing reviews can drive meaningful growth for your firm.

Start today by assessing your current review strategy. Identify the gaps, implement ethical and effective review collection methods, and focus on the platforms that matter most. 

Your future clients are reading reviews—make sure they find the story you want to tell.

Want help with getting more reviews?  Fill out the form below and IFTS will help you implement a plan that integrates seamlessly with your current systems.

The Ultimate 13-Point Email Marketing Checklist for Law Firms in 2025

Are you using email marketing to help grow your firm?

If not, you are missing out on a LOT more business.

Email marketing is one of the most powerful tools that law firms have.  It allows them to engage current clients, establish authority with both clients and prospects and it helps generate leads. 

With ever-increasing competition and digital trends changing almost constantly, attorneys need a strategic and planned approach to maximize the effectiveness of their emails.

Enter this 13-point checklist!

We are going to show you key strategies that your firm should implement to build an email marketing system that works for YOU – converting prospects into clients and building your relationship with existing clients with ease.

✅ 1. Send Consistent and Valuable Emails

Consistency is THE KEY when it comes to email marketing.

You should be sending at least one high-quality email per week…and maybe more.

Why?

It helps your firm maintain visibility with current clients and builds up trust with prospects on your email list.

So, What Should Law Firms Email About?

  • Legal insights on popular cases in the news and industry updates
  • Case studies and success stories, staying within your attorney-client privilege guidelines
  • Answers to frequently asked legal questions
  • Updates about your firm’s services, awards, and recognitions
  • Common legal mistakes and how to avoid them
  • Additional services that you offer current clients
  • Videos that you have created (Wanna know how to create these videos?  Check out our article on video content creation for law firms!)

When you provide this valuable, expert content, your firm will remain top-of-mind when the need for legal services arises.

✅ 2. Automate Follow-Ups for Leads and Clients

When you receive a lead from your website or ads, how fast do you get back to the person?

People like to see a reply right away and this doesn’t always happen. 

In fact, many potential queries that attorneys receive never are followed up with because they get lost in the day-to-day shuffle.  Email automations help keep these prospects engaged.

Key Automated Email Sequences For Law Firms:

  • Consultation Follow-Ups: If someone books a call but doesn’t show up, send a friendly reminder.
  • Website Submission Sequences: When someone submits via your website, immediately send them an email to let them know that you will be in touch shortly, then send them information about your firm over the next few days.
  • Lead Nurturing Sequences: If a potential client downloads a legal guide but doesn’t reach out, send a series of emails explaining how your firm can help.
  • Case Progress Updates: Keep existing clients informed with automated updates on their legal matters.

Automation ensures that no potential client falls through the cracks.  You can even add yourself and your team into the email sequence.  Using GoHighLevel? Here’s a step by step guide to creating an email sequence.

✅ 3. Make Sure Your Emails Reach the Primary Inbox

If you are landing in spam or in the promotions tab, it will substantially reduce your firm’s open rate.  To have your email show up in the primary tab, you need to improve your email deliverability.

How A Law Firm Can Improve Email Deliverability:

  • Authenticate emails with DKIM, SPF, and DMARC records within your DNS records.  Typically, your email sending program will give you the records to add (Here’s how to add those DNS records)
  • Do not use spam trigger words like “free consultation” or “guaranteed win” within your email subject or text
  • Get the recipients to reply and engage, which signals to email providers that people want to receive emails from you
  • Use a recognizable sender name (e.g., “John Doe, Esq.”) instead of a generic firm name

Better deliverability means higher open rates, more engagement, increased conversions, and more clients!

✅ 4. Plan Your Firm’s Email Content in Advance

When you have an email plan, you are able to send consistently with a sequence of topics that make sense.  You’ll never find yourself scrambling to send a last-minute email with low quality.

How to Generate Endless Email Ideas:

  • Use your website FAQs to expand on your original answer
  • Talk about any legal updates in the news and explain how they might impact clients
  • Highlight your firm’s success stories and talk about any time you are in the news
  • Discuss additional legal services that you offer that clients and prospects may not be aware of

By creating a plan with a proactive approach, your law firm will always have compelling emails ready to send.

Want to ensure your law firm’s emails are engaging, effective, and converting prospects into clients? Download your FREE 7-Point Email Success Checklist to craft high-performing emails that drive results.

✅ 5. Use High-Performing Email Formats

Not all emails are created equal.

Stick to formats that have already been proven to engage your legal clients.  You want your open rates to be as high as possible so you stay in that Primary Email tab.

Five Effective Email Types for Law Firms:

  1. Educational Emails – “5 Estate Planning Mistakes to Avoid”
  2. Story-Based Emails – Client success stories or lessons from past cases
  3. Engagement Emails – Polls, surveys, or Q&A invites
  4. Authority Emails – Feature firm awards, media appearances, or testimonials
  5. Conversion Emails – Promote consultations, webinars, or legal services

Mix up these email types to keep your clients and prospects interested and engaged.

✅ 6. Master the 7-Point Checklist for Email Success

Don’t just write emails to write emails.  You want to be sure that they are successful at accomplishing your goals.

These successful emails should include:

  1. Problem – Identify a common legal issue (e.g., “Are you prepared for tax season?”)
  2. Promise – What the reader will gain (e.g., “5 legal tips to save money”)
  3. Timeframe – Why it’s urgent (e.g., “These tax laws change next month!”)
  4. Specificity – Use concrete examples
  5. Simplicity – Avoid legal jargon, keep messages clear
  6. Credibility – Highlight expertise, past results, and testimonials
  7. Relatability – Speak in a way your audience understands

Following this structure improves engagement and response rates, which ultimately will get you more clients and grow your business.

✅ 7. Write Subject Lines That Get Opened

You only get one chance to make a first impression.

This applies to emails as well.  Your subject line determines whether your email gets read or moved to the trash.  Make sure that you have high-impact subject lines that pique curiosity.

High-Impact Subject Line Examples For Law Firms:

  • “Do You Actually Need a Lawyer for This?”
  • “3 Common Contract Mistakes That Could Cost You Thousands”
  • “How a Simple Will Saved This Family Years of Legal Trouble”
  • “Don’t Sign That Contract Until You Read This”
  • “How To Protect Your Business From A Lawsuit – Fast!”

As you can see, curiosity-driven subject lines increase open rates significantly.  Open a loop in the reader’s mind that they can only close by reading the emails.

✅ 8. Repurpose and Refresh Old Content

Stop reinventing the wheel!

Look at your emails from years past.  Which ones performed the best?

Take those and update them for the current year.  Then, you can re-send them to get similar high-performing rates.

How to Repurpose Emails For Law Firms:

  • Change the subject line or update it with the year
  • Update statistics or case examples
  • Add a different or new call to action
  • Add an image, gif or meme

By tracking the emails that perform well, you can maximize your firm’s best content and save time.

✅ 9. Leverage SMS Alongside Email

Is your firm sending out text messages to clients?

Many law firms ignore SMS marketing, but it’s a highly effective tool for follow-ups and appointment reminders. 

Best Uses for SMS in Legal Marketing:

  • Consultation reminders
  • Court date reminders
  • Urgent legal updates
  • Webinar invitations

Did you know that SMS has a 98% open rate?

By sending texts, you can all but ensure that clients will see your most important messages.  By improving your communication methods, you are also at a lesser risk of legal malpractice claims.

✅ 10. Build a 30-Day Email Plan

It’s really easy to create a 30-day email plan using an Excel spreadsheet or even a Word doc.  This helps to ensure consistency, keeps your audience engaged, and prevents last-minute scrambling for content. Start by mapping out a mix of educational, promotional, and engagement-focused emails to maintain variety and value.

Example Weekly Email Schedule For Attorneys:

  • Monday: Legal tip or case study
  • Wednesday: Story-based email about a past client success
  • Friday: Call to action (consultation, webinar, etc.)

When you plan everything in advance, you can align your schedule with seasonal trends, firm events and more.  Also, having a set schedule helps you track email performance over time, so you can adjust based on engagement and response rates.

Want to ensure your law firm’s emails are engaging, effective, and converting prospects into clients? Download your FREE 7-Point Email Success Checklist to craft high-performing emails that drive results.

✅ 11. Track Email Results and Optimize Results for Growth

As Peter Drucker says, what gets measured, gets managed. 

This applies to email results as well.  Measuring performance is crucial to improving email effectiveness.

Key Metrics to Track:

  • Open rates
  • Click-through rates
  • Response rates
  • Conversion rates

To refine your strategy every month, you’ll want to try A/B testing subject lines, CTAs, and email formats.

✅ 12. Grow Your Email List with Smart Strategies

To grow your firm, you’ll want to continue adding to your email list over time.  The more people that receive your emails, the more chances that you have to get clients and referrals. 

Best List-Building Strategies for Law Firms:

  • Offer free legal guides or pdf checklists on your website in exchange for a prospect’s email
  • Host webinars or Q&A sessions monthly
  • Try to be a featured guest on legal podcasts
  • Run lead-generation ads on Facebook and LinkedIn offering free consultations or downloads.
  • Cross-promote with financial advisors, real estate agents, and business consultants.
  • Use exit-intent pop-ups to capture visitors before they leave.
  • Collect emails at industry conferences, bar association events, or local business meetups.

A growing email list means more potential clients engaging with your firm.

✅ 13. Make Unsubscribes Work for You

A big question that we get from attorneys is “What if we are bugging people with these emails?”

Most people will just unsubscribe from your list, which is what you want.

Losing subscribers isn’t always a bad thing.

How Your Law Firm Can Benefit from Email List Unsubscribes:

  • Direct them to follow your firm on LinkedIn or YouTube instead
  • Offer a “less frequent emails” option
  • Include a final offer before they leave (e.g., “Need legal help? Schedule a free call before unsubscribing!”)

Believe it or not – strategic handling of unsubscribes can still lead to new clients!

So, What Now? How Can My Law Firm Start Sending Effective Emails?

Email marketing is one of the most cost-effective ways for law firms to attract and retain clients. By implementing these strategies—consistent emails, automation, high-performing content, and deliverability best practices—your firm can build stronger client relationships and grow in 2025.

Want to ensure your law firm’s emails are engaging, effective, and converting prospects into clients? Download your FREE 7-Point Email Success Checklist to craft high-performing emails that drive results.

Content Marketing in 2025: Essential Strategies for Law Firms to Attract and Retain Clients

Content marketing strategies are evolving rapidly!  It seems like we hear about a new AI tool or social media trick every week.

Is your law firm doing everything you can to stay ahead of the curve to remain competitive? 

In 2025, the strategies that are successful will embrace dynamic, client-focused personalization.  With the rise of AI-generated content and the sheer volume of information online, standing out requires more work than ever before – clarity, authenticity, and a willingness to adapt. 

Let’s discuss the best content marketing strategies that are working for law firms right now.

Step 1 - Be Clear About What You Want Your Prospect To Do Next

A huge shift that we are seeing with law firms is the importance of your call to action (CTA).  Typically, attorneys will put our informative and educational blogs and videos with the hope that people will contact them.

This no longer will work…unless you add a specific CTA.

Every piece of content your law firm creates should guide prospects towards a specific next step.  These steps can include:

  • Scheduling a consultation
  • Downloading a helpful guide (pdf) on a specific topic
  • Requesting a phone call
  • Registering for a webinar on the topic of their choice

For example, if your firm writes a blog about bankruptcy, a strong CTA may ask readers to download a free “The 5-Step Bankruptcy Plan” pdf or schedule a free 15-minute consultation with the attorney.

When you guide a prospective client through a structured journey on your website (and YouTube channel), you are much more likely to convert readers into clients.  This journey is called a “sales funnel” and is now essential to growing your business.

Step 2 – You Need A “Face” For Your Business

The internet has made it so easy to make law firms a “digital-first” world.  However, human interaction can be a great difference-maker!

Use your firm’s blog, social media and YouTube channel to educate and build trust.  Then, offer a real human interaction to close the deal.  Potential clients often like to connect with attorneys face to face before making a legal decision.

A popular way to do this would be to host a live Q&A session weekly using webinar software, like Zoom.  This will allow people to interact with the attorneys directly. 

As an example, a law firm that specializes in divorce may host a live webinar on “Understanding Custody Agreements” where participants can submit questions in real time. 

These sessions allow you to accomplish multiple goals at one time:

  • Showcase your expertise
  • Build actual connections with potential clients that foster trust
  • Get a list of questions that people have about a particular topic, which makes your marketing easy (create videos and blogs that answer each of the questions)

By combining high-quality content with opportunities for face-to-face interaction, your law firm can create a more engaging and client-focused experience.

Step 3 - Create A Shared Place To Keep Content Ideas

Ideas for content for your blog and videos often come from real-life interactions and observations.  This not only applies to you, but your paralegals and staff as well. 

So, where should you keep all of these ideas?

A shared folder or document usually does the trick!

Create a shared repository where everyone in the office can jot down ideas, stories or inspiration when they happen.  A spreadsheet normally works very well for this purpose.  It’s even better if this spreadsheet is located in the cloud and can be accessed via mobile device.  Another program that can be used easily for this is OneNote or EverNote.

For instance, if an attorney has a unique experience in court or encounters a common client question, they can record it immediately. These notes can later be transformed into blogs, social media posts, or even video scripts. 

By having this system in place, no ideas will go unforgotten!  It also makes sure that your firm always has a steady stream of new relevant topics that should resonate with their audience.

Step 4 - Personal Branding Is A Must

In 2025, a strong personal brand is more valuable than ever. Clients often choose law firms based on trust, and having a recognizable, authoritative brand helps establish that trust.

Attorneys should focus on building their individual reputations through podcast interviews, media features, and speaking engagements. Winning awards or being quoted in reputable publications not only boosts credibility but also improves SEO for your website. 

For example, if a law firm’s managing partner is frequently interviewed on local news about criminal defense cases, it signals expertise to both search engines and prospective clients.

Encourage your team to actively participate on platforms like LinkedIn by sharing insights, engaging with industry news, and showcasing successes.

Step 5 - Keep On Testing

You are never “done” with your content marketing.  Because the internet and social media are so dynamic, what it takes to be successful changes all of the time.  The most successful law firms experiment with different formats, posting times, and messaging to determine what resonates best with their audience.

For example, test whether short-form videos about legal tips perform better than long-form articles. Experiment with posting blogs on weekdays versus weekends or using different tones in your email campaigns. 

Tools like Google Analytics and social media insights available with the social media platforms can help track what’s working and where to pivot.  Look at views, clicks, impressions and more to see what’s the best strategy for you.

The key is to remain agile and open to change. Regularly review your content metrics and refine your strategy accordingly.

Step 6 - Refresh Content Regularly

Stale content can kill your website’s engagement (and your SEO).

In 2025, law firms must consistently refresh their content to maintain audience interest. New content also satisfies Google’s SEO algorithms.

However, we don’t have to reinvent the wheel – you just need to repurpose and update the content that you already have created!

For example, any firm that deals in tax law has it easy.  If they wrote a blog called “Tax Brackets for 2022”, they can update it with the new numbers for 2025.  Not only that, they can point out the differences and offer insights as to why things may have changed this way.  Once the update is done, it then gives a reason to share it again with your audience.

An example of something you could repurpose would be if your firm had a video and you turned that into a blog by using the transcript.

Regularly updating your content not only improves its relevance but also signals to search engines that your website is active.

Step 7 – Be Spontaneous!

Being authentic is a powerful tool in your marketing toolbelt…and it’s easy for prospects to see.

Some of the most engaging content comes from spontaneous moments, like an attorney’s reaction to a recent legal development or a quick tip shared after being in court.  Encourage your team to create on-the-spot content using their cell phones. 

For instance, a real estate lawyer might record a short video explaining the implications of a new zoning law while walking through a recently rezoned neighborhood. This type of unpolished, real-time content often resonates more with audiences because it feels genuine and relatable.

Content marketing in 2025 requires law firms to be intentional, innovative, and client centered. By focusing on clear calls to action, human interaction, personal branding, and agility, your law firm can not only attract more clients but also establish long-term trust and authority.

Remember, the online landscape is constantly evolving and it’s hard to hit a moving target.

Regularly review your strategies, adapt to new trends, and always prioritize the needs of your clients. With these approaches, your firm can position itself as a leader in the competitive legal market.

In the spirit of this article, here is our CTA – If you need help creating a 2025 content marketing strategy, please complete the form below.  IFTS specializes in helping law firms get more clients using videos, blogs, social media and more!