What is your reputation online?
- you don’t have one or
- you don’t know what it is
Then, this article is for you!
Last time, we covered the basics – we talked about the definition of reputation marketing and the benefits to implementing it. If you missed Part 1, check it out here.
In Part 2, we will cover the amazing impact of online reviews and how to get them on a consistent basis.
So, let’s get started!
What Is The Impact Of Online Reviews?
Good internet reviews are critical for a company’s long-term existence. Negative client feedback, on the other hand, might have devastating consequences for your business. It is common practice for consumers to research a product or brand using search engine results, social media platforms, and other sites such as Angi or Yelp.
No one wants to waste money on a service that will not satisfy their needs. Hearing about a great experience from others is a good indication that your offered services are worth it.
Did you know that 85 percent of consumers place the same faith in online reviews as they do in personal recommendations, and that 73 percent of consumers place greater trust in a local business when they read favorable reviews from other customers?
This demonstrates the importance of online reviews and how they have a direct influence on your brand’s reputation.
For your reputation marketing efforts to be successful, you must first get positive third-party content, like 5-star Google reviews or the “Thumbs Up” on Facebook. Online reviews should always be taken into consideration for your marketing plan as well as your
Here are a few pointers to keep in mind:
ENCOURAGE GOOD REVIEWS
Don’t be afraid to approach your customers and ask them to submit a nice review of your company! When a customer is satisfied with a product or brand, they are more likely to post a fast review about the product or brand. If your company has a physical shop, you may display a sign or window cling directing them to your page on your website, in emails, and on social media accounts.
KEEP AN EYE ON YOUR REVIEWS
You can’t improve your online reviews if you don’t know what kind of impression you’re leaving. Keep an eye on what others are saying about your home services company on the internet.
REPLY TO REVIEWS
While you have no control over what people say about your business, you do have power over how you respond to both good and bad reviews. This creates the appearance that your company values consumer engagement and is willing to listen to legitimate issues about your services.
If you are dealing with poor reviews, keep a level head and try to tackle the problem at its root as much as possible. This may mean you contacting the individual on a private basis, offline.
How To Create A Successful Reputation Marketing Campaign
With a sound reputation marketing approach, your house painting business will be able to stand out in search results and increase consumer awareness of your brand. Despite the fact that there is no one universal method that works for all sorts of firms, there are a few fundamental components that every reputation marketing plan should have.
Keep these ideas in mind as you work on a reputation marketing campaign for your business:
ASSESS YOUR STARTING POINT
It all starts with taking a close look at the existing status of your company’s image. Businesses are always changing, so it’s important to keep an eye on the pulse of your brand, company, and workers.
Is your goal for your company consistent with the way others perceive your organization?
Does it appear that you’re getting good or negative feedback?
CHECK OUT YOUR COMPETITORS
Another thing you should do is investigate your rivals and examine their brand reputation and presence on the internet. Observing how rivals identify with their clients can provide you with a better understanding of what practices need to be improved and which practices should be avoided.
IDENTIFY IMPROVEMENT AREAS
Once you’ve identified the areas of your home painting business that require the most attention, you can concentrate your efforts on enhancing those spaces. Try evaluating the following areas:
- Business Listings
- Local SEO
- Regular SEO
Want more tips on getting Google Reviews? Check out our article on “10 Proven Ways to Get More Positive Online Reviews for Your Business”.
MONITOR, MAINTAIN & GROW
Savvy business owners keep an eye on their reputation at all times to ensure that everything is running well and that their consumers are satisfied. If you regularly watch your brand, you will be able to intervene and take action as soon as unfavorable reviews or comments begin to come in.
Reputation Marketing Helps Painting Businesses Convert Prospects Into Clients
A good reputation is earned via ethical, well-rounded, and high-quality business operations, and it is the most important asset a company can have. Keep track of what is being said about your company on the internet and maintain a professional image in order to maintain a good reputation.
Promotion, monitoring, and acquisition of good brand material are all part of the reputation marketing strategy that allows firms to take control of their reputation. The proactive strategies outlined above can assist you in distinguishing your brand from your greatest rivals and painting a picture of your firm that matches with your organization’s overall goal.
For more information on winning clients over with your online reputation, check out this article.