How To Film A Video On Your Smartphone And Turn it Into Two Weeks of Social Media Content

If you’re running a small business, chances are you don’t have a big budget for marketing. 

That’s why it’s important to be creative and get the most out of the resources you do have! If you’ve been following social media and internet trends in recent years, you’ve probably noticed that video is taking over and can be very effective for your small business.

One way to produce some really good content for your social media is by filming informational videos that can be turned into two weeks worth of social media content!

In this article, we are going to help you save time (and money) when it comes to producing social media content for your business. You’ll learn how to film and edit your video, and use it to create two weeks worth of eye-catching social media content!

Filming Your Video

Filming a video for social media sounds like a daunting task, but it doesn’t have to be! If you have a smartphone, you have everything you need to film a great video. We have a full article that goes into the details on how to create and optimize a video for YouTube.

Here are a few quick tips to help you get started with filming:

  1. Use natural light whenever possible. This will help your video look more professional.  It will also help you look your best!
  2. Invest in a tripod to keep your camera steady. This will also help with the professional look of your video.  Here’s an example of a great starter tripod.
  3. Plan out what you’re going to say before you start filming. This will help you stay on track and avoid rambling.  If you are worried about not sticking to your script, try a teleprompter app.

Editing your video

Editing your video doesn’t take as long as you might think.

Canva is an awesome all-in-one tool that you can use to edit your videos AND create your social posts that we will talk about in the next step. Follow these quick tips when editing your video:

  1. Start by trimming any dead space at the beginning or end of your video.
  2. Then, upload the file to canva and add in any titles or text that you want to include. We recommend adding a title slide and ending slide that includes a call to action.
  3. Finally, add some background music to your video. This will make it more engaging and entertaining to watch.

Envato Elements is a great resource to download background music for your videos.

Posting Your Video

Once you have edited your video, it’s time to post it on social media!

The first place that you should post your video is YouTube. If you don’t have a YouTube channel, follow these 3 easy steps to set up a YouTube channel!

Another great place to post your full video is on your businesses Facebook page. This is a great way to get more views and engagement on your video.  You can check out our Facebook page for inspiration and ideas.

You can also create shorter clips of your video to post on Instagram and Twitter. These social platforms are all about quick, snackable content that is easy to consume. So, make sure that your video clips are short, informative and to the point.

Turning Your Video Into Two Weeks of Content

To get the most out of the video that you created, you’ll want to turn it into multiple pieces of content for social media.

This is where Canva comes in handy again! You can use Canva to easily create images and graphics with information from your video that can be used for social media posts.

We created a list of the Top The Top 18 Social Media Post Ideas to engage your online audience and save you time.

Creating content from your video will help you get more views and engagement on your video, and also help you reach a larger audience across many platforms, while saving you time.

Here are a few ideas on how to turn your one video into two weeks worth of content:

Day 1: Publish the video on YouTube and share it on your social media channels.

Day 2: Create a blog post about the video and promote it on social media. To make things even easier, use Otter.ai to transcribe your video and post the text as a blog.

Day 3: Create an Instagram story about the video and share it on your other social channels.

Day 4: Take a fun fact or quote and turn it into text with a picture that goes with it.

Day 5: Share some behind the scenes photos or videos on Instagram from when you were filming the video.

Day 6: Share a clip from the video on Instagram and link to the full video in your bio.

Day 7: Share a reminder to check out your blog post

Days 8-9: Create a social media challenge related to the video and encourage people to participate.

Day 10: Create a list post or promote free consultations, subscriptions, newsletters, or other lead magnets.

Day 11: Share interesting facts or comparisons as an infographic.

Day 12: Share another clip from your full video.

Day 13: Combine text and a visual image using a useful fact or statistic from your video.

Day 14: Share a reminder to watch your video on YouTube and link to the full video.

Schedule Your Posts Ahead of Time

Put your social media on autopilot by scheduling your content ahead of time! This will save you hours each week and help ensure that your content is getting in front of your audience on a regular basis.

We recommend using a tool like SocialPilot to queue up your content and post it for you automatically.

What Are You Waiting For?

Filming an informational video about your small business is a great way to create content that you can use for social media. Now that you know how to film a video on your smartphone, edit it, and turn it into two weeks of content, it’s time to get started! These tips will help you save time and money while still getting great results.

So, what are you waiting for?

Get filming!

If this process still sounds too time consuming for you, contact the social media experts at IFTS and we will get the job done for you! Call us today at 412-715-6266.

How to Create a Brand Style Guide for Your Business

Are you making a good first impression with your potential customers?

As your business grows, you’ll have more and more opportunities to make a good first impression. People should have the same experience with your business, whether they see your logo on your company vehicle or go to your website to learn more about your services. 

Your brand is more than just a logo and color combination, though. It’s what people expect from your company and how they talk about you when referring others to your business. 

-And making a brand style guide is a great way to help you stay on track!

What a Brand Style Guide is and Why You Need One

A brand style guide is a document that outlines the specific fonts, colors, images, and styles that you want to use for all of your marketing materials. It can help to create a cohesive look across all of your branding, and it will make your company’s overall look more professional. 

Creating a brand style guide can seem like a daunting task, but it doesn’t have to be!

If your business doesn’t have a mission statement already, you should think about what makes it unique and take the time to put it on paper.

What’s your company’s voice and personality? 

Who is your customer? 

What would they expect when interacting with you?

Answering these questions is a great place to start shaping what the heart and soul of your company looks like visually. Then, choosing the right design elements will help you achieve that goal. 

Remember, the intent is to create a guide that will help you maintain a consistent look and represent your brand’s voice and personality. So, don’t be afraid to get creative and have fun with it!

How to Create a Brand Style Guide

When deciding on the overall tone and voice of your brand, here are a few tips to get you started:

1. Start by creating a mood board. This can be as simple as cutting out images from magazines that reflect the look and feel you want for your brand, or you can create a digital mood board using Pinterest or another online tool. 

It may seem unnecessary, but having this in place first is a helpful way to keep your thoughts and ideas organized.  It also gives you a visual representation that may help you make connections you wouldn’t otherwise have seen.

2. Once you have a good idea of the overall style you’re going for, it’s time to start thinking about specific elements like colors and fonts. Make a list of 3-5 colors and choose 2-3 fonts that you’ll use for all of your marketing materials. Don’t forget to do your research on color and font associations and continue to go back to your mood board for inspiration. 

You’ll want to include things like the color names, CMYK swatches, and hex codes (the HTML version of color names) in your guide. 

Also, be sure to find out if there is a cost associated with the use of the font or images you use in your marketing. Some fonts and images have specific copyright rules, and you will want to make sure that you are following their guidelines.

3. Your logo is one of the main things that people picture when they think of your business, and it should make it easier for them to remember your brand. It’s a good idea to put your logo and a description of what it stands for in your brand style guide. 

You can put as many different versions of your logo as you want in your style guide, but make sure that each one has a purpose. Outline as many parameters as you’d like, including dimensions and color selection that show exactly how your logo can and cannot be used.

If you haven’t put much thought into your logo design, you will want to check out why that’s so important in our previous blog post.

4. Now you are ready to create your brand guide to keep on hand or as a digital file that you can easily share with others. 

Include all of your chosen colors, fonts, and any other elements like photos, images, or wording that you want to use and circumstances or exceptions for any changes and a detailed list of those examples.

5. Finally, make sure to review and update your brand style guide on a regular basis. As your business grows and changes, so too will your branding. 

By keeping your style guide up-to-date, your branding efforts will always reflect your business in the best light.

Examples of Brand Style Guides

This page, taken from Scrimshaw Coffee’s brand guide, is a great example of how to showcase different colors and logos and how they can be used in marketing.

Njord Organic Restaurant shows just how detailed a brand style guide can be.

To see a wide range of the types of brand style guides different companies use, visit issuu.com.  

Saving You Time and Money

Your company’s style guide should be created early on in the branding process and updated as needed. Having this document on hand will make putting together promotional materials much easier.  It should also make it easier to bring in an outside marketing team if you get to that point.

With a list of your preferred fonts, colors, and styles, you’ll be able to save time, energy, and money by ensuring that everyone on your team is on the same page when it comes to your design standards. 

Again, the importance of making your business more memorable to customers, and therefore building more trust and customer loyalty, can’t be stressed enough.

If you’re ready to create a branding style guide for your business, our team at IFTS Inc. can help! Contact us today for a free consultation at 412-715-6266!

5 Social Media Marketing Secrets Nobody Has Told You About

Surely and quickly, social media marketing is becoming one of the most important ways for businesses to reach their target market. But why? 

How does social media provide such incredible benefits? It wasn’t too long ago that social platforms were only used to connect with family & friends.

The truth is, over the past few years, things have changed… A lot! Today, over 90% of marketers have noticed how social media has significantly increased their exposure. And this can only mean 1 thing: if you’re not using social media to your advantage, you’re missing out on an incredible marketing opportunity. 

That in mind, here are 5 “secrets” about social media marketing that no one’s telling you about: 

1. Social Media Marketing can help your SEO

What does social media have to do with search engine optimization? The idea is simple: search engines know which pages on your website are getting traffic and which ones aren’t. This means that, each time your content is shared on social media, traffic will be sent to your website that tells the search engines your website is still relevant, helping you to maintain your rankings or climb faster in the search engine results pages. The more shares you have on social media, the more opportunities people have to see your content and link to it.

2. Social Media helps you know your target market

By taking an interest in your “fans” on social media, you can easily find out who your target market is! By simply looking at their profiles and seeing what other brands they follow, you can learn what products they buy, what their hobbies are and maybe even what they like most about other brands. The more you know about your audience, the better you can market your products or services.

3. A Social Media presence helps you increase your brand awareness

People don’t look at Facebook or Instagram and see a marketing platform. They see a social network! That in mind, the more you interact with everyone, the sooner you can start building a relationship with your audience and grow as a brand. Social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. 

4. Social platforms allow you to target and RE-target to your audience

Did you know you can narrow down your audience on social media and target only your ideal customers? Not only that, but Facebook allows you to retarget your products and services to anyone who was “this close” to becoming your client! If someone visited your website, but left before making a purchase, you can add that person to your list of “almost clients” and deliver your ads to them in the hopes that they convert.

5. Social Media Marketing is cost effective and fair

Did you think you’d have to spend a fortune to market your business on social media? Creating a business profile is free and so is being active. And if you decide to advertise on Social Media, you can always start small if you don’t know what to expect.

One of the best things about social media is that it’s a fair way to market your business. Sure, bigger brands have some advantages like bigger marketing budgets and better name recognition. But everyone can create a social account for free and dedicate their time to engage with their audience.

 

If you need help with social media or even just want it done for you.. contact us at IFTS!

Visit our website for more information!