Category: Facebook Advertising

Your Small Business Should Use Social Media To Market Your Services: 11 Reasons Why

Have you ever heard that your business doesn’t exist if it isn’t on Facebook?

This is because your clients may already be “friends” with your rivals if they utilize social media to follow other companies.

When it comes to reaching new clients and prospects, social media marketing is an extremely effective method! If you aren’t on social media, no one will know about your company. How could they?

In another post, we share 5 social media marketing secrets that nobody has told you about…

With sites like Facebook, Twitter, Instagram, and Pinterest, companies can communicate directly with their customers. If you aren’t doing this, you’re losing out on key opportunities.

Social media attracting customers

Local companies should always have social media campaigns as part of their marketing plans. Making and distributing content on social media sites will assist you in achieving your marketing and branding objectives quickly.

Using paid social media advertising in conjunction with regularly posting updates, videos, and other material to engage your audience will help you reach more prospective customers, build loyal brand supporters, and increase sales.

To connect, engage, and develop your business, here are 11 reasons why you should work on your social media presence:

1. Speed

Using social media to market your business is a quick and easy way to get your message out there. You can start promoting your business in minutes after creating your profile.

2. Price

Because of the low cost of social media campaigns, you have more control over your advertising budget and may expand your social media presence at a rate that is right for you.

3. Effectiveness

To contact your target customers and construct a successful marketing campaign, you need to use multiple social media channels.

4. Brand Awareness

Social media is used by millions of individuals every day all over the world. Consider social media marketing as a surefire technique to raise exposure of your brand.

5. Relationship Development

General marketing methods do not “talk” to the client in any meaningful way. You can, however, develop genuine relationships with your potential clients by connecting with them on social media.

6. Trust Building

Customers are more likely to believe in your brand when you use social media to build trust with them. Successful social media campaigns should help you become a leader in your market.

7. Website Traffic

Making your social media updates engaging will raise your click through rate and drive more attention to your website, increasing sales.

8. More Leads

To produce more leads, you’ll need social media marketing. With social media marketing, it’s easy to run free social media campaigns or pay for advertising.

9. Content Promotion

You should make use of the social media channels to spread the word about your work. If you’re doing content marketing well, you should use social media to get the word out about your products and services.

10. Involved Followers

Increase the link you have with your fans by getting them engaged in your initiatives. Your followers will become more engaged if you just ask them what they want.

11. Spy on Your Competition

Spying on your competition is a cinch with social media. Don’t let your guard down whether it comes to your friends or foes. With social media, it’s simple to monitor your competition on multiple platforms.

Need help getting started with social media?  Call IFTS today for a free strategy session at 412.715.6266 or send an email to si@iftsdesign.com

How To Get More Clients Using Facebook

The best social media platform by far that all small business owners should be on is Facebook. With over 2.6 billion monthly users, this social network absolutely dominates the online space. According to a study done by Pew Research Center, 74% of Facebook users visit the site every day, which is more than any other social network. Finding success with using Facebook to market your business isn’t hard, but it does take some time to figure out how to best utilize the platform to engage with your customers and drive more leads.

Running your own business can be very stressful on it’s own, but finding ways to get new clients and keep them coming in can be one of the greatest challenges. In this post, we will be sharing a few strategies that will help you get more clients through Facebook.

1. Create a Facebook page for your small business

It’s totally free to create a Facebook page for your business and it only takes a few minutes! Complete these 3 easy steps so you can begin to reel in leads and make sales!

2. What should I post on my business Facebook page?

Now that you have your page set up, what should you post about? Don’t be afraid to switch up your strategy and share different versions of written and visual content such as:

  • Tips and tricks
  • Blog posts you have written or from other relevant websites
  • Engage with other facebook pages and share their posts
  • Ask questions to engage in conversation
  • Share photos or videos that your audience would benefit from
  • People love to see what happens behind the scenes! Show them “a day in the life” or what it looks like when packing orders if that suits your business!

3. When should I post on my Facebook page?

Timing your posts depends on your audience and when they spend their time engaging on social media sites. You can post as many times a day as you want, but make sure to be consistent with posting at least one thing every day. The best way to figure out what the best time to post for your business is to test different times with similar content. Consistency with testing is going to accurately measure results so be sure to use the same or very similar content when it comes to testing so that your results are not skewed. If you want more information on specific times to post that may work for you, check out our Best Time to Post on Social Media blog. Here, we go into more detail on experimenting with your social channels to find the perfect time to engage with your audience and how to get started on the right foot!

4. I don’t have much time to post on Facebook!

I know what you’re thinking; posting on Facebook one to three times a day can sound overwhelming.. Especially if Facebook is not the only social platform you are active on! This is where a social media management tool comes in handy to take care of posting for you. With a tool like Hootsuite or Sprout Social to name a few, you can schedule all of your posts in advance, saving you time to spend on other areas of your business. Check out our previous post where we go into detail about the top 3 social media management tools to help manage all of your pages and profiles in one place!

5. Use Facebook Ads!!

Facebook offers paid placement ads on their website and mobile apps where your content, special offers, website and posts can get in front of customers with a few clicks. What’s even better is you can target your ads to a very specific demographic. Now you may be wondering how much it costs to run facebook ads. The answer to this question depends on your budget and your goals but you can allocate as little or as much as you want per day. Although Facebook ads can reach a mass group of users, don’t put your entire marketing budget behind Facebook ads. Test with a small budget and scale up from there as you find out what works best for your business.

6. Actively participate in Facebook groups

Join facebook groups where you feel that your ideal client might be present. For example, if you are a graphic designer, you might want to join groups that include bloggers or small business owners as these are people who could benefit from your services. Now, you don’t want to come off as spammy or self promoting right off the bat, so what you can do is just be outrageously helpful when people ask questions in the group. Group members will take note of your expertise and hopefully check out your profile that should be linked to your business’s Facebook page. This technique does require some time and effort, but is one of the best ways to get leads from Facebook.

These strategies will help you to increase your engagement on facebook and generate leads that will hopefully turn into loyal customers!