SEO for House Painting Businesses: Let’s Talk About Good Search Engine Optimization Strategies for Your Painting Company

Your painting company provides a wide range of valuable services to local homeowners and businesses as a painter. The problem is that you’re simply one of many comparable businesses. So, what distinguishes you from the rest of the pack?

Customer service and high-quality products are equally as important as flawless execution. However, implementing SEO solutions to develop your organization is an equally crucial, if sometimes forgotten, component.

What is Search Engine Optimization for House Painters?

Search Engine Optimization (SEO) is the practice of improving your website’s visibility in search engines like Google, Yahoo, Bing, and so on, in order to attract more traffic to your site. Increased visibility in search engine results pages (SERPs) means that you’re more likely to attract new and existing consumers.

Unlike PPC advertising, which suck up a significant portion of any marketing budget, SEO may be done for a fraction of the cost. PPC results can be seen instantly, while true SEO advantages may take some time to show up. For most painting contractors, a combination of PPC and SEO is suggested.

Types of Search Engine Optimization Your Business Can Use

Although SEO appears to be a straightforward procedure at first glance, digging deeper reveals a considerably more nuanced process. The “mechanism” of SEO has several moving parts, including, but not limited to, keywords and content.

There are two basic types of SEO elements – Onsite SEO and Offsite SEO.

On-site SEO is when you make changes to individual parts of your website to make it more likely to show up in search engine results. This includes things like keywords, formatting, navigation, URLs, load speed, on-site blogging, and responsive design, among other things.

Off-Site SEO is the work you do to improve your SEO by doing things that aren’t on your website. A lot of people think that link building is the most important part of off-page SEO, but it also includes things like business profiles on social media, articles, link building and more.

How Can You Get Started In SEO With Your Painting Company?

SEO is a lot more complicated than just researching keywords and putting them on your site. This is a good reason to pay more attention to it and not just ignore it. There are many parts of SEO that don’t cost anything but your time and effort, and they can be more effective than other marketing methods.

Search Engine Journal says that inbound leads (like from SEO) cost 61% less than leads that have to be bought (like cold calling). It is also very easy to use tactics once you know how to do them.

So, let’s get started!

Social Media – It’s a good idea to post material from your website or blog on social media networks like Facebook, LinkedIn and so on to increase traffic to your site. Post often and engage with users in a professional manner to build a following.

Link Building – We’ve previously established that link development is a critical component of any successful SEO campaign. Google doesn’t care about the size of your painting company. By guest blogging, submitting your pages to relevant directories, and providing valuable material that other people want to share, you may utilize link building to establish your authority.

On the other hand, anyone who uses black hat techniques, such as low-quality methods and spam, will be punished, no matter how big their business is.

Local SEO – Local SEO is the same as SEO but tailored to local search engine results. This implies that the material you generate and distribute should include information about your business’s location, city, or town.

Consumers and home service providers both benefit from Google’s preference for local content. When you have the right tools to target people in your location, your adverts and content will be more successful.

Understanding Local SEO

Here’s how MailChimp explains local organic search results:

After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or “near me” in their search.

Long-tail keywords have a large role in local SEO. To locate words that describe your painting company’s services and mention the location, you may use tools like Google Keyword Planner. Using these keywords in your article can help you rise in the ranks of search engine results.

How To Know If Your SEO Is Working

Measurability is one of SEO’s finest advantages. In order to learn more about your website’s visitors, including their origins, paths to your site, and activities while they’re there, you may use Google Analytics. Using this data, you can take advantage of the fact that a certain search phrase is directing users to your site and incorporate this keyword in your content.

How Can Local SEO Help Grow Your House Painting Business?

Let’s go a little further and see exactly what these services can achieve for your business.

Improve Your Online Visibility

Painting companies that get their name out there are more likely to expand and grow. You have the opportunity to appear at the top of search engine results by executing an effective local SEO plan.

Even if customers don’t click on your links on your website, they will still notice your brand. As a result, your company’s name and products become more recognizable to them. This is a great approach to increase your brand’s visibility over time!

Boost Your Local Sales

The ultimate purpose of an SEO strategy should be to assist you in increasing revenue. In fact, this is exactly what local SEO can achieve for your painting business. Having a Google My Business account is one way to get your business in front of more local clients.

Outrank All Of Your Competitors

As a result of employing local SEO techniques, you’ll be able to outrank your rivals in the Google search results and attract clients who otherwise would have opted for your rivals. If people see your website first, they’re more likely to click through.

Generating Organic Traffic For Your Site

Search Engine Watch conducted a study that arrived at some incredible findings: 63 % of people use multiple devices to find a local business.

Four out of five searches via mobile devices lead to a purchase, often within a few hours, the survey said. Compared with other devices, the mobile phone showed the highest conversion rate, with nearly 80 percent of mobile phone searches ending in a purchase.

When consumers in your area search for the services you provide, it’s critical that you show up in local search results. And the best way to achieve it is through a local search engine optimization approach.

You Need SEO For Business Success

In order to be successful and relevant in today’s business environment, Search Engine Optimization is a must-have. SEO is essential for painters. Even if you have a great service, you won’t be found online if you don’t have SEO. To put it another way, customers can’t discover you when they search for what you do online.

If you’re in the painting business, knowing your local customers better than anyone else might provide you an edge over your rivals in the home service industry. It’s an excellent chance for you if they’re depending only on outbound marketing or are simply hoping for the best with their websites. This happens more often than you think.

There’s no need to start off with a huge budget – start small and build up as your business grows. Keep in mind that SEO is a long-term process, not a sprint!

Facebook Ads vs. Google Ads – Is One Platform Better to Advertise on Than the Other?

A common question for many business owners when it comes to online advertising is where is my budget better spent?

Google, with over 85% of the search market share, is undoubtedly known as the most popular search engine on the internet as Facebook is the largest social media platform in the world. Both Google and Facebook are valuable places to advertise your business, but for different reasons depending on a few factors.

We all know that both time and money are limited, so where should you start with paid advertising to get the best bang for your buck?

No matter if you’re an expert in pay-per-click advertising (PPC) or if you’re just getting started, this article will help you understand the key differences between Google Ads and Facebook Ads and which is the best fit for you.

What is the Main Difference Between Facebook Ads and Google Ads?

Before we look at the factors that make each of these advertising platforms their own, let’s take a look at the main difference between Facebook ads and Google ads.

Google ads = paid search

As Google is the world’s largest, most popular search engine, it is also the largest PPC advertising platform.

Google ads is a paid search platform working on a pay-per-click model where ads show up in search results above organic results giving immense opportunity to advertisers.

Pay-per-click means exactly what it says – you do not pay until someone clicks on your ad.

Paid search primarily focuses on targeting specific keywords that advertisers bid on in hopes that their ads will be displayed on SERPs (Search Engine Results Page) when specific words and phrases (keywords) are searched by Google users.

Every time a user clicks on a Google ad, the advertiser is charged a certain amount of money.

Facebook ads = paid social

A great example of advertising on social networks, also known as “paid social”, is Facebook ads.

With more than 2 billion active monthly users, Facebook has become a highly competitive element across many businesses’ digital advertising strategies.

You may think that advertising on Facebook is similar to advertising on Google as advertisers use both platforms to promote their business online… but this is where the two become very different.

Unlike paid search advertising, where businesses can be found with keywords, paid social helps connect users to businesses based on their interests and behaviors online.

A common strategy used with facebook ads is retargeting. Facebook retargeting ads are one of the platform’s prime advertising features where these ads allow you to reach out to users who are already familiar with your brand. We’ll touch back on this advantage later in the article.

When Should You Use One Advertising Platform Over The Other?

Now that we’ve covered the primary difference between Google ads and Facebook ads, let’s take a look into the features of advertising on each platform and how they can be used effectively.

Targeting users

Google ads target users based on specific keywords pertaining to their search queries. By doing keyword research, you can find out exactly what users are searching for to target them accordingly.

Targeting through Facebook ads allows you to target users based on how they interact online. You can focus on demographics, interests, previous behaviors and more.

Although Facebook users don’t use the platform to search for products as they would with Google, with the many different targeting options available, you still have the opportunity to get yourself in front of your audience.

As we mentioned earlier in this article, Facebook retargeting allows you to reconnect with users who have previously interacted with your business in some way.

This could include users who have:

Interacted with your Instagram or Facebook page
Shared their email with you
Watched your videos (or a portion of them)
Interacted with your app
Viewed or taken actions on your website

As of late 2020, retargeting on Facebook has changed. With the Apple 14.3 IOS update, Apple will now require people to opt-in to having their data tracked…instead of requiring them to opt-out, which had been the standard. This update will affect your retargeting efforts if you do not take action.

For more information on this update and ways to mitigate the damage to your Facebook ads caused by the IOS 14.3 change, check out our article on How to Avoid Losing All of Your Retargeting Traffic.

Giving users what they want, where they want it

Since Google users see ads based on the keywords they search, it is more likely that they will click on an ad in Google since it is something that they intentionally searched for.

It is likely that those who are served ads while searching on Google are further along in the buyer journey, making them that much closer to purchasing.

When advertising on Facebook, you are most likely putting your product or service in front of an audience who has never heard of you before. You are reaching customers where they already are – social media.

Since social media users use the platform to “hangout” and socialize as opposed to using Google to look for answers, they might not be as far along in the buyer journey as they did not intentionally seek out your product/service.

When this occurs, you have to hope that you are offering the right ad at the right time, hoping that they move along in the buying process.

What is the goal of the ad?

Obviously the goal of every ad is to sell a product or service. But based on what the audience is seeking, these goals change ever so slightly.

The main goal of Facebook ads is to promote awareness of your company, product or service. Advertising to people based on their interests over time will lead to reaching more goals (website visits, new clients, and even purchases!) as users become more familiar with you.

When you advertise on Google, you are advertising with a goal to sell immediately since you are targeting specific keywords.

We know that when users search with specific keywords, they know what they’re looking for and they are more likely to purchase upon finding the product that they want. This is where you are able to make it easy for them to find exactly what they are looking for.

So… Facebook Ads or Google Ads? Is One Platform Really Better Than the Other?

In reality, one of these platforms isn’t necessarily better then the other because both platforms perform differently from one another, bringing unique benefits to the table.

Benefits of using Google:

Target ready-to-purchase users
Choose from a variety of ad formats
Analyze your ads with Google Analytics

Benefits of using Facebook:

Expansive audience (over 2.4 billion users!)
Granular targeting based on demographics
Visually appealing, fun ads

These two platforms should be seen as complementary to one another rather than being viewed in an adversarial way.

You will ultimately find the most success with advertising on both platforms as you will not only show up for popular keywords that users search for on Google, but you will also target users by their interests and behaviors through your ads on facebook.

Why not create the largest possible audience by advertising on both platforms to reach a multitude of new potential customers?

Not sure where to begin with advertising your business? Let us help you. Send me (Stacey Ivol) an email at si@iftsdesign.com or give IFTS, Inc. a call 412.715.6266 for a FREE consultation.

Is Your Business Ready for 2021 – 8 Simple Steps to Take to Make 2021 Your Best Year Yet

Is Your Business Ready for 2021 - 8 Simple Steps to Take to Make 2021 Your Best Year Yet

Are you a small business owner ready to say “Bye Felicia” to 2020?

I think that we all are!

However, if there was one thing that 2020 taught us, it was that your online presence is now more important than ever…and this doesn’t just mean your website. Your online presence consists of many pieces, like your website, your Google My Business Profile, your social media spaces and so much more.

Want 2021 to be your best year yet? In this article, we are going to cover 8 simple steps that you can take in January (2 per week) to help your business get ahead of the game!

Week One will cover choosing the best keywords for your business and improving your onsite SEO.

Week Two will take you through everything that you need to do in order to improve your Google My Business profile and start getting leads through Google Local Search.

Week Three covers EVERYTHING that you need to do to create content for the whole year and how to save time and money while doing it.

Finally, Week Four forces you to up your video game and start using the second largest search engine in the world.

Are you ready? Let’s get started!

Week One – Up Your Onsite SEO Game and Be Found More Easily In the Search Results

STEP 1 – Figure Out What Keywords Are Best For You

Is your website working for you as well as it should be? Are people finding your business online? If not, your search engine optimization, or SEO, may be to blame.

To improve your SEO, the first step is to create a list of popular keywords or phrases that you want to rank for. To create this list, I recommend a combination of brainstorming, asking your current clients what they typed in to find you and an online keyword research tool called SEMrush. You can use the free version to find the information that you need.

Take thirty minutes and brainstorm the keywords that you think your ideal clients would type into Google or Bing. When this is done, send an email to a few of your best clients and ask what they would type in to find you. It’s always great to get into their minds.

As an example, one of our clients is a personal injury firm in Greensburg, PA. Their brainstorming list included the following:

Personal injury law firm in Greensburg PA
Personal injury attorneys Westmoreland County
Greensburg Personal Injury Attorneys
Personal Injury Attorneys

However, when they asked a few of their clients what they typed in Google to find them, they received a slightly different list:

Personal injury lawyer
Personal injury lawyer near me
Personal injury lawyer Greensburg
Greensburg lawyer personal injury

They found out that while they were calling themselves attorneys on their website, more of their clients were typing in lawyer! They also discovered that none of their clients even thought to use the county that they were located in.

Want to know what keywords you are currently ranking for as well? Be sure to add them to your list! IFTS can send you a free report with that information. Enter your information below. You should receive your report within 10-15 minutes.

Once you have your list, you are ready to use SEMrush! This tool will help you figure out what the most popular phrases are on your list.

First, sign up for your free account here: https://www.semrush.com/signup/?src=header

Then, after you have created your account and are signed in, you are ready to start using this tool. Enter the first keyword phrase from your list into the search bar.

In this example, we will use the phrase “Personal injury lawyer Greensburg”. The following results are returned to us:

This tells us that the number of times that this phrase is searched monthly on Google in the United States is 30 times (the VOLUME). The keyword difficulty (or how hard it is to rank organically for this phrase) is 54%. Anything under 60% is normally a great keyword to rank for quickly.

The other important results to look at are the “Keyword Variations” and the “Related Keywords”. The keyword variations will show you common variations on your searched phrase. The related keywords list shows you phrases similar to the one that you searched. This is a great way to find phrases that you may not have thought about.

Repeat this process with all of your keywords from your list. If the “Related Keywords” list has any good suggestions, add them to your list as well. We recommend creating a spreadsheet that looks like the one below:

Once you have the data for your whole list, go through and highlight the keywords that are searched often and have a lower keyword difficulty. These will be perfect keywords to target across your online presence.

Keep this list for the rest of the steps in this process. It is the basis of everything else!

STEP 2 – Incorporate Popular Keywords and Locations into Your Page Titles and Headers

Now that you have your list of popular keyword phrases, you will need to use them in your website. You will want to choose one or two keyword phrases to be the main focus for each page of your website.

The first important place to use keywords is your page title. The page title is the text in the browser tab. It is also the text that shows as the title in the Google search results.

A good rule of thumb for a page title is to use the following convention:

“Keyword 1 – keyword 2 | Name_of_Company Location_of_Company”

So, for our example, a good homepage title for our law firm may be “Personal Injury Lawyers – Accident Attorneys | Law Firm Name Greensburg, PA”. This lets Google know exactly what your page is about and who your company is.

Create new page titles for each page of your website. In WordPress, you can do this using the Yoast plugin. If your website is in SquareSpace, you can change this in the general page settings. If you have a website developer, just let them know the text that you want to use.

After you have changed your page titles, you will want to be sure that each page of your website has one <h1> header on it and that it contains one of your important keywords in it. This header is the most important and it is another sign to Google that tells them what your page is about.

Week Two – Quickly Improve Your Google Local Presence

STEP 3 – Perfect Your Google My Business Profile

If your business depends on people finding you locally, your Google My Business profile is a great advertisement. If you have not claimed your business profile yet, go through that process described here by Google: https://support.google.com/business/answer/2911778?co=GENIE.Platform%3DDesktop&hl=en

Once your profile is claimed, there are 11 things to complete to make sure that your profile is optimized. We have listed them below in an easy to use checklist:

For more in depth information on filling out your profile, check out this article: https://blog.iftsdesign.com/introducing-google-my-business/

STEP 4 – Get More Reviews (and Answer Them)

When Google is deciding whose business to show in the Google Local area (also known as the map pack or 3 pack), they look at a multitude of factors. One main factor is the proximity of the person to your business location. Unfortunately, you can’t do anything to affect this. Another factor that Google will look at is the number of reviews and your overall rating, which is where you can shine!

Google’s number one priority is to be helpful to their end user (the searcher). So, they want to show people the best option for their query. It is up to you to prove that you are that option!

Create a system for requesting reviews from your satisfied clients. If you have one-time clients, ask them for a review via email or text at the end of their purchase cycle. This also gives you an opportunity to have one last touch point.

If you have clients that have a renewal cycle, ask them for a review at the end of that process. This is a nice way to end the renewal and get you credit for doing a great job!

A common objection that we hear is that people don’t know what to say. Make it easy on your clients! Send them an email with a direct link to leave a review on Google as well as a suggested list of questions to answer for the review. This also allows you to “sneak” keywords into your questions…and hopefully, they will repeat those keywords in their answers!

The most important thing to remember about reviews – when you receive a review, reply to it!

This works in a positive manner for your business in multiple ways. First of all, the person that left the review feels appreciated because you took the time to thank them. Prospects who are looking at your profile will see that you read/reply reviews and care about your clients. Finally, it helps with your local SEO because you and your clients are using keywords and phrases in the review and reply.

Need help getting more reviews? Check out our article on “10 Proven Ways to Get More Online Reviews for Your Business.”

Week Three – Make Posting to Social Media A Breeze

It’s hard to have a consistent social media presence without a plan and the right tools to do it! Week 3 is where this is addressed. You should be able to spend less than 4 hours per month to create and post all of your content!

STEP 5 – Sign up for a OneUpApp Account

There are multiple social media scheduling apps available. The one that we recommend is OneUpApp. One of the main reasons is because it connects and posts to LinkedIn, Facebook, Instagram, Twitter and most importantly, Google My Business.

Google has said that starting in 2021, they will be looking to see who is utilizing their GMB profile updates. These updates will start to be shown on Google Maps. So, if you have recent, consistent updates, your profile is sure to stand out!

To sign up for an account, go here: https://www.oneupapp.io/register

There is a small cost associated with OneUpApp, but because it connects to all of the profiles that you need, it’s worth it! Most free scheduling apps do not connect to Google My Business.

Take a few minutes and connect your social media profiles to finish the account set up. You will now be able to schedule posts to all of your social media accounts at one time! This will save you a huge amount of time and make your business look professional while doing so.

STEP 6 – Create a Schedule for the First Half of the Year (and repeat for the second half)

Now that your social media scheduler is set up, you need to create some content to post. To create this content, start with another list.

Write down every question that you receive from your clients on a regular basis. Most companies can come up with at least 10 or 20. Make sure to include questions, even if you think that the answer is obvious because it may not be obvious to your client.

Aim for 24 questions, which allows you to address one question every week for 6 months.

Why questions, you may ask? As we mentioned before, Google wants to be as helpful as possible for their end users. They want to answer their questions, which is what your content will be doing.

Can’t think of 24 questions? Again, we will turn to SEMrush and your keyword list!

Let’s use the term “Personal Injury Attorneys” as an example. The results for the term are below:

Look at the section titled “Questions”. This gives you frequently searched phrases that pertain to your keyword phrase. So, one question that an attorney should put on their list is:

“Is it worth hiring a personal injury attorney?”

Once you have your list of 24 questions, put them in an order that makes sense. Typically, I suggest putting them into main categories if possible and addressing one main category per month.

As an example, let’s say that the personal injury firm mainly handles cases that revolve around auto accidents, medical device defects, trucking accidents and workplace injuries. These would be great main categories and each one could have 6 questions associated with it.

Assign a week to each question in your list.

There are 2 ways to create the actual content itself. The one that you pick depends on your personality.

Option 1 – Write down the answer to the question. Then, once you have your answer written, record yourself reading the answer as a video.

Option 2 – Record yourself answering the question in video format. Try to keep your answers within 60 seconds. Then, use a free transcription service like otter.ai to create the text.

Once you have the text, post it to your blog and schedule it to release the Monday of the week that it is assigned. Make sure that the page title contains the main keyword in the question. Be sure that your <h1> is the question itself.

Next, edit the video if you want. There are multiple video editing software apps out there that make editing a breeze.

Upload the finished product to YouTube and schedule it to release the Tuesday of the week that it is assigned. Again, be sure to make the title of the video the question itself. The description should have the question repeated in it plus a small summary of the answer. Bonus points if you have incorporated keywords into your answer!

Now, here is a posting schedule to get a week’s worth of content from one question:

Monday: Post the link to your blog

Tuesday: Post the link to the YouTube video

Wednesday: Pull out one helpful sentence from the text and create a quick “quote” post. This can be done using the free version of Canva in less than 2 minutes.

Thursday: Post an additional fact that goes along with the question. You can do this with plain text or you can create another “quote” post.

Friday: Post a link to the video from the week before with the label “In case you missed it” (Obviously, this cannot be done the first week, but it works for every other week)

You get bonus points for using hashtags!

Once you know what you want to post, sign into OneUpApp and schedule the posts. To learn how to schedule posts, check out their video here: https://www.oneupapp.io

I’d recommend scheduling at least one month at a time. This way, you can take a small amount of time from your day and get all of your social media for the month done in less than 2 hours!

Once you get through the first 6 months, you can just repeat your content. The average life of an online post is less than one month, so don’t worry about people seeing repeats. I promise, they will not remember.

Week Four – Take Advantage of Offsite SEO Opportunities

STEP 7 – Optimize (and Create if Needed) Your YouTube Channel

If you don’t already have a YouTube channel, you are missing out on a traffic opportunity. YouTube is the second most popular search engine and it’s owned by Google!

Create your YouTube channel for your business if it doesn’t exist already. Need help with this task? Follow these instructions from YouTube: https://support.google.com/youtube/answer/1646861?hl=en

Once you have signed in, you can start optimizing your company’s channel! Try using the following tricks:

If you can, use a keyword in your channel’s name. This can help your channel show up for organic searches. For example, an easy way to do this for a law firm would be to name the channel “[COMPANY NAME] – Your Personal Injury Law Firm in Greensburg, PA”.
Make sure to completely fill out the “About Us” section. Be sure to include relevant keywords.
Include a link back to your website. If people want to learn more about your company, make it easy for them to do so. It also helps with your SEO rankings.
Fill out your channel keyword tags. This tells the search engines what your channel is about and who you are.
Create a “trailer” video for your channel, if one does not already exist. Typically, this should be a 30-60 video that introduces you, your business and lets people know what they should expect to learn about in your videos.
People typically decide whether to watch a video within the first 15 seconds, so make that time count! Try to grab your audience’s attention with a big motion, a relevant prop or a question that makes them say “I want to learn more about that!” Bonus points if you can include a major keyword phrase in this time as well.
Do you have videos that would group well together? Create a playlist with them and send your viewers on a journey through your material. Try to create at least 2 playlists.

STEP 8 – Check Out Your Current Backlinks (and Create a Plan to Get More)

A backlink is a link from another website to your own site. Most businesses will have backlinks from a multitude of places, such as:

Local chamber of commerce
BBB
Social Media Profiles
Local News Story
Company that you collaborated with
etc

One major factor that Google looks at when it comes to deciding who shows up first in search results is the number of backlinks that a page has. Now, when the Google algorithm was first invented, it would only look at the volume of links. This paved the way for link farms and other dishonest means of creating backlinks. However, this is no longer the case.

Google now looks at the number of links that you have along with the authority score of those sites. Authority score is basically a measure of trustworthiness. So, more links is not necessarily a good thing. They have to be links from a reputable source.

To see the backlinks that you currently have, go back to SEMrush. Enter your domain name into the search.

The results will show you the number of backlinks that you have as well as the number of referring domains. The referring domains are the websites that contain links to your website.

In the example below, you can see that there are 498 backlinks from 35 domains.

If you click on the backlink number, it will show you some of the links and referring domains. With a paid plan, you can actually see all of the links and the referring domains.

Now that you have your baseline, you are ready to start building links.

One way to build links is to make sure that you are in all of the top local business directories. IFTS offers a list of the top 25 places to get a free business citation here: https://blog.iftsdesign.com/local-citation-pdf/

Another way to build links is to look at your competitors. Make a list of your top ten competitors and enter their domains into SEMrush. How many backlinks do they have? You should have a goal to have more backlinks than them.

You can also look to see who is linking to them by clicking on their backlink number. Check out the referring domains. Go down the list and look at each backlink. Is it a niche directory that you hadn’t heard of? Submit your listing there. Is it a local business group? Enter your name as well. Is it an organization that accepts articles from people in your area? Send them a link to yours!

Backlink building is tough and requires you to stay on top of the task. Choose a ten minute time period each week and start working on this. Aim to gain 1-3 new backlinks per month.

Congratulations! You Made It Through All 8 Tasks!

This is just the beginning, but by jumpstarting January 2021, you’ll be setting yourself and your business up for success in the new year.

Have any questions or need help with any of the tasks listed above? Send me (Stacey Ivol) an email at si@iftsdesign.com or give IFTS, Inc. a call 412.715.6266 for a FREE consultation.