Content Creation – Page 7 – IFTS, Inc. Blog

An Unexpected Twist – Using Pinterest to Market Your Local Business

Have you thought about using Pinterest to market your local business?

Or, have you tried using Pinterest to no avail?

Local companies need to start using Pinterest to their advantage! It’s not just for DIY projects or party ideas anymore.

This social media powerhouse has the ability to make a marketing campaign a success because of its 440+ million active members. Targeting moms? 80% of US moms are on Pinterest!

Find out how you can utilize Pinterest to boost your company’s bottom line and reach more clients by reading on…

First, Create A Profile In Pinterest That POPS!

Creating and optimizing a corporate Pinterest account is possible despite the fact that personal accounts on Pinterest are minimal.

Be sure to register your account on Pinterest as a business.

Fill in your data and personalize your account to make your business stand out. Before continuing, be sure to add and validate your website address. This way, you also get a backlink for SEO purposes.

Create Your Pinterest Boards & Start Pinning

When it comes to Pinterest success, establishing and personalizing your boards is the first step towards success. Brainstorm your clients’ interests and create boards that would attract their searches.

Sharing and organizing your material on Pinterest is all about managing your pins and boards. You want to curate content that you think your customers and prospects would love. The sooner you have your boards up and running, the sooner you can start pinning your material regularly.

Make The Most Of Pinterest’s Aesthetic Appeal By Focusing On High-Quality Images

Visually showcasing your products/services and your brand is an important part of Pinterest marketing success.

You can get the most out of your Pinterest account if you provide high-quality Pins and updates that your followers will like. Impressing your audience is the best way to transform this social media platform into a valuable friend.

Don’t Forget That Pinterest Is A SOCIAL Platform

Genuine human connections are the cornerstone of establishing trust with your customers. Engage with your followers if you want people to engage with your Pins.

On Pinterest, you can quickly “socialize” by following other companies in your niche (or complementary niches) and like/re-pin content that is relevant to your industry. Engage with your audience on a regular basis by posting to discussion boards and participating in polls whenever feasible.

Get Ahead Of Your Competition Using Pinterest Marketing

Make sure your Pinterest marketing approach has a solid foundation if you want to outshine the competition.

What sort of content performs best on the platform may be learned via Pinterest Analytics. Look at the most popular Pins and make adjustments to them to see if you can get better results. Try using jargon that your clients would expect of someone “in the know” about your niche.

Increase The Number Of People Who See Your Best Pins On Pinterest By Promoting Them

Joining Pinterest and using it to promote your company is a smart move! However, if you’re serious about increasing your company’s visibility, you should think about running a Pinterest marketing campaign.

It’s possible that Pinterest is a great fit for your business if you’re wanting to expand your reach and connect with new clients.

Want To Get Started Using Pinterest To Market Your Business?

Contact IFTS now at 412-715-6266 to learn how to use Pinterest to build up your local company right away!

Use Facebook Marketing to Promote Your Local Business Today: 4 Reasons Why

Have you ever considered promoting your local business on Facebook using ads or organic posts?

Being active on Facebook may help your business grow by establishing a strong brand and attracting new clients. To be successful in today’s business world, you must have an online presence. If you aren’t making use of Facebook to its full potential, you may be losing out on the advantages that come with social media marketing.

You should be on Facebook if your target market is (and your target market is on it).

Here’s why every small business in your area needs a Facebook marketing plan right now!

1. Facebook is where millions of individuals throughout the world “hang out” every day

Considering that so many people use Facebook on a daily basis, you never know who your next client may be!

Facebook is the best place to be if you want to raise awareness about your brand. People are more inclined to buy from you if they know you have a good reputation. You may quickly and easily create a profile for your company and begin advertising your goods and services immediately.

You can advertise your company for free on the platform if you engage with your followers and establish a community around your brand, or you can do it for a cost by purchasing Facebook ads.

2. Facebook advertising is a simple and effective way to market your business

Investing in ads that may or may not be viewed by your intended audience is a time-honored method of marketing.

Facebook has never been like this.

Due to Facebook’s extremely honed-in targeting capabilities, company owners may pinpoint their ideal customer down to the last last detail. As a result, you may target a certain audience with your adverts.

Facebook Ads are an effective marketing strategy that you should use if you want your business to expand. They are also a low-cost option. For as little as $5 a day, your ad may reach 1,000 people or even more. Your website traffic and revenues may increase as well.

Here are 9 reasons to start investing in Facebook ads for your business today!

3. Your ideal consumers are on Facebook

Use Facebook’s built-in statistics to see how well your page is performing for free.

Maintaining a Facebook page for your local business has yet another significant advantage. Businesses can now identify exactly who their prospective customers are thanks to the social media platform.

How?

Facebook “serves” you user information every time they connect with your brand. With the aid of the platform, you can track the effectiveness of your social media marketing initiatives and make adjustments for the future.

4. Facebook is already being used by your rivals to advertise their business

If you’re still unsure about joining Facebook immediately, realize that your competition is probably already there.

Take action now and don’t allow your competitors steal your thunder. You should join Facebook!

Do you need help setting up your Facebook business page or creating Facebook Ads? Let IFTS help you! Call 412.715.6266 or email si@iftsdesign.com to get started.

Your Small Business Should Use Social Media To Market Your Services: 11 Reasons Why

Have you ever heard that your business doesn’t exist if it isn’t on Facebook?

This is because your clients may already be “friends” with your rivals if they utilize social media to follow other companies.

When it comes to reaching new clients and prospects, social media marketing is an extremely effective method! If you aren’t on social media, no one will know about your company. How could they?

In another post, we share 5 social media marketing secrets that nobody has told you about…

With sites like Facebook, Twitter, Instagram, and Pinterest, companies can communicate directly with their customers. If you aren’t doing this, you’re losing out on key opportunities.

Local companies should always have social media campaigns as part of their marketing plans. Making and distributing content on social media sites will assist you in achieving your marketing and branding objectives quickly.

Using paid social media advertising in conjunction with regularly posting updates, videos, and other material to engage your audience will help you reach more prospective customers, build loyal brand supporters, and increase sales.

To connect, engage, and develop your business, here are 11 reasons why you should work on your social media presence:

1. Speed

Using social media to market your business is a quick and easy way to get your message out there. You can start promoting your business in minutes after creating your profile.

2. Price

Because of the low cost of social media campaigns, you have more control over your advertising budget and may expand your social media presence at a rate that is right for you.

3. Effectiveness

To contact your target customers and construct a successful marketing campaign, you need to use multiple social media channels.

4. Brand Awareness

Social media is used by millions of individuals every day all over the world. Consider social media marketing as a surefire technique to raise exposure of your brand.

5. Relationship Development

General marketing methods do not “talk” to the client in any meaningful way. You can, however, develop genuine relationships with your potential clients by connecting with them on social media.

6. Trust Building

Customers are more likely to believe in your brand when you use social media to build trust with them. Successful social media campaigns should help you become a leader in your market.

7. Website Traffic

Making your social media updates engaging will raise your click through rate and drive more attention to your website, increasing sales.

8. More Leads

To produce more leads, you’ll need social media marketing. With social media marketing, it’s easy to run free social media campaigns or pay for advertising.

9. Content Promotion

You should make use of the social media channels to spread the word about your work. If you’re doing content marketing well, you should use social media to get the word out about your products and services.

10. Involved Followers

Increase the link you have with your fans by getting them engaged in your initiatives. Your followers will become more engaged if you just ask them what they want.

11. Spy on Your Competition

Spying on your competition is a cinch with social media. Don’t let your guard down whether it comes to your friends or foes. With social media, it’s simple to monitor your competition on multiple platforms.

Need help getting started with social media? Call IFTS today for a free strategy session at 412.715.6266 or send an email to si@iftsdesign.com