Content Creation – Page 7 – IFTS, Inc. Blog

Use Facebook Marketing to Promote Your Local Business Today: 4 Reasons Why

Have you ever considered promoting your local business on Facebook using ads or organic posts?

Being active on Facebook may help your business grow by establishing a strong brand and attracting new clients. To be successful in today’s business world, you must have an online presence. If you aren’t making use of Facebook to its full potential, you may be losing out on the advantages that come with social media marketing.

You should be on Facebook if your target market is (and your target market is on it).

Here’s why every small business in your area needs a Facebook marketing plan right now!

1. Facebook is where millions of individuals throughout the world “hang out” every day

Considering that so many people use Facebook on a daily basis, you never know who your next client may be!

Facebook is the best place to be if you want to raise awareness about your brand. People are more inclined to buy from you if they know you have a good reputation. You may quickly and easily create a profile for your company and begin advertising your goods and services immediately.

You can advertise your company for free on the platform if you engage with your followers and establish a community around your brand, or you can do it for a cost by purchasing Facebook ads.

2. Facebook advertising is a simple and effective way to market your business

Investing in ads that may or may not be viewed by your intended audience is a time-honored method of marketing.

Facebook has never been like this.

Due to Facebook’s extremely honed-in targeting capabilities, company owners may pinpoint their ideal customer down to the last last detail. As a result, you may target a certain audience with your adverts.

Facebook Ads are an effective marketing strategy that you should use if you want your business to expand. They are also a low-cost option. For as little as $5 a day, your ad may reach 1,000 people or even more. Your website traffic and revenues may increase as well.

Here are 9 reasons to start investing in Facebook ads for your business today!

3. Your ideal consumers are on Facebook

Use Facebook’s built-in statistics to see how well your page is performing for free.

Maintaining a Facebook page for your local business has yet another significant advantage. Businesses can now identify exactly who their prospective customers are thanks to the social media platform.

How?

Facebook “serves” you user information every time they connect with your brand. With the aid of the platform, you can track the effectiveness of your social media marketing initiatives and make adjustments for the future.

4. Facebook is already being used by your rivals to advertise their business

If you’re still unsure about joining Facebook immediately, realize that your competition is probably already there.

Take action now and don’t allow your competitors steal your thunder. You should join Facebook!

Do you need help setting up your Facebook business page or creating Facebook Ads? Let IFTS help you! Call 412.715.6266 or email si@iftsdesign.com to get started.

Your Small Business Should Use Social Media To Market Your Services: 11 Reasons Why

Have you ever heard that your business doesn’t exist if it isn’t on Facebook?

This is because your clients may already be “friends” with your rivals if they utilize social media to follow other companies.

When it comes to reaching new clients and prospects, social media marketing is an extremely effective method! If you aren’t on social media, no one will know about your company. How could they?

In another post, we share 5 social media marketing secrets that nobody has told you about…

With sites like Facebook, Twitter, Instagram, and Pinterest, companies can communicate directly with their customers. If you aren’t doing this, you’re losing out on key opportunities.

Local companies should always have social media campaigns as part of their marketing plans. Making and distributing content on social media sites will assist you in achieving your marketing and branding objectives quickly.

Using paid social media advertising in conjunction with regularly posting updates, videos, and other material to engage your audience will help you reach more prospective customers, build loyal brand supporters, and increase sales.

To connect, engage, and develop your business, here are 11 reasons why you should work on your social media presence:

1. Speed

Using social media to market your business is a quick and easy way to get your message out there. You can start promoting your business in minutes after creating your profile.

2. Price

Because of the low cost of social media campaigns, you have more control over your advertising budget and may expand your social media presence at a rate that is right for you.

3. Effectiveness

To contact your target customers and construct a successful marketing campaign, you need to use multiple social media channels.

4. Brand Awareness

Social media is used by millions of individuals every day all over the world. Consider social media marketing as a surefire technique to raise exposure of your brand.

5. Relationship Development

General marketing methods do not “talk” to the client in any meaningful way. You can, however, develop genuine relationships with your potential clients by connecting with them on social media.

6. Trust Building

Customers are more likely to believe in your brand when you use social media to build trust with them. Successful social media campaigns should help you become a leader in your market.

7. Website Traffic

Making your social media updates engaging will raise your click through rate and drive more attention to your website, increasing sales.

8. More Leads

To produce more leads, you’ll need social media marketing. With social media marketing, it’s easy to run free social media campaigns or pay for advertising.

9. Content Promotion

You should make use of the social media channels to spread the word about your work. If you’re doing content marketing well, you should use social media to get the word out about your products and services.

10. Involved Followers

Increase the link you have with your fans by getting them engaged in your initiatives. Your followers will become more engaged if you just ask them what they want.

11. Spy on Your Competition

Spying on your competition is a cinch with social media. Don’t let your guard down whether it comes to your friends or foes. With social media, it’s simple to monitor your competition on multiple platforms.

Need help getting started with social media? Call IFTS today for a free strategy session at 412.715.6266 or send an email to si@iftsdesign.com

Create Content For Your Painting Company That Your Clients Care About

Do you find it challenging to come up with new content to post online for your painting business? You may even think that it’s not worth it, because who would see it? In a survey conducted by Facebook, 81% of people said that they use Instagram to learn about products and business services. We’re here to tell you that your content definitely won’t go unnoticed.

Today, you would be surprised at how many people seeking painting services turn to social media to check out different painting companies. 58% of consumers visit a brand’s social media pages before visiting their website. Sure, people can take others’ recommendations on a painting company. But if you can show these potential clients your work first hand, you’ll be able to win them over without hesitation!

Your target audience wants to see original content that is valuable and actionable. Whether the content that you are putting out is in the form of a blog, video, or infographic, it has to be digestible for your audience.

In this article, we are going to cover the top 3 types of content that your clients REALLY care about. We also suggest some content ideas that will grab your audience’s attention!

Video Content

Video content allows you to capture the attention of your viewers within seconds. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Post your video to YouTube, then break it up into shorter video clips to be used on your social channels. This way, you can get many pieces of content from one single video!

Here are a few video content ideas for your painting business:

“Oddly satisfying” videos

Oddly enough, people love to watch other people paint! This content can be seen as “oddly satisfying” to users. If your audience is like most of us, it’s very easy to fall down a rabbit hole watching these satisfying videos!

Testimonials

People that are looking to hire you love to hear directly from others that have had work done by your business. What better way to showcase your work and a five-star testimonial all in one?

Day In The Life Video

Everyone loves to see a little behind the scenes, am I right? This is a great way to show customers what they can expect when they hire you for a project!

Blog Content

Blog articles are a fantastic way to provide long-form content to those searching for information.

FUN FACT: Any blog topic can be turned into a video! These videos can then be turned into informational social media posts. NOW we’re talking about getting the most out of your content!

Here are a few ideas for blogging that your audience will definitely want to read:

Paint recommendations

As we all know, there are many different kinds of paint out there. For some people, choosing the correct paint for their project can be a daunting decision to make. Between chelpbrand, finish AND color, a little assistance and good word from a pro can go a long way!

Frequently asked questions

Everyone is going to have questions. There are tools available such as SEMrush that can provide you with FAQ’s surrounding any given topic. This tool will also tell you how many times those questions are searched per month. Use this information to your advantage and write about the topics that you know people are searching for.

Why you should hire a professional

Many people don’t realize what they are getting themselves into when it comes to tackling projects around the house. How many times have you had to complete a project that has already been started? Give your reasoning as to why it is more time and cost effective to hire a professional from the start!

Social Content

Social content can be displayed many ways, especially depending upon the platform you are using. Whether you are posting to your Facebook feed or Instagram stories, keeping your audience engaged and interested is your number one goal.

Here are a few ideas that you can use to create content for your social channels:

Before and after

These photos are always a hit! Who doesn’t love to see a great transformation? You have the opportunity to lay out the quality of your work right in front of a potential client’s eyes.

Helpful information + tips and tricks

Providing helpful tips and tricks shows that you aren’t just about making a sale. You can provide information about handyman services done by painters and tips on how to know when your home needs a fresh coat of paint. You can also give tips on different painting techniques. Who knows, you just may end up with a sale after all!

Images of your team

A great way to humanize your business is by showing pictures of your crew hard at work. People love to have an idea of who will be working on their project and this way, they are able to put a name to a face. Plus, if they see quality work before their eyes, they’ll be sold!

If you aren’t sure where to begin with posting content on social media, don’t panic! Give IFTS a call at 412-715-6266 and we can discuss a social strategy that will work for you.