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Social Media Marketing for Law Firms | Top 18 Social Post Ideas (Part 2)

As we delve into Part 2 of our exploration of the top social media posts for law firms, we continue to uncover engaging content strategies that can elevate your online presence. In today’s competitive legal landscape, effective social media use is essential for connecting with potential clients, showcasing your expertise, and fostering community engagement.

The first part of this series covered nine essential post types that help build trust and authority.

Now, let’s explore the remaining nine post types that can further enrich your content strategy. These posts will not only enhance your visibility but also encourage interaction and engagement with your audience, ultimately guiding them to consider your firm when they need legal assistance.

Part 2: Posts 10-18

10. Quick Legal Definitions

Why It Works: Educating your audience through bite-sized, digestible explanations positions your firm as a trusted resource, helping potential clients feel more comfortable and informed when navigating legal matters. This not only showcases your expertise but also helps demystify the legal process, making your services feel more accessible. Clients are more likely to reach out when they feel they understand the basics of their legal situation.

Example Post: “What is a Deposition? 🤔 In simple terms, a deposition is a formal interview where lawyers ask questions to gather evidence before a trial. It’s your chance to share your side of the story, under oath, before stepping into the courtroom. Understanding this process can help ease nerves and prepare you for what’s next! 

11. Legal Myths Debunked

Why it works:
There’s a lot of misinformation about the law. By debunking common myths, you educate your audience and show that you’re a reliable source for accurate legal advice.

Example post:
“Myth: You don’t need a lawyer for small claims court. Fact: While it’s not required, a lawyer can still help strengthen your case.”

12. Video Explainers

Why it works:
Video content is one of the most engaging formats on social media. Short explainer videos covering common legal processes or frequently asked questions can capture attention and build rapport with potential clients.

Example post:
“Watch this short video where we explain the process of filing a personal injury claim.”

13. Success Metrics

Why it works:
Sharing your firm’s success in terms of case outcomes, settlements, or accolades can position you as a top performer in your field. Numbers and metrics are impressive and serve as social proof.

Example post:
“Over 1,000 successful cases closed and $10 million in settlements for our clients last year!”

14. Client Resources

Why it works:
Providing free resources such as guides, checklists, or templates related to your practice areas offers value to your followers. It shows that you care about helping people, even if they aren’t clients yet.

Example post:
“Download our free checklist on how to prepare for a custody hearing.”

15. Practice Area Information

Why it works:
Providing detailed information about your law firm’s practice areas helps potential clients understand the specific legal services you offer. This type of post clarifies what your firm specializes in and educates your audience on complex legal topics, showing that you’re equipped to handle their case.

Example post:
“Did you know we specialize in both commercial and residential real estate law? Whether you’re buying a home or dealing with a business lease dispute, our team is here to help you navigate the legal process.”

16. Polls and Surveys

Why it works:
Polls and surveys encourage interaction and are a quick way to get people talking. They help you gauge what’s on your audience’s mind and can provide valuable insights.

Example post:
“What’s the legal issue you worry about the most? A) Divorce B) Personal Injury C) Estate Planning D) Business Law”

17. Law Firm Announcements

Why it works:
Whether you’re announcing a new attorney joining the team, a new office location, or a new service, these posts keep your audience informed and excited about what’s happening at your firm.

Example post:
“We’re excited to welcome [Attorney Name] to our family law team. With 20 years of experience, she’s a fantastic addition to our firm.”

18. Quotes and Motivational Posts

Why it works:
Inspiring quotes, especially those related to justice or perseverance, can resonate with your followers and encourage sharing. They’re a simple way to build positive connections with your audience.

Example post:
“Injustice anywhere is a threat to justice everywhere.” – Martin Luther King Jr.

Incorporating these additional post types into your law firm’s social media strategy can greatly enhance your online presence, engage your audience, and establish your firm as a credible source of legal information. From sharing practice area information to using engaging formats like polls and video explainers, these strategies help humanize your brand and foster a sense of community.

By diversifying your content, you not only provide value to your audience but also create opportunities for engagement that can lead to client inquiries and relationships. Embrace these social media post ideas, and watch your law firm thrive in the digital space!

Social Media Marketing for Law Firms | Top 18 Social Post Ideas (Part 1)

In today’s digital age, a strong online presence is essential for law firms. Social media platforms offer an excellent opportunity to build relationships with potential clients, demonstrate expertise, and humanize your practice. Gone are the days when law firms could rely solely on word of mouth or traditional advertising to bring in new clients. Now, social media serves as a powerful tool to increase visibility, engage with the community, and provide valuable legal information.

Why Social Media Matters for Law Firms

A strong presence on social media isn’t just for restaurants or retail businesses—law firms stand to benefit greatly from being active on these platforms. Social media offers a unique opportunity for law firms to:

  • Build Brand Awareness: Regular posting increases visibility and keeps your firm top-of-mind for potential clients.
  • Showcase Expertise: Sharing legal tips, case studies, and news updates demonstrates your firm’s knowledge and experience in a particular area of law.
  • Humanize Your Brand: Behind-the-scenes content, attorney profiles, and community involvement posts help potential clients feel more connected to your firm on a personal level.
  • Boost Engagement: Posts like polls, live Q&A sessions, and infographics create opportunities for followers to engage with your content, which can lead to more inquiries.
  • Drive Traffic: Sharing blog posts and practice area information can direct followers to your website, where they can learn more about your services or even contact you for help.

So, what kind of content should law firms be posting? Below are 1-9 of the top 18 types of social media posts that will help provide useful information to your audience and boost engagement.

Part 1: Posts 1-9

1. Legal Tips

Why it works:
Sharing legal tips provides your followers with valuable and practical information they can use in their everyday lives. It positions your firm as a helpful resource and can address common legal questions that potential clients may have. These bite-sized insights help build trust and keep your audience engaged.

Example post:
“Did you know? In many states, personal injury claims must be filed within two years of the incident. Contact us today to learn more!”

2. Client Testimonials

Why it works:
Testimonials are social proof. Positive feedback from satisfied clients builds credibility and trust, especially in the legal industry where reputation matters. Testimonials can reassure potential clients that they are in good hands.

Example post:
“’The attorneys at [Firm Name] helped me navigate my complicated divorce case with confidence and compassion.’ – Satisfied Client”

3. Attorney Profiles

Why it works:
Your attorneys are the heart of your firm. By showcasing individual profiles, you humanize your team and help potential clients get to know the people who may be handling their case. Include their credentials, experience, and even a few fun personal facts.

Example post:
“Meet Jane Doe, our lead family law attorney with over 15 years of experience. Fun fact: When she’s not in the courtroom, you can find her hiking in the Rockies!”

4. Case Studies

Why it works:
Case studies highlight real-world success stories and allow potential clients to see how you’ve handled situations similar to theirs. These posts build trust by showing tangible outcomes.

Example post:
“We helped a client recover $500,000 in damages after a workplace injury. Here’s how we did it…”

5. Legal News and Updates

Why it works:
Posting legal news and updates positions your firm as a thought leader who stays on top of the latest developments. This keeps your audience informed on important changes that may affect them directly.

Example post:
“Breaking: New legislation has passed that changes how personal injury cases are handled in our state. Here’s what you need to know…”

6. Office Behind-the-Scenes

Why it works:
Behind-the-scenes posts show your firm’s culture and human side. These posts help build a connection with your audience by giving them a glimpse into the daily life of your practice.

Example post:
“Here’s a snapshot of our team celebrating [Team Member’s] birthday at the office!”

7. Community Involvement

Why it works:
Your involvement in local causes and charitable events shows your firm’s commitment to giving back. Community engagement helps to build a positive image for your firm and fosters goodwill.

Example post:
“We’re proud to support [Local Charity] at this year’s fundraiser. Join us in making a difference!”

8. Blog Post Highlights

Why it works:
If your firm is already creating blog content, sharing these posts on social media helps drive traffic to your website and keeps your followers informed on relevant legal topics.

Example post:
“Check out our latest blog on estate planning basics and learn how to protect your assets for future generations.”

9. FAQs

Why it works:
Addressing frequently asked questions helps clarify common legal issues and processes for your audience. It’s a great way to educate potential clients while addressing concerns that many people might have before contacting an attorney. This can also reduce the number of basic inquiries your firm receives, freeing up time for more complex consultations.

Example post:
“FAQ: How long does the divorce process take? The timeline can vary, but in most cases, it takes about 6-12 months, depending on the complexity of the case and whether it’s contested or uncontested.”

Incorporating these nine types of social media posts into your strategy will help your law firm stay connected to your audience, establish trust, and ultimately, grow your client base. By diversifying your content with these post types, you’ll foster deeper connections with your audience, showcase your legal expertise, and encourage potential clients to engage with your law firm.

Check out part 2 where we review posts 10-18!

How to Set Up a Review System like Birdeye or ReviewLead using GoHighLevel Automation: Step-by-Step Guide

Collecting customer feedback is essential for any business that wants to grow and build credibility. Reviews not only help potential customers make informed decisions but also improve your business’s reputation. But manually managing reviews can be time-consuming. That’s where automating the review process comes in. In this blog, we’ll walk you through setting up an automated review system in GoHighLevel to streamline feedback collection, manage negative experiences, and boost your positive reviews.

Let’s dive into the step-by-step process of setting up this system to automatically gather and manage reviews for your business.

Creating a Custom Review Link

The first step to automating your review process is creating a custom review link that you can share with your customers. This link will direct them to your review page.

  1. Log into your GoHighLevel account.
  2. Navigate to Settings and click on Domains.
  3. Add a subdomain specifically for reviews. We recommend using something like reviews.yourdomain.com.
  4. Verify the DNS settings with your provider (e.g., GoDaddy, Namecheap) by adding the required CNAME record. Once verified, your domain is ready for use.

Designing a Thumbs-Up/Thumbs-Down Review Page

Next, you’ll need to create a simple review page where users can indicate if they had a good or bad experience. This will allow you to filter feedback based on customer satisfaction.

  1. Go to Sites > Websites and create a new page.
  2. Design the page with two simple buttons: Thumbs-Up for positive feedback and Thumbs-Down for negative feedback.
  3. Add a thank-you message above the buttons, expressing appreciation for their time.

Example text: “Thank you for choosing us! Your feedback helps others find trusted businesses like ours.”

Redirecting Positive Reviews to Google

If a customer clicks on the thumbs-up button, you’ll want to direct them to leave a review on your Google Business profile.

  1. Go to your Google Business Profile and copy the direct link for leaving a review.
  2. In GoHighLevel, select the thumbs-up button, set the action to open a URL, and paste the Google review link.
  3. Save your changes.

Now, anytime a customer has a positive experience, they’ll be directed to leave a review on Google!

Creating a Bad Experience Feedback Page and Staying Google Compliant

One of the most important steps in building an automated review system is handling negative feedback effectively. For this, GoHighLevel allows you to create a separate page for customers to share their bad experiences, ensuring you receive private feedback and maintain Google compliance.

Step 1: Create a "Tell Us About Your Bad Experience" Page

After setting up your main review request page, it’s time to add a dedicated page for customers who didn’t have a positive experience. Here’s how to do it:

  1. Navigate back to Websites in GoHighLevel, and select the Request Review site.
  2. Create a new page named “Tell Us About Your Bad Experience.” You can create the URL path as something like /sorry/tell-us-more to keep it simple.
  3. For the design, start with a blank, full-width layout. Add a single-column section where you’ll include your logo and a headline, such as:
    • “Please tell us about your experience with our company.”

Step 2: Add a Feedback Form

ext, you’ll need to collect detailed feedback about their bad experience. Here’s how to add a form:

  1. Add a form element to the page that asks for basic information, such as First Name, Last Name, Phone, Email, and a multiline text box for them to describe their experience.
  2. Customize the form’s submit action by selecting Form Builder, then under Options, set up a message that thanks the customer for completing the form. Example message:
    • “Thank you for taking the time to share your feedback. A member of our team will be in touch shortly.”

This ensures the customer feels heard and reassures them that their concerns are being addressed.

Step 3: Linking the Bad Experience Option

After creating the feedback page, link it to the “I had a bad experience” button on your main review page. Follow these steps:

  1. Copy the URL of your bad experience page.
  2. Edit your main review request page, go to the “I had a bad experience” image, and set the action to go to website URL.
  3. Paste the URL of the bad experience page and save your changes. Now, when a customer clicks on “I had a bad experience,” they’ll be directed to your feedback form.

Step 4: Staying Google Compliant

Google requires that all customers, including those with bad experiences, be given the option to leave a public review. To comply with this:

  1. On the bad experience page, add a text link at the bottom that says:
    • “No, thank you. I would like to leave a review.”
  2. Link this text to your Google review page. Be sure to open the link in a new window, so customers don’t lose their place on your feedback form.

Step 5: Publish and Test

Once you’ve set up everything, preview your pages to ensure they function correctly. Customers should be able to navigate smoothly between the review request page and the bad experience page. For the final step, publish your changes and test the system.

With this setup, you’ve created an effective way to privately manage negative feedback while still complying with Google’s requirements for review collection.

By ensuring that negative feedback is handled internally while still allowing customers to publicly review your business, you can address concerns privately and maintain your reputation. This is a critical component of building trust with your customers and ensuring you’re continuously improving.

Creating Review Request Automations

Now that your review pages and forms are set up, it’s time to implement automations that will simplify the process of collecting reviews. Automations help you send reminders and requests without manual effort, ensuring that you stay engaged with your customers and gather more reviews.

1. Creating the Review Request Emails and SMS

To keep your review requests polite but effective, we recommend sending three emails and one SMS over the course of a few days. Here’s a breakdown of what each email and text message should include:

  • Email 1 (Day 1):
    Subject: Thank you for placing your trust in us
    Body:
    • Thank the customer for their business and offer to answer any questions they may have.
    • Ask them to take a moment to leave a review and provide a direct link to the review page.
    • Example: “Would you take a moment to review us at the link below? Your review will help others find the best service for their needs.”
  • Email 2 (Day 3):
    Subject: Just a reminder and a thank you
    Body:
    • Remind the customer about your review request and thank them again for their trust.
    • Reiterate how their review will help others in the market find your services.
    • Include the review link again.
  • Email 3 (Day 6):
    Subject: One last reminder
    Body:
    • Let the customer know that this is the final reminder and that you won’t send any more review requests.
    • Provide the review link and mention how their feedback helps others.
  • SMS (Day 1):
    Message:
    • Keep it short and simple: “Hi, [Company Name] here. Just wondering if you could take a moment to leave us a review. [Insert Link]”

Each email and SMS should include a review link to make it easy for customers to click through and leave their feedback.

2. Automating Review Requests

Now that your messaging is ready, it’s time to build the automations in GoHighLevel:

  • Step 1: Create a Workflow
    Go to Automation > Create Workflow, and start from scratch. Name this workflow something like “Review Request Automation.”
  • Step 2: Trigger the Workflow
    You can trigger the workflow by adding a tag to the customer’s profile after they’ve completed a service with you. For example, you can create a tag called “Request Review.” When the tag is added, the workflow starts.
  • Step 3: Send the SMS
    Once the workflow starts, send the first SMS message, asking the customer to leave a review.
  • Step 4: Wait for 15 Minutes
    Add a 15-minute wait to see if the customer responds by clicking the review link. If they do, the automation ends. If not, proceed to the next step.
  • Step 5: Send Email 1
    If the customer hasn’t clicked the link in the SMS, send the first email request with the review link.
  • Step 6: Wait for 3 Days
    Wait for three days to see if the customer clicks the review link in the email.
  • Step 7: Send Email 2
    If they haven’t left a review yet, send the second email reminding them to review your business.
  • Step 8: Wait for 3 More Days
    Wait another three days to give the customer time to click the review link.
  • Step 9: Send Email 3
    Send the final reminder, letting the customer know it’s their last chance to leave a review.

3. Creating Trigger Links

To stop sending review requests once a customer has completed a review, you need to create trigger links:

  • Step 1: Go to Marketing > Trigger Links, and add a link to your review page.
  • Step 2: Name the link something like “Request Reviews” and save it.
  • Step 3: Use this trigger link in your emails and SMS messages. When the customer clicks on it, the automation will stop sending further review requests.

4. Internal Notifications for Bad Experiences

Finally, set up a separate workflow for handling bad experiences:

  • Step 1: Create a new workflow called “Bad Experience Submitted.”
  • Step 2: Set the trigger as the submission of the bad experience form.
  • Step 3: Assign an internal notification to alert your team when someone submits the form. The notification can include the customer’s name, email, phone number, and their feedback so your team can follow up quickly.

Launch Your Review Request System

Once you have your workflows, trigger links, and messaging set up, your automated review request system is ready to go. Now, you can start tagging customers and collecting reviews effortlessly, all while handling negative feedback with care.

With everything in place, your business will enjoy more customer reviews and valuable feedback, which can help boost your online presence and improve customer satisfaction!