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Facebook Page Scheduled For Permanent Deletion Scam: DO NOT CLICK…

In the digital age, where social media platforms have become an integral part of our lives, it’s not uncommon to receive notifications about our accounts. However, there’s a recent wave of spam notifications circulating on Facebook, causing panic and confusion among users.

These notifications claim that your account has been flagged and prompt you to click a link, often leading to malicious websites or phishing scams.

What’s more concerning is the tactic scammers are now employing: leaving fake reviews on Facebook pages with alarming text to further bait unsuspecting users into their trap.

Looking out for the latest Facebook scam tactic

One of the latest tactics used by scammers is to leave fake reviews on Facebook pages, further adding to the illusion of legitimacy.

These reviews often mimic the language used in the spam notifications, urging users to click on suspicious links or provide personal information under the guise of resolving an account issue.

Here are some examples of fake reviews that are being left with spammy messaging.

So, why should you not fall for these scams?

First and foremost, Facebook does not communicate issues with your account through unsolicited notifications or reviews left on pages. Legitimate communications from Facebook regarding your account will typically be sent through official channels within the platform or via email. Therefore, any unexpected messages or reviews should be treated with skepticism.

Another key giveaway that these reviews are coming from spam accounts is the name of the account that posts the review.

Clicking on links provided in these spam notifications or reviews can lead to a variety of malicious outcomes, including phishing attempts to steal your personal information, installation of malware on your device, or even hijacking your account altogether.

By clicking on these links, you’re essentially handing over control to the scammers, putting your privacy and security at risk.

What should you do if you encounter these spam notifications or fake reviews?

Do not click on any suspicious links: Exercise caution and refrain from clicking on any links provided in unsolicited notifications or reviews.
Report and remove fake reviews: If you come across fake reviews on your Facebook page or any other page, report them to Facebook immediately. You can do this by clicking on the three dots next to the review and selecting the appropriate option to report it.
Monitor your account for suspicious activity: Regularly check your account for any unauthorized changes or activity. This includes monitoring your login history, reviewing recent posts or messages made on your behalf, and keeping an eye out for any unfamiliar friend requests or messages.
Stay informed: Keep yourself updated on the latest scams and phishing tactics circulating on social media platforms. Awareness is key to protecting yourself and your information online.

While receiving notifications about your Facebook account might cause concern, it’s essential to remain vigilant and skeptical of unsolicited messages or reviews.

By staying informed and taking proactive measures to protect your account, you can safeguard yourself against falling victim to scams and phishing attempts. Remember, when in doubt, always err on the side of caution and verify the legitimacy of any communication before taking action.

Boosting Your House Painting Business Revenue: Four Proven Ways to Improve Google Ads Results

Are you a house painting business owner who wants to save money on Google Ads and get more customers?

We’ve got four simple tips to help you do just that.

In this blog post, we’ll show you how to make Google Ads work better for your painting business, and it’s not as hard as you might think.

Tip 1 - Make a Special Page For Your Google Ads (Your Landing Page)

To get better results with Google Ads, you need a special page on your website, called a landing page, just for the people who click on your ads. This page should make it easy for them to contact you.

Be sure that you include your phone number in the upper-right hand side and have a form that they can fill out. You may also want to consider having a way to directly schedule the appointment, like a calendar or a chat function for the people that cannot wait to get started.

Don’t worry about making it show up on Google. It doesn’t have to be optimized for SEO (search engine optimization) because you are sending paid traffic to it.

Instead, make it all about getting people to contact you or leave the page.

This simple change can make a big difference.

Tip 2 – Make Sure That Your Ads and Page Match (Ad Congruity)

If your ad talks about a specific service or benefit, make sure the page it leads to talks about the same thing. If your ad is about painting a room, the page should be too. If it’s about fixing a ceiling, the page should be all about that. This way, people won’t get confused, and more of them will contact you.

You will also want to use similar fonts, colors and images.

This technique is called “ad congruity” and it helps potential clients make the connection from your ad to your landing page in their mind. The more they can look alike, the better.

If your website hasn’t been updated in a while, this article will help!

Tip 3 - Focus on What People Want (Focus on the Client’s What’s In It For Me?)

Instead of talking about what you do, focus on what people want.

People who need painting services want their homes to look great. So, tell them how your painting services will make their homes look amazing. Talk about the results and benefits they’ll get. This will get more people interested in what you offer.

People always want to know, “What’s in it for me?”

So, answer them in a way that will elevate their status, but will highlight what you can do. It’s a win-win for everyone.

Tip 4 - Show You're Trustworthy

People like to see that others have been happy with your services. In fact, 46% of consumers feel that online business reviews are as trustworthy as personal recommendations from friends or family according to BrightLocal.

Add reviews from past customers to your landing page. These can be written reviews and even short videos where your happy customers talk about their experience. You can even use widgets to embed the latest reviews from Google into your Website if you are using WordPress.

By making it easy to see what people are saying, it helps people trust you and decide to contact you.

Sometimes, people don’t leave reviews because they don’t know what to write. To make it easy to leave a review, send your client some variation of the following email:

“Mrs. Smith –

We hope that you found our service to be extraordinary. If that is the case, we would love for you to leave us a review.

To help you get started (and avoid writer’s block), we have found that the most impactful reviews answer these questions:

What work did we do for you and where are you located?

Was it done well?

Why did you pick our company?

What was the best thing about working with our company?
Would you recommend us to family and friends?

Please click here and it will take you directly to our Google Review Page: [Link]

Thank you for choosing us and we really appreciate you taking the time to leave a review.”

We recommend asking for a review after your final walkthrough, which is when your client should be the happiest.

By asking these questions, you help guide them to use the words and phrases that will make your reviews relevant to most searchers looking for companies like yours. In addition, they will leave reviews that look non-spammy and well thought out.

Where To Go From Here

Improving your Google Ads results is doable, even if you’re running a house painting business by yourself.

By following these simple steps, you can save money on advertising and get more customers. Just make a special landing page, match your ads to it, focus on what people want, and show that you’re trustworthy. These changes can help your business grow.

If you need more help, feel free to reach out to IFTS. Good luck with your house painting business!

A Comprehensive Guide to Migrating Your Google Analytics Property by July 1, 2023

Did you know that Google Analytics is switching over to all GA-4 properties on July 1, 2023?

This means that if you do not have a GA-4 property set up by that date, you could possibly miss out on important data. Google will auto-create one for you, but it might not migrate over all the settings that you want.

In today’s digital landscape, data-driven decision making is beyond crucial for the success of any business. Google Analytics has been a go-to measurement platform for understanding user behavior on websites, ads and more.

In this blog post, we will explore the migration process, its significance, and the steps you need to take to ensure a seamless transition for your business.

Understanding Google Analytics and Properties

Google Analytics is a powerful tool that enables you to gain insights into user activity on your company’s website. Every Google Analytics account can have one or more properties. A property represents your website, and within each property, you can organize data and set up reports. In the past, there were two types of properties: the old version and the new version (GA4).

The Importance of Google Analytics Migration

Starting July 1, 2023, Google will stop processing information sent to the old type of property. This means that to continue measuring user activity on your website, it is very important to migrate to the new version of Google Analytics (GA4).

Although GA360 customers have an extra year to migrate, it is highly recommended to initiate the migration process as soon as possible to retain historical data.

Automatic vs. Manual Migration

If you don’t migrate your property manually, Google will automatically create a new GA4 property for you and migrate as many settings and configurations as they possibly can.

However, it’s important to note that not everything can be automatically migrated, resulting in a better experience if you take charge of the migration process yourself.

By migrating manually, you ensure that you have all of the data and settings that you want in your new property before the cutoff date in July.

The Migration Process

Step 1: Identify your Universal Analytics (UA) Property

Log into your Google Analytics account. Look for any property whose identifier begins with “UA.” This is an indicator that the property is a Universal Analytics property and will need to be converted to GA4 ASAP.

Step 2: Open the GA4 Setup Assistant[h4]

Depending on whether you see the migration banner at the top of your account, click on “Manage GA4 migration” or navigate to the Admin section and select “GA4 Setup Assistant.”

Step 3: Choose Migration Options

In the GA4 Setup Assistant, you’ll be presented with options based on your existing GA4 property association. If you already have a GA4 property associated with your Universal Analytics property, select it.

Alternatively, create a new GA4 property by clicking “Get started.” Confirm your selection.

Step 4: Install the Google Tag

The Google tag is a snippet of code that measures user activity and sends it to Google Analytics for processing. If you already have an existing tag, select the option to use it. Otherwise, you’ll need to install the new tag on your website. Consult your developer or utilize a content management system (CMS) plugin to accomplish this step.

Step 5: Completion and Verification

Once you’ve installed the tag, you’ll be brought back to the assistant. Clicking the button will take you to your brand new GA4 property. Both your Universal Analytics and GA4 properties will be open in separate tabs. The Setup Assistant acts as a checklist for migrating each item. Go through the list, marking items as complete and inching closer to a fully migrated property.

Now That You’re Done With The Migration…

Migrating your Google Analytics property from the old version to GA4 is essential for maintaining accurate website analytics and leveraging the power of data-driven decision making. By following the outlined steps, you can ensure a smooth transition and retain crucial historical data.

A Few More Tips For Google Analytics

Tip 1 – Make sure that you connect Google Analytics to Google Ads. Also, make sure that you connect Google Ads to Google Analytics. The connection goes 2 ways.

This way, you have access to conversion data and audiences from both platforms.

Tip 2 – The Google Analytics Setup Assistant shows you all of the steps that you need to have a useful profile

The setup assistant will walk you through all of the settings that you need to change in order to collect the best data in GA.

Tip 3 – Set up your audiences so you can retarget them.

Show your ads to people that have been on your website again and again by creating a retargeting campaign. The best way to do this is by creating an audience that has been on your website, but has not performed a conversion action.

Need help with the migration or anything in Google Analytics?

Contact IFTS today at 412-715-6266 or send an email to si@iftsdesign.com