Let’s talk about all of the ways house painting companies can benefit from social media marketing.
For house painting business owners who aren’t “tech-savvy,” social media may not be their choice way to advertise their firm. But you can’t ignore the reality that social media has become an integral part of almost everyone’s daily routine.
Marketing your firm and reaching your business objectives will be easier if you use social media. If you’re still skeptical about the benefits of social media marketing for your home painting business, here are some examples of the tangible results you may expect.
BENEFIT 1 - EXPANDING YOUR TARGET MARKET
Social media is a great way to reach more people and find new customers without putting in a lot of work or spending a fortune. Social media ads on Facebook and Instagram are two sure ways for your brand name to reach new people in your area. You can also make content that people can share.
BENEFIT 2 – INCREASING BRAND AWARENESS
Social media is a low-cost yet extremely successful method for increasing brand exposure and attracting new consumers. Most of them also allow you to sign up for a free account, so all you’re investing is your time and effort.
Your house painting firm will stand out if you show consistency in your brand voice, color scheme, and logo. A memorable and distinctive brand identity boosts your chances of landing a lead. The more traction you get for your brand name and voice, the more familiar your service area will become with your brand. Instead of looking you up on Google and going with a competitor, they will call you the next time they need painting to be done.
BENEFIT 3 - IMPROVING TRAFFIC TO YOUR WEBSITE AND YOUR SEO RANKING
According to most marketers, a strong social media presence leads to a rise in website traffic. Considering that 73% of individuals who use the Internet spend the most of their time on social networking sites like Facebook, YouTube, Twitter, LinkedIn, etc., this should come as no surprise.
The popularity of social networks like Instagram and Tik-Tok has increased, although Facebook remains the most popular social media platform. In addition, your search engine position is closely correlated with the amount of media shares you’ve got. As a result, a well-maintained social media account might help your website rank higher in the search engine results page (SERP).
BENEFIT 4 – BOOST YOUR CONTENT MARKETING
Place well-optimized high-quality content on your website, and you’ll be able to get some of that organic traffic without having to pay a penny. However, getting your content in front of as many people as possible in the quickest amount of time is still a digital marketing problem.
This is where social media platforms come into play, and they can help you! Content that is of value can be shared on your business profiles so that you can get in touch with potential customers quickly and for free.
BENEFIT 5 – AUDIENCE TARGETING MADE EASY
A nice advantage of social media is that it lets you better tailor your adverts and content to the specific demographics of the people using it. This way, home painting companies may identify and target their ideal clients, and finally convert them into paying customers.
These findings will be used as a guide for developing campaigns and presenting appropriate offers, which normally yields a higher return on investment.
Learn how to define your target audience here.
BENEFIT 6 - LOWER LEAD GENERATION COSTS
Many home service business owners still choose conventional marketing methods such as radio, ads, and newspapers, not realizing that lead generation from social media costs only a fraction of the expense of traditional marketing.
Using social media marketing may reduce lead generation expenses by as much as 80%, resulting in a higher return on investment (ROI) through reduced spending and improved sales volume.
As a result, social media platforms like Facebook Ads, Instagram Ads, and Twitter Ads offer cost-effective paid advertising options that allow painters to expand their audience and boost their reach.
BENEFIT 7 - LEGITIMIZING YOUR HOUSE PAINTING COMPANY BRAND
Before making a purchase, how frequently do you perform a search on Google for the product or service you’re considering?
Consumers frequently look up businesses and corporations online. People aren’t only using search engines to learn about a company. In today’s world, consumers also rely on social media to find out about brands, products, and other people’s experiences with them. Customers will recognize and trust your brand more if you make the same information available on social media as you do on your website.
BENEFIT 8 - IMPLEMENTING A LONG-LASTING CUSTOMER RELATIONSHIP
Customers are more likely to remain loyal to a company that has established credibility in the marketplace and provides exceptional service. Content and interaction are critical in the world of social media. If you provide your audience with valuable content and engage them in meaningful dialogue, they will develop a positive impression of your company.
A company’s online interactions have a significant impact on the likelihood that customers would return for additional service.
BENEFIT 9 - SEEKING OUT REVIEWS FROM CUSTOMERS
A review and comment area is available on nearly every social media platform where firms are permitted to sell their goods and services. It has two main purposes: it helps you identify areas for development in your painting business and it confirms your commitment to providing high-quality client experiences.
Every business has to deal with unhappy consumers at some point. When you get a bad review on social media, don’t get down on yourself. This is actually a great chance to think outside the box and discover a solution to the problem while also bringing optimism to the situation. These kinds of encounters are essential if you want to persuade potential clients that your company is trustworthy.
Want to know more about responding to reviews? Check out this video that helps you respond to both positive and negative reviews in a helpful and productive way.
HERE ARE SOME BONUS SOCIAL MEDIA TIPS FOR PAINTING BUSINESSES
Now that you know the many benefits of using social media, let’s discuss some specific marketing strategies to make it work for your painting company.
To help you get started, here are a few pointers:
TIP 1 - IDENTIFY THE PLATFORMS THAT YOUR AUDIENCE USES THE MOST
When it comes to social media marketing, there are a lot of alternatives to choose from. You should go to places where your clients and potential consumers meet. Begin with what social media networks your consumer base uses to hunt for services and follow other businesses.
Your major rivals’ social accounts are also a wonderful place for research when it comes to discovering which platform has been the most effective in terms of follower numbers and post interaction.
TIP 2 - LINK YOUR SOCIAL MEDIA ACCOUNTS AND MARKETING STRATEGIES
A new or different social media site doesn’t always make it easy to build a profile. However, you can and should encourage your existing customers and fans to follow, like and subscribe to other accounts in a few ways.
Adding social media connections to your home painting website is essential. You should also include your page URL and the location of your firm on all of your social media profiles.
TIP 3 - CONSISTENTLY POST UPDATES WITH A CONTENT CALENDAR
In order to maintain and grow your following, it’s critical to post online on a regular basis. The easiest way to do this is to construct a social media schedule.
A content calendar will keep you on track and allow you to avoid last-minute scrambling. It’s critical to maintain consistency, but don’t go overboard with it. There is no one-size-fits-all answer when it comes to how often you should post on social media.
To find out what works best for your home service business, you might experiment with different post frequencies and timings. You should also look to see what is working for your competitors.
TIP 4 - ENGAGE WITH YOUR FOLLOWERS
What better way to make use of social media than to interact with your followers?
There are a multitude of new methods to engage with your audience and clients in today’s social media landscape. Pose a question and respond as promptly as possible with relevant, helpful information to elicit more conversation. The first two hours following a post are critical to generating interest.
IS YOUR PAINTING COMPANY REAPING THE BENEFITS OF SOCIAL MEDIA MARKETING?
Social media gives your business the opportunity to connect with a global audience and keep clients who are already loyal. If you’re suffering with your company’s social media strategy and aren’t confident in your marketing abilities, then this video is for you.
A social media specialist with the skills and knowledge you need to achieve your company goals is the ideal choice in this instance. The idea here is to take advantage of the increased traffic that comes from social media and use it to grow your house painting business. Contact IFTS today at 412-715-6266!