Did you know that 93% of online experiences start with a search engine? Think about how often you use a search engine such as google, bing, Youtube, etc… There are search engines all around us and we are constantly using them. In today’s world, we all turn to Google for answers but.. this fact only touches the surface of the true importance of SEO and what it can do for your website.
First, let’s recap what SEO is. SEO is the process of improving your site to increase its visibility for relevant searches. This includes optimizing any given search word or term for a search engine on your website.
SEO works around the clock and is your 24 hour salesman for your company. No matter what time of the day, when people are searching, you are still receiving that traffic and can be found.
If you stop paying money to google for paid ads, your traffic will therefore die down. But with SEO, you can still continually receive traffic without having to open your wallet.
Why is SEO so important?
- Increases your traffic
- Generates a positive ROI
- Gives you brand awareness
- Builds trust
- Your competition is doing it
Increases your traffic
SEO ultimately makes your site more visible in the organic search results. Organic results are the regular search results, excluding the ads. The amount of traffic to your site plays a significant role in where your website appears in the search results.
Generates a positive ROI
SEO ROI is a calculation that returns the ratio of profit to investment from an SEO campaign. A site will have a positive return on investment if SEO generates more organic revenue or conversions than the overall cost of the campaign. While initially it may take months for SEO to have a positive ROI, the return on investment can compound throughout the years.
Gives you brand awareness
If you want to build strong brand recognition online, improving your SEO will make your site become more visible to those who you are trying to reach. Over the years, search engine algorithms have become more complex and much more user-focused. Brands are competing with a very large market in an extremely crowded space, making SEO is an essential strategy to increase brand awareness. Google loves business websites that have a strong brand presence. If you want to do well in organic search results, branding and SEO should form the base of your marketing strategy.
SEO builds trust
SEO can ultimately make your brand well recognized. Your end goal should be that your prospecting customers will find you at the top of search results when people search for relevant phrases relating to your business. Here, if prospects are seeing you in the #1 spot, they are going to believe that you are the BEST. This will go a long way in boosting your credibility; you want to be where your customers are with the right solution.
Your competition is doing it
Need I say more? When you think of beating out your competitors, you probably think about beating them in terms of revenue or the number of clients you have. In this day in age, to beat your competitors in all areas of business, you first have to learn how to win using SEO. If you do not have a solid SEO strategy, you will fall behind your competition.