Graphic Design – Page 8 – IFTS, Inc. Blog

An Unexpected Twist – Using Pinterest to Market Your Local Business

Have you thought about using Pinterest to market your local business?

Or, have you tried using Pinterest to no avail?

Local companies need to start using Pinterest to their advantage! It’s not just for DIY projects or party ideas anymore.

This social media powerhouse has the ability to make a marketing campaign a success because of its 440+ million active members. Targeting moms? 80% of US moms are on Pinterest!

Find out how you can utilize Pinterest to boost your company’s bottom line and reach more clients by reading on…

First, Create A Profile In Pinterest That POPS!

Creating and optimizing a corporate Pinterest account is possible despite the fact that personal accounts on Pinterest are minimal.

Be sure to register your account on Pinterest as a business.

Fill in your data and personalize your account to make your business stand out. Before continuing, be sure to add and validate your website address. This way, you also get a backlink for SEO purposes.

Create Your Pinterest Boards & Start Pinning

When it comes to Pinterest success, establishing and personalizing your boards is the first step towards success. Brainstorm your clients’ interests and create boards that would attract their searches.

Sharing and organizing your material on Pinterest is all about managing your pins and boards. You want to curate content that you think your customers and prospects would love. The sooner you have your boards up and running, the sooner you can start pinning your material regularly.

Make The Most Of Pinterest’s Aesthetic Appeal By Focusing On High-Quality Images

Visually showcasing your products/services and your brand is an important part of Pinterest marketing success.

You can get the most out of your Pinterest account if you provide high-quality Pins and updates that your followers will like. Impressing your audience is the best way to transform this social media platform into a valuable friend.

Don’t Forget That Pinterest Is A SOCIAL Platform

Genuine human connections are the cornerstone of establishing trust with your customers. Engage with your followers if you want people to engage with your Pins.

On Pinterest, you can quickly “socialize” by following other companies in your niche (or complementary niches) and like/re-pin content that is relevant to your industry. Engage with your audience on a regular basis by posting to discussion boards and participating in polls whenever feasible.

Get Ahead Of Your Competition Using Pinterest Marketing

Make sure your Pinterest marketing approach has a solid foundation if you want to outshine the competition.

What sort of content performs best on the platform may be learned via Pinterest Analytics. Look at the most popular Pins and make adjustments to them to see if you can get better results. Try using jargon that your clients would expect of someone “in the know” about your niche.

Increase The Number Of People Who See Your Best Pins On Pinterest By Promoting Them

Joining Pinterest and using it to promote your company is a smart move! However, if you’re serious about increasing your company’s visibility, you should think about running a Pinterest marketing campaign.

It’s possible that Pinterest is a great fit for your business if you’re wanting to expand your reach and connect with new clients.

Want To Get Started Using Pinterest To Market Your Business?

Contact IFTS now at 412-715-6266 to learn how to use Pinterest to build up your local company right away!

6 Reasons Why You Should Use Social Media Marketing For Your Local Business

It is amazing how many new clients and prospects you will find in your neighborhood by using social media to promote your local business!

On a daily basis, millions of individuals use Facebook, Instagram, and other social media networks. There is a good chance that your potential customers are already “friends” with your competition on social media. Make sure that you aren’t missing out! It’s impossible for people to realize your business exists unless you’re engaged on social media. It’s critical to have a strong online presence in order to interact with more prospective customers and expand your business in today’s social media era.

Reason To Be On Social Media #1 – Social Media Marketing Is Quick, Affordable and Effective

Using social media to promote your local business on a tight budget is a great option! It’s easy to use, can run ads for as little as $3/day and has great local targeting abilities. You can start advertising your business right now by creating a free business profile. Using the right techniques, social media marketing will bring in more local leads, increase website traffic, and boost revenue.

Reason To Be On Social Media #2 – Social Media Posts and Videos Helps You Create Client Trust For Your Brand

Every single day, millions of individuals throughout the world engage in social media activities. You can create genuine relationships with your fans on social media because of this. Increasing your brand’s visibility and establishing trust with your consumers has never been easier.

People like to do business with people, so put a face to your business name on social media. Use this space to give your clients a glimpse behind the scenes at your company. It’s a solid opportunity to humanize the brand.

Reason To Be On Social Media #3 – Social Media Marketing Helps Promote Your Local Business (And Sales)

You will greatly enhance your click-through rate, your website’s traffic, and your revenues with intriguing posts and videos on your online properties. If you have a product or service that you want to advertise locally, you may simply do it with the help of social media and social sales tools, which are always evolving. Another great place to do this is your Google My Business Profile.

Reason To Be On Social Media #4 – It’s Easy To Learn LOTS Of Information About Your Clients on Social Media

It’s simple to discover more about your consumers because the information is so accessible on these platforms.

How well-versed are you in the demographics of your target market?

Businesses can learn a lot about their clients by using social media insights and other third-party tools. When you introduce a new local service or product, you can leverage the knowledge you’ve gathered about your target market to design compelling ads.

Reason To Be On Social Media #5 – You Can Easily (And Cheaply) Narrow The Scope Of Your Ads To Your Ideal Audience

Use social media marketing for precise audience targeting. You will find that most platforms have ads that are fairly inexpensive, which will allow local businesses to compete with the “big dogs” as well. In addition, social media sites provide real-time insights into the performance of your campaigns, allowing you to continually improve your advertising based on real-time information.

Reason To Be On Social Media #6 – You Can Easily Spy On Your Competitors

Keep your friends close, but keep your enemies closer! Local companies may easily “spy” on their competition using social media. You can see available ads, targeted keywords and more!

Keeping tabs on the competition is easier than ever before thanks to social media. Learn from your rivals’ marketing strategies so you can tailor your own plan to reach more customers.

Want Some Help?

If you want to start marketing your company online, but aren’t sure where to start, let us help! Call IFTS today at 412.715.6266 or email us at si@iftsdesign.com.

Your Small Business Should Use Social Media To Market Your Services: 11 Reasons Why

Have you ever heard that your business doesn’t exist if it isn’t on Facebook?

This is because your clients may already be “friends” with your rivals if they utilize social media to follow other companies.

When it comes to reaching new clients and prospects, social media marketing is an extremely effective method! If you aren’t on social media, no one will know about your company. How could they?

In another post, we share 5 social media marketing secrets that nobody has told you about…

With sites like Facebook, Twitter, Instagram, and Pinterest, companies can communicate directly with their customers. If you aren’t doing this, you’re losing out on key opportunities.

Local companies should always have social media campaigns as part of their marketing plans. Making and distributing content on social media sites will assist you in achieving your marketing and branding objectives quickly.

Using paid social media advertising in conjunction with regularly posting updates, videos, and other material to engage your audience will help you reach more prospective customers, build loyal brand supporters, and increase sales.

To connect, engage, and develop your business, here are 11 reasons why you should work on your social media presence:

1. Speed

Using social media to market your business is a quick and easy way to get your message out there. You can start promoting your business in minutes after creating your profile.

2. Price

Because of the low cost of social media campaigns, you have more control over your advertising budget and may expand your social media presence at a rate that is right for you.

3. Effectiveness

To contact your target customers and construct a successful marketing campaign, you need to use multiple social media channels.

4. Brand Awareness

Social media is used by millions of individuals every day all over the world. Consider social media marketing as a surefire technique to raise exposure of your brand.

5. Relationship Development

General marketing methods do not “talk” to the client in any meaningful way. You can, however, develop genuine relationships with your potential clients by connecting with them on social media.

6. Trust Building

Customers are more likely to believe in your brand when you use social media to build trust with them. Successful social media campaigns should help you become a leader in your market.

7. Website Traffic

Making your social media updates engaging will raise your click through rate and drive more attention to your website, increasing sales.

8. More Leads

To produce more leads, you’ll need social media marketing. With social media marketing, it’s easy to run free social media campaigns or pay for advertising.

9. Content Promotion

You should make use of the social media channels to spread the word about your work. If you’re doing content marketing well, you should use social media to get the word out about your products and services.

10. Involved Followers

Increase the link you have with your fans by getting them engaged in your initiatives. Your followers will become more engaged if you just ask them what they want.

11. Spy on Your Competition

Spying on your competition is a cinch with social media. Don’t let your guard down whether it comes to your friends or foes. With social media, it’s simple to monitor your competition on multiple platforms.

Need help getting started with social media? Call IFTS today for a free strategy session at 412.715.6266 or send an email to si@iftsdesign.com