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Have you thought about using Pinterest to market your local business?

Or, have you tried using Pinterest to no avail?

Local companies need to start using Pinterest to their advantage! It’s not just for DIY projects or party ideas anymore.

This social media powerhouse has the ability to make a marketing campaign a success because of its 440+ million active members.  Targeting moms?  80% of US moms are on Pinterest!

Find out how you can utilize Pinterest to boost your company’s bottom line and reach more clients by reading on…

First, Create A Profile In Pinterest That POPS!

Creating and optimizing a corporate Pinterest account is possible despite the fact that personal accounts on Pinterest are minimal.

Be sure to register your account on Pinterest as a business.

Fill in your data and personalize your account to make your business stand out. Before continuing, be sure to add and validate your website address.  This way, you also get a backlink for SEO purposes.

Create Your Pinterest Boards & Start Pinning

When it comes to Pinterest success, establishing and personalizing your boards is the first step towards success. Brainstorm your clients’ interests and create boards that would attract their searches.

Sharing and organizing your material on Pinterest is all about managing your pins and boards. You want to curate content that you think your customers and prospects would love. The sooner you have your boards up and running, the sooner you can start pinning your material regularly.

Make The Most Of Pinterest’s Aesthetic Appeal By Focusing On High-Quality Images

Visually showcasing your products/services and your brand is an important part of Pinterest marketing success.

You can get the most out of your Pinterest account if you provide high-quality Pins and updates that your followers will like. Impressing your audience is the best way to transform this social media platform into a valuable friend.

Don’t Forget That Pinterest Is A SOCIAL Platform

Genuine human connections are the cornerstone of establishing trust with your customers. Engage with your followers if you want people to engage with your Pins.

On Pinterest, you can quickly “socialize” by following other companies in your niche (or complementary niches) and like/re-pin content that is relevant to your industry. Engage with your audience on a regular basis by posting to discussion boards and participating in polls whenever feasible.

Get Ahead Of Your Competition Using Pinterest Marketing

Make sure your Pinterest marketing approach has a solid foundation if you want to outshine the competition.

What sort of content performs best on the platform may be learned via Pinterest Analytics. Look at the most popular Pins and make adjustments to them to see if you can get better results.  Try using jargon that your clients would expect of someone “in the know” about your niche.

Increase The Number Of People Who See Your Best Pins On Pinterest By Promoting Them

Joining Pinterest and using it to promote your company is a smart move! However, if you’re serious about increasing your company’s visibility, you should think about running a Pinterest marketing campaign.

It’s possible that Pinterest is a great fit for your business if you’re wanting to expand your reach and connect with new clients. 

Want To Get Started Using Pinterest To Market Your Business?

Contact IFTS now at 412-715-6266 to learn how to use Pinterest to build up your local company right away!

It is amazing how many new clients and prospects you will find in your neighborhood by using social media to promote your local business!

On a daily basis, millions of individuals use Facebook, Instagram, and other social media networks. There is a good chance that your potential customers are already “friends” with your competition on social media.  Make sure that you aren’t missing out! It’s impossible for people to realize your business exists unless you’re engaged on social media. It’s critical to have a strong online presence in order to interact with more prospective customers and expand your business in today’s social media era.

Reason To Be On Social Media #1 – Social Media Marketing Is Quick, Affordable and Effective

Using social media to promote your local business on a tight budget is a great option! It’s easy to use, can run ads for as little as $3/day and has great local targeting abilities. You can start advertising your business right now by creating a free business profile. Using the right techniques, social media marketing will bring in more local leads, increase website traffic, and boost revenue.

Reason To Be On Social Media #2 – Social Media Posts and Videos Helps You Create Client Trust For Your Brand

Every single day, millions of individuals throughout the world engage in social media activities. You can create genuine relationships with your fans on social media because of this. Increasing your brand’s visibility and establishing trust with your consumers has never been easier. 

People like to do business with people, so put a face to your business name on social media.  Use this space to give your clients a glimpse behind the scenes at your company.  It’s a solid opportunity to humanize the brand.

Reason To Be On Social Media #3 – Social Media Marketing Helps Promote Your Local Business (And Sales)

You will greatly enhance your click-through rate, your website’s traffic, and your revenues with intriguing posts and videos on your online properties. If you have a product or service that you want to advertise locally, you may simply do it with the help of social media and social sales tools, which are always evolving.  Another great place to do this is your Google My Business Profile.

Reason To Be On Social Media #4 – It’s Easy To Learn LOTS Of Information About Your Clients on Social Media

It’s simple to discover more about your consumers because the information is so accessible on these platforms.

How well-versed are you in the demographics of your target market?

Businesses can learn a lot about their clients by using social media insights and other third-party tools. When you introduce a new local service or product, you can leverage the knowledge you’ve gathered about your target market to design compelling ads.

Reason To Be On Social Media #5 – You Can Easily (And Cheaply) Narrow The Scope Of Your Ads To Your Ideal Audience

Use social media marketing for precise audience targeting.  You will find that most platforms have ads that are fairly inexpensive, which will allow local businesses to compete with the “big dogs” as well. In addition, social media sites provide real-time insights into the performance of your campaigns, allowing you to continually improve your advertising based on real-time information.

Reason To Be On Social Media #6 – You Can Easily Spy On Your Competitors

Keep your friends close, but keep your enemies closer! Local companies may easily “spy” on their competition using social media.  You can see available ads, targeted keywords and more!

Keeping tabs on the competition is easier than ever before thanks to social media. Learn from your rivals’ marketing strategies so you can tailor your own plan to reach more customers.

Want Some Help?

If you want to start marketing your company online, but aren’t sure where to start, let us help!  Call IFTS today at 412.715.6266 or email us at si@iftsdesign.com.

A question that a lot of business owners are asking themselves right now is:

“Will Instagram work for marketing my business?”

And the answer is a resounding YES!

For companies and influencers alike, Instagram has evolved from a simple social media network in only a few short years since its debut in 2010.

Instagram’s popularity has only just begun. Despite this, the site is constantly expanding, as seen by the millions of active users that visit it every day.

Instagram is a great tool for companies wanting to increase their visibility and improve their web presence. Like other social media platforms, this one will be a perfect fit for your marketing efforts.

Entrepreneurs (like yourself) from all around the world should think about joining the Instagram revolution.

If you don’t, here’s what you’ll be missing:

1 – You can use Instagram to advertise your business and generate more sales

The main goal of your marketing activities is to expand your customer base and increase your revenue. How else can you get what you want if you’re not present where your consumers are?

Is Instagram worth your time? Of course. 

Statistics reveal that more than 30% of the 500 million daily active users have made a transaction on the Instagram app.  Get in on that action!

2 – You can develop and track effective advertising strategies for your company

Use Instagram to advertise your business since it allows you to build highly targeted ad campaigns. You may market your products and services to individuals based on age, hobbies, behavior, location and more!

This social media platform may help you get your business in front of individuals who are more likely to make a purchase than if you were to rely on ‘spray and pray’ marketing. Use your ideal client as a guide to targeting your ad campaigns.

Some of Instagram’s targeting features aren’t even available on other social media sites. Think about getting social on Instagram now to take advantage of the chance to use this effective sales channel.

3 – Connect with your audience by telling your unique story

Instagram is a photo-sharing app where you can show the world your life. Despite the fact that it may not seem significant from a business standpoint, remember that presenting a compelling narrative is a wonderful approach to connect emotionally with your audience.

It’s critical to build strong customer relationships, and Instagram gives you a platform to show your followers what your company is all about.

Create a business account on Instagram and take advantage of all the features it has to offer if you want to remain in touch with your followers (and gain new ones along the way).

4 – Get personal with your clients and get their feedback

Instagram gives you the option of naturally growing your following. This means that you may expand your customer base without spending a ton of money on advertising. As a result of this and other factors, Instagram’s average engagement rate is higher than that of other social media networks.

Instagram is a great platform for getting to know your fans and having meaningful conversations with them. Using Instagram to create discussions and encourage your followers to engage in is a great way to get your message out there. This approach makes it simple for companies to keep tabs on brand references.

If you want to discover what your consumers enjoy and hate, Instagram is an excellent resource. Start interacting with your fans on Instagram immediately and don’t miss out on the possibility to collect important feedback!

5 – Keep a watchful eye on your competitors

Even if you haven’t opened an Instagram account yet, your competitors probably have, so keep an eye out.

Why shouldn’t you use Instagram marketing if your competitors are? 

Additionally, being active on Instagram allows you to maintain tabs on your competition and learn what works and doesn’t for them.  Look at:

• Materials being published
• Frequency of posts
• Posting times
• Updates
• Stories

Using all of this knowledge, you may learn about some of the industry’s best practices and develop your own unique marketing plan to reach new consumers.

Want Some Help?

If you want to start marketing your company on Instagram, but aren’t sure where to start, let us help!  Call IFTS today at 412.715.6266 or email us at si@iftsdesign.com