fbpx

Tag: online reviews

Boost Your Business Part 2: Easy Steps to Get More Google Reviews with a Custom Business Card

In today’s digital age, online reviews play a crucial role in shaping the reputation and success of businesses. Positive Google reviews not only build credibility but also attract more customers to your doorstep. So, how can you make it easier for your satisfied customers to leave glowing reviews? The answer lies in a simple yet powerful strategy: custom business cards. 

In our previous blog post, we showed you how to get a shareable Google Business review link and how to turn that link into a QR code using Bitly. 

Now, we’re going to show you how to leverage the power of Canva to create custom business cards with your Google review link that drives even more Google reviews to your business.

Why Google Reviews Matter

Before we dive into the tutorial, let’s briefly discuss why Google reviews are so important for businesses. 

  1. Credibility: Positive reviews from satisfied customers build trust and credibility in the eyes of potential customers.
  2. Visibility: Higher review ratings and greater numbers of reviews can improve your business’s visibility in Google search results.
  3. Customer Acquisition: A strong reputation with positive reviews can significantly influence a customer’s decision to choose your business over competitors.

Now that we understand the importance of Google reviews, let’s get started with the tutorial!

Sharing Made Easy With a Custom Review Card

These cards not only serve as a reminder for customers to leave feedback but also make it incredibly convenient for them to do so. By incorporating a QR code linked directly to your Google review page, you’re simplifying the process for your customers, ultimately increasing the likelihood of them leaving a positive review.

Let’s explore how you can create and utilize these custom review cards to further enhance your online reputation and attract more customers to your business.

Step 1: Designing Your Custom Business Card in Canva

Canva is a user-friendly design platform that offers a wide range of templates for various purposes, including business cards. Here’s how to create your custom business card:

  1. Open Canva: Sign in to your Canva account or create one if you haven’t already.
  2. Select a Business Card Template: Browse through Canva’s selection of business card templates and choose one that fits your style and branding.
  3. Customize Your Design: Add your logo, contact information, and any other branding elements to personalize your business card.
  4. Adding the Bitly QR Code: Now, it’s time to generate a Bitly QR code linked to your Google review page. Head over to Bitly and follow the instructions to create a QR code linked directly to your Google review page, or watch our tutorial here.
  5. Incorporate the QR Code: Once you have your QR code, add it to your business card design in Canva. Ensure that it’s placed prominently and is easily scannable.

Step 2: Printing and Distribution

  1. Printing: You can print your business cards at home if you have the necessary equipment, or use a professional printing service for a high-quality finish.

2. Strategic Distribution: Make sure to leave your custom business cards at your checkout counter, include them in packaging, or hand them out during events or networking opportunities. The key is to make them readily available to your customers.

Ready, Set, Go Get Those Reviews!

By following these simple steps, you can create custom business cards that not only represent your brand but also serve as powerful tools for boosting your Google reviews. Remember, the more accessible and user-friendly you make the review process for your customers, the more likely they are to leave positive feedback.

So, what are you waiting for? Start designing your custom business cards today and watch as your Google reviews soar, bringing in more customers and growing your business’s reputation.

If you found this tutorial helpful, don’t forget to share it with others who might benefit from it. 

Stay tuned to our blog for more tips and tricks to help you succeed in the digital world.

Happy designing and here’s to more glowing Google reviews for your business!

The Importance of Positive AND Negative Reviews for Your House Painting Company

Are you scared of bad reviews, so you never ask clients for them?

In today’s digital world, online reviews have a big impact on businesses, especially service-based ones. As a house painting company owner, it’s important to have both positive and negative reviews in your profiles. 

In this blog post, we will talk about why it’s essential to get a mix of reviews and how responding to all of them matters. Understanding the importance of reviews and knowing how to respond properly can help your company gain credibility, earn customer trust, and be more successful at converting leads.

The Power of Online Reviews

Online reviews are really influential. People read them to decide if they want to hire you. Positive reviews are like endorsements that show your company is good. They make customers trust you and bring in new business. According to a Podium survey 93% of those interviewed said online reviews do make a difference when it comes to their purchasing habits.

Negative reviews can actually be helpful because they show where your company needs to improve. Fixing these issues can make customers happier and improve your services. Negative reviews also show that you care about honest feedback and want to make things better.

Why Balance Matters

Having a balance between positive and negative reviews is important for your house painting company. If you only have positive reviews, people might think they’re fake. Having a mix of reviews makes your company look real and trustworthy. It shows that you care about your customers’ opinions and always try to do better. 

Negative reviews give you a chance to learn and grow. When you handle them well, you can turn unhappy customers into happy ones. Responding to negative reviews shows potential customers that you’re attentive and committed to solving problems. This sets you apart from other companies and builds trust.  

Look at your competitors’ reviews – how many of them respond to the negative ones?

Responding to All Reviews

It’s important to respond to every review, good or bad. This shows that you care about what customers think and that you value their feedback. When you respond to positive reviews, say thank you and show that you appreciate their kind words. Personalized responses help build a connection and make customers feel important.  Be sure to use the person’s name and if possible, mention the type of work that you did for them.

When you get a negative review, it’s important to respond quickly and with understanding. Start by saying you’re sorry for the bad experience and that you want to make it right. Try to find out what went wrong and offer a solution. Responding to negative reviews shows that you care about your customers’ satisfaction and want to fix any issues. It also shows potential customers that you take feedback seriously and are dedicated to providing good service.

Go Get Those Reviews!

In today’s digital world, online reviews have a big impact on businesses, including house painting companies. It’s important to have a mix of positive and negative reviews to show authenticity and gain trust. 

Responding to all reviews, whether good or bad, is important for managing your company’s reputation. By understanding the power of reviews and how to respond, you can build credibility, attract new customers, and create long-term loyalty for your house painting business.

Be sure to also read this article on how to encourage more positive reviews from your customers!

Want Some Help?

IFTS has multiple affordable solutions to help you get more online reviews by putting the process on autopilot! 

Contact si@iftsdesign.com for more details.

How to Win Over Customers with Your Online Reputation

Are you looking for some online reputation marketing tips? If so, you’ve come to the right place!

Marketing your business online in a traditional way is on the decline due to the way that people are now using real customer recommendations. Frequently, before they spend any money, they’ll hop over to Google, Facebook, Yelp, Amazon or any other site that gives recommendations to check out what other people are saying. This helps them feel like they can make an informed decision about how and where to spend their money.

To help make the buying decision easier for prospects doing research, businesses must begin to build, grow and protect their online reputation. This includes monitoring online reviews, blog comments, top ten lists, directories and more.

Even if you are actively asking for reviews and responding to negative reviews, you’ll need to take it up a gear to highlight your positive online content via multiple marketing channels. This will result in boosted sales (and a happier owner)!

Get More Clients with Proactive Tactics for Online Reputation Management

You must use online reputation management tactics if you want to show on the first page of Google. It also ensures that your company’s page shows up in online searches for your business name. This activity helps you attract more leads, retain your clients, and saves you money by helping you avoid the cost of fixing a poor public perception.

To help grow your business cost-effectively, you’ll want to use a proactive approach to the following activities:

–   Monitor your company’s online presence

–   Respond to both negative and positive reviews

–   Request new positive reviews from your clients

–   Publish good reviews and useful content online that ranks highly

Monitor Your Company’s Online Presence

Knowing where and when your business is being talked about is a big part of maintaining your online reputation. These conversations will rarely happen within your website, so you need to go find them.

You may ask, “How do I find what people are saying about my company online?”

The answer is very simple. Google your business name and look to see what results come up. Then, use Bing to do the exact same thing. Take note of where your name is being mentioned and bookmark the sites. This will make it easier to monitor them in the future. You can also set up a Google alert for your name or your company’s name. They’ll let you know when a new search result appears that mentions you.

If you find any negative information, take action! Reply to the review, contact the customer or add to the forum…Anything that can move your company into a positive light.

Respond to Negative and Positive Reviews

The first step to good online reviews is to claim your profiles on Google, Yelp, Facebook, etc. so you will have control over the information for your business found there. You should monitor these sites on a daily to weekly basis.

Create a process for your business to respond to all online reviews and make sure that you and your employees follow it every time.

When you receive a positive review, it is easy to write a response. Thank them for their time and review, use their name, talk about your commitment, let them know that their feedback is important and invite them to take another step with your company. For example:

Hi Claire, we at ABC painting wanted to thank you for taking the time to write that great review! We’re committed to working really hard to provide everyone with a first class experience, it’s our #1 goal. Your opinion is valuable to us and helps us shape everything that we do. Please consider us again for any future painting needs and consider joining our mailing list with exclusive promos and discounts.

If you do receive a negative review, comment directly on the review with a polite tone and offer to help resolve this issue offline. This way, potential clients will see that you care about customer satisfaction and that you tried to make it right – allowing you to flip a negative into a positive.

Request New Reviews from Your Clients

Did you know that it is much more effective to email or text your clients to ask for a review than it is to do it in person?

This is due to human biology!

Generally, people like to help people. It releases the “feel good” chemical, oxytocin. So, when you ask someone to leave you a review and they say yes, their body releases oxytocin because they said that they would help you. However, because they have already released the oxytocin, they have less desire to actually go online and leave a review.

When you email or text the request, they have to actually leave you the review before their body releases the oxytocin.

You will also want to make sure that the request makes it as easy for them as possible to leave you a review. Send them the exact link that they need to click on.

Publish Good Reviews and Useful Content Online

When you actively promote positive reviews and comments from your clients, you will attract new business and persuade undecided prospects. As a BONUS, this will demote any negative reviews further down in the search results.

We Promised You Online Reputation Marketing Tips

Now that you know how important it is to actively pursue a positive online reputation, here are a few ways to get started:

1.  Get Active on Social Media

To get the most return on investment, find out what social media channels your ideal customer is on and focus on those. Ensure that you create a positive, professional profile that will attract the clients that you want and will repel the ones that you don’t want.

Social media has the potential to expose your business to millions. It also puts you in complete control of what those people see about you and your brand. Make sure that they see why they should spend money with you by providing quality, consistent posts.

As a bonus, your social media profiles can help boost your organic search engine rankings because they provide social proof.

2.  Content is Still King

If your company does not have a blog, create one! Blog entries can help you get a great organic ranking with the search engines because they love informative and original content. When you create your blog entries, see sure to have keywords that you want to rank for in the title and the first two paragraphs. Consistency is important, so pick a blog schedule and stick to it.

Stuck on what to write? Create a list of the ten questions that your prospects or clients ask you the most. Then, answer them. These are your first ten blog posts with original and helpful information for people that are searching for your business.

3.  Great Reviews are Key

Reviews can help influence people researching your company as well as help your ranking on the search engines. Create an easy system to request reviews and make it as easy as possible!

Win New Customers with Your Positive Online Reputation Marketing

Online reputation marketing is a must for any business looking to grow. At IFTS, we have a complete system in place that can automate everything for you! Give us a call at 412-715-6266 to learn more and check out our free trial today.