Over 1 billion professionals are on LinkedIn, but only 2% of them post content weekly. For small law firms, this is a huge opportunity to stand out. However, If you’re like many attorneys, you know you should be posting more on LinkedIn, but you aren’t quite sure how often is enough — or what to post.
A common worry that we hear is that you might “annoy” your followers. However, unless your post goes viral, it is typically seen by less than 6% of your overall network.
You might also worry about running out of ideas or simply not having the time to keep up with it all.
When it comes to LinkedIn, here’s the thing: the more consistently you post, the more visibility and engagement your law firm will get.
This isn’t just a hunch — it’s backed by data, which we are about to show you
In this article, we’ll cover:
- How often lawyers from small to mid-sized firms should post on LinkedIn for maximum engagement
- The exact numbers behind why posting frequency matters
- What types of content perform best for attorneys
- A simple way to keep your firm visible without spending hours each week creating posts
Why LinkedIn Matters for Lawyers
LinkedIn is no longer just a place to upload your resume.
For attorneys and law firms, it’s a powerful platform for:
- Attracting new clients who search for answers and help directly on LinkedIn and Google
- Building referral relationships with other professionals
- Demonstrating credibility and expertise to potential clients and colleagues
- Staying top-of-mind with past clients and your local network
With over 1 billion members worldwide and a professional audience that trusts the platform, LinkedIn is one of the best places for small law firms to market themselves – especially when you don’t have a huge ad budget.
However, there’s a catch: having a profile isn’t enough.
To get real results, you need to post regularly.
Let’s Get Into The Data: Why Posting More Drives More Engagement
A recent study by Buffer analyzed thousands of LinkedIn accounts to see how posting frequency affects reach and engagement.
The results were clear:
Takeaway:
Posting just 2-5 times per week results in a noticeable boost in visibility!
Attorneys that go beyond 6 posts per week see exponential growth — up to 3× more engagement compared to posting only once per week.
This growth happens whether you have 200 followers or 20,000. In other words, small firms benefit just as much as large firms.
For small law firms, this means that even a modest increase in posting frequency can dramatically expand your visibility — without spending more on ads!
How Often Should You Post on LinkedIn as an Attorney?
If you belong to a firm with 10 or fewer attorneys, here’s a realistic way to think about posting frequency:
- Starter Plan: 2-3 posts per week
Great for attorneys just getting started or testing out LinkedIn marketing. This keeps you visible without overwhelming you - Growth Plan: 5 posts per week
Ideal for attorneys ready to build momentum and generate consistent engagement.
Accelerated Plan: 6-10 posts per week
For attorneys with lots of stories to share or using outside help (like a marketing partner), this level maximizes reach and lead generation.
If you’re currently posting only once or twice a month, aim to start small and ramp up gradually. Consistency matters more than perfection.
What to Post on LinkedIn: Ideas Just for Attorneys
One of the biggest questions lawyers always have is: “What do I even post about?”
Here are proven content types that work well for law firms:
1. Educational Tips & FAQs
- Example: “What to Do If You’re Involved in a Car Accident: 3 Quick Steps”
- These establish you as a trusted expert while being genuinely helpful.
2. Myth-Busting Posts
- Example: “3 Common Misconceptions About Estate Planning”
- Great for engagement because they spark curiosity.
3. Behind-the-Scenes Firm Culture
Showcase your team, firm events, or community involvement to humanize your practice. Clients love to see the “human” side of the firm.
4. Case Studies or Success Stories
Share anonymized examples of how you’ve helped clients.
5. Video Clips
- Short, educational videos get higher engagement and help prospects feel like they “know” you before ever meeting you.
Here’s an example from one of our clients: https://www.youtube.com/watch?v=xsDLQDPM47c
6. Thought Leadership Commentary
Weigh in on current news stories or new laws that affect your clients.
Pro Tip:
LinkedIn’s algorithm tends to favor video and carousel (multi-page PDF) posts, so mix in these formats for even more reach.
(Want even MORE ideas on what type of posts to create? Checkout our post on the 18 top social media post types for law firms.)
Best Days & Times to Post on LinkedIn
While every audience is different, Buffer’s research found that:
- Tuesdays and Thursdays are strong posting days
- Mid-morning (10-11 AM) is often the sweet spot for visibility
The key is to post consistently and track your own analytics to see when your network is most active.
Overcoming Common Roadblocks To Posting
Most attorneys don’t post regularly on LinkedIn because of three common challenges:
- “I don’t have time.”
Running a law firm is a full-time job. Social media often falls to the bottom of the list. - “I don’t know what to say.”
Coming up with post ideas week after week can feel overwhelming. - “I don’t want to mess it up.”
Concerns about compliance and professionalism can create hesitation.
The good news? All of these can be solved with a clear plan — or by hiring a trusted partner.
Why Outsourcing Your LinkedIn Marketing Might Make Sense
You went to law school to practice law, not to spend hours brainstorming LinkedIn content. That’s where we come in.
At IFTS, we specialize in helping small law firms like yours stay visible online without adding to your workload.
Our Video Content Marketing Package uses AI video technology to create an “AI twin” of you — so it’s your face and voice on the content, but we handle all the work.
Here’s what that means for your firm:
- We produce engaging, on-brand videos based on your expertise.
- We repurpose those videos into LinkedIn posts and other formats.
- We schedule and post them at the optimal times for maximum engagement.
- You stay focused on serving clients while we grow your online presence.
It’s the easiest way to maintain a 5-10 post per week schedule that drives real results — without ever having to hit “record” or write captions yourself.
Start Posting More on LinkedIn Today!
LinkedIn is one of the most powerful marketing tools available to small law firms today. The data is clear: posting more often leads to more engagement, visibility, and ultimately more clients.
Start by committing to just 2-3 posts per week and build up from there. When you’re ready to maximize growth without sacrificing billable hours, consider partnering with IFTS to handle the strategy, content creation, and posting for you. You can schedule a FREE strategy session here: https://iftsdesign.com/get-more-clients
Because the more your firm shows up on LinkedIn, the more opportunities you’ll create — and the easier it becomes to grow your practice.
