Infographics – Page 6 – IFTS, Inc. Blog

Use Facebook Marketing to Promote Your Local Business Today: 4 Reasons Why

Have you ever considered promoting your local business on Facebook using ads or organic posts?

Being active on Facebook may help your business grow by establishing a strong brand and attracting new clients. To be successful in today’s business world, you must have an online presence. If you aren’t making use of Facebook to its full potential, you may be losing out on the advantages that come with social media marketing.

You should be on Facebook if your target market is (and your target market is on it).

Here’s why every small business in your area needs a Facebook marketing plan right now!

1. Facebook is where millions of individuals throughout the world “hang out” every day

Considering that so many people use Facebook on a daily basis, you never know who your next client may be!

Facebook is the best place to be if you want to raise awareness about your brand. People are more inclined to buy from you if they know you have a good reputation. You may quickly and easily create a profile for your company and begin advertising your goods and services immediately.

You can advertise your company for free on the platform if you engage with your followers and establish a community around your brand, or you can do it for a cost by purchasing Facebook ads.

2. Facebook advertising is a simple and effective way to market your business

Investing in ads that may or may not be viewed by your intended audience is a time-honored method of marketing.

Facebook has never been like this.

Due to Facebook’s extremely honed-in targeting capabilities, company owners may pinpoint their ideal customer down to the last last detail. As a result, you may target a certain audience with your adverts.

Facebook Ads are an effective marketing strategy that you should use if you want your business to expand. They are also a low-cost option. For as little as $5 a day, your ad may reach 1,000 people or even more. Your website traffic and revenues may increase as well.

Here are 9 reasons to start investing in Facebook ads for your business today!

3. Your ideal consumers are on Facebook

Use Facebook’s built-in statistics to see how well your page is performing for free.

Maintaining a Facebook page for your local business has yet another significant advantage. Businesses can now identify exactly who their prospective customers are thanks to the social media platform.

How?

Facebook “serves” you user information every time they connect with your brand. With the aid of the platform, you can track the effectiveness of your social media marketing initiatives and make adjustments for the future.

4. Facebook is already being used by your rivals to advertise their business

If you’re still unsure about joining Facebook immediately, realize that your competition is probably already there.

Take action now and don’t allow your competitors steal your thunder. You should join Facebook!

Do you need help setting up your Facebook business page or creating Facebook Ads? Let IFTS help you! Call 412.715.6266 or email si@iftsdesign.com to get started.

Your Small Business Should Use Social Media To Market Your Services: 11 Reasons Why

Have you ever heard that your business doesn’t exist if it isn’t on Facebook?

This is because your clients may already be “friends” with your rivals if they utilize social media to follow other companies.

When it comes to reaching new clients and prospects, social media marketing is an extremely effective method! If you aren’t on social media, no one will know about your company. How could they?

In another post, we share 5 social media marketing secrets that nobody has told you about…

With sites like Facebook, Twitter, Instagram, and Pinterest, companies can communicate directly with their customers. If you aren’t doing this, you’re losing out on key opportunities.

Local companies should always have social media campaigns as part of their marketing plans. Making and distributing content on social media sites will assist you in achieving your marketing and branding objectives quickly.

Using paid social media advertising in conjunction with regularly posting updates, videos, and other material to engage your audience will help you reach more prospective customers, build loyal brand supporters, and increase sales.

To connect, engage, and develop your business, here are 11 reasons why you should work on your social media presence:

1. Speed

Using social media to market your business is a quick and easy way to get your message out there. You can start promoting your business in minutes after creating your profile.

2. Price

Because of the low cost of social media campaigns, you have more control over your advertising budget and may expand your social media presence at a rate that is right for you.

3. Effectiveness

To contact your target customers and construct a successful marketing campaign, you need to use multiple social media channels.

4. Brand Awareness

Social media is used by millions of individuals every day all over the world. Consider social media marketing as a surefire technique to raise exposure of your brand.

5. Relationship Development

General marketing methods do not “talk” to the client in any meaningful way. You can, however, develop genuine relationships with your potential clients by connecting with them on social media.

6. Trust Building

Customers are more likely to believe in your brand when you use social media to build trust with them. Successful social media campaigns should help you become a leader in your market.

7. Website Traffic

Making your social media updates engaging will raise your click through rate and drive more attention to your website, increasing sales.

8. More Leads

To produce more leads, you’ll need social media marketing. With social media marketing, it’s easy to run free social media campaigns or pay for advertising.

9. Content Promotion

You should make use of the social media channels to spread the word about your work. If you’re doing content marketing well, you should use social media to get the word out about your products and services.

10. Involved Followers

Increase the link you have with your fans by getting them engaged in your initiatives. Your followers will become more engaged if you just ask them what they want.

11. Spy on Your Competition

Spying on your competition is a cinch with social media. Don’t let your guard down whether it comes to your friends or foes. With social media, it’s simple to monitor your competition on multiple platforms.

Need help getting started with social media? Call IFTS today for a free strategy session at 412.715.6266 or send an email to si@iftsdesign.com

How To Build a Website for Your Painting Business + 5 Alternatives

A professional website is an essential element for every business’s brand strategy. Apart from being an authoritative platform on which the company communicates its brand, it also helps considerably with engagement and conveying your services.

Having a website makes it very easy for people to find you and discover what you do. It also makes you stand out as a professional in your field.

Then, there’s marketing. Through website analytics, a business owner can quickly tell the demographics of those who show interest. On-page and off-page SEO also goes a long way in building online visibility and search engine ranking.

But how do you actually build a website? And what are other options if you can’t afford one?

Before we get started.. We have 7 simple steps that will help you get your business in front of the right customers, downloadable as a free guide.

The Painter Marketing Broad Brush Effect

Get a FREE download of our 7 simple steps that will bring in more painting customers than you can handle in 2021 and beyond.

Ready to roll?

How Do I Build A Website For My Painting Business?

There are various ways to go about building your painting business website. And frankly, anyone can create a website these days with a good Internet connection. Here are your options:

Template-based website builders

These require no design or development skills at all and are exceptionally popular when it comes to building a website on a low budget. Some of the best website builders out there include:

Do keep in mind that you will still need to pay for things like a domain name, business email, hosting, and customized themes. There’s also photography to take into account, or the purchase of stock images. You will additionally need to put in some time and effort to learn the platform of your choice. WordPress, in particular, is the trickiest but also the best when it comes to ranking on the search engines.

Seek out a freelance web designer/developer

It is not a secret that you can hire freelancers online these days for a fraction of the price you would pay your local creative agency. This again applies to those on a small budget who are also short on time and other resources.

Some of the most popular freelance outsourcing sites include:

While this is an affordable option, finding the right freelancer will take some time and effort. To streamline the process, make sure you create an ad with specific details about what you want, so that the freelancer can bid on it knowing all the specs of the job.

Don’t hire someone simply because they’re cheap; check out their profile and portfolio first and have a look at what projects they are currently working on (you would want to avoid anyone already working on 27 other projects!).

Before you decide to hire, hop on a video call with your candidates to verify that they are not scammers or fake profiles — unfortunately, this does tend to happen when there is no supervision or control over who creates a profile.

Hire an agency

Agencies will be your best option when it comes to creating a professional-looking, fully functional website.

They won’t limit your options with template designs and quick fixes, and they usually consist of specialists, in which case you may be able to get a full package of web design, marketing, and branding services by a team of real experts who know what they’re doing.

But do be aware, these professional services come at a higher cost due to the quality they offer, and a website alone could cost you anywhere from $500 to $10,000!

As a small business that requires an uncomplicated website with only a few pages, consider putting aside $1000-$3000. If you’re serious about your painting business, you will not hesitate at making such an important investment.

At IFTS we work with our clients to make customized solutions for your website development and marketing needs.

Don’t hesitate to reach out to us if you are considering creating a professional website for your painting business.

5 Alternatives to Building a Painting Business Website

Are you hoping to avoid the whole website-building hassle altogether? If you are, you can still build your online brand and presence. It’s only the platform that will be different.

A website is not the only tool that a business can utilize to create an online presence. There are various alternatives you can look at which are much less pricey, too. Below are some of the most commonly sought after alternatives for painting businesses:

1. Google My Business

A Google My Business page is an all-in-one listing management tool. This tool displays your business information and your business’s location will also appear on Google Maps.

You can also take advantage of other tools, like Reviews and Insights. You can even create a DIY site if you like and promote events and special offers. It will boost your visibility on the search engine results page when a relevant query is placed.

A GMB page is responsive, mobile-friendly, and can be optimized for SEO.

Need help creating or optimizing your Google My Business profile? Check out our Introduction to Google My Business for tips on how to set up your profile correctly and accurately.

2. Online Local Business Directories

Yes, you can pay for a listing on your local online business directories such as Yellow Pages and Foursquare.

These online directories allow you to optimize your listing for SEO and showcase as much information about the business as you can. You can also just list the basics – name and contact information of the business and services and working hours, and you’re good to go.

3. Review Sites Listings

Review sites such as HomeAdvisor, Yelp, and Angi are well-optimized for search results. Hence, a listing on these sites will allow you to take advantage of their undeniably impressive business-boosting functions.

The best part of registering your business with review sites is that clients tend to trust any review they read on them! And if you’re low on reviews, you can always invite your current customers to these platforms and have them give their two cents.

Want to know how to win over customers with your online reputation? Here, we discuss proactive tactics for online reputation management to get more clients.

4. Facebook Business Page

Facebook has over two billion active users. It is one of the few platforms that are continuously improving their B2B offerings and helping new businesses promote themselves.

With a Facebook business page, you can create an ecommerce store, accept payments, book appointments, share content through posts, create promotions, announce events, set up ad campaigns, and do pretty much anything you need to attract and retain customers.

You can also use Facebook for SEO purposes or targeted advertising. The possibilities are endless!

5. Online Marketplaces

Online marketplaces perform well on the search engines, and a listing on them can significantly boost your presence and sales.

They are also a great starting point for small niche businesses, as you can position your business in front of your target audience without the need to resort to advertising.

For home services business, your go-to marketplaces should be Handy, ProReferral, and Serviz.

Regardless of the options you choose, you must maintain a professional online presence at all times.

Be sure to craft an online marketing strategy and implement, review, and improve your online marketing efforts constantly.

Click the button below to download our free guide, The Painter Marketing Broad Brush Effect. This guide will walk you through 7 simple steps to bring in more painting customers than you can handle in 2021 and beyond.

If you need help creating a website for your painting business, or figuring out a marketing strategy that drives results, feel free to ask us any questions! Give IFTS a call at 412.715.6266 for a free consultation.

Get the Top 3 Social Media Post Templates for Painting Companies to Grow Your Following and Get New Clients

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