Law Firm Marketing – Page 16

Advertising on Facebook: 9 Reasons To Start Investing In Facebook Ads For Your Business Today

Is advertising on Facebook actually effective, or is it simply a fad?

Many people will talk about negative experiences they have had with Facebook Ads, but many times, they aren’t implementing ad strategies correctly.

Pay-per-click advertising may be quite beneficial if you’re serious about marketing your company and attracting new clients. If you don’t invest in Facebook Ads for your business, you may be losing out on the numerous benefits your brand may get from social media marketing today. This is because there are 2.89 billion people on Facebook. Trust us, your ideal clients are on there.

It’s important to be on Facebook if you want to promote your business and grow your brand.

Failing to take full advantage of Facebook advertising may prove to be a costly oversight.

Here are nine compelling reasons why every company should start a Facebook Ad Campaign right away:

1 – Your target market is already on Facebook

Millions of individuals use Facebook on a daily basis with many checking their news feeds several times a day. In fact, the average person spends 33 minutes per day on Facebook.

If a significant portion of your target market is active on Facebook regularly, you have a great opportunity to expand your client base by advertising on Facebook.

2 – Facebook has very specific targeting capabilities

Paying for advertising that may or may not be viewed by your target demographic is a time-honored method of marketing your brand. Facebook has never been like that, which is good for you!

Social media networks like this allow business owners to target a very specific audience. You can target by location, age, likes, dislikes, home value, places you’ve been and much more!

As a result, Facebook Ads are an effective marketing tool that you should use to further your company’s success.

3 – Facebook Ads tend to cost less

Do you have any idea how much it costs to advertise on Facebook? You can advertise for as little as $1 a day and have your ad seen by as many as 1,000 people!

If you used to spend a lot of money on radio or billboard advertisements, you may now reach your target market for a lot less money.

4 – Facebook Ads Are Quick And Easy To Create

Often, advertising on social media yields quick results. To begin contacting thousands of individuals, just create a campaign that targets your ideal client and choose a spend amount.

Facebook Ads are an excellent choice if you want to reach more customers and grow your sales quickly.

5 – Ads on Facebook Can Increase Your Website Traffic (and Brand Awareness)

Facebook advertising easily boosts the visibility of your business and number of visitors to your website. It is a great way to raise awareness about your company or product.

People are more inclined to buy from you if they know you have a good reputation. Be sure to showcase your reviews or testimonials using posts or ads. Here are 10 proven ways to get more positive online reviews for your business.

6 – It’s Easy To Judge The Efficacy Of Your Ads

Facebook advertising campaigns can easily be measured and compared. This is great news because you can figure out which approach is working best.

There’s no speculating once you’ve placed a Facebook ad. You’ll be able to see how many people have seen your ad, clicked on it, and converted as a result. Using the platform, you’ll have access to a wealth of information that will help you gauge the success of your campaigns and make the next one even better.

7 – Facebook Ads Can Help You Quickly and Cheaply Test New Markets

Facebook is a great way to begin testing a new market! Offering your customers something new can sometimes result in a costly mistake. An affordable approach to discover if your fresh concept is a hit is to run a Facebook advertising campaign. At your own speed and on a budget, you may explore a new market.

8 – You Can Tweak And Perfect Your Campaigns In Real Time

Is the return on your advertising effort underwhelming?

That’s okay…make a change! You can adjust your Facebook advertisements in real time.

If you’re not satisfied with the campaign’s performance, you may immediately make changes to your ads. Other media types, like radio or TV, don’t allow for this kind of customization.

9 – Your Competition Is Already Running Ads On Facebook

There is one last benefit to consider before investing in a Facebook Ad campaign today; your competitors are already purchasing advertising on the social media platform.

Take action and don’t allow your competitors to steal your thunder!

Need Help?

Do you need help implementing your first Facebook Ads campaign or setting up a Facebook Business account?

Call IFTS to get started at 412.715.6266 or email us at si@iftsdesign.com

Your Small Business Should Use Social Media To Market Your Services: 11 Reasons Why

Have you ever heard that your business doesn’t exist if it isn’t on Facebook?

This is because your clients may already be “friends” with your rivals if they utilize social media to follow other companies.

When it comes to reaching new clients and prospects, social media marketing is an extremely effective method! If you aren’t on social media, no one will know about your company. How could they?

In another post, we share 5 social media marketing secrets that nobody has told you about…

With sites like Facebook, Twitter, Instagram, and Pinterest, companies can communicate directly with their customers. If you aren’t doing this, you’re losing out on key opportunities.

Local companies should always have social media campaigns as part of their marketing plans. Making and distributing content on social media sites will assist you in achieving your marketing and branding objectives quickly.

Using paid social media advertising in conjunction with regularly posting updates, videos, and other material to engage your audience will help you reach more prospective customers, build loyal brand supporters, and increase sales.

To connect, engage, and develop your business, here are 11 reasons why you should work on your social media presence:

1. Speed

Using social media to market your business is a quick and easy way to get your message out there. You can start promoting your business in minutes after creating your profile.

2. Price

Because of the low cost of social media campaigns, you have more control over your advertising budget and may expand your social media presence at a rate that is right for you.

3. Effectiveness

To contact your target customers and construct a successful marketing campaign, you need to use multiple social media channels.

4. Brand Awareness

Social media is used by millions of individuals every day all over the world. Consider social media marketing as a surefire technique to raise exposure of your brand.

5. Relationship Development

General marketing methods do not “talk” to the client in any meaningful way. You can, however, develop genuine relationships with your potential clients by connecting with them on social media.

6. Trust Building

Customers are more likely to believe in your brand when you use social media to build trust with them. Successful social media campaigns should help you become a leader in your market.

7. Website Traffic

Making your social media updates engaging will raise your click through rate and drive more attention to your website, increasing sales.

8. More Leads

To produce more leads, you’ll need social media marketing. With social media marketing, it’s easy to run free social media campaigns or pay for advertising.

9. Content Promotion

You should make use of the social media channels to spread the word about your work. If you’re doing content marketing well, you should use social media to get the word out about your products and services.

10. Involved Followers

Increase the link you have with your fans by getting them engaged in your initiatives. Your followers will become more engaged if you just ask them what they want.

11. Spy on Your Competition

Spying on your competition is a cinch with social media. Don’t let your guard down whether it comes to your friends or foes. With social media, it’s simple to monitor your competition on multiple platforms.

Need help getting started with social media? Call IFTS today for a free strategy session at 412.715.6266 or send an email to si@iftsdesign.com

How to Set Up Your YouTube Channel for Law Firms

Did you know that YouTube reaches more people in the 18-49 demographic on mobile alone than any American cable TV network?

Setting up a YouTube channel for your law firm is easy and only takes a few minutes. In this article, we are going to walk you through 3 easy steps to set up your YouTube channel and explain how video marketing can benefit your law firm.

Set Up Your YouTube Channel In 3 Easy Steps

1. Sign in to YouTube

Go to YouTube.com and click the sign in button in the top right corner of the page. If you have an existing Google account, use that email and password to sign into YouTube.

If you do not already have a Google account, you can easily create a Google account directly from YouTube by clicking ‘create account’.

Keep in mind that a Google account and a YouTube account are not the same thing. This is a common misconception.

Your Google account can be used to sign into YouTube to watch and like videos or subscribe to your favorite channels. When you are signed in, you will also get personalized recommendations based on your activity.

Now, having a YouTube channel allows you to upload your own videos for your firm to have a public presence on YouTube.

2. Create Your Channel

In the top right corner of the screen, you will see your profile icon.

Click on the circle icon and select “Create a Channel”.

From here, you will be prompted to choose your channel name and profile picture

3. Customize Your Channel

This step will help make your channel welcoming to visitors and help with your SEO.

First, visit the customization tab in YouTube studio.

Layout Tab

Under the “layout” tab, you can select and organize what users will see when visiting your channel. A video spotlight will be the main video that someone will see when visiting your channel. For those that aren’t subscribed to your channel, you can add a channel trailer. This is nothing but a quick video that highlights what you create and what people can expect from your channel.

You can also add featured sections that will allow you to organize your content in any way you’d like for viewers to see when they arrive at your channel homepage.

Branding Tab

Under the branding tab is where you can find the customizable elements such as your profile picture and banner image.

Your profile picture is going to appear wherever your channel is represented on YouTube. Your profile picture must meet the following requirements:

JPG, GIF (not animated), BMP or PNG file
Recommended 800 X 800 px image
Square or round image that renders at 98 X 98 px

If you know what a Facebook cover photo is, a YouTube banner image is very similar. This is a banner that will appear at the top of the page when someone visits your YouTube channel. With this, you can show off your personality and a little more about yourself and your firm.

For the best results, your banner image must meet the following criteria:

Minimum dimensions of 2048 X 1152 px with an aspect ratio of 16:9
Safe area for text and logos at the minimum dimensions: 1235 X 338 px
File size: 6 MB or smaller

Basic Info Tab

customizing basic info on YouTube Channel

Under the basic info tab, you can make edits to your channel name & description, add translations in other languages, add links to sites that you want to share with your viewers (such as your firm’s website) and add contact information if you would like people to be able to email you with inquiries. Make sure to link back to your firm.

After making changes to any of these tabs, always be sure to hit the “publish” button to make your edits live on your channel.

Now it’s time to create content for your YouTube channel!

Most people think that creating a video for their business is really time consuming or that you need expensive equipment to start – Not true! All you need is your smartphone and a location that is relatively quiet with good lighting.

Create and optimize your firm’s YouTube videos to get the most out of your YouTube channel. In this blog post, learn how to create your videos from choosing a location, to finding a topic and editing your video. (We even include a secret step that not many people know about.)

How Video Marketing Benefits Your Firm

Did you know that 72% of people say that they would rather learn about a new product/service by watching a video over reading text?

Video marketing allows you to promote your firm on social channels that can increase overall engagement while educating your audience in a creative way. In other words, it gets more eyeballs on information that you provide.

Developing a strong video marketing strategy for your firm can provide the following benefits:

1. Reach a wider audience

With a large percentage of people preferring to watch an informative video over reading text, you have an opportunity to reach even more of your target customers. Think about the benefit of someone being able to watch you explain the benefits of hiring an attorney to create a will or how a DUI firm helps people get their DUIS expunged from their records by following the proper sequence.

2. Increase revenue

Did you ever think that creating videos could put more money in the bank? Businesses that implement a video strategy increase their revenue 49% faster year-over-year than those that do not use video. Many law firms are not yet utilizing these methods, so put yourself ahead of the competition and be a familiar face to your clients even before they meet you.

3. Increase number of shares

Social video generates 1200% more shares than text and image content combined. By creating quality video content, you have a better chance of passively raising more awareness for your firm. With YouTube users sharing 400 hours of new video every minute, your firm is set to establish a connection with users and therefore, drive leads.

4. ‘Humanize’ your firm

Let’s be real… Some of those who are looking for answers to frequently asked law questions may find it ‘boring’ or will most likely be unenthused as they search for answers that have to do with divorce or bankruptcy etc. With video marketing, you can answer these questions in a video format, letting a possible prospective client put a name to a face as you help answer their questions. This can ultimately instill a feeling of trust in that individual and you may have just scored yourself a new client!

These are just a few of the benefits of law firm video marketing. It can’t be stressed enough that it is important for your firm to stay on top of evolving video marketing trends to remain relevant in the digital world as more and more people turn to online video for information and advice in addition to entertainment.

YouTube is not just for cat videos anymore!

Need help setting up your channel or getting started with video marketing? Give IFTS a call at 412.715.6266 and set up a free one-hour video roadmap session. We’ll look at what you have done so far in the video space and set up a roadmap for you to follow to get yourself in front of more clients fast!