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How to Connect Your Google Calendar to GoHighLevel

Benefits of Calendar Integration

If you use GoHighLevel to manage a small painting business, it can help you optimize operations by allowing you to use a single platform rather than multiple apps and platforms. This makes it simple for consumers to learn about you, fill out forms, schedule appointments, and conduct research on your company.

Integrating your Google Calendar with GoHighLevel gives you a lot of benefits that can help you make better use of your time and make you more productive overall.

First, it saves time by getting rid of the need to physically cross-check or update multiple calendars. Second, it makes sure that your work and personal plans are in sync, which keeps them from overlapping or clashing. Third, you can easily plan meetings, set reminders, and add events, which makes you more productive. Lastly, it lets you get updates across all platforms in real time, so you always know if your plan changes.

Connecting Your Google Calendar to GoHighLevel

This can help you streamline your scheduling and ensure that you never miss an important event or meeting. Here’s a step-by-step guide on how to do it:

Step 1: Log into Your GoHighLevel Account

The first step is to log into your GoHighLevel account. If you don’t yet have an account, you can sign up on the GoHighLevel website.

Step 2: Navigate to the Calendar

Once you’re logged in, navigate to the “Calendar” section in your GoHighLevel account.

You’ll see a tab at the top of the page labeled “Calendar Settings” that you can select.

Step 3: Click on 'Integrations'

Find and click on the “Integrations” button located on the left hand side menu of your screen.

Step 4: Google Authorization

To add your email account, you’ll be asked to provide your Google account credentials and to give GoHighLevel access to your Google Calendar. Log in to your Google account and click “allow” to provide the necessary authorization.

Step 5: Sync Your Calendars

After allowing your Google Account to integrate with GoHighLevel, you will then select the “My Profile” tab located in the menu on the left side of the screen. All of your general account information will appear, and you will be able to scroll down to the section labeled “Calendar Configuration” and click the “edit” button.

You will then be able to select your Google Calendar account to sync with your GoHighLevel account. Hit save, and you are all done!

You Are Now Synced!

After following these simple steps, your Google Calendar will be in sync with GoHighLevel. 

Troubleshooting Common Issues

Occasionally, you might encounter issues when connecting your Google Calendar to GoHighLevel. Here are a few troubleshooting tips:

  1. Missing Events: If your events aren’t showing up in GoHighLevel, check to see if they’re marked as ‘busy’ in Google Calendar. Only ‘busy’ events are visible in GoHighLevel.
  2. Duplicate Events: If you’re seeing duplicate events, make sure you haven’t connected the same calendar more than once. Go to the GoHighLevel settings and verify the connected calendars.
  3. Not Receiving Updates: If you’re not receiving updates about changes to your schedule, ensure that your notification settings are correct in both Google Calendar and GoHighLevel.

Remember, if problems persist, don’t hesitate to reach out to GoHighLevel support for further assistance.

Additional Support Options for Calendar Syncing

Beyond the provided troubleshooting steps, there are other avenues for support should issues persist with your calendar syncing. 

  1. GoHighLevel Community Forum: This is a great place to connect with other GoHighLevel users. You can post your queries and get input from individuals who have encountered similar issues. Access the forum here.
  2. GoHighLevel Webinars: These webinars often address common issues, including troubleshooting syncing problems. Keep an eye on the schedule to catch relevant sessions. Find the upcoming webinars here.
  3. Google Support: Google offers comprehensive support for Google Calendar. You can find articles, guides, and community forums to get help. Visit Google’s Help Center here.
  4. Contact Support: If you’re still facing issues after exploring these resources, consider reaching out to GoHighLevel’s customer service directly via email or phone call. They can provide personalized assistance to resolve your problem. Contact details can be found here.

Remember, the goal is to ensure your calendar syncs seamlessly, enhancing your productivity and scheduling efficiency. Don’t hesitate to seek help if you encounter any issues.

​Maximizing Your Calendar Integration

To truly make the most of your Google Calendar and GoHighLevel integration, here are some effective tips:

  1. Check for Conflicts: When syncing your Google Calendar in the profile screen, you can also set up your calendar to check for conflicts.
  2. Utilize Color-Coding: Use different colors for different types of events or tasks. This helps in identifying and prioritizing tasks at a glance. 
  3. Set Reminders: Make good use of the reminder feature. Set reminders for important meetings, deadlines, or tasks.
  4. Use Description Fields: When creating an event, use description fields to note down key points about the meeting or task. This will serve as a quick reference later.
  5. Share Your Calendar: If you’re working with a team, share your calendar with them. This will not only keep everyone informed but also help avoid scheduling conflicts.

Leverage Third-Party Integrations: GoHighLevel integrates with numerous third-party applications. Leverage these integrations to maximize efficiency.

That's it!

You have successfully connected your Google Calendar to GoHighLevel. All of the events in your calendar will now be synced and you’ll never miss another important meeting or event again. 

GoHighLevel also offers a wide range of features that make managing your calendar even easier, such as the ability to view and add events to multiple calendars at the same time, create reminders for upcoming events, and access event details quickly.

Now that you have connected your Google Calendar to GoHighLevel, why not take advantage of some other features?

You can create and schedule tasks directly from your calendar, as well as set reminders for yourself to stay on top of your to-do list. You can also integrate with third-party applications, such as Slack and Zoom, to help streamline communication among teams. 

Remember, efficient use of integrated calendars can significantly boost your productivity and streamline your workflow, saving you valuable time and effort.

With GoHighLevel’s calendar integration features, you’ll have everything you need to stay organized and on top of your daily tasks! Try it out today! We hope you enjoy the convenience of syncing your Google Calendar with GoHighLevel! 

Let us know if you need help with getting your calendar synced with GoHighLevel by contacting si@iftsdesign.com!

Search Engine Optimization (SEO) for House Painting Companies in 2023: Help Your Brand Stand Out In The Search Results (SERPs) Part 1

Does your painting business’ website show up where you want it in the Google search results for ALL potential clients?

If not, this article is for you.

We will review what SEO is, why it’s important and the steps that you can take to improve your ranking.

Unveiling the Significance of SEO: Boosting Your Painting Business Through Effective Strategies

The success of your business largely depends on how well you rank online. To achieve this goal, it’s essential to prioritize the right SEO techniques that will boost your marketing efforts and drive growth. With these strategies in place, there’s no limit to what you can accomplish!

Google processes over 5 billion searches everyday!  One out of five queries originate from mobile devices. In fact, more than half of mobile queries are “near me” searches.  For the desktop inquiries, which make up the other 80% of searches, roughly twenty percent have local intent. 

This trend highlights the importance for businesses to optimize their online presence and ensure they appear prominently when potential customers search nearby.

Its evident that local search behavior has immense potential for generating new house painting leads! By crafting a targeted campaign focused on consumers in specific areas and implementing effective marketing techniques you can enhance your visibility online. This will ultimately lead to increased chances of attracting fresh customers who may not have known about you otherwise.

Strategy 1 – Business Listings: Enhancing and Tracking Key Elements

By optimizing your Google Business Profile Listing correctly, you could potentially reach the top of organic SERPs within the local results section for your niche. 

However, don’t limit yourself to just focusing on your Google Business Profile alone when it comes to improving your local SEO campaign. Optimizing your business listings on social media sites, Yelp and other major listings is crucial for attracting customers.  

To achieve this, you will need to claim, optimize, verify, manage and sync all relevant information about your company across these platforms.  

(Need help with this? Our services will ensure that potential clients find accurate details about what you offer when they search online. Don’t miss out – let us handle the heavy lifting so you can focus on running a successful painting company! Email si@iftsdesign.com to find out more)

So, what do you need to sync across all of your listings?

Business NAP (Name / Address / Phone Number)

Make sure that your company’s name, address and phone number is written exactly the same across all listings and your website.

As an example, if your address is “123 North Smith Street,” don’t have your website say “123 N. Smith Street” and the Google Business Profile say “123 North Smith St.” Choose one version of the name/address/phone number and stick to it.

Your Painting Business’ Website

Having a link to your official website is crucial.  This gives Google and other search engines a link to follow, which gives them relevant information about your company.  It also allows customers looking at your citation to go directly to your site.

Business Hours / Description / Categories

All your listings should have the same hours, description and industry categories. If they don’t, the search engines will be confused about which is the correct and most relevant data about you. This could result in a lower result for your website in the results.

Images / Videos Of Your Painting Jobs and Team

Including high-quality images and videos can set your citation apart from others in your industry. It will maximize your visibility and sometimes, will make your citation larger than others, which catches the eye of the person browsing.

Online Reviews

While you can’t optimize your reviews, technically speaking, it is still essential to keep a close eye on them. Regularly checking up on new listings for fresh feedback is important. So is flagging any spam or inappropriate comments.

Bad review? No problem! Responding professionally when dealing with dissatisfied customers who may have had negative experiences shows that you care about the client experience and gives you a chance to fix the issue. 

This approach helps ensure that everyone has an opportunity to share their thoughts while also maintaining the integrity of online review platforms overall. By staying vigilant about these matters, painting businesses like yours are better equipped than ever before to address concerns head-on and ultimately improve customer satisfaction levels over time!

Strategy 2 – Local SEO: Attract More Clients Near You

Want to improve your local presence online? Start with your website!

Using multiple SEO strategies to optimize your website is crucial to getting more local house painting clients.

Here’s a great way to start this process:

Website URLs, Page Titles, and Meta Descriptions

When Google and other search engines crawl your site, it’s important to have these elements filled in and optimized. 

[Side Note – If your website is created in WordPress, you can use the Yoast plugin to take care of all of these]

The website URL is the website address of the page www.yoursite.com/page-name. You’ll want to be sure that the page-name element contains keywords and your local town name.

The page title is the name of the webpage that appears in the tab on your browser.  A good format for naming your webpages is “Keyword 1 – Keyword 2 | Company Name.”

The meta description is the short paragraph that appears below the website name in the search engine results.  Google does not look at this when determining page rank, but your client is going to read it. Put the most relevant information in there for them.

Contact Information and Business Hours

Just like with the citations, you want to be sure that your website clearly lists the hours and how to contact you. Make sure that this information is consistent with the citations as well.

Landing Pages

Want to attract clients from multiple areas?

Have a landing page that is optimized for each location.  However, one important thing to note – these pages cannot have the exact same text on each page. Be sure to customize it to that town or be penalized by Google.

Blog

Having a blog is a great way to improve your SEO!  

You can showcase your latest projects, highlight an employee, inform your clients and prospects about a frequently asked question, or talk about events that are happening in your town. Each one of these allows that specific blog entry to be optimized to a set of keywords that are relevant to your local area.  More about this in the next post…

To Be Continued…

Ready to get started? Implement the two SEO tactics above.  

In our next post, Strategy 4, Strategy 5 and Strategy 6 Will Be Revealed.

Revitalizing Your Online Presence: Generating Phone Calls and Conversions

Is your online presence working for you? 

In today’s digital landscape, a compelling online presence is the cornerstone of any successful business. It serves as a digital storefront, #1 salesperson, your biggest fan and more, enticing prospects to engage with your brand.

So – what entails a successful online presence?

There are 3 main parts:

  • Branding 
  • Google Maps Optimization
  • Conversion Rate Optimization (CRO)

In this article, we will explore these 3 key elements that can transform your presence online into a powerful client-conversion machine. 

Let’s get started!

Part 1 – Business Branding

Just as a compass guides travelers, a strong brand identity directs potential clients towards your business. It’s crucial to communicate the unique value proposition your brand offers. 

However, rather than focusing solely on yourself, shift the spotlight to the benefits your clients will gain by choosing your services. On your website, create a captivating headline that resonates with their needs and aspirations.  It should have nothing to do with you yet.  People are always looking at the “What’s In It For Me” outcomes.  So, let them know all of the great things that can happen when they work with you.

Then, use the subheadings to highlight features that reinforce these benefits.  This is where you can talk about your knowledge, qualifications, past case studies and more. By following this strategy, you create an emotional connection, compelling visitors to take the next step on their journey towards conversion.

Part 2 –Optimizations To Rank Higher on Google Maps

There are 3 main factors that determine how your business ranks on Google Maps:

  • Location (how close you are to the searcher)

Location emphasizes your proximity to potential clients, ensuring they can easily find and access your business.

  • Relevancy (how relevant your business is to their search)

Relevancy demands that your Google profile and website are optimized to align with their search queries, demonstrating its value and relevance.

  • Prominence (how prominent is your website)

Prominence focuses on elevating your website’s visibility and credibility.

Ensuring that Google “likes” your site by adhering to search engine optimization (SEO) best practices will ultimately increase your organic traffic and conversions.

Since you can’t really change your location, focus on credibility and relevance.

Increase Credibility and Relevance

One great way to increase credibility and relevance is via social proof, like reviews or testimonials.  This is always beneficial to you because if a prospect sees someone similar to them getting a good result with your company, they can picture themselves in that position as well.

The best part? You don’t have to toot your own horn at all.

Video testimonials are the best way to get social proof and can be easily done via Zoom. They are an invaluable asset that humanizes your brand, instilling trust and credibility. They can be posted in a myriad of places, such as:

  • YouTube
  • Your website
  • Google Business Profile
  • Rumble
  • Social Media
  • LinkedIn

…and more!

So, how can you obtain impactful video testimonials that convey the story of how you have positively impacted your clients’ lives?

Meet with happy clients on Zoom and ask them these simple questions:

  • What was the problem that you hired us to solve?
  • Why did you choose our company over everyone else?
  • What was the work that we did for you?
  • Were you happy with the results?
  • Would you recommend us to friends and family?
  • Anything additional you would like to add?

This question structure will create a great testimonial every time because it follows a story narrative. People love to hear stories in a particular order, so this should help your interviewee tell a compelling story.

Once the interview is complete, edit the video to enhance the quality and remove any portions that don’t make sense to include. This video can then be shared everywhere!

Additionally, don’t overlook the power of written testimonials.

Gather positive reviews from platforms like Google and incorporate them into your website, either as widgets, text or screenshots, to further strengthen your social proof.

Part 3 – Conversion Rate Optimization

Google can send you all the traffic in the world, but none of that matters if they don’t convert into clients.

So, how can you increase the conversion rate on your website?

There are many ways to increase conversion rate, but we are going to discuss 3 here.

1 – Make it as easy as possible to get in touch with you on every page

This includes having your phone number at the top of your website, making sure that the number is clickable, having a chat box for people that don’t want to call, and having a contact form for people that don’t want to chat. Make it impossible for someone to find a reason not to get in touch.

2 – Showcase trustworthy elements on your site

Be sure to have an SSL attached to your site so people know that their information is secure. You can further denote this with a padlock graphic on your forms. 

3 - Have a quick loading website

Be sure that your website loads in 3 seconds or less. This will ensure that a prospect cannot get upset by the load time and leave your page frustrated.

Time To Get Started

Your website holds the key to unlocking your business’s potential, acting as a bridge between you and your ideal clients. Make sure that you have built that bridge as strong as possible by following the outline discussed above.

Need help implementing any of the optimizations discussed in the article? Let IFTS help!

Call 412.715.6266 or send an email to si@iftsdesign.com to get started.