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Tag: target market

How to Market Your Service Business on Facebook

Are you advertising your painting business online?

For a service-based business, it can be very hard to find the right place to advertise online. If you want to market your business online, Facebook may be the best place to do it, even if you have to pay for it.

Local businesses that use Facebook to promote their business have a lot to gain from being able to target people who are actually interested in their services and live near them.

With Facebook advertising, you can reach a very specific audience in their personal digital space, where they talk to each other every day.

Using Facebook Messenger ads is a great way to reach people where they are online. People are increasingly using messaging apps like Facebook Messenger and WhatsApp to talk to people they know and businesses they do business with.

Facebook Ads Remind People of Your Services

If you sell services, it’s important for your customers that you have a good web presence, active social media and a good reputation online. When hiring a service provider, people want to feel safe and sure. 

It makes sense that these prospects take more time to decide what to buy and don’t always go with the first business that comes up in the paid ads on search engine results pages.

People often take the time to look at their top choices for services, check out their websites/social media and reviews, compare prices, and ask their friends and family for suggestions. Since many service purchases don’t happen right away, it’s easy for customers to forget about them. 

But local service providers can remind people about their services and turn more interested leads into customers by using Facebook marketing.

Messenger Ads Can Help Service Businesses Reach More People

Over 1.3 billion people around the world use Facebook Messenger. And each month, businesses and users send and receive more than 20 billion messages.

Those are some pretty big numbers, but you’re a small business in your town, so what do they have to do with you? 

So, here are some numbers that show why you might want to think about Facebook Messenger ads:

  • 67% of people indicated that they have made a purchase after seeing a social media ad (The Manifest’s 2019 Consumer Social Media Survey)
  • 31% of consumers say they are using social media channels to browse for new items to purchase. (Aimia)
  • Facebook accounts for 50% of total social referrals and 64% of total social revenue. (Business Insider)
  • 84% of millennials say user-generated content from strangers has at least some influence on what they buy. (Gartner)

Your business can find the perfect audience to market to by digging into your Facebook Audience Insights to learn more about the demographics and preferences of everyone on Facebook. More importantly, you can get detailed information about the people who have connected with your Facebook page to make highly targeted Messenger Ad campaigns that are hard to ignore.

Put Your Business in Facebook Messenger Inboxes

Running ads that show up in people’s Messenger inboxes is the easiest way to get the word out about your business on Facebook Messenger. Just like Facebook ads, Messenger ads automatically put ads where they are most likely to get results for the least amount of money. You can even use the same ads for Messenger that you already made for marketing campaigns on Facebook and Instagram.

When people see your ads in the Chats tab of the Messenger app, they can tap on them to go to the destination you chose when you made the ad. So, you could send them to a Messenger chat with your business, or you could send them to a website or app.

There are even sponsored Messenger ads that can be sent directly to people’s Messenger inboxes, but ONLY if they have talked to your business on Messenger before.

People are reading less and skimming more, so focus on making calls to action that people “can’t pass up” and give prospects a reason to click. Your next customer might be waiting on Facebook for you to post something.  Try using eye-catching colors or images to get people to see your message.

If you don’t know how to set up or manage a Facebook ads account, contact us right away about our Facebook Ads Management plans.

Ways To Send Traffic To Your Website – Paid and Organic

The internet has become a powerful tool for businesses of all sizes to reach their target audience, and driving traffic to a website is a key factor in online success. In this article, we will discuss the various ways to send traffic to your website, both paid and organic options. Whether you are just starting out or have been in the business for a while, there are a variety of strategies to choose from that can help you achieve your goals. 

Let’s take a look at the different methods available and how you can best utilize them for your website.

Organic Traffic

Organic traffic is a great way to improve your website’s visibility and increase website traffic. It refers to the number of visitors who find your website through unpaid search engine results such as search engine optimization (SEO) and other organic search activities.

Organic traffic has the potential to bring in high-quality and targeted visitors to your website, leading to higher conversion rates and better user engagement. It is the most cost-effective way to drive more traffic to your website and can be used to increase brand awareness and visibility.

Let’s talk about a few of the tactics you can use to drive organic traffic:

Search Engine Optimization (SEO)

This is one of the most important digital marketing strategies and should be a key part of your overall strategy. Search engine optimization (SEO) practices help improve the ranking of your website in organic search results. It involves optimizing website content, keywords, and other factors so that search engines can properly identify your page when someone searches for relevant terms.

SEO includes optimizing titles, descriptions, and keywords; creating backlinks from other websites; improving page load speed; and making sure the content is relevant and of a high quality. By taking the time to create SEO-friendly content and building relationships with other websites, you can gain organic traffic to your website without having to pay for it. However, this process takes time and effort, so if you need more immediate results, there are paid methods to send traffic to your website that we will discuss later in this article.

Social Media

You can use social media as a platform to promote your business and drive organic traffic. This includes sharing content, engaging with followers, and running ads on platforms such as Facebook and Instagram. By engaging with your target audience and providing them with valuable content, you can create relationships that will lead to more organic traffic.

Content Marketing

By creating and sharing valuable content, you can attract visitors to your site and encourage them to explore your products and services.

Content marketing can include creating:

  • Blog posts
  • Videos
  • Infographics
  • eBooks

Each type of content should be tailored to the interests of your target audience, as this will help to create an engaging experience that encourages visitors to return.

Content creation should focus on building relationships with customers, providing accurate information about products or services, and providing a platform for customers to engage with your brand. If you’re struggling to create content for your business, check out this article where we discuss some common business goals and what content you should create to help reach them in 2023!

By producing captivating content that speaks directly to your target market, you can become a thought leader and drive more visitors to your website.

Paid Traffic

Paid traffic is an effective way to increase website visitors by paying for advertisements on search engines, social media, websites, and other online platforms. It can help you reach a larger audience and increase your brand awareness quickly.

Paid traffic also gives you more control over your campaigns, allowing you to target a specific demographic, customize your messages, and measure success with analytics. The biggest advantage of using paid methods is that they guarantee immediate results, though you should be aware that there are costs associated with them.

There are many effective ways to send paid traffic to your website, such as:

Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a powerful form of digital marketing that allows businesses to display ads to their target audience and only pay when someone clicks on them. PPC advertising involves bidding on certain keywords related to your website, and then paying for every click on your ad. This allows you to target a specific audience and tailor messaging more accurately.

It can also be a cost-effective way to generate leads and sales. With PPC advertising, you can set a budget and get results quickly. You have control over who sees your ads and when, giving you the ability to optimize campaigns in real-time and maximize your return on investment.

Display ads

Display ads are a type of online advertisement that appear on websites and other digital platforms. They are typically rectangular, colorful, and often include text, images, logos, and even videos. Display ads are a great way to promote products and services, as they can be targeted to a specific audience and be seen by thousands or even millions of people.

They can also be used to drive traffic to a website, increase brand awareness, and generate leads. Display ads are a powerful tool for businesses, and when used correctly, can be an effective way to reach an audience and grow a business.

Social media advertising

Social media advertising involves placing ads on popular platforms such as Facebook and Instagram. Ads on these platforms can be tailored to a specific target audience, making them much more effective than traditional methods of advertising.

Social media advertisements are an efficient way to reach out to potential clients and direct them to your website or online store. They provide an opportunity to present an effective message to a large and targeted audience. By utilizing compelling visuals and engaging content, businesses can create an effective ad that stands out from the competition.

Additionally, social media ads offer the potential to track performance and measure ROI, helping to ensure that campaigns are successful and cost-effective. With the right strategy and creativity, social media ads can be an invaluable tool for businesses of all sizes.

Choosing The Right Method For Your Business

Each of these paid traffic sources has its own advantages and disadvantages, so it’s important to do your research and decide which one will be most effective for your website and budget.

With the right strategy and budget, paid traffic has the potential to be a powerful marketing tool for any business.

No matter which method(s) you choose, the most important thing is that you create valuable content and promote it in a way that resonates with your target audience. This will ensure that your website receives quality traffic—whether paid or organic.

Need Help?

If you need help managing your business’s paid or organic traffic campaigns, our team of professionals are here to help. We have extensive experience helping businesses optimize their campaigns and grow their online presence. Contact us today for a free consultation at 412-715-6266.

Creating Content in 2023: What Will Help You Reach Your Business Goals?

In 2023, creating content that is valuable and engaging to your audience will be key in achieving your business goals. Content creation should focus on building relationships with customers, providing accurate information about products or services, and providing a platform for customers to engage with your brand.

Let’s look at some common business goals and different types of content you can create to help you reach them.

1. Increase Brand Awareness:

Are you looking to boost your brand’s visibility? Crafting content that positions you as the expert in your field is an excellent way of achieving this goal.

Content marketing involves developing and sharing meaningful, valuable content with your target audience. Use your expertise and experience to create content that showcases your knowledge and provides your audience with insightful information about the industry such as:

  • Blog posts – create informative, helpful, and keyword-rich blog content that educates your readers and helps them solve their problems.
  • Infographics – create eye-catching infographic content that can be used to explain complex topics or to present data in an easily digestible format.
  • Videos – create engaging video content that can be used to showcase your products and services or to provide helpful tutorials and how-tos.
  • Social media posts – create shareable content that people will enjoy and engage with on social media.

This type of content should be creative, entertaining and informative. The key is to create content that resonates with your audience and provides them with valuable information. Additionally, you should also ensure that your content is optimized for search engines so it can be easily discovered.

Creating content that is easy for users to consume will help increase awareness about your business and drive more traffic to your website.

2. Generate Leads:

Creating content that will generate leads is an important part of any successful marketing strategy. If you want to generate more leads, you need to create content that encourages customers to take action.

A few strategies you may want to consider include:

  • Optimizing your content (seo)
  • Targeting specific keywords and topics
  • Leveraging social media to share your content with a wider audience
  • Writing content that is interesting and informative to your target audience

You may also want to consider creating content with a call-to-action to generate leads, such as offering a free download or providing a contact form for those interested in learning more about your product or service. With the right content strategy, you can create content that will help you generate leads and grow your business.

3. Build Customer Loyalty:

Creating content that will build customer loyalty can be a great way to increase customer retention and boost long-term customer engagement.

Here are some ideas on how to create content that will build customer loyalty:

  1. Focus on providing quality content. Quality content can include helpful advice, tips, articles, videos, and more that are tailored to customer needs.
  2. Show appreciation for customers. Create content that highlights customer achievements and thank customers for their support.
  3. Offer exclusive content. Give customers early access to new products, discounts, and other special offers.
  4. Ask customers for feedback. Encourage customer feedback by asking customers for their opinions, ideas, and suggestions.
  5. Share customer stories. Highlight customer success stories in your content.

You should also consider creating customer loyalty programs that reward customers for their loyalty. Rewarding loyal customers with discounts, exclusive offers, or other promotional items can help increase customer engagement and satisfaction.

By following these tips, you can create content that will build customer loyalty and help strengthen relationships with your customers.

Remember This When Creating Your Content

Creating content that meets your business goals in 2023 will require a well thought-out content strategy.

It is important to ensure that your content is tailored to the needs of your target audience and is optimized for search engine rankings. Use creativity when creating your content to make it truly stand out. This will increase its visibility and attract more viewers. For maximum impact and engagement from your audience, it is essential to be consistent with your content – this will not only help you gain their trust but also keep them coming back for more. With careful and thoughtful content creation, your business can reach its goals and find success.

Prepare To Meet Your 2023 Goals

By focusing on creating content that is valuable and engaging for your customers, you can build relationships with them and increase brand awareness, generate leads, and build customer loyalty.

By following these tips and staying up-to-date with the latest trends in content marketing, you can ensure that your content creation efforts are successful in 2023.

If you need help creating a content strategy for your brand, contact us today at 412-715-6266.