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Category: Social Media

Top 5 Tips for Turning Your YouTube Podcast Video into Two Weeks of Social Media Posts

It can be a struggle to come up with fresh ideas for your social media campaigns, but if you have a great podcast that you’re passionate about, why not use your discussions and turn them into social media content?

With a little bit of work, you can easily turn your podcast into two weeks of social media posts that will help you grow your audience and build your brand.

In this blog, we’ll give you tips on how to turn your audio into text and graphic posts, and even short video clips for sites like Youtube, Instagram, Facebook, and Twitter. We’ll also tell you how to promote your videos so that more people watch them.

So if you’re ready to learn how to turn your podcast into social media gold, read on!

#1-Make a daily plan for the next two weeks for your social media.

Having an outline of the types of posts you want to share each day and the format you want to use, such as text, image, video, or a combination of the three, is helpful.

For example,

Monday: Upload your podcast video to YouTube (we talked about how to do this in our last blog) and share the link on your other social media sites.

Tuesday: Take a fun fact or quote and turn it into text with a picture that goes with it.

Wednesday: Post a short clip from the whole video.

Thursday: Find an inspirational quote and make a graphic related to your topic.

Friday: Create a blog link post.

Saturday: Post a fun fact or a funny clip.

Sunday: Reminder to check out the Youtube video.

Week 2

Monday: Combine text and a visual image using another useful fact or statistic from your podcast.

Tuesday: Make another inspirational quote post.

Wednesday: Create a list post or promote free consultations, subscriptions, newsletters, or other lead magnets.

Thursday: Provide another guest quote or topic quote, either in the form of a short video clip or an image and text post.

Friday: Post a reminder to check out your podcast with a link included.

Saturday: Share interesting facts or comparisons as an infographic.

Sunday: Show a screenshot of the podcast video or image with a teaser that says “keep tuned for our upcoming episode.” 

#2-Pull out the most interesting parts of your podcast to create your social media posts.

You can do this the old fashioned way by listening to your audio and writing down at least 8 to 10 points you’d like to highlight, or you can easily transcribe your entire podcast with apps like otter.ai, which saves the entire text from your audio, making it easy to read over and copy all of the quotes and information you’ll use when making your daily posts.

#3-Create your text and graphic posts.

Let’s dive in!

Feel free to be as creative as you’d like, but we like to follow these simple rules.

  • Get the reader’s attention with a topic line that stands out.
  • Explain why this content is important to them.
  • Tell them what they will learn.
  • Tell them how to listen to the episode.

Remember to add colors, your logo, and a font style consistent with your brand’s personality and the topic you’re covering.

Using photos, art, and other graphics can give your social posts a unique touch and help you get the attention of your audience.

It may take a little longer in the beginning to create posts from scratch, but once you have a theme, it will take less time in the future.

There are many design apps out there with free-to-use features, and one of the easiest and most intuitive to work with is Canva. With pre-made graphic templates you can change for your specific needs and a way to save all of your creations, you don’t have to worry about starting with a completely blank slate the next time.

#4-Create your video posts.

Creating video clips and posts of your podcast episodes is a great way to repurpose your content and get more bang for your buck.

You can share two types of video: an actual video clip, if your podcast story or interview is videotaped, or an audio clip transformed into video format (mp3 to mp4), which is a lot easier than it sounds.

Read on to learn how to convert audio files to YouTube-friendly videos:

  • Go to Headliner.app or Canva.com and register for free.
  • Click “create audiograms” or choose one of the many video templates on Canva.
  • Upload your podcast audio, or you can upload a video file of your episode if using Canva.
  • Choose the length of video you will create, or for more advanced options, Canva allows you to cut your video and save it as a new project where you can add custom graphics and elements, including page animations, transitions, and background music!
  • Headliner allows you to Include transcription, but only up to 10 minutes in length. In Canva, you can add text to each frame of your video, which is time consuming for an hour long podcast, so save that for shorter clips. As we covered in our last blog, Youtube allows you to add subtitles automatically and is by far the easiest way to add captions to an entire podcast video.
  • Follow these steps to design, and your video clips will be ready to share on social media.

If you’re posting just audio, try to keep it under one minute, and remember, sites like Instagram only allow video posts that are one minute or less.

And make sure you include a great opening line, so that listeners will want to hear more!

#5-Plan and schedule your posts.

The last step is to publish your content. You can do this manually, but if you use lots of different social media platforms, use an automatic scheduling program like socialpilot.co, which will allow you to plan multiple posts in advance.

These sites often provide analytics which tell you how your posts are performing on each platform. Be sure to try it out and don’t worry about being perfect!

Finally, be sure to include links to subscribe to your podcast on iTunes or other sites and add relevant hashtags so that people can easily find and follow you. And remember to promote your videos by sharing with your friends and followers and encouraging everyone to share them, too.

You can also use paid advertising on social media platforms like Facebook and Instagram to boost your videos. When creating your ads, be sure to target people who are likely to be interested in your content. For example, if your podcast is about business, target people who work in businesses or are interested in entrepreneurship.

By following these steps, you can easily turn your podcast into two weeks of social media content. 

So what are you waiting for? 

Start creating and promoting your videos today!

Need some help in this area? Call our social media experts at IFTS and learn more about our services at 412-715-6266.

The Ultimate Guide to Turning Your Podcast into a Youtube Video

If you want to take your podcast to the next level, you might be wondering if you should start putting videos on YouTube. 

Video is one of the most popular types of content on the internet, and it can be a great way to reach more people. But before you start filming yourself talking into a microphone, there are a few things you should know. 

In this article, we’ll show you how to turn your podcast into a professional-looking YouTube video that keeps people interested and helps you grow your audience. We’ll also tell you how to choose pictures that go with your audio and how to make your video work best on YouTube. 

So, if you want more people to listen to your podcast, keep reading to find out how to turn it into a YouTube video.

Why turn your podcast into a YouTube video?

You might think that YouTube is just for watching videos, but more people listen to audio on YouTube than anywhere else! 

According to the Music Consumer Insight Report, 47 percent of the time people spend streaming music around the world is on YouTube. In fact, YouTube even beat Spotify to become the biggest platform for listening to podcasts in the US. 

People don’t seem to mind staring at a screen that doesn’t change while they listen to something they like. So yes, you can be successful even without a video on YouTube! Many are happy to just sit there and listen without watching while they go for a walk, work out, or fold some laundry. 

Adding some visual interest, though, will grab viewers’ attention and keep them interested when they aren’t just listening. It also lets you add more information that might not be possible in an audio-only format.

Your podcast’s online presence could be more than doubled if you upload it to YouTube! It potentially gets you in front of billions of Youtube users every day, and it’s a great way to make your content available to your audience no matter where they are.  

So before you record that next episode, it’s worth brainstorming ideas about how you can turn your podcast into a YouTube video.

Steps to Getting Started with Youtube

Step 1: Decide what type of video you want to create

There are a few different ways you can go about creating a video version of your podcast. The first is to simply take a video of yourself while recording your podcast. This is the easiest way to create a video, but it can be a little boring for your audience if they’re just watching you sit and talk.

You could also record your podcast on your webcam. You don’t need to buy any fancy equipment to do this. Simply plug your microphone into your computer, use the built-in camera, and use Zoom or QuickTime to record yourself while you speak. Make sure that your podcast microphone is being used instead of the computer’s built-in microphone in your audio settings.

 If you decide not to film yourself, add pictures and short video clips to your audio for visual interest. This is a great way to keep people watching, and it lets you easily add extra information that might not be possible with just sound. 

It’s important to choose high-quality images that fit your brand’s style and aren’t a distraction, so make sure they relate to your topic and add value

Step 2: Record your audio 

Once you’ve decided what type of video you want to create, it’s time to start recording. When recording your audio, it’s important to speak clearly and at a consistent volume. You also want to avoid any background noise that might be distracting to viewers. 

Your sound file alone is an MP3 type of file, which can’t be uploaded to Youtube. Because the video site requires MP4 video files, you will have to have some type of video to go along with your podcast, even if it’s just one image, so that it “plays” and uploads to the site like a video would.

 Step 3: Converting your audio file into a video

If you want to spend even less time uploading your podcast to YouTube, keep reading. 

Create a background image first by using free graphic design software such as Canva or Envato Elements. Both already have YouTube video templates, so you’re not starting from scratch. Adding your logo and changing the colors is pretty simple, and there are thousands of graphics available to really customize your video. 

What should be included in that graphic? 

Your company’s logo, name or host, website URL, and any other relevant information. YouTube recommends images with a resolution of 2560x2240px for the best results on all devices. When you upload the MP3 audio file of your podcast to a software app like Canva, you can easily add and switch from one image to another with a wide range of customizable effects to go along with the sound.

Be sure to include a call to action page at the end so that people know what to do next. 

You can also add links to your website or other social media and encourage people to like, share, and subscribe to your channel.

Finally, you now have an MP4 file to upload to YouTube!

Step 4: Optimize your video for YouTube

 After you’ve added your designs and recorded the sound, you need to make sure your podcast is ready for YouTube. It’s important to use keywords that are related to the content when optimizing it. You should also think about adding captions and/or subtitles. 

YouTube says that videos with closed captions get 12 percent more views than videos that don’t. Some polls even show that people are more likely to finish watching videos until the end if there are captions. This is perfect for those times when people might find it easier to watch video content without the sound on. 

Don’t worry, YouTube has its own built-in AI that captions your videos for free once they are uploaded. It may not always be 100% accurate, so remember that the higher the audio quality you provide, the better the AI-generated transcription will be. 

Once you have your Youtube channel with your uploaded videos, you can access and edit the closed captions. Click on the Subtitles section and select the icon below.

You can either edit your subtitles directly within YouTube or upload your audio subtitles using a site like https://otter.ai/home, which will ensure your audio text is indexed and searchable on the internet. This will help your videos rank higher in search engines by turning every word that is captioned into metadata and making it more likely that your videos will show up in Google searches.

Shorter Podcast Clips, Are They Still Worth it?

As we covered in our last blog post, video marketing is definitely worth your time. 

Because YouTube has such a large audience, it’s one of the best places to put podcasts and other types of content. People enjoy YouTube because it’s popular and it’s what they know. 

But what if you don’t have the time right now to post full episodes of your podcast on YouTube? 

That’s okay! You can still promote it by posting shorter clips from each episode. 

This is great for several reasons. Listeners are more likely to download the whole episode on their favorite podcast app, which could mean more endorsements. Also, people are more likely to share a short video than an entire episode that lasts 45 minutes. And finally, they are perfect for sharing on social media.

With a little effort, you too can turn your podcast into a YouTube full length video or short video clip that will help you reach a wider audience! 

If you are looking for help in this area, our team at IFTS is here for you. We are committed to your success and will take the stress out of creating marketing content! Contact us today for a free one hour consultation at 412-715-6266.

How to Create a Brand Style Guide for Your Business

Are you making a good first impression with your potential customers?

As your business grows, you’ll have more and more opportunities to make a good first impression. People should have the same experience with your business, whether they see your logo on your company vehicle or go to your website to learn more about your services. 

Your brand is more than just a logo and color combination, though. It’s what people expect from your company and how they talk about you when referring others to your business. 

-And making a brand style guide is a great way to help you stay on track!

What a Brand Style Guide is and Why You Need One

A brand style guide is a document that outlines the specific fonts, colors, images, and styles that you want to use for all of your marketing materials. It can help to create a cohesive look across all of your branding, and it will make your company’s overall look more professional. 

Creating a brand style guide can seem like a daunting task, but it doesn’t have to be!

If your business doesn’t have a mission statement already, you should think about what makes it unique and take the time to put it on paper.

What’s your company’s voice and personality? 

Who is your customer? 

What would they expect when interacting with you?

Answering these questions is a great place to start shaping what the heart and soul of your company looks like visually. Then, choosing the right design elements will help you achieve that goal. 

Remember, the intent is to create a guide that will help you maintain a consistent look and represent your brand’s voice and personality. So, don’t be afraid to get creative and have fun with it!

How to Create a Brand Style Guide

When deciding on the overall tone and voice of your brand, here are a few tips to get you started:

1. Start by creating a mood board. This can be as simple as cutting out images from magazines that reflect the look and feel you want for your brand, or you can create a digital mood board using Pinterest or another online tool. 

It may seem unnecessary, but having this in place first is a helpful way to keep your thoughts and ideas organized.  It also gives you a visual representation that may help you make connections you wouldn’t otherwise have seen.

2. Once you have a good idea of the overall style you’re going for, it’s time to start thinking about specific elements like colors and fonts. Make a list of 3-5 colors and choose 2-3 fonts that you’ll use for all of your marketing materials. Don’t forget to do your research on color and font associations and continue to go back to your mood board for inspiration. 

You’ll want to include things like the color names, CMYK swatches, and hex codes (the HTML version of color names) in your guide. 

Also, be sure to find out if there is a cost associated with the use of the font or images you use in your marketing. Some fonts and images have specific copyright rules, and you will want to make sure that you are following their guidelines.

3. Your logo is one of the main things that people picture when they think of your business, and it should make it easier for them to remember your brand. It’s a good idea to put your logo and a description of what it stands for in your brand style guide. 

You can put as many different versions of your logo as you want in your style guide, but make sure that each one has a purpose. Outline as many parameters as you’d like, including dimensions and color selection that show exactly how your logo can and cannot be used.

If you haven’t put much thought into your logo design, you will want to check out why that’s so important in our previous blog post.

4. Now you are ready to create your brand guide to keep on hand or as a digital file that you can easily share with others. 

Include all of your chosen colors, fonts, and any other elements like photos, images, or wording that you want to use and circumstances or exceptions for any changes and a detailed list of those examples.

5. Finally, make sure to review and update your brand style guide on a regular basis. As your business grows and changes, so too will your branding. 

By keeping your style guide up-to-date, your branding efforts will always reflect your business in the best light.

Examples of Brand Style Guides

This page, taken from Scrimshaw Coffee’s brand guide, is a great example of how to showcase different colors and logos and how they can be used in marketing.

Njord Organic Restaurant shows just how detailed a brand style guide can be.

To see a wide range of the types of brand style guides different companies use, visit issuu.com.  

Saving You Time and Money

Your company’s style guide should be created early on in the branding process and updated as needed. Having this document on hand will make putting together promotional materials much easier.  It should also make it easier to bring in an outside marketing team if you get to that point.

With a list of your preferred fonts, colors, and styles, you’ll be able to save time, energy, and money by ensuring that everyone on your team is on the same page when it comes to your design standards. 

Again, the importance of making your business more memorable to customers, and therefore building more trust and customer loyalty, can’t be stressed enough.

If you’re ready to create a branding style guide for your business, our team at IFTS Inc. can help! Contact us today for a free consultation at 412-715-6266!