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We wanted to end 2022 (and start 2023) with a ton of stats about Google Business Profile that you should keep in mind while planning your marketing for 2023.
We divided the stats into 3 Categories:
– Fun with Numbers
– Did You Know
– Little Known Facts
So, without further ado…
Fun with Numbers
- The number of searches containing the keywords “near me” have increased more than 200% over the last two years.
- 28% of searches that include the keywords “near me” result in a purchase.
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- More than half of the interactions between customers and businesses in Google Business Profile result in a store visit.
- 76% of people who search for local businesses on Google Business Profile visit the business within one day to make a purchase.
- 88% of people who search for local businesses on Google Business Profile visit a business within one week to make a purchase.
- 60% of consumers contact businesses directly through Google Business Profile, using the “click to call” feature.
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- In 2020, there was a 61% increase in calls from Google Business Profiles.
- 72% of local users visit a business within five miles after finding them on Google Business Profiles.
- There are almost 4,000 Google Business Profile categories to choose from.
- 84% of searches in Google Business Profile are ‘discovery searches,’ which means consumers were not looking for a specific business.
- Google, along with the many other platforms the tech giant owns, account for about 92% of the search engine market share in the United States.
Did You Know…
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- 97% of consumers learn about local businesses online.
- 64% of consumers have used Google Business Profile to find contact information for a small business.
- On average, businesses listed in Google Business Profile receive 33 clicks per month.
- 16% of Google Business Profile listings receive more than 100 calls per month.
- Local businesses receive 94% of their Google Business Profile visits on weekdays.
- Over 5% of Google Business Profile views result in a conversion, and that number is increasing every day.
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18. Google Business Profile is completely free!
Little Known Facts
19. Listings in Google Business Profile that include photos are twice as likely to appear as reputable to users.
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- Using images in Google Business Profile has increased revenue for businesses by 17%.
- Local businesses have, on average, 11 pictures per Google Business Profile listing.
- Google Business Profile syncs with Google Maps to display the location of a business.
- Businesses can create a Google Business Profile listing even if they do not have a physical address.
- Complete Google Business Profile listings are seven times more likely to get clicks than those that are incomplete.
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- With the increased usage of cell phones and smartphones, it is not surprising that Google Business Profile has more searches on mobile than desktop.
- 90% of searchers read reviews before making a purchase.
- 20% of consumers expect a response in a timely manner after leaving a review.
- The average Google Business Profile listing has 39 reviews.
- When higher-end products have reviews, the conversion rate increases by 380%.
- When lower-end products have reviews, the conversion rate increases by 190%.
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Need Help?
IFTS specializes in helping companies get found on Google. For a free consultation on how we can optimize your profile, call us at 412.715.6266.