Search Engine Optimization – Page 8

The Ultimate Guide to Turning Your Podcast into a Youtube Video

If you want to take your podcast to the next level, you might be wondering if you should start putting videos on YouTube.

Video is one of the most popular types of content on the internet, and it can be a great way to reach more people. But before you start filming yourself talking into a microphone, there are a few things you should know.

In this article, we’ll show you how to turn your podcast into a professional-looking YouTube video that keeps people interested and helps you grow your audience. We’ll also tell you how to choose pictures that go with your audio and how to make your video work best on YouTube.

So, if you want more people to listen to your podcast, keep reading to find out how to turn it into a YouTube video.

Why turn your podcast into a YouTube video?

You might think that YouTube is just for watching videos, but more people listen to audio on YouTube than anywhere else!

According to the Music Consumer Insight Report, 47 percent of the time people spend streaming music around the world is on YouTube. In fact, YouTube even beat Spotify to become the biggest platform for listening to podcasts in the US.

People don’t seem to mind staring at a screen that doesn’t change while they listen to something they like. So yes, you can be successful even without a video on YouTube! Many are happy to just sit there and listen without watching while they go for a walk, work out, or fold some laundry.

Adding some visual interest, though, will grab viewers’ attention and keep them interested when they aren’t just listening. It also lets you add more information that might not be possible in an audio-only format.

Your podcast’s online presence could be more than doubled if you upload it to YouTube! It potentially gets you in front of billions of Youtube users every day, and it’s a great way to make your content available to your audience no matter where they are.

So before you record that next episode, it’s worth brainstorming ideas about how you can turn your podcast into a YouTube video.

Steps to Getting Started with Youtube

Step 1: Decide what type of video you want to create

There are a few different ways you can go about creating a video version of your podcast. The first is to simply take a video of yourself while recording your podcast. This is the easiest way to create a video, but it can be a little boring for your audience if they’re just watching you sit and talk.

You could also record your podcast on your webcam. You don’t need to buy any fancy equipment to do this. Simply plug your microphone into your computer, use the built-in camera, and use Zoom or QuickTime to record yourself while you speak. Make sure that your podcast microphone is being used instead of the computer’s built-in microphone in your audio settings.

If you decide not to film yourself, add pictures and short video clips to your audio for visual interest. This is a great way to keep people watching, and it lets you easily add extra information that might not be possible with just sound.

It’s important to choose high-quality images that fit your brand’s style and aren’t a distraction, so make sure they relate to your topic and add value

Step 2: Record your audio

Once you’ve decided what type of video you want to create, it’s time to start recording. When recording your audio, it’s important to speak clearly and at a consistent volume. You also want to avoid any background noise that might be distracting to viewers.

Your sound file alone is an MP3 type of file, which can’t be uploaded to Youtube. Because the video site requires MP4 video files, you will have to have some type of video to go along with your podcast, even if it’s just one image, so that it “plays” and uploads to the site like a video would.

Step 3: Converting your audio file into a video

If you want to spend even less time uploading your podcast to YouTube, keep reading.

Create a background image first by using free graphic design software such as Canva or Envato Elements. Both already have YouTube video templates, so you’re not starting from scratch. Adding your logo and changing the colors is pretty simple, and there are thousands of graphics available to really customize your video.

What should be included in that graphic?

Your company’s logo, name or host, website URL, and any other relevant information. YouTube recommends images with a resolution of 2560x2240px for the best results on all devices. When you upload the MP3 audio file of your podcast to a software app like Canva, you can easily add and switch from one image to another with a wide range of customizable effects to go along with the sound.

Be sure to include a call to action page at the end so that people know what to do next.

You can also add links to your website or other social media and encourage people to like, share, and subscribe to your channel.

Finally, you now have an MP4 file to upload to YouTube!

Step 4: Optimize your video for YouTube

After you’ve added your designs and recorded the sound, you need to make sure your podcast is ready for YouTube. It’s important to use keywords that are related to the content when optimizing it. You should also think about adding captions and/or subtitles.

YouTube says that videos with closed captions get 12 percent more views than videos that don’t. Some polls even show that people are more likely to finish watching videos until the end if there are captions. This is perfect for those times when people might find it easier to watch video content without the sound on.

Don’t worry, YouTube has its own built-in AI that captions your videos for free once they are uploaded. It may not always be 100% accurate, so remember that the higher the audio quality you provide, the better the AI-generated transcription will be.

Once you have your Youtube channel with your uploaded videos, you can access and edit the closed captions. Click on the Subtitles section and select the icon below.

You can either edit your subtitles directly within YouTube or upload your audio subtitles using a site like https://otter.ai/home, which will ensure your audio text is indexed and searchable on the internet. This will help your videos rank higher in search engines by turning every word that is captioned into metadata and making it more likely that your videos will show up in Google searches.

Shorter Podcast Clips, Are They Still Worth it?

As we covered in our last blog post, video marketing is definitely worth your time.

Because YouTube has such a large audience, it’s one of the best places to put podcasts and other types of content. People enjoy YouTube because it’s popular and it’s what they know.

But what if you don’t have the time right now to post full episodes of your podcast on YouTube?

That’s okay! You can still promote it by posting shorter clips from each episode.

This is great for several reasons. Listeners are more likely to download the whole episode on their favorite podcast app, which could mean more endorsements. Also, people are more likely to share a short video than an entire episode that lasts 45 minutes. And finally, they are perfect for sharing on social media.

With a little effort, you too can turn your podcast into a YouTube full length video or short video clip that will help you reach a wider audience!

If you are looking for help in this area, our team at IFTS is here for you. We are committed to your success and will take the stress out of creating marketing content! Contact us today for a free one hour consultation at 412-715-6266.

Local SEO For Painting Companies – Let’s Make You A Local Celebrity

SEO in general tries to make a business more visible to a particular demographic, but local SEO takes this a step further. Local SEO can bring people to websites and stores by focusing on customers and prospects in a small area, specifically your area. By improving your local SEO, you can get an edge over your competitors.

Because painting businesses have a set area that they serve, local SEO should be an important piece of your marketing plan.

To create an effective local campaign, you’ll need to implement the following strategies:

Business listings in directories that are common to other businesses your area
Geo-targeted optimization of online properties like your website, social media pages etc.
Content marketing with assorted location mentions
Backlinks from local businesses or organizations
User reviews

It’s quite a few pieces to put together, so let’s break each strategy down.

Part 1 – Get Your Painting Company Included In The Most Important Business Listings

Google Business Profile (formerly Google My Business) is by far the most popular business listing to claim. However, there are many more that you should consider. We always encourage our clients to claim and verify listings from:

Google Business Profile [add logo]
Bing [add logo]
Yelp [add logo]
Yahoo Local [add logo]
YP [add logo]

We recommend claiming and verifying your Google Business Profile first. This is because you can use it to claim and verify your Bing profile within minutes.

If this sounds like too much to manage yourself, there are listings services that will help you claim, verify and manage up to 100 listings for a monthly fee.

Part 2 – Geo-targeted Optimization Of Your House Painting Website For Local Audiences

Local SEO uses the same parts as traditional SEO, but it also needs a few aspects that are more specific:

Business Hours and Contact Information

Visitors to local company websites generally start with information found in these places: search engines, listings or directories, and customers themselves. Every page of a company’s website should include its operation hours and contact information, such as its physical location and phone number.

Hyper Local Keywords

Title tags, meta descriptions, image alt tags and general website content should all include keywords and phrases that refer to the business’s location. To generate local leads, you may not be able to simply target a city or state. Increasing the number of clients that come through your door may be as simple as becoming hyper-local by focusing on even more narrowly defined subgroups within your community.

Our search engine optimization (SEO) experts use this information to select better geo-targeted keywords.

Implementation Hint – Create a list of your best clients and divide them by neighborhood. Use the most popular neighborhoods to run hyper specific ads to.

As an example, if your business is in the Houston area, but your best clients are located in Katy, TX, run an ad that starts “Hi Katy, TX, are you looking for a professional painting company?” or something similar.

You could also create an ad that has you in it by a well-known landmark in the area, such as a statue, restaurant or park. People will immediately recognize the fact that you are in their area.

Part 3 – How To Target Your Local Audience Using Content Marketing

Marketing for local campaigns involves the same level of inventiveness and quality as other SEO campaigns, but there must be a greater emphasis on calls to action as well as issues relevant to your company’s area.

Some easy ways to do this are:

Feature Local Topics

When creating content for your blog or social media, we recommend writing information related to your business and where you are.

A good example of this for a house painting company located in Colorado would be “Why July is the best month to protect the exterior of your Denver house with a new paint job”.

Writing about local trends or even laws in your area that are related to your business is a good way to show that you are a reliable source of information.

Create Advocates For Your Brand

When you create content online, don’t just promote your products and services. In fact, for every article you have about a product or service, you should have FOUR other articles with helpful information for your target market.

This will help build consumer loyalty and create advocates for your house painting business. Great, helpful articles and posts make it easy for your customers to spread the news about your company by sharing your content on social media sites.

Authenticate Your Business Identity

Make sure your website’s local content is properly indexed by search engines using schema markup.

These include: a map schema; product information schemas; logos and images; and local business information (such as phone number, address, and name).

Part 4 – The Importance Of Building Quality Citations For Your Painting Business

There are several factors that go into a successful SEO campaign, including backlinks and citations. A citation is a mention of a brand on a third-party website by a customer or a business. These references of a company’s name play an important role in local search results.

Some of the most important and effective citations are listed here:

Social or Blog Content

A smart strategy to get citations is to encourage local celebrities, brand advocates and local influencers to write about you on their blogs and social media accounts.

Business Listings

Citations are listings in directories, local networks, and review sites. You may increase the number of citations you have by managing these listings and encouraging clients to post links to your painting business’ content.

Guest Posts or Magazine Articles

One of the best ways to get your name out there is to have other people write about your business for an online magazine. Alternatively, you could post your own articles or press releases in local news publications.

IFTS’ local SEO packages include citation building and link development services. These aid in getting your painting company’s name mentioned in social media, online publications, and more.

Part 5 – Customer Reviews Are Key For ANY Business

There should be more unique content than just your business name, address, and phone number on all of your social media profiles. Customer reviews are the best place to find this text.

Publishing press announcements about new listings, linking to your social media sites and company listings on your website, and engaging your consumers through online content can all encourage people to express their opinions.

Just remember, customers are more likely to provide favorable evaluations if they receive excellent service and high-quality products!

Need help getting reviews?

Implementation Hint – Create an automated system for asking for reviews or invest in software that does this, like ReviewLead. Once you get the reviews, be sure to reply to them using keywords and locations to help your local SEO even more.

Want someone to take care of this for you? IFTS offers packages specifically for painting companies that takes care of all of your marketing (and then some). Give us a call to get started with your free “Online Presence Audit” – 412.715.6266

SEO for House Painting Businesses: Let’s Talk About Good Search Engine Optimization Strategies for Your Painting Company

Your painting company provides a wide range of valuable services to local homeowners and businesses as a painter. The problem is that you’re simply one of many comparable businesses. So, what distinguishes you from the rest of the pack?

Customer service and high-quality products are equally as important as flawless execution. However, implementing SEO solutions to develop your organization is an equally crucial, if sometimes forgotten, component.

What is Search Engine Optimization for House Painters?

Search Engine Optimization (SEO) is the practice of improving your website’s visibility in search engines like Google, Yahoo, Bing, and so on, in order to attract more traffic to your site. Increased visibility in search engine results pages (SERPs) means that you’re more likely to attract new and existing consumers.

Unlike PPC advertising, which suck up a significant portion of any marketing budget, SEO may be done for a fraction of the cost. PPC results can be seen instantly, while true SEO advantages may take some time to show up. For most painting contractors, a combination of PPC and SEO is suggested.

Types of Search Engine Optimization Your Business Can Use

Although SEO appears to be a straightforward procedure at first glance, digging deeper reveals a considerably more nuanced process. The “mechanism” of SEO has several moving parts, including, but not limited to, keywords and content.

There are two basic types of SEO elements – Onsite SEO and Offsite SEO.

On-site SEO is when you make changes to individual parts of your website to make it more likely to show up in search engine results. This includes things like keywords, formatting, navigation, URLs, load speed, on-site blogging, and responsive design, among other things.

Off-Site SEO is the work you do to improve your SEO by doing things that aren’t on your website. A lot of people think that link building is the most important part of off-page SEO, but it also includes things like business profiles on social media, articles, link building and more.

How Can You Get Started In SEO With Your Painting Company?

SEO is a lot more complicated than just researching keywords and putting them on your site. This is a good reason to pay more attention to it and not just ignore it. There are many parts of SEO that don’t cost anything but your time and effort, and they can be more effective than other marketing methods.

Search Engine Journal says that inbound leads (like from SEO) cost 61% less than leads that have to be bought (like cold calling). It is also very easy to use tactics once you know how to do them.

So, let’s get started!

Social Media – It’s a good idea to post material from your website or blog on social media networks like Facebook, LinkedIn and so on to increase traffic to your site. Post often and engage with users in a professional manner to build a following.

Link Building – We’ve previously established that link development is a critical component of any successful SEO campaign. Google doesn’t care about the size of your painting company. By guest blogging, submitting your pages to relevant directories, and providing valuable material that other people want to share, you may utilize link building to establish your authority.

On the other hand, anyone who uses black hat techniques, such as low-quality methods and spam, will be punished, no matter how big their business is.

Local SEO – Local SEO is the same as SEO but tailored to local search engine results. This implies that the material you generate and distribute should include information about your business’s location, city, or town.

Consumers and home service providers both benefit from Google’s preference for local content. When you have the right tools to target people in your location, your adverts and content will be more successful.

Understanding Local SEO

Here’s how MailChimp explains local organic search results:

After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or “near me” in their search.

Long-tail keywords have a large role in local SEO. To locate words that describe your painting company’s services and mention the location, you may use tools like Google Keyword Planner. Using these keywords in your article can help you rise in the ranks of search engine results.

How To Know If Your SEO Is Working

Measurability is one of SEO’s finest advantages. In order to learn more about your website’s visitors, including their origins, paths to your site, and activities while they’re there, you may use Google Analytics. Using this data, you can take advantage of the fact that a certain search phrase is directing users to your site and incorporate this keyword in your content.

How Can Local SEO Help Grow Your House Painting Business?

Let’s go a little further and see exactly what these services can achieve for your business.

Improve Your Online Visibility

Painting companies that get their name out there are more likely to expand and grow. You have the opportunity to appear at the top of search engine results by executing an effective local SEO plan.

Even if customers don’t click on your links on your website, they will still notice your brand. As a result, your company’s name and products become more recognizable to them. This is a great approach to increase your brand’s visibility over time!

Boost Your Local Sales

The ultimate purpose of an SEO strategy should be to assist you in increasing revenue. In fact, this is exactly what local SEO can achieve for your painting business. Having a Google My Business account is one way to get your business in front of more local clients.

Outrank All Of Your Competitors

As a result of employing local SEO techniques, you’ll be able to outrank your rivals in the Google search results and attract clients who otherwise would have opted for your rivals. If people see your website first, they’re more likely to click through.

Generating Organic Traffic For Your Site

Search Engine Watch conducted a study that arrived at some incredible findings: 63 % of people use multiple devices to find a local business.

Four out of five searches via mobile devices lead to a purchase, often within a few hours, the survey said. Compared with other devices, the mobile phone showed the highest conversion rate, with nearly 80 percent of mobile phone searches ending in a purchase.

When consumers in your area search for the services you provide, it’s critical that you show up in local search results. And the best way to achieve it is through a local search engine optimization approach.

You Need SEO For Business Success

In order to be successful and relevant in today’s business environment, Search Engine Optimization is a must-have. SEO is essential for painters. Even if you have a great service, you won’t be found online if you don’t have SEO. To put it another way, customers can’t discover you when they search for what you do online.

If you’re in the painting business, knowing your local customers better than anyone else might provide you an edge over your rivals in the home service industry. It’s an excellent chance for you if they’re depending only on outbound marketing or are simply hoping for the best with their websites. This happens more often than you think.

There’s no need to start off with a huge budget – start small and build up as your business grows. Keep in mind that SEO is a long-term process, not a sprint!