IFTS, Inc. Blog

A question that a lot of business owners are asking themselves right now is:

“Will Instagram work for marketing my business?”

And the answer is a resounding YES!

For companies and influencers alike, Instagram has evolved from a simple social media network in only a few short years since its debut in 2010.

Instagram’s popularity has only just begun. Despite this, the site is constantly expanding, as seen by the millions of active users that visit it every day.

Instagram is a great tool for companies wanting to increase their visibility and improve their web presence. Like other social media platforms, this one will be a perfect fit for your marketing efforts.

Entrepreneurs (like yourself) from all around the world should think about joining the Instagram revolution.

If you don’t, here’s what you’ll be missing:

1 – You can use Instagram to advertise your business and generate more sales

The main goal of your marketing activities is to expand your customer base and increase your revenue. How else can you get what you want if you’re not present where your consumers are?

Is Instagram worth your time? Of course. 

Statistics reveal that more than 30% of the 500 million daily active users have made a transaction on the Instagram app.  Get in on that action!

2 – You can develop and track effective advertising strategies for your company

Use Instagram to advertise your business since it allows you to build highly targeted ad campaigns. You may market your products and services to individuals based on age, hobbies, behavior, location and more!

This social media platform may help you get your business in front of individuals who are more likely to make a purchase than if you were to rely on ‘spray and pray’ marketing. Use your ideal client as a guide to targeting your ad campaigns.

Some of Instagram’s targeting features aren’t even available on other social media sites. Think about getting social on Instagram now to take advantage of the chance to use this effective sales channel.

3 – Connect with your audience by telling your unique story

Instagram is a photo-sharing app where you can show the world your life. Despite the fact that it may not seem significant from a business standpoint, remember that presenting a compelling narrative is a wonderful approach to connect emotionally with your audience.

It’s critical to build strong customer relationships, and Instagram gives you a platform to show your followers what your company is all about.

Create a business account on Instagram and take advantage of all the features it has to offer if you want to remain in touch with your followers (and gain new ones along the way).

4 – Get personal with your clients and get their feedback

Instagram gives you the option of naturally growing your following. This means that you may expand your customer base without spending a ton of money on advertising. As a result of this and other factors, Instagram’s average engagement rate is higher than that of other social media networks.

Instagram is a great platform for getting to know your fans and having meaningful conversations with them. Using Instagram to create discussions and encourage your followers to engage in is a great way to get your message out there. This approach makes it simple for companies to keep tabs on brand references.

If you want to discover what your consumers enjoy and hate, Instagram is an excellent resource. Start interacting with your fans on Instagram immediately and don’t miss out on the possibility to collect important feedback!

5 – Keep a watchful eye on your competitors

Even if you haven’t opened an Instagram account yet, your competitors probably have, so keep an eye out.

Why shouldn’t you use Instagram marketing if your competitors are? 

Additionally, being active on Instagram allows you to maintain tabs on your competition and learn what works and doesn’t for them.  Look at:

• Materials being published
• Frequency of posts
• Posting times
• Updates
• Stories

Using all of this knowledge, you may learn about some of the industry’s best practices and develop your own unique marketing plan to reach new consumers.

Want Some Help?

If you want to start marketing your company on Instagram, but aren’t sure where to start, let us help!  Call IFTS today at 412.715.6266 or email us at si@iftsdesign.com

Is advertising on Facebook actually effective, or is it simply a fad?  

Many people will talk about negative experiences they have had with Facebook Ads, but many times, they aren’t implementing ad strategies correctly. 

Pay-per-click advertising may be quite beneficial if you’re serious about marketing your company and attracting new clients. If you don’t invest in Facebook Ads for your business, you may be losing out on the numerous benefits your brand may get from social media marketing today. This is because there are 2.89 billion people on Facebook.  Trust us, your ideal clients are on there.

It’s important to be on Facebook if you want to promote your business and grow your brand.

Failing to take full advantage of Facebook advertising may prove to be a costly oversight.

Here are nine compelling reasons why every company should start a Facebook Ad Campaign right away:

1 – Your target market is already on Facebook

Millions of individuals use Facebook on a daily basis with many checking their news feeds several times a day. In fact, the average person spends 33 minutes per day on Facebook.  

If a significant portion of your target market is active on Facebook regularly, you have a great opportunity to expand your client base by advertising on Facebook.

2 – Facebook has very specific targeting capabilities

Paying for advertising that may or may not be viewed by your target demographic is a time-honored method of marketing your brand. Facebook has never been like that, which is good for you!

Social media networks like this allow business owners to target a very specific audience. You can target by location, age, likes, dislikes, home value, places you’ve been and much more!

As a result, Facebook Ads are an effective marketing tool that you should use to further your company’s success.

3 – Facebook Ads tend to cost less

Do you have any idea how much it costs to advertise on Facebook? You can advertise for as little as $1 a day and have your ad seen by as many as 1,000 people!

If you used to spend a lot of money on radio or billboard advertisements, you may now reach your target market for a lot less money.

4 – Facebook Ads Are Quick And Easy To Create

Often, advertising on social media yields quick results. To begin contacting thousands of individuals, just create a campaign that targets your ideal client and choose a spend amount.

Facebook Ads are an excellent choice if you want to reach more customers and grow your sales quickly.

5 – Ads on Facebook Can Increase Your Website Traffic (and Brand Awareness)

Facebook advertising easily boosts the visibility of your business and number of visitors to your website.  It is a great way to raise awareness about your company or product. 

People are more inclined to buy from you if they know you have a good reputation.  Be sure to showcase your reviews or testimonials using posts or ads. Here are 10 proven ways to get more positive online reviews for your business.

6 – It’s Easy To Judge The Efficacy Of Your Ads

Facebook advertising campaigns can easily be measured and compared.  This is great news because you can figure out which approach is working best.

There’s no speculating once you’ve placed a Facebook ad. You’ll be able to see how many people have seen your ad, clicked on it, and converted as a result. Using the platform, you’ll have access to a wealth of information that will help you gauge the success of your campaigns and make the next one even better.

7 – Facebook Ads Can Help You Quickly and Cheaply Test New Markets

Facebook is a great way to begin testing a new market! Offering your customers something new can sometimes result in a costly mistake. An affordable approach to discover if your fresh concept is a hit is to run a Facebook advertising campaign. At your own speed and on a budget, you may explore a new market.

8 – You Can Tweak And Perfect Your Campaigns In Real Time

Is the return on your advertising effort underwhelming? 

That’s okay…make a change! You can adjust your Facebook advertisements in real time.

If you’re not satisfied with the campaign’s performance, you may immediately make changes to your ads. Other media types, like radio or TV, don’t allow for this kind of customization.

9 – Your Competition Is Already Running Ads On Facebook

There is one last benefit to consider before investing in a Facebook Ad campaign today; your competitors are already purchasing advertising on the social media platform.

Take action and don’t allow your competitors to steal your thunder!

Need Help?

Do you need help implementing your first Facebook Ads campaign or setting up a Facebook Business account?  

Call IFTS to get started at 412.715.6266 or email us at si@iftsdesign.com